"I’m Brazilian (yes! Not a New Yorker!). Which is actually better, believe me. Most New Yorkers I know, are not really interested in exploring their own city, and are always going to the same-exact-eternal-places-they’ve-always-gone. ⠀ .⠀ I always had this indescribable passion and curiosity for NY, so I was often here visiting, always UnCovering the best hidden spots and events. The city is just so dynamic, alive, full of novelties, so multi-cultural, beautiful, with an intense energy…the list can go on forever.⠀ .⠀ Initially I wanted to move right after college, I had a couple of ideas and plans, but then you start working and getting into serious relationships…then suddenly BOOM!…you’re over your 30’s and still back home. Bummer.⠀ .⠀ On April 20th, 2014 I was in NY for a holiday and out of the blue said to my sister: "I'm moving to NYC in 1 year." Guess what? I literally landed in NYC, with a working Visa in hands, EXACTLY 365 days later - April 20th, 2015!"⠀ .⠀ .⠀ .⠀ Text experts: Taken from interview by @hdfmagazine⠀
Goooood night!!! Who's excited for Friday!?!? 😎🎉 . . . Photo Credit: @lower.east.side_
The coolest Brooklyn rooftop event this summer! . BEHIND THE SCENES NYC AND WEWORK PRESENTS: . Another fantastic summer time event at the trendiest WeWork (@wework) location in Brooklyn: Williamsburg! Be prepared to explore the best of what New York has to offer on the coolest rooftop around! . Start the night with a unique tasting experience with the all natural, small batch Doc Hersons' (@docsspirits) absinthes. Plus, meet the Founders! . Hungry? We have a variation of delicious empanadas for you! . Then, sit down and enjoy the talented duo Connor and Lu (@connor_and_lu) perform a private pocket show exclusively for us! --- DATE: AUGUST 24th, 2017 TIME: 6pm sharp LOCATION: WeWork Williamsburg - 134 North 4th Street, Brooklyn TICKETS: $12 + Drinks and Food free!!! (TICKETS ARE LIMITED!) --- (RSVP - LINK ON BIO!)
The photos are amazing on BTSNYC!! Who does all your photography, or is it both curated and original.⠀ .⠀ "So, as of now, we mostly credit all of my pictures. I rather have shots by professional photographers, than doing it on my own because we don’t want to credit other people. You can’t be great at everything, so building up a great team, is the way I believe to work.⠀ .⠀ Also, I try, as much as possible, to find new, but A-M-A-Z-I-N-G photographers, that have very low number of followers on IG, use their pictures and help them grow their numbers! ⠀ .⠀ I mean, we do sometimes use pictures from photographers with 500k, but why would we promote them all the time? As we do with the business we write about, helping them grow, we do that with photographers too. ⠀ .⠀ I want everyone to start following them and getting to know their work. I’m not “possessive” of my followers like many people are today. I want everyone to have millions of followers and have their business skyrocket! ⠀ .⠀ There is space for everyone to rock’n’roll!" ~ Our Founder, Fê (@feparonetto1)⠀ .⠀ .⠀ .⠀ Photo Credit: @henrykornaros⠀ Text experts: Taken from interview by @hdfmagazine
We share this world, music can change it. Support refugees by joining @amnesty and @sofarsounds for #giveahome on September 20th. ⠀ .⠀ Amnesty is the world’s largest human rights organization!⠀ .⠀ Musical artists from around the world including GRAMMY Award winners Esperanza Spalding, Jesse & Joy and Moby have just joined an acclaimed line-up to perform exclusive and intimate shows on September 20, 2017 as part of the global concert series, Give a Home, presented by Amnesty International and Sofar Sounds. ⠀ .⠀ Give a Home aims to unite people in showing solidarity with those forced to flee their homes and raise awareness of solutions to the refugee crisis. At over 300 shows across 60 countries, music fans will host intimate gigs in their own homes with some of the world’s biggest music stars, refugee artists, and activists. ⠀ .⠀ The shows are in support of Amnesty International’s I Welcome refugee campaign, which mobilizes public pressure on governments to welcome refugees. Amnesty International’s research shows that 4 in 5 people around the world are open to welcoming refugees, yet governments are failing to do their part. ⠀ .⠀ Music fans have until September 10th to enter for a chance to attend the exclusive gigs taking place in their city. ⠀ .⠀ LINK ON BIO to see all of their announced lineups for partnership with Amnesty!⠀ .⠀ Lets all support!!!⠀ .⠀ .⠀ .⠀ Photo Credit: Tucker Mitchell (@tuckerwmitchellphoto)⠀
"Obstacles are always there! They are good! You will ALWAYS see me say “It if was easy, it wouldn’t be as fun!” Hum…Maybe “Time”. I mean, I’m not even sure if Time can be considered an obstacle, lol. ⠀ .⠀ This is very subjective, because I’ve had great people complimenting me regarding everything I’ve accomplished up to this day, but, maybe as every Entrepreneur out there, we always think that we could have a few more hours in the day and that we should be further down the path. ⠀ .⠀ Obstacles will always show up, and they are awesome, so just smile at them and politely say, “Excuse me, ‘cause I’m coming through!!!” ~ Our Founder, Fê (@feparonetto1)⠀ .⠀ .⠀ .⠀ Photo Credit: @arin.nyc⠀ Text experts: Taken from interview by @hdfmagazine
We just arrived for out 16,849,972th dinner at Sunday in Brooklyn (@sundayinbrooklyn)! Hahaha! . We are completely obsessed with this place, plus we just bumped into Todd, one of the owners, that told us the menu has several new dishes. . Plus, the veggie selection grew, so for the vegetarians like us, you'll be fantastically well served! . Their Bloody Mary is quite famous too! . The restaurant is located on Wythe with South 3rd street, right on the corner! . Last, take advantage of this summer weather to sit at their outside tables! We're sitting at one of them now!
apArt Private Gallery is landing in New York to creat more opportunities for artists! . Inspired and encouraged by German collector Christian Boros’ initiative to transform a Berlin bunker into an art gallery, on top of which he also lives, the Founder Thais Marin has created, on a minimized scale, apArt Private Gallery (@apart.gallery). . apArt is a private space where, through a scheduled appointment, you’ll be able to appreciate, purchase or rent fine art and design as well as meet and engage in conversation with the artist or designer. . Everything is organized on a privé basis for VIP individuals or small groups. The greatest experience provided by apArt is to enable art and its creator to come into contact with those who appreciate it. It’s not to represent any artist. It’s to be a facilitator and a trendsetter. It’s to assist upcoming artists to prepare them to the conventional galleries. “We want offer artists a place where their art pieces can live from inception to sales” says Maria Ines Moraes, entrepreneur that opened her fabulous apartment to host the NYC location. With its focus on trend-setting, apArt Private Gallery was conceived, among other reasons, to host invited artists from anywhere in the world who will then be able to live-in, create their works in loco, and later display them in an exhibition. . Besides all apArt is focus on non-art collectors changing their mindset to believe that they can buy art and in the future to transform them in collectors. “We don’t want to compete with the conventional galleries. We want to do a step back, prepare new artists and make more art collectors to them” says Thais Marin. . UPCOMING EXHIBITION: apArt Private Gallery is preparing the opening of “Terebintina” (Turpentine), a solo and first-ever exhibition of Brazilian artist Marcello Serpa, showing his acrylic on canvas works from October 5th to December 5th.
"Start ups demand great people with as much passion for the project as the Founder himself. ⠀ .⠀ It will demand lots of hard work, nights of no sleep, repetition of processes, testing out different alternatives to grow, it’s a 24/7 conversation - everywhere you go and everyone you meet, you just want to talk about your company.⠀ .⠀ It may be annoying specially with friends you’re always hanging around with, so we need to be careful. But, they can become great brand ambassadors too! I want to build a great team, with self-realized people is what I’m looking for. I love people! I need people!" ~ Our Founder, Fê (@feparonetto1)⠀ .⠀ .⠀ .⠀ Photo Credit: @212sid⠀ Text experts: Taken from interview by @hdfmagazine
OMG!!! FEATURED ON THE HUFFPOST!!! . Our Founder, Fê (@feparonetto1), was featured on the Huffington Post (@HuffPost) - one of the most respected media/news platforms today - as one of the top Travel Entrepreneurs / Experts in NYC! . The article was named "Rediscover NYC, Paris & London With These 3 Travel Entrepreneurs” and was written by the talented Sissi Johnson (@asksissi)! . This is how it starts: "If you believe there is nothing like exploring a city through the eyes of a local, think again. Brazilian Fernanda Paronetto knows all of Big Apple’s best kept secrets…" . Go to the Link on our Bio, to read the full post! . . . Photo Credit: @oyuxi
Our friend, Jason Homa (@jasonhoma), shares a fantastic project designed by a trio of world-renowned architects, located on the Upper West Side!⠀ .⠀ "Waterline Square (@waterlinesquare) is a three building project located where Midtown meets Lincoln Square. It is the culmination of a riverfront neighborhood 25 years in the making spanning from 59th Street up to 72nd along the Hudson River. ⠀ .⠀ I feel this segment of the stretch along Riverside Boulevard has its own thing going on, though. It is like a mini Hudson Yards. ⠀ .⠀ Three architects, including Richard Meir, each designed one of the towers, whereas along the boulevard, most of the buildings are generic and similar. ⠀ .⠀ A park also unifies these 3 buildings, giving them a shared sense of community. Each building is also to have retail spaces that restaurants are expected to lease, further distinguishing them from the others. Development group GID has also upped the ante on amenities and all the finishes, making it truly beautiful and contemporary. ⠀ .⠀ Each building will have both rentals and condos, with condos being on the higher floors. Although overall very luxurious, 20%, or 226 units, have been set aside for affordable housing. Otherwise, condos are on average are $2,900 psqft. ⠀ .⠀ .⠀ .⠀ Photo Credit: Courtesy of Waterline Square
I’m sure that building BTSNYC has also led you to other opportunities, such as your adjacent consulting company. Can you tell me how that developed from its inception?⠀ .⠀ "As I said, my Business Model is not based on selling sponsored posts, so I use my Social Media accounts and my website as a portfolio of my work. It shows the Concept of what Behind the Scenes NYC is and brands and companies start reaching out.⠀ .⠀ One of the works I do “offline” is Corporate hosting for Companies. These companies (of all sizes) are always sending executives and clients to NY for Seminars, Workshops, Meeting, Incentive Programs, but they are tired of organizing tours to the top of the Empire State Building. ⠀ .⠀ Since we do have a very unique and curated selection of places, brands and events, they hire my company to organize lunches/brunches/dinners, organize weekend getaways, different off-the-beaten-track tours, incentive programs, team building activities, etc, in the State of New York." ~ Our Founder, Fê (@feparonetto1)⠀ .⠀ .⠀ .⠀ Photo Credit: @alice_gao⠀ Text experts: Taken from interview by @hdfmagazine
We share this world, music can change it. Support refugees by joining @amnesty and @sofarsounds for #giveahome on September 20th. ⠀ .⠀ Amnesty is the world’s largest human rights organization!⠀ .⠀ For this massive project on September 20th, Hozier, along with other amazing acts — from Tom Odell to Moby, and Esperanza Spalding to Laura Mvula, Jesse & Joy and more — have all joined Ed Sheeran (@edsheeran) on the bill for Give a Home! ⠀ .⠀ In NYC Sofar Sounds will be hosting shows with Phoebe Ryan, Sofi Tukker, Tei Shi Kevin Garrett, and many more! ⠀ .⠀ With 1,000 musicians performing worldwide on September 20th, this will the most concerts for a cause ever put on in a 24-hour period.⠀ .⠀ Never heard of Sofar Sounds? They are "a global, grassroots network of artists, hosts and guests, all with the goal of helping to bring the magic back to live music. They curate secret, intimate gigs in unique spaces, from living rooms and churches to hoodie shops and fancy furniture showrooms. They aim to create performance spaces that are respectful to artists, where the audience lives in the moment and listens closely to the music.⠀ .⠀ LINK ON BIO to see all of their announced lineups for partnership with Amnesty!⠀ .⠀ Lets all support!!!⠀ .⠀ .⠀ .⠀ Photo Credit: Sean McGlynn
"My agenda is pretty crazy, since I’m always everywhere, tirelessly meeting new people, new brands, new companies, etc. ⠀ .⠀ Plus, I do have my Consultation company which demands a lot of work too, and I still have to find time for my Meditation Practices which are non-negotiable, my friends, going to the gym, I talk to my parents every.single.day…it’s a lot. ⠀ .⠀ Not complaining, though. I like it this way! I’m always plugged on 1000volts, so I do enjoy it a lot and do it without sacrifice and with a huge Colgate smile." ~ Our Founder, Fê (@feparonetto1)⠀ .⠀ .⠀ .⠀ Photo Credit: @doubleshockpower⠀ Text experts: Taken from interview by @hdfmagazine⠀ ⠀
Sold only in NYC!!! Not an ad! .⠀ “NotMilk (@notmilknyc) is fresh nut milk made and sold only in NYC. They are obsessed with fresh, real food! That's why their milk is made from water, nuts, and dates.”⠀ .⠀ They work with a unique blend of 4 different nuts: almond, macadamia, cashew and walnut. Plus, you will never find in their product refined sugar, emulsifiers, stabilizers, artificial flavors or sweeteners. ⠀ .⠀ The brand was founded by two sisters, with the objective of helping people learn how to eat better and understand WHAT you are eating, and they currently have 7 different flavors available.⠀ .⠀ Plus, the brand is also very conscious of sustainable production.⠀ .⠀ "How, you ask? 3 ways - recycle, reduce, and reuse.⠀ .⠀ Recycle: All of our NotMilk meal is used to make delicious, gluten-free treats so not a single ounce of nuts goes to waste.⠀ .⠀ Reduce: NotMilk is always local. By keeping our delivery local, we minimize our carbon footprint. That's also why we use recyclable bags and bottles- less waste, less environmental impact. ⠀ .⠀ Reuse: NotMilk is committed to using glass bottles. Glass preserves the flavor of our milk and we like to reuse it so our packaging doesn't end up in a landfill. Return your bottles to us and get $2 cash back! That's how serious we are about recycling.”⠀ .⠀ .⠀ .⠀ Disclaimer: This is not an ad!⠀ Photo Credit: Courtesy of NotMilk
FRIDAYS! . "Summer on the Lower East Side" by Weegee, 1937⠀ .⠀ "I know I used to see a lot of this as a kid. Maybe I'm romanticizing the whole thing, but I like to think I remember it on my block, or at least nearby. ⠀ .⠀ I knew there was a guy that had the special and coveted key to the hydrant and all that hoped to cool off the old fashioned way were at his mercy! ⠀ .⠀ I remember the spray cap too." ⠀ .⠀ Our friend Jason Homa (@jasonhoma) shares a great article, by 6sqft (@6sqft), tracing its history back the great heatwave of 1896 which lasted 10 days. 6sqft explors NYC through architecture, design, history, and much more!⠀ .⠀ Link in Bio for full post!⠀ .⠀ .⠀ .⠀ Photo Credit: Weegee - Arthur Fellig, a photographer and photojournalist, known for his stark black and white street photography.

DINNER UNDER THE BRIDGE

I really can't put into words the breathtaking experience that Komeeda NYC hosted with Chef Shuchi! Thank you for this amazing Indian inspired dinner and do keep us posted on the following dinner. Guys, to receive more information of these privileged events, sign up online at www.komeeda.com...and get ready to feast!

A MUSIC HAVEN IN WILLIAMSBURG

This is surely one of the best places to visit in NY, if you're into great music, a great selection of books and magazines, delicious coffee and drinks, plus...if you're a vinyl lover or collector!

Amidst the many amazing works spread throughout the huge 15,000 warehouse, you'll find from old all-time favorites to upcoming artists and great hits!

 

MEET & GREET WITH... LADY GAGA

I don't know about you guys, but we're obsessed with Lady Gaga! We love her style, her energy, her authentic and disruptive personality! We couldn't be happier to announce that we have VIP Tickets for all the 45+ shows in the Joanne World Tour! You'll be able to meet her, talk, take pictures, see the "behind the scenes" of it all! Contact us!!!

EXPLORING THE BEAUTY OF UPSTATE NY

Our Founder recently interviewed Juliette Hermant, founder of Maison Bergogne - an antique, decor and design service shop in Narrowsburg, NY.

Juliette is a painter, photographer and interior designer that moved in the US from Paris in 2007. Not fulfilled with the City, she moved to Narrowsburg and acquire a beautiful brick 1920's industrial building. Take a look at her great tips for an unforgettable weekend! 

NYC CUSTOMIZED CITY GUIDES

Hey Guys! After receiving numerous requests for customized BTSNYC Guides, here it is! 

If you will visit NYC and would like to request a customized City Guide, please contact us so we can figure out the best tips for you and your friends/family!

Contact Us!

CONCIERGE SERVICES

From simple services like car rentals and car transfers, to customized travel management, private event organization, personal styling and shopping, beauty styling and shopping, art tours, photographer requests and even real estate consultation for apartment purchases or short/long term rentals...we offer it all!

Need something additional, let us know!

Contact Us!

A FEW PLACES WE'VE BEEN FEATURED:

ABOUT US

"Strengthening the local community and disrupting   the status quo of NY tourism far from the touristy scene!"

Behind the Scenes NYC (BTSNYC) is a collection of tips about New York, far away from the touristy places. After all, the best part of a trip is "UnCovering" the cool, hype spots that only locals know about!

The posts are about the best spots selected by New Yorkers with tips about Gastronomy, Hotels, Culture (Art, Exhibitions), Nightlife (Bars, Clubs, Shows, Private Events), Fashion, Health & Beauty, Innovation & Technology, Trends and secrets of New York for those who are visiting or that live in town!

Photo Credit: Allied Works Architecture

Photo Credit: Allied Works Architecture

SHOPPING & SERVICES

Not much to explain about Shopping, right?

Well, the city is one of the planet's shopping capitals! You can and will find anything and everything you can imagine….and note!…when we say shopping, it is definitely not limited to Fashion, nor limited to ultra high expenditures... It's surely a heavenly kingdom for those eager to shop, shop, shop!

We also offer numerous Offline Services to make your experience as memorable as possible!

Photo Credit: Menglin Huang

Photo Credit: Menglin Huang

CURIOSITIES

Photography! City Secrets! Day Trips! Weekend getaways! Curiosities! Nostalgic Moments! Hidden Spots! Tips for the Cool Kids! Touristy One-Time-Must-See places ! Cool Services!

….plus our "NYC Hush Hush Tips" where we invite renowned people from all over the World to give their NY Secret tips!

Photo Credit: Courtesy of Ludlow Hotel

Photo Credit: Courtesy of Ludlow Hotel

HOTELS & GASTRONOMY

New York City has numerous Hotels (expensive ones, but also the right one for your pocket) and other interesting short term rental options. The State of New York has plenty of fascinating places to visit over long weekends, or even for short day trips.

Plus, NYC is a vivacious and dynamic city that you can actually enjoy the culinary scene with food from any place you can imagine in the World! The food in the State of New York is also delicious with farm to table, organic cuisines!

You'll surely never get bored with what New York has to offer!

ENTERTAINMENT

The Art scene in NY is simply breathtaking! The city offers (daily) an amazing variety of Art works, Installations, Galleries, Shows, Music, Ballet & Dance, countless Museums, etc! Many of them are Free events spread around town...you just have to stay tuned to see what's up next! 

The Business Scene? Well, New York City is one of the most important business capitals in the world, where the most important events, such as seminars, fairs, conferences take place…in every Market and Industry! 

The Nightlife is restless and definitely amusing for the night owls that enjoy a prime party scene, or more underground spots! There are always new places to go and have fun, so you'll definitely be wearing your party shoes...

For those who are more into Fitness & Health, it's not a problem! So are we! New York has countless places to train and sweat it off, eat healthy and experience the benefits of a balanced lifestyle - from new Vegan spots, to hype fitness centers and great beauty products to buy!

Photo Credit: @thenoelife

Photo Credit: @thenoelife

CHECK OUT SOME OF OUR PARTNERS:

WE STRONGLY SUPPORT: