Category Archives: About BTSNYC

One World: Together At Home by Global Citizen [Largest Online Music Event]

Music One World Together At Home Global Citizen Lady Gaga

Let’s meet up?! This Saturday, April 18th, LIVE: One World: Together At Home, the most important and largest online music event of our time! Curated in collaboration with Lady Gaga, the event will celebrate health workers globally.

As the COVID-19 coronavirus pandemic continues to force people apart, Global Citizen is using the power of music and advocacy to bring people together with One World: Together At Home.

Announced on April 6th, One World: Together At Home is a global special curated in collaboration with Lady Gaga, premiering Saturday, April 18th, in celebration and support of health care workers and the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).

It will include appearances and performances by today’s most notable entertainers — and on Tuesday, the organization released a new list of participants, including Alicia Keys, Amy Poehler, Awkwafina, Camila Cabello, Céline Dion, Ellen DeGeneres, Jennifer Lopez, LL COOL J, Lupita Nyong’o, Matthew McConaughey, Oprah Winfrey, Pharrell Williams, Sam Smith, Shawn Mendes, Taylor Swift, Usher, Victoria Beckham, and more.

The special event will be hosted by Jimmy Fallon of The Tonight Show, Jimmy Kimmel of Jimmy Kimmel Live, and Stephen Colbert of The Late Show With Stephen Colbert. Friends from Sesame Street will also add to the incredible lineup.

“We are grateful to the private sector who have listened to the public’s call for action and come together to support the global response to COVID19. This pandemic is too large for governments to tackle alone,” said Hugh Evans, co-founder and CEO of Global Citizen.

We’re calling on individuals and philanthropists to join and support COVID-19 response initiatives. Changemakers, investors, and foundation leaders are being urged to support global health efforts by investing in building stronger health systems and funding vaccine development.

Music One World Together At Home Global Citizen Billie Eilish“We are also incredibly grateful for the continued support from the artist community to make One World: Together At Home a moment of global unity,” Evans said.

“Our hope for the special is that everyone will come away believing that we, as a shared humanity, can emerge from this moment forever grateful for the work of doctors, nurses, teachers, grocery store workers, and all those who are the backbone of our communities.”

One World: Together At Home will be broadcast on Saturday at 5pm PDT/ 8pm EDT, appearing on ABC, NBC, ViacomCBS Networks, The CW, iHeartMedia, and Bell Media networks and platforms in Canada. Internationally, BBC One will run the program in the UK on Sunday, April 19th, from 7pm to 9pm BST. Additional international broadcasters include AXS TV, beIN Media Group, IMDb, MultiChoice Group, and RTE.

The broadcast will include appearances by:

Amy Poehler, Andrea Bocelli, Awkwafina, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Camila Cabello, Céline Dion, Chris Martin, David Beckham, Eddie Vedder, Ellen DeGeneres, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, Jennifer Lopez, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lady Gaga, Lang Lang, Lizzo, LL COOL J, Lupita Nyong’o, Maluma, Oprah Winfrey, Paul McCartney, Pharrell Williams, Priyanka Chopra Jonas, Sam Smith, Shah Rukh Khan, Shawn Mendes, Stevie Wonder, Taylor Swift, and Usher.

Music One World Together At Home Global Citizen Lizzo

There will also be a globally curated digital show beginning at 11am PDT/ 2pm EDT/ 6pm GMT. Streaming partners include Alibaba, Amazon Prime Video, Apple, Facebook, Instagram, LiveXLive, Tencent, Tencent Music Entertainment Group, TIDAL, TuneIn, Twitch, Twitter, Yahoo, and YouTube.

The digital livestream will include appearances by:

Adam Lambert, Andra Day, Angèle, Anitta, Annie Lennox, Becky G, Ben Platt, Billy Ray Cyrus, Black Coffee, Bridget Moynahan, Burna Boy, Cassper Nyovest, Charlie Puth, Christine and the Queens, Common, Connie Britton, Danai Gurira, Delta Goodrem, Don Cheadle, Eason Chan, Ellie Goulding, Erin Richards, FINNEAS, Heidi Klum, Hozier, Hussain Al Jasmi, Jack Black, Jacky Cheung, Jack Johnson, Jameela Jamil, James McAvoy, Jason Segel, Jennifer Hudson, Jess Glynne, Jessie J, Jessie Reyez, John Legend, Juanes, Kesha, Lady Antebellum, Lang Lang, Leslie Odom Jr., Lewis Hamilton, Liam Payne, Lili Reinhart, Lilly Singh, Lindsey Vonn, Lisa Mishra, Lola Lennox, Luis Fonsi, Maren Morris, Matt Bomer, Megan Rapinoe, Michael Bublé, Milky Chance, Naomi Osaka, Natti Natasha, Niall Horan, Nomzamo Mbatha, P.K. Subban, Picture This, Rita Ora, Samuel L Jackson, Sarah Jessica Parker, Sebastián Yatra, Sheryl Crow, Sho Madjozi, SOFI TUKKER, SuperM, The Killers, Tim Gunn, Vishal Mishra, and Zucchero.

On top of releasing a new list of participating artists, we also just announced corporate partnerships that intend to support the WHO’s COVID-19 Solidarity Response Fund, powered by the UN Foundation, and regional organizations working to tackle local issues, too.

Music One World Together At Home Global Citizen Elton JohnAs part of the One World: Together At Home campaign, Global Citizen has partnered with Analog Devices, Cisco, Citi, The Coca-Cola Company, GSK, IBM, Johnson & Johnson, Procter & Gamble, PepsiCo, State Farm, Target, Teneo, Verizon, Vodafone, and WW International.

Commitments from partners will go toward resources for frontline health workers. As well as local organizations working to provide food, shelter, and health care to people in need during this pandemic.

One World: Together At Home is part of our campaign launched in March in support of the WHO’s COVID-19 Solidarity Response Fund. Global Citizens from more than 130 countries have taken tens of thousands of actions in support of the response fund, calling on world leaders and corporations to do their part and pledge commitments.

www.globalcitizen.org


Are you looking for other online cultural activities to do during the Covid-19? Check out the MET Opera On Demand & Nightly Met Opera Streams, or try Exploring New York Through Google Arts & Culture.

And for the cinephiles,  enjoy our list of 45 Films Set In New York City [Covid Movie Marathon].

Have fun!


Photo Credit & Text: Courtesy of Global Citizen

5 Unique Behind the Scenes NYC Experiences On Vogue Brazil

About BTSNYC What The Press Says Vogue Brasil

Vogue Brazil featured 5 unique Behind the Scenes NYC experiences we offer to our clients and corporate clients! Come check them out in this short Insider’s Guide to enjoy NYC in a different way!

About BTSNYC What The Press Says Vogue Brasil

Vogue Brasil asked us to share 5 unique Behind the Scenes NYC experiences we offer to our clients and corporate clients!

Take a look below and check out the original post specially if you are a Portuguese speaker!


New York: an insider’s guide to enjoying the city

Are you traveling to the Big Apple? We’ll tell you five out of the ordinary tours!

Did you choose New York as your next vacation destination, but haven’t started planning your itinerary yet?

There is no reason to worry. Go beyond the conventional attractions found on Google and, this time, book tours outs of the box.

To help you organize this, Fernanda Paronetto, Founder at Behind The Scenes NYC, a company that offers a series of experiences and exclusive tours for families and companies in the Big Apple, share with Vogue five options that will surprise you.

  1. Meet & Greet and Dine with the Stars of Broadway Shows in NYC
  2. Meet & Greet with the World’s Top Celebrities
  3. Go to the best New York Fashion Week shows
  4. Jet Skiing on the Hudson River
  5. The Most Coveted NYC Helicopter Tours: Seeing NYC from Above

Read the full article on Vogue Brazil!


If you got excited with all these options, don’t wait another second to contact our team to start planning the perfect New York experience.

For Corporate groups, that’s where we shine! Let our experts cater the perfect event, tour or activity for your, your team or your valuable clients! We work with clients from all over the globe.

We have catered to groups small as six people and to delegations of over 150 people! So, don’t hesitate to contact us!

How Behind The Scenes NYC Started, On Glamour Brazil

About BTSNYC What The Press Says Glamour Brasil

Once again our Founder, Fernanda Paronetto, shared her story about how she decided to leave her “perfect” life in Brazil and move to New York City at 32 years old. She shared how Behind the Scenes NYC started, on Glamour Brazil.

About BTSNYC What The Press Says Glamour Brasil

This time our Founder, Fernanda, shared her story and how Behind the Scenes NYC started, on Glamour Brazil’s online magazine for her Brazilian audience.

If you’re a Portuguese speaker, take a look at the original link to read the full article, written in first person.

A little snippet in English:


Since my teenager years, I always wanted to live in New York. My idea was to move as soon as I graduated from college. But … a decade passed and, when I noticed, I was 30 years old and still living in Brazil.

What happened in those 10 years that I didn’t go to NY?

To be honest, I had only tried once to make this big change. I tried everything. I talked to everyone I knew, asked for contact recommendations, researched courses and MBAs I could apply to, spent hours on LinkedIn…

The first (and unsuccessful) attempt

Everything seemed to be evolving according to plan, but in a short time, all contacts were dissolving, I lost the timing of signing up for the courses, the Skype interviews did not progress … Nothing was working out.

Over the years, I realized that there was a bigger reason why I couldn’t move. It’s a very long story, but, yes, I believe in Karma, faith, the Universe, energy, etc. – and no, I’m not religious at all.

Today I see that everything happened in the most perfect way and that, if I had moved to NY at that time, I would not be 1/10 of the person I am today.

Obviously, I was only able to see the beauty of this failed attempt much later. And you know what? It was spectacular.


Continue reading how Behind the Scenes NYC started on Glamour Brasil!

 

Feed Projects: Feeding Children Around The Globe

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

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The mission at FEED is simple: “We create good products that help feed children around the world.

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

FEED Projects LLC

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:


Let’s come together to help our neighbors!

Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.

Host a dinner party that provides meals for more than just your friends

Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.

The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.


Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Hours:
Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street

https://feedprojects.com


Photo Credits: ©Behind the Scenes NYC

Arcadia Earth: Augmented Reality Journey With A Purpose

Culture Arcadia Earth DMitchell Agriculture

Arcadia Earth is the first immersive augmented reality journey through planet Earth! They built a creative way to share critical topics of what’s happening to our Home. Come see this augmented reality journey with a purpose!

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It has been a while since I had seen such an interesting immersive art installation in New York City like Arcadia Earth, especially considering that they happen all-the-time.

Every week, there is something new to be seen.

But, many of them simply don’t have a bigger purpose behind it and it’s exclusively for commercial reasons and entertainment.

We all know how Instagrammable places create buzz online and so many organic postings, but many brands forget to actually put together something more meaningful.

With the endless crucial conversations that have been going on about Global Warming and how everyone needs to really start understanding the consequences of how they’re living their lives, Arcadia Earth did a truly remarkable work!


The concept was idealized by the Experiential Retail Designer, Valentino Vettori. And I have to say, such a brilliant mind!

“I believe in Retail, I believe in shopping centers, I believe in physical environments. I do NOT believe in how stores are design and operated today, I no longer believe in the $XSQFT formula, I believe in “IMPRESSIONS X SQFT”.”

“The brick & mortar industry is tired and we need to “shake it”. What was yesterday defined as “Lifestyle” should today become “storytelling”. Brands need to rethink their Store layouts where Products are no longer the primary focus.

“Racks of garments and shelves full of goods should make space for experiential display. It’s no longer “Visual Merchandising”, it’s now “Emotional Storytelling”. I’m an Experiential Retail Designer, I believe in Evolution but this time I’m calling for brands interested in Retail Revolution.”

Culture Arcadia Earth Valentino Vettori


What is it?

“Arcadia Earth is a large scale multi-sensorial journey through underwater worlds, fantasy lands, and inspirational art installations. Powered by augmented reality, virtual reality, projection mapping, and interactive environments, you, the explorer, will learn how small lifestyle changes will have a massive impact on the future of our planet.”

Arcadia Earth Purpose:

“Arcadia aims to bring innovative brands, organizations, artists and activists together to showcase the best of the environmental movement and foster engaged conversation. We provide an otherworldly platform to raise awareness about sustainability and circular design.”


The 15 different rooms, in over 15,000 square feet, addresses numerous environmental issues related to Land, Water, Air and Energy. Each room has a great explanation of what is actually happening around the world right now and the huge negative impact it’s causing.

Now, may times we know these facts, but we do not know HOW we can actually contribute to making less of a damage, right? The installations not only show you visually what’s happening, but also aims to bring and offer sustainable solutions.

Before entering, you’ll be advised to download the immersive exhibit’s app. You can also get an iPad to experience it all. Once you enter the rooms, you’ll be able to read how we’re impacting the Earth and what we can do to help!

After that, you follow the instructions on your iPad to experience the beautiful work done with augmented reality and other technologies. It’s hard to explain in words, but you can see our IGTV video on it!


Now, let us share some of the facts you’ll learn more about:

Culture Arcadia Earth DMitchell Coral Reefs
Photo Credit: DMitchell

Did you know:

  • Coral reefs make up 1 percent of the ocean floor, yet are home to over 25% of all marine life;
  • A single drop of chemical sunscreen in enough to contaminate a coral reef environment the size of 6.5 Olympic-sized swimming pools;
  • Coral Reefs are major tourism attractions and approximately 6,000 – 14,000 tons of sunscreen (the equivalent of 38 Boing 747’s) enter coral reef environments every year;
  • Coral reefs the size of 2.5 American football fields die every minute and 90% of the world’s reefs are predicted to be destroyed by 2050.

… You can help:

  • Choose reef safe sunscreen. Mineral-based non-nano options like company raw elements is a great alternative option;
  • Eat only sustainable fish to stop destructive fishing practices like trawling that destroy our reefs;
  • Replace chemical cleaning products with a homemade non-toxic solution of baking soda, white vinegar, alcohol and lemon.
Culture Arcadia Earth DMitchell Plastic in the Ocean
Photo Credit: DMitchell

Did you know:

  • The majority of plastic trash ends up in the ocean;
  • Around 4-12 million tons of plastic is dumped into the ocean a year, that’s 1 truckload per minute;
  • Over 4 billion plastic cups are used in the U.S. every year;
  • 2,160,000 plastic bottles are consumed in the U.S. every day;
  • 55,800 pounds of plastic containers and packaging is produced in the U.S. every minute;
  • If we continue at this rate, there will be more plastic in the ocean than fish.

…You can help:

  • Say no to plastic water bottles. Buy a recyclable water bottle and refill it – download the Tap App to find free drinking water stations in the U.S.;
  • Replace plastic straw with paper, hay, bamboo, lemongrass, metal or glass straws;
  • Replace plastic coffee cups with reusable ones;
  • If you must use plastic avoid type #3 – #7, it’s not recyclable (the number is on the recyclable symbol).
Culture Arcadia Earth DMitchell Agriculture
Photo Credit: DMitchell

Did you know:

  • Over 50,000 acres of forest (an area the size of 3.5 Manhattan’s) are lost every day at a result of human agriculture. Over 80% of this loss comes from 11 of the most important rainforests in the world;
  • Globally we waste 33% of all food every year – that’s more than 150,000 garbage trucks full of waste every day. The U.S. is one of the worst culprits – food waste has hit 40%;
  • Landfills are the third-largest source of human-related methane emissions in the U.S. – 22% of which is made up of food waste;
  • Methane emissions warms the planet 86 times faster than CO2.

…You can help:

  • Plant a tree to absorb carbon from the atmosphere;
  • Compost your organic waste to reduce methane emissions resulting from landfill;
  • Reduce food waste and eat your leftovers;
  • Donate unused groceries to local food rescue organizations;
  • Micro shop – only buy what you will eat;
  • Buy imperfect, organic product to dramatically decrease food waste
Culture Arcadia Earth DMitchell Augmented Reality Installation
Photo Credit: DMitchell

Did you know:

  • Textile waste had risen rapidly over the years, yet only 1% of fibers in clothes can be reused to make new garments;
  • The average American will toss 81 pounds of clothing this year, and only 10% will be recycled, meaning 24.5 billion pounds will end up in landfills;
  • 85% of clothes you wear will end up in a landfill – accounting for 5% of all landfill;
  • The main contributors to textile pollution are products that cannot biodegrade or compost – including footwear, bedding, towels and clothing.

…You can help:

  • Demand transparency from brands and retailers (like Zero Waste Daniel offers his clients), when you shop;
  • Ask for sustainable clothes and products, the quality is better, they last longer and are less likely to end up in landfill;
  • Recycle, reuse and repurpose to conserve the energy and resources it takes to product new garments;
  • Look for clothes, shoes and homewares made with TencelTM Fibers as they are created with trees grown in sustainable managed forests, so they are wood-based, compostable, biodegradable, strong and sustainable;
  • Used in apparel, home and footwear, TencelTM Fibers are created from trees grown in sustainable managed forests and have a low environmental footprint.

These are crazy facts, right? Once we get these numbers into perspective, it’s just insane to think and realize what we’re doing to planet Earth.

In addition, not only are you learning in a fun way what’s happening to our Home, but for every ticket sold, Arcadia Earth will plant one tree and donate to their charity partner, Oceanic Global!

Before you leave Arcadia Earth’s exhibition rooms, be sure to Make a Pledge that suits you best. You can:

  • Clean your bills: Switch to a green energy supplier
  • Eat Seasonably: East local, seasonal food
  • Eat Up: Reduce your food waste
  • Fantastic Unplastic: Avoid excessive packaging
  • Fish food: East sustainable fish
  • Fix it: Don’t replace it – repair it!
  • On yer bike: Pedal your way around
  • Passion fashion: Dress yourself sustainably
  • Tap It: Drink tap, use bottle
  • Veg out: Make meat a treat
  • Well oiled: Steer clear of unsustainable palm oil
  • You mug: Dish the disposable cup

Can’t get better than this, right? So, “What do you Vow to?”

We do know it’s hard to sometimes find specific sustainable and eco-friendly products, so take a look at an amazing curation of products in their store.

Culture Arcadia Earth Sustainable Products Culture Arcadia Earth Store Sustainable Products

Enjoy this amazing multi-sensorial journey, learn how we can change our impact positively and still, support an important cause! Be the change!

Take a look at other sustainable businesses in New York City like the 1Hotels to learn about sustainable traveling or see how Siemen’s hidden technology makes NY one of the best cities on Earth and impacts the city and your life.

Hours:
Monday – Friday: 12pm – 9pm
Weekends: 11am – 9pm

Location: 718 Broadway

https://www.arcadia.earth


Photo Credits: ©Behind the Scenes NYC and DMitchell
*Last Update on March/2020.*

A Behind the Scenes Look at Behind the Scenes NYC

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Fernanda Paronetto

Take a look at this amazing feature on the Brooklyn Magazine named “A Behind the Scenes Look at Behind the Scenes NYC”, with our Founder, Fernanda Paronetto.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Fernanda Paronetto

Learn more about our Founder, Fernanda Paronetto, and Behind the Scenes NYC! This feature was shot at the WeWork office in Williamsburg, Brooklyn.

See a small part of the article below and click to read the full article!


62.8 million tourists visited New York City in 2017, marking the eighth consecutive year of record-breaking growth. But what’s a tourist to do after they’ve hit the major spots? Or if they want to avoid the major attractions in the first place? And where should a local start if they want to explore beyond their go-to’s? That’s where Behind the Scenes NYC comes in.

Ironically, the website cataloguing the city’s hidden gems was founded nearly 5,000 miles away in founder Fernanda Paronetto’s bedroom in São Paulo, Brazil. Fernanda – who goes by Fê – has a penchant for exploration and a knack for finding the best local spots, which she exercised during a trip to New York with her sister in 2014.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC

“What are we going to do this time?”

That question turned into an Instagram account where she posted about the places she’d discovered on that trip, which would later become @behindthescenesnyc. A couple weeks later, she got a message from a born and bred New Yorker thanking her for the local tip. From there, Fê knew she was on to something.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Google Maps

What started as a passion project fueled by a deep love of New York became a business. She enlisted the help of friends living in the city to scout new locations, finding places that looked promising. They’d stop by in person, report back to her, and she would curate and post from overseas.

It wasn’t long before Fê made the transition to the city herself.

Continue Reading…


Photo Credit: Courtesy of Karin Schneider

7 Secret NYC Spots by Kelley Louise, A Travel Entrepreneur

Curiosities Insider Interviews Kelley Louise

Kelley Louise is a travel entrepreneur, Founder of Impact Travel Alliance and passionate about storytelling and social good! Come explore her favorite 7 secret NYC spots!

Curiosities Insider Interviews Kelley Louise Streets

I’ve known Kelley Louise probably for as long as I’ve been in New York City. I was introduced to her through a friend in common somewhere back in 2015.

Throughout these past years, I’ve been following her work and how she’s also changing the travel industry across the globe!

A travel entrepreneur passionate about storytelling and social good, Kelley specializes in creative marketing and social media management for clients in the travel and impact space. She is also the Founder and Executive Director of Impact Travel Alliance – the world’s largest community for socially conscious travelers.

Kelley has built her career through carefully selected opportunities in the United States and abroad, including leadership roles in entrepreneurial endeavors, social good projects, marketing and media strategy.

A content creator herself, Kelley is an avid photographer and writer, and runs a travel and lifestyle blog, The Culture Collective – focused on travel & lifestyle, she showcases local gems and off-the-beaten-path adventures, and covers social good, empowerment and entrepreneurship.

A passionate connector, Kelley has an innate ability to build loyal and diverse communities.

Kelley has a bachelor’s degree in Media & Culture from The New School. She lives in Brooklyn, and you can follow her adventures on social media account: @KelleyTravels.

Now, take a look below and see her favorite 7 secret NYC spots!


League of Kitchens

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“Hands down, my favorite experience to recommend to New Yorkers and newcomers alike. League of Kitchens is an Airbnb-style format that offers you the opportunity to take a cooking class in an immigrant’s home. Nothing beats breaking bread and learning about someone’s culture through food.”

Pretty awesome, right? These amazing cooks host you + 5 people at their home and teach everything about their traditional cuisine from back home. Plus, you are able to go home with a detailed shopping list of what to buy and the recipes, so you can also cook at your own home.

Oh, it’s also a great opportunity to meet like-minded people!

www.leagueofkitchens.com


Nowadays

Curiosities Insider Interviews Kelley Louise Nowadays

“I’ve been a part of the Mister Sunday crowd since it’s early days in Gowanus Park, and it’s been amazing watching how Eamon and Justin have grown this community. Nowadays is their permanent outpost, which opened in 2017. Go for the music, stay for the good vibes and crowd.”

And I love it too! I’ve been there a few times and it just gets better and better!

The music is fantastic, there are a few food trucks so you won’t get hungry, drinks have super reasonable prices, you can be sure you’ll have a fantastic time and even get to meet a few new friends!

They’re located in Ridgewood, Queens, but it’s an easy commute through the L train to Halsey station.

Hours:
Monday – Wednesday: 4pm – 12am
Thursday – 4pm – 2am
Friday – 4pm – Late
Saturday – 12pm – Late
Sunday – 3pm – 12am

Location: 56-06 Cooper Avenue

Other Infos:

  • Nowadays is always free except for indoors on Friday and Saturday nights, and indoors and outdoors every Sunday until 9pm.
  • The kitchen closes at 11pm Sunday through Thursday, and 1am on Friday and Saturday.
  • 2-for-1 happy hour runs from 4pm to 8pm Monday to Friday.

https://nowadays.nyc


LIC Landing

Curiosities Insider Interviews Kelley Louise LIC Landing Queens

“The magic of the NYC skyline never gets old, and LIC Landing is one of my favorite places to soak in the view. Bring friends and grab a drink – take some time to enjoy the slow(er) life in NYC.”

This beautiful, brand-new waterfront park at Hunters Point South, offers a 2000 sqft outdoor event space and a high-quality outdoor café.

It definitely has a priceless view of the city!

Try going before sunset and you’ll be able to witness Manhattan’s lights lighting up.

After all, we all know how beautiful this experience can be! While you’re around the neighborhood, be sure to explore close by spots like The Standing Room, a great bar and comedy bar!

Hours: Every day – 7am – 10pm (Summer Hours)!

Location: Center Blvd. between 50 Avenue and 54 Avenue

http://www.liclanding.com


Beer Street

Curiosities Insider Interviews Kelley Louise Beer Street

“Beer Street is the bar that ruined all other beer bars for me — other bars just don’t compare. Somehow, all other menus just don’t compete with Cory (the owner’s) exceptional taste and attention to detail. Pro-tip: If you’re indecisive on what you want to order, follow Beer Street’s golden rule — Trust your bartender.”

Well, to start, they were chosen as “America’s 100 Best Beer Bars by Draft Mag” for the years of 2014 and 2015.

Located in Williamsburg, they have 10 taps with amazing draft beer, plus great wine, cider and other drinks.

Hours:
Monday – Thursday: 5pm – 1am
Friday: 5pm – 2am
Saturday & Sunday: 12pm – 2am

Location: 413 Graham Avenue

https://www.beerstreetny.com


Furnish Green

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“From the conventional to the quirky, Furnish Green has it all. My favorite vintage furniture store in the city, Furnish Green is great for finding anything from a well-designed dresser for your bedroom to a vintage carousel house (the latter of which I have).”

These guys are vintage experts! Every week you can expect 5-15 new items in the store. As they say, their philosophy is:

“To provide creative local consumers with unique, well-made, long-lasting and reasonably priced pieces of furniture.”

Pretty cool right!? Plus, in a city where most people buy at the same stores, you’ll be sure to have different items decorating your beautiful home!

Hours:
Monday – Friday: 10am – 8pm
Saturday: 10am – 6pm

Location: 1261 Broadway, Suite 309

http://furnishgreen.com


Bistro Petit

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“This is a big statement, but I stand by it: Bistro Petit is the best restaurant I’ve ever been to. It’s a charming little spot – only fitting about a dozen or so people into the entire space – and you can’t help but to fall in love. The cuisine is French/Korean fusion, and BYOB. For the perfect date night, bring a bottle of red, and sit on the bar stools for a view of the kitchen and sit side by side with your date.”

The owner and chef, Sung Park, is truly an artist, in the kitchen. His bold and innovative cooking style is surely what makes the difference for his guests, and obviously, what makes them come back.

Located in South Williamsburg, they explain that they only use only use the freshest seasonal ingredients, local produce, natural organics, grass fed beef, local fish, and free-range chicken.

Plus, for vegetarians, they have great options, so don’t worry about it! You can go and be sure to have a great time!

Hours:
Wednesday – Saturday: 6pm – 12am
Sunday: 6pm – 11pm

Location: 774 Driggs Avenue

http://www.bistropetit.com


Erie Basin

Curiosities Insider Interviews Kelley Louise Erie Basin Jewelry Antiques

“An exceptionally well-curated collection of jewelry (both vintage and new pieces that were crafted using antique stones), pretty much everything you see at Erie Basin is one of a kind. Even if you’re not ready to invest in your next piece of fine jewelry, they’re worth the follow on Instagram for some daydreaming.”

Launched in 2006, the store is located in the far end of Brooklyn in a neighborhood we adore called Red Hook! They are “specialized in antique and vintage jewelry, but also have a selection of furniture, art, and objects dating from the 18th to mid 20th century.”

The brand is, up to date, basically a one-man show, and was founded by Russell Whitmore. An avid collector and antique lover, Whitmore launched in 2014 a fantastic collection around antique gemstones he has collected and many are exclusive, one-of-a-kind pieces.

Hours: Wednesday – Saturday: 12pm – 6pm

Location: 388 Van Brunt Street

http://eriebasin.com


Thank you to my dearest friend, Kelley Louise, for these truly amazing 7 secret NYC spots! I loved them all and will surely visit the ones I haven’t been to yet!

You should too, after all, exploring New York, through the eyes of true New Yorkers, is definitely the best way to do it!


Photo Credits: Courtesy of Tutti del Monte, Clay Williams for The James Beard Foundation and all the venues.
*Last Update on April/2020.*

Behind The Scenes NYC On ExportHub: Live Your Dream

About BTSNYC What The Press Says Export Hub

Once again, Behind the Scenes NYC (BTSNYC) is featured in the press! This time, ExportHub talks about what BTSNYC is and how we are disrupting the travel industry in New York.

About BTSNYC What The Press Says Export Hub

With a fantastic journey from Brazil to New York, Fernanda Paronetto (a.k.a. Our Founder), started Behind the Scenes NYC back in April of 2014.

Today, the company is considered one of the top platforms for visitors and locals that want to explore New York off-the-beaten-path. In addition, Fernanda was also featured as one of New York’s top travel entrepreneurs, on the Huffington Post.

ExportHub posted a great article about what Behind the Scenes NYC is really up to and how we are disrupting the travel industry in New York!

See below a small excerpt:


Recently, I read an inspiring story about Fernanda Paronetto and her struggle to get an American visa and live in New York City for good. Her passions to live in the city and chase your dreams are something we all think about, but only a few individuals dare to achieve it.

Keeping that in mind, Behind the Scene NYC (BTSNYC) is a website providing professional concierge services to the locals and visitors to have a remarkable experience. Being a corporate planning and management boutique firm which specializes in providing unique and non-touristic experiences to the people, the website truly offers something intriguing.

Many of you would be asking how does this work? With more than a million followers from all over the world, BTSNYC focuses on some of the most exotic and economical hot-spots for the people, providing with inclusive and unique events which fascinate your clients, your company, or your friends and family members. This type of service might be referred as a fresh approach towards event management and travel planning.

…to be continued…


Did you enjoy it?! Continue reading.

If you want to see more about Fernanda’s journey and how she actually made it in New York, see this amazing post featured on GoalCast.

With Over 10 Million Followers, Goal Cast Features Our Founder

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto

“How I Quit My Job, Moved to NY Without a Plan, and Made My Dream Come True at 32 Years Old” by our Founder Fernanda Paronetto for Goal Cast. Get inspired!

About BTSNYC What The Press Says Goal Cast

We are huge fans of a fantastic platform called Goal Cast.

With over 10 million followers on Facebook, over 1.5 million on Instagram, and over 1.6 million subscribers on YouTube, our Founder shares the story about her journey to New York City!

We are honored to share this amazing post of How I Quit My Job and Moved to NYC.

See below a small excerpt:


About BTSNYC What The Press Says Goal Cast Fernanda Paronetto Coffee
Photo Credit: Aline Velter

Fernanda Paronetto is the founder of Behind The Scenes NYC, an independent online publication and boutique concierge service firm focused on helping people discover New York City like locals.

Before Paronetto spent her days sharing the coolest off-the-beaten-path spots in NY, she built her career experience in Brazil.

But she always dreamed of living in the city that never sleeps, and she always knew she would make it happen — she just didn’t know how.

In this essay, Paronetto walks us through what it took to go from 20-year-old student to successful entrepreneur — despite going through health issues and immigration struggles in the process.

Let her journey inspire you to hustle and grow.

Early career and mindset

I’ve always been a very resilient person, with a lot of perseverance to reach my personal and professional goals, and a few big dreams to check off my bucket list.

Plus, I never really took into consideration what other people said that I could or could not do. After going through my teenage years, and entering adulthood, I truly didn’t give a damn.

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto
Photo Credit: Aline Velter

I started my career asking my dad for a job at his company during my studies. But little did I know at 20 years old that working with your dad can be harder than working at any other job!

After a while working for my dad, I decided to leave and work for another company in the same import and export field.

Nine months later, I understood that my dad wasn’t the problem, but the industry as a whole didn’t interest me that much.

From there, I started focusing on marketing positions.

Even though working in marketing had always been what I wanted to do, I went to business school. I thought it would give me a much better background in terms of being good with numbers. (It did in fact end up helping me throughout my career.)

Back in college, I told everyone that after graduation I would move to New York City.

I always explain that I just had (and still have) this indescribable passion and curiosity for New York and all that it means.

I just HAD to live there.

…to be continued…


Did you enjoy it?! Continue reading.

Now, if you really want to dig deep into Fernanda’s life and career, take a look at an interview she did for Hustle and Deal Flow a while back!


Photo Credit: Courtesy of Aline Velter

The Huffington Post: One Of NYC’s Top Travel Entrepreneurs

About BTSNYC What The Press Says Huffington Post

Regardless of your profession, being featured on The Huffington Post is definitely one of the ultimate goals! Our Founder, Fernanda Paronetto, was selected as one of NYC’s top Travel Entrepreneurs.

About BTSNYC What The Press Says Huffington Post

The day we got the news that our Founder, Fê, was featured on the Huffington Post as one of NYC’s top Travel Entrepreneurs, was memorable.

Not only for the tremendous honor and accomplishment in the Title, but because it was the day after her birthday!

What a gift, right?

The extremely talented Tech, Business & Lifestyle Brand Strategist, Sissi Johnson, was author responsible for the fantastic piece.

So, read below an excerpt of the article:


If you believe there is nothing like exploring a city through the eyes of a local, think again. Brazilian Fernanda Paronetto knows all of Big Apple’s best kept secrets.

“I always had this indescribable passion and curiosity for NY, so I was often here visiting, always uncovering the best hidden spots and events. The city is just so dynamic, alive, full of novelties, so multi-cultural, beautiful, with an intense energy – the list can go on forever.”

On starting Behind the Scenes NYC remotely, she said:

“A New York woman in her 40’s sent me a message saying: ‘Hi there! I was born in NYC and have lived here my entire life. But, I didn’t know about this restaurant you wrote about. So, I went to it last night, and simply loved it! Thank you for the tip!’ – I was like: WOW!

“I’m in Brazil, in my room at my mom’s house, giving tips to real New Yorkers who are actually enjoying them and thanking me! There must be something right about what I’m doing…”


As a final point, we are so grateful for this acknowledgement. Plus, it an honor to have Fernanda named as one of NYC’s Top Travel Entrepreneurs.

If you want to learn more about Fê, and her journey to New York City, you’ll simply love the article written by Hustle & Deal Flow – a movement for creators.

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