Category Archives: Shop

Vinyl Is Back: The Top Record Stores in New York

Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira

Vinyl is back, so come explore with me and with the famous musician and composer, Zé Luis Oliveira, the top record stores in New York! We explored Manhattan and Brooklyn and we’ll tell you everything about these hidden music gems!

Today we have, once again, the super talented musician and composer, Zé Luis Oliveira, with me! Our last video was about the must-see Jazz spots in Harlem – just thought you should know, lol!

I’ve seen that in the last couple of years, vinyl has come back to the lives of people and the desire to collect unique disks, is growing.

So, since Zé Luis is a true expert, I asked him to take me to some of his favorite and top vinyl stores in New York.

We had a great time exploring some of the top record stores in New York, located in Manhattan and Brooklyn. But there are, of course, many other fantastic options!

And before you start reading, be sure to subscribe to our YouTube channel and help us spread the love for this secret New York!


A1 Records

Shop Specialties Vinyl Record Stores NYC A-1 Record Shop
Photo Credit: Courtesy of venue

Located in a very calm street in the East Village, A1 Records is a place you can go and just explore for hours. I love the neighborhood and it always amazing to explore it.

At this store, you’ll be able to buy, sell, or trade vintage vinyl records and just have fun exploring their entire collection. New stuff comes in practically every day!

The store was founded in 1996 and their vinyl curation is fantastic. There are endless options if you’re into Jazz, Soul and Funk. Plus, they have a very reasonable pricing and you can find countless disks for less than $10.

The store isn’t that small, but there is just so much in it, that you’ll probably have an interesting time moving around.

Hours: Monday – Sunday: 1pm – 9pm

Location: 439 East 6th Street

www.facebook.com/A1-Records


Rough Trade

Shop Specialties Vinyl Record Stores NYC Rough Trade Brooklyn
Photo Credit: Courtesy of venue

Rough Trade is one of the best places best places to go in Williamsburg, Brooklyn, if you’re into great music, a fantastic selection of books and magazines, delicious coffee and even live music shows.

And, of course, it’s a great place to shop for vinyl. Amazingly, they opened much more recently than the other stores, in November of 2013, but the team behind it really knows how to surprise music lovers with an outstanding variety and selection of products.

I’m always there and this time, we found some pretty unique disks from renowned Brazilian artists, like Gilberto Gil.

OMG, and did you know you can also find cassette tapes there? Such a nostalgic experience! As we’ve said before, it’s a music haven, and we do recommend you go explore!

Hours:
Monday – Saturday: 11am – 11pm
Sunday: 11am – 9pm

Location: 64 North 9th Street, Williamsburg

www.roughtrade.com/us


Superior Elevation Records

Shop Specialties Vinyl Record Stores NYC Superior Elevation
Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira
Shop Specialties Vinyl Record Stores NYC Superior Elevation Crates
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Shop Specialties Vinyl Record Stores NYC Superior Elevation Disks
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Our last stop was in the super cool neighborhood of Bushwick! I love exploring everything there, since it’s known for the being the home to very creative folks.

Superior Elevation Records is tucked away in a remote street, but in a spacious store, a few steps below the ground.

The smell of the place immediately takes you to a journey into the vinyl world and you can stay there for hours listening to all the disks you want to purchase.

They also buy records every day and also have an online store, if you can’t make it to Bushwick all the time!

Hours: Daily, from 12pm – 7pm

Location: 100 White Street, Bushwick

www.superiorelevation.com


Finally, if you enjoyed exploring these top record stores in New York with us, don’t forget to subscribe to our YouTube channel! Let spread the love for music and for New York together!

Do you know any other super cool record store? Please, share with us in the comments below so we can check it out too!


Videographer: Renata Meirelles and courtesy of the venues
Photographer
Renata Meirelles 
Beauty
Leila Soldeira
Styling
Camilla Adão

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

Shop Ladies Figura Clothes Anna Sergeeva

It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

Shop Ladies Figura Clothes Anna Sergeeva Trench Coat

I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

https://figura.co

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.

Insider’s Guide To 30 Vintage And Thrift Stores In New York

Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto

In the spirit of the New York Fashion Week, we decided to shoot this video for the fashion-lovers! We shot at 3 vintage stores and listed another 27 for our insider’s guide to 30 vintage and thrift stores in New York.

New Yorkers are known for loving thrift shops and spend hours browsing for the most unique pieces!

Today, I will show you 3 of my favorite spots in Manhattan and Brooklyn, with a huge variety of brands, styles and prices. Plus, I I’ve listed below another 27 stores you should add too you list! So, get read to explore our insider’s guide to 30 vintage and thrift stores in New York.

Oh! And before I forget, like our video and subscribe to the channel!


Madame Matovu

Shop Ladies and Gents Vintage Stores Madame Matovu Fernanda Paronetto Rosemary Wettenhall
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Shop Ladies and Gents Vintage Stores Madame Matovu
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Madame Matove is definitely one of the best kept secrets in the West Village. It’s even hard to spot it, since it’s hidden behind a tiny door and small façade.

The owner, Rosemary Wettenhall, is originally from Uganda and travels the world curating some of the most amazing pieces you’ll ever see. Her keen eye is surely what makes her store so special.

Many of her favorite spots to scout new findings are in France and Italy. And, some pieces have even been found here, in New York City.

As she says, you only have to have your eyes open.

On this day, I actually found a fantastic 1980’s embroidered dress, that had a 1920’s vibe, and costed $300.

Oh, and the selection of accessories – from jewelry items, to bags and eyewear are also incredible. So, as I mentioned, take your time to explore this tiny store, that will change your close!

Hours:
Tuesday – Saturday: 12pm – 7pm
Sunday: 12pm – 5:30pm

Location: 240 West 10th Street, Manhattan

Instagram Page


Pippin Vintage

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As we’ve said before: “Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.”

Their selection ranges from $5 charms to engagement rings that cost thousands of dollars. They do have the widest range of products. The jewelry come from as early as the 1800’s and as current as the 1980’s.

So, you’ll be able to find pieces from the Mexican Renaissance from the 1940’s and 1950’s, item from the Georgian Period and still, Native American jewelry.

In addition, in the back of the store, through a long mirrored corridor, you can find Pippin home. There, you’ll find countless vintage furniture and décor items, to vintage clothing.

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street, Manhattan

https://pippinvintage.com


Narnia

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Shop Ladies and Gents Vintage Stores Narnia Fernanda Paronetto
Shop Ladies and Gents Vintage Stores Narnia Racks
Shop Ladies and Gents Vintage Stores Narnia Chinese Items
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After the 1st time I pass by Narnia, walked in and left the store with a beauty Oscar de la Renta black leather skirt for $95, I became obsessed with them. Every now and then I pass by and go crazy with all the new pieces they carefully curated.

We’ve written about them before and we continue begins surprised by their fantastic work.

As we’ve mentioned, their prices range from $75 – $250, but of course you can find some lower priced goodies, as well as more expensive and special items.

During this last visit, I bumped into a few very special finding and it was hard to control myself! I found a beautiful Missoni dress, a Marni shorts, a flowered Dries Van Noten skirt and a to-die-for Lanvin trench coat that almost brought tears to my eyes! Hahaha!

In addition, they have some beautiful accessories and if you’re into the boho style, this is the place you should go to! And, do go with time, because vintage stores should not be visited if you in a rush!

Hours: Open daily, 11am – 7pm

Location: 672 Driggs Avenue, Williamsburg, Brooklyn

http://narniavintage.com


Finally, as I mentioned, there are countless vintage and thrift stores in New York.

I’ve selected a few others that I really enjoy, so that you can also add to your list to visit while you’re in New York. If you live here, well, then you have time to enjoy them with no rush!

Manhattan Stores:

Brooklyn Stores:

I hope you enjoyed our insider’s guide to 30 vintage and thrift stores in New York and had a great time exploring them with me.

So, subscribe to our channel, like our video below and send us suggestions of what you’d like to see next, to continue uncovering NY with me! See you on my next episode!


Videography and PhotographyRenata Meirelles 
BeautyLeila Soldeira
Styling:
 Camilla Adão

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Olde Good Things: A Paradise For The Vintage Décor Lovers

Shop Home and Kids Olde Good Things Vintage

We were trying to focus on our mission: find a mirror that would match my brother’s dining room at a vintage furniture store called Olde Good Things. But, everything was so beautiful and unique that I just spent much of my time “flirting” with other objects throughout the store!

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It was a regular Sunday afternoon when my brother invited me to join him, my sister-in-law and my niece in the East Village. While we were walking my sis-in-law told me she was looking for a mirror for their house in New Jersey. Well, I love antiques and I suggested her to explore different antique stores around town.

When we started walking along Bowery Street, I could see a big pink elephant from the distance. It really got my attention. And I must tell you all, that elephant is still on my mind!

When we got closer, we realized it was exactly what we were looking for: a vintage furniture store. Olde Good Things was there, waiting for us! A popular song says “Girls just wanna have fun”. And on my list of having fun is home décor shopping, for sure!

The store is incredible. It’s spread out in two levels and offers a wide selection of pieces. You can find pretty much everything for your home. Objects you can’t even imagine exist. From garden pieces to suitcases and doors, from lighting to kitchen utensils. They offer a huge collection of antiques in different shapes, colors, prices and even origins.

Service was excellent. A guy introduced himself to us and made us feel at ease. He cheerfully and knowledgably gave information about all the pieces we indicated and questioned. And believe me, I had many questions!

We were trying to focus on our mission: finding a mirror that would match their dining room. But everything was so beautiful and unique that we spent some time “flirting” with countless other objects, as well.

Before we hit the mirrors section, I checked almost every dresser they had in store at that time. Who doesn’t love dressers? I do. Most of them were handmade architectural pieces.

I fell in love with the chandeliers too. Big ones, smaller ones, made of glass, crystal, Greek style…I wish I could have taken all of them home with me (lol)!

After checking and asking about many objects we – FINALLY – made it to the mirrors.

Olde Good Things has an incredible selection. The difficult part was choosing only one, but my sister-in-law was able to find the perfect one: a distressed framed mirror. Gorgeous!

We left the store feeling great and with our mission accomplished! We had a blast. The experience was outstanding. Getting to know so many artistic and historical work, made our day quite special. Of course, finding the perfect mirror was nice, but the experience we went through was priceless.

I’m definitely going back any time soon and I encourage you to do the same. After you visit, let us know what you thought!

Have fun exploring and if you’re really in to vintage, take a look at some vintage fashion stores in Brooklyn that we love, a jewelry vintage gem in Chelsea and still, the vintage store top fashion Instagrammers around the globe just love.

Hours: Stores have different hours, so please check online.

Locations:
302 Bowery Street, NoHo
2420 Broadway, Upper West Side
5 East 16th Street, Lower Midtown Manhattan

https://ogtstore.com


Text by our Contributor: Rafaela Azevedo
Photo Credit: Courtesy of Olde Good Things

Zhuorui Fu Collection: 100% Handmade And Hand-Stitched In France

Shop Ladies and Gents ZF Collection Wallet

Zhuorui Fu Collection is a simple and classy style curation. It’s a haute-couture house whose elegant traditions married millennial attitude. They fit bespoke designs 100% handmade and hand-stitched in France.

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We talked to Zhuorui Fu, founder of ZF Collection to learn more about her entrepreneurial journey, her continuously growing collection based on sustainability and her short and long term plans!

Take a look below:


Tell us a bit about you, where you’re from, your back ground, what you worked with? How you ended up in NYC?

My name is Zhu. I am a Chinese girl born and raised in Shenzhen, a young mega metropole of my age and the technological hub of the East, until I was 17. Before that, I exchanged to California, New York, and Finland.

From 17 onwards, I went to school at St. Andrews, which is the alma mater of Duke and Duchess of Cambridge. Because my Bachelor’s Degree was a joint-degree, I went to William & Mary in Virginia for two years. I got two diplomas from two schools within four years.

After that, I also went to UPenn for a Master’s Program. In between, I studied in France and went travelling, volunteering, studying in many countries for quite a bit.

I technically came to NYC before I went to University. Not the typical obedient student and born an urbanite, I was never into coursework and was always in the mega cities, London, New York, and Paris, when I was in school in Scotland, Virginia, and Philadelphia.

Being an ‘outsider’ entrepreneur, how has your journey in NYC been and what are the biggest challenges you find?

Since I came to NYC a while ago, NYC scenes were not unfamiliar to me. The entirety of my life is spent in the mega cities, so I am used to the fast-pace, sharpness, internationality, pollution, rudeness, in New York. It helped refine my edges and that coolness as a millennial working in a creative environment. Nevertheless, since I studied in Europe and was soaked in an intelligentsia environment, my taste tends to be more diverse.

NYC has been a blessing. In NY, I was always connecting with people I met from my schools, projects, people in the cafés, etc. Not all of my projects work out and many of them died, but whenever I want to work on something, NYC gives me hopes and resources.

The biggest challenge is surely the price. When I was in school, I had family’s supports. That was one of the major reasons I could afford a good education. After school, I had to rely on myself. NYC price is abnormal for a graduate unless he or she is working on a corporate job. For penniless entrepreneur, it is very difficult to afford anything in NY.

Shop Ladies and Gents ZF Collection Keychains

What’s ZFC about? How do you apply sustainability to your brand and your mission?

Zhuorui Fu Collection is a simple and classy style curation. It’s a haute-couture house whose elegant traditions married millennial attitude. We fit bespoke designs, 100% handmade and hand-stitched in France. It’s haute-couture, with products created by customization and small batches each cycle and never again, using vachette, the calfskin, from Italy.

ZFC is an ethical slow fashion brand. I do not feel comfortable using alligator skin or something. It champions a good style and taste, not necessarily fashion, by doing and having good investment pieces, to create that millennial timeless being.

I am a vegetarian and practice yoga since I was 14. Mother Nature, fair treating to people, are all very important to me and the brand.

Specifically, how ZFC carries out the mission, it came from below pillars.

First, ZFC only uses recyclable and perishable materials, with exceptions of collaborations with Zero Waste Daniel, who has already recycled parts of the synthetic wastes. I am not a big fan of plastics despite transparent plastics have been quite fashionable lately. We use leathers called vachette, which is the calfskin of cattle that is slaughtered as meat. Leather, paper boxes, cottons are the majority of the materials we. They are long-lasting, but they are naturally perishable if buried in soils.

Second, I knew my maker partner Roberto when I was studying French, in Nice. In fact, I lived right above his atelier. He dyed everything with homemade natural coloring. There are no chemical dyes that go into water and contaminate water, like many suppliers do when they make mass-produced garments.

Third, Roberto makes everything and he is well paid.

Lastly, fashion fades, style does not, as Yves Saint Laurent said: “Having a distinctive and cultivated style is already remarkably sustainable”.

Shop Ladies and Gents ZF Collection Lou Bag

How do you see ZFC fit into NYC’s fashion scene?

It fills in the haute-couture for young people, and does not chase the ever-changing trend.

NY’s fashion is very diverse. You can find all range of fashion because this is the ultimate fashion heaven. Nevertheless, NY’s fashion scene came to prominence only after war, when the American apparels gradually took European style to the mass, with the help of big department stores’ orders. In another word, NYC’s fashion can be very modern and street-culture inspired. NYC is a young city with almost 70% of the population under 45.

My line is a classic haute-couture line that calls for multidimensional awareness of style, through reading, traveling, and loving. It is not necessarily luxurious, but it is heavier in value. It fits with NY’s history of high fashion and dense art scene. They are also sustainable pieces that New Yorkers like. It does not fit into the wasteful part, superficial aspect, and the pursuit of forever new, of NYC culture and NYC fashion.

For me, cherishing what we carefully purchased, created, and loved is important. If this goes in another route from the NY mainstream, I am fine to not follow the crowd.

Nevertheless, the line combines my taste, the one of a globally educated millennial, and the Franco-Italian traditions of Roberto. My take on the styling and details of ZFC comes from our current epoch. They are classy and traditional by looks, but inherently cool.

What are your top 3 styling tips for New Yorkers?

Colourful and simple accessories to suit the permanent black garments.

Wear the worldly cultures proudly on ourselves. New Yorkers tend to have history and roots besides NY. Those pieces from elsewhere are great additions to the big NY style and they are what make us different!

Work less, chase less, enjoy life, read a book, listen to music, appreciate arts, cherish the finiteness of life in the material cornucopia. Manners and passions are the ultimate fashion.

Shop Ladies and Gents ZF Collection Details Atelier

Which is your bestseller item?

Val. This is a small cross-body coming in a very irreplaceable cute shape. Female customers like this bag a lot. It can host a book or a water bottle.

Vincent the wallet, Arcobaleno bracelets, and L’Animal, the endangered animals-inspired keychains are also popular for the lower price points, easy look, and cute stories.

Where can people find ZFC, besides online? You mentioned about a few pop-up stores in NY – which/where are they?

We do more among acquaintance circle, for many customers want certain parts to be customized. In addition, we also do online, but definitely trying to do more. We put on events that are, for now, seasonal. For example, we had partnership with Camaraderie in NYC and Persian Women in Tech.

We do high-profile events, which are in talks and will be updated momentarily. We look to do more collaborations and be taken into concept stores, businesses, or even retailers at small batches.

What are your upcoming plans for the brand? Collaborations?

First, I want more people to know about the brand and our sales need to come up. We look to more collaborations with local businesses that have physical stores and great concepts.

Second, I do look to do more lines for the brand. Now we focus on accessories, but Zhuorui Fu Collection is a millennial curation about elegance and style, not a bag brand. I want to introduce maybe ready-to-wear, maybe contemporary lines, that fit into the pronounced aesthetics and ethical believes. Or books, or classes, or yoga, or something that compliment customers’ taste and make them happy. I may also want to explore more topics that have always perplexed me, life, death, balance, etc.

Third, I would love to have pieces that challenge the status quo. For example, the Made in China image. I have seen great designer and makers in China. Made in China has a bad connotation because many products are massively produced at a high environment cost. However, it does not mean for all the products. I know amazing haute-couture designs that have supplied the emperors or have been handmade the same way for hundreds of years with passions and a supreme quality. I would want to do that.

Lastly, I want to contribute to gender parity. Most of the fashion lines, whether womenswear or menswear, are led and owned by men, while most of the entry jobs in fashion are filled by women. I will be very happy to do menswear and figure out ways to bring sustainability into this.

Can you tell about the collaboration with Zero Waste Daniel? We are huge fans and did a great interview with him a while back.

Yes, Daniel is great. There was a point I lived in Williamsburg right next to Daniel’s store. I walked pass his store multiple times and had always been inspired by the mysteriously awesome designs from the outside. One day I decided to walk in and was immediately greeted by warm reception of the staff beside the sewing machine. Fewer things at a sustainable way have always been a belief of mine. He makes clothes from scraps, which is just a good innovation itself. The pieces look very Brooklyn chic.

I approached him and asked him if he would want to collaborate. We sat down and he told me his story, of how he started at fairs selling a few pieces. He said it was “very hard” at the beginning. After years, he now made it into a beautiful store.

In New York, you can always find overnight success stories of some hotshot designers, but most of the people don’t have their businesses like this. In fact, doing business from scratch when you have limited resources is very difficult. People just don’t really care about you or your products. I was just beginning my business and my business looked very dodgy when I met him. He was very happy to help and designed our brand three exclusively fitted pieces in red, blue, and grey, for the passions, sorrows, and neutrality of a typical start-up story, I guess.

No need to say, Daniel is a super sweetheart and has great smile.


Shop Ladies and Gents ZF Collection Zhu

Zhu is the founder of Zhuorui Fu Collection, a simple and classy style curation based in New York, London, and Paris. ZFC makes bespoke, sustainable, and chic haute-couture pieces 100% handmade in France and USA.

www.zhuoruifucollection.com


Photo Credit: Courtesy of ZF Collection

Every True New Yorker Wears Hats by Teressa Foglia

Shop Ladies and Gents Teressa Foglia Hats Fernanda Paronetto

A true New Yorker loves hats, but not any type of hat! It has to be stylish, extremely well made and, preferably, custom made! Teressa Foglia’s atelier in Industry City is the perfect place to find them and later show them off around the streets of New York!

I always say that one of the best ways to identify the true New Yorkers around the city is to look for people that are wearing hats! New Yorkers love hats and are pretty stylish and bold regarding how to use it and how to incorporate them into their daily lives.

I’ve been accompanying the work of a fantastic hat designer and maker called Teressa Foglia. As she explains it, she’s a modern milliner – “a person who designs, makes, sells or trims hats primarily for a female clientele”.

In December of 2017, Teressa opened the first “Teressa Foglia Hat Studio + Shop” in Industry City – one of Brooklyn’s upcoming neighborhoods. There, you’re able to shop her fantastic collections, meet for your custom hat fitting, and even join them for a hat making workshop.

And still, if you’re a business, it’s a great space to host an event and even feature your independent brand products.

Well, I was pretty curious to learn more about how it all started, where her passion came from, what types of hats she sells, which are the best sellers, how they are actually done and also, I wanted to see if I’d find the perfect one for me! “Spoiler alert”, I did! Wuhu!

Teressa told me that she has always loved hats and wore them from a very young age, but started wearing them more frequently as an adult.

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She had an episode in her life of a heartbreak so, back then, decided to change scenes a bit and bought a one-way plane ticket to Europe.

Destiny ended up taking her to the South of France, where she booked a last minute millinery course. She barely made it to actually booking and being part of what would change her life.

This course took her to London, to make hats with a renowned milliner and eventually ended up in other cities like Berlin and Los Angeles, always designing and making hats.

She travelled the world to over 35 countries collecting ideas, inspirations and life experiences that would all be used in the near future and finally make sense all together.

“Life is colorful, boundary less and filled with moments encapsulated by, “you had to be there to believe it”. So, be there. Buy the plane ticket. Break the rules. Life is your own masterpiece; a canvas that spans the globe. After all, nothing fun happens while drawing inside the lines.”

So, life ended up bringing her back to New York and it was when she actually launched her 1st collection.

Today, her hats are mostly one-of-a-kind. She customizes according to her client’s desires and style, making sure each and every single person leaves her atelier completely satisfied and counting the minutes to wear their new hat! She creates has for men, women, kids & babies, custom and ready to wear!

If you have no idea on what hat you want, Teressa can guide you through the process, starting very simply by deciding what material you want: felt or straw? Remember: straws have infinite options!

Now, a tip to the Coachella girls out there: Teressa is the creative mind and hands behind some of the coolest hats that you’ve seen at the festival. So, your search days for finding out where that cool NY gal got her hat are over!

Oh! And like I mentioned above, for the moms out there, she just recently launched her Kids & Babies Line! There is nothing more adorable than cute, stylish kids wearing hats, right?

So, be sure to swing by and take the day to explore all the other amazing businesses also located inside the buildings of Industry City. You’ll find everything from a sake on tap bar, chocolate stores, coffee shops, design shops, a great food hall and so much more!

Enjoy exploring this “unexplored” part of Brooklyn and also, check out other fantastic places to shop for Ladies and Gents and style up your new Teressa Foglia hat!

Hours: Daily 12pm – 6pm, but always best to contact prior to visiting.

Location: Industry City, Building 5 – 51 35th Street

https://teressafoglia.com


Videography & Photo CreditsRenata Meirelles
BeautyLeila Soldeira

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

A Different Type of NYC Truck: Uprooted Flower Truck

Shop Specialties UpRooted Flower Truck Client

New York City is known for the countless food trucks roaming tirelessly around the city. You can find food trucks, ice cream trucks, juice trucks and even “fashion” trucks. But, Uprooted Flower Truck is the one and only, flower truck!

Uprooted describes themselves are “NYC’s florist on wheels”, which I think is pretty awesome. They are pioneers in launching this business and we have to agree that if you’re a pioneer in NY, you’ll most likely thrive!

It all started back in April of 2015, the exact month that I actually moved from my hometown São Paulo, Brazil to New York City!! What an exciting month! Hahaha!

Founders Ashley Custer and Kristin Heckler ran a super successful Kickstarter campaign, raised $15,000 and started their entrepreneurial path! And, what a journey!

New York is known for being the birth city of countless successful startups, but is quite tough having a brilliant idea no one has thought about, right?

When I met Ashley, back in February of 2016, she told me that her very first job was working at a flower shop, at the age of 14.  She majored in Criminal Justice at Temple University, but felt totally uninspired with the current social system. When she moved to NY with Kristen, her Co-Founder and Partner, she got back to working with flowers to brighten people’s lives – and also, her own.

On the other hand, Kristen, always had an entrepreneurial spirit. As her first job, she founded a local event planning business in her hometown: Bucks County, Pennsylvania. She studied Women’s Studies and Spanish at Duke University, but chose to follow a career as a Theater Director. That was actually what brought the duo to NYC in 2013. Kristin was going to attend her MFA at The New School. Today, she continues to self-produce theatre as well as working on Uprooted Flower Truck.

So, let’s talk about the truck!

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The truck has a floral cooler, electrical system, work counters, and sink with hot water – surely a fully functional florist on wheels! Plus, there is no way to miss it, when it passes by or is parked somewhere around the city. It’s gorgeous and with beautiful bright colors!

Flower bouquets are prepared and sold in three sizes – “the studio”, “the loft”, and “the penthouse” ranging from $12 – $45. Pretty good price for NYC!!!

Are you organizing an event? Needing new ideas of how to “wow” your clients, your team or your friends & family can be quite exhausting. We certainly know how event planning can be crazy! Phiuf! So, besides being able to have all your flower arrangements organized by Uprooted Flower Truck, have you ever thought about actually “booking a truck”? They organize custom floral events including bouquet bars, flower crowns, & branded bloom giveaways.

And, of course, weddings! I love everything about wedding, but the flower decoration is something I always look forward to! Why? Well, I have friends in the flower business in Brazil and became passionate about it! Anyway, their arrangements are certainly the style I want for my own wedding. They’re extremely colorful, with exotic flowers, unique arrangements and that no one will ever have the same! So, talk to the girls to explain what you want for your wedding!

Now, if you’re the type that loves Doing It Yourself (DIY), the girls organize pretty cool workshops to learn how to make the perfect flower arrangements.

You’ll be sure to learn all the tips and tricks behind doing the perfect vase and bouquets. I had an “express” course when we shot the YouTube video and was amazed at little tricks that make all the difference on the final result!

And lastly, if you live in New York and love having you home weekly decorated with beautiful flowers, but like every true New Yorker, you have absolutely no time to refill your vases, take a look at the Uprooted Subscription! Besides saving money, it’ll save you tons of time and fill your home with gorgeous arrangements. As they explain:

“Treat yourself or one of your favorites with a gift that keeps blooming! Choose your delivery dates, tell us about your preferences & we’ll send you the freshest flowers in town!”

We are sure you’ll enjoy it!

If you want to really go “pro”, take a look at the post we wrote about the Flower School in NYC.

Hours & Locations: Uprooted Flower Truck hits the NYC streets Thursday through Sunday each week. Follow them on Instagram and Twitter for exact parking locations and other surprise pop-ups!

www.uprootedflowertruck.com


Videography: Renata Meirelles
Photo Credits
: Renata Meirelles and courtesy of Uprooted Flower Truck

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Scanlan Theodore: Directly from Australia, to New York City

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Founded in Melbourne, Australia, Scanlan Theodore made it’s New York City debute in the Spring of 2017. With 2 beautiful boutiques, the brand is gaining more recognition and space within the New Yorker women’s wardrobe!

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Hidden between 5th and Broadway on 19th street in Manhattan’s Flatiron district, Scanlan Theodore is a brand you want to make sure you discover!

Offering a range of women’s fashion and accessories, you’ll realize why Scanlan Theodore is Australia’s best kept secret as soon as you enter the store.

In addition to dressing Australian women for 30 years, Scanlan Theodore is known for its high quality European fabrics. And, its devotion to well-crafted, timeless designs. Plus, it is impossible to leave this store without finding something new to love.

But, while you are in the change rooms, don’t forget to spend a moment appreciating the artwork on the walls. The work of Australian artist, Darren McDonald, pays homage to Scanlan Theodore’s origins – Melbourne, Australia.

“We are excited and honored to bring this beloved and iconic Australia brand to women here in the US. Our goal is to help build confidence and empower women with comfortable, well-crafted designs and high quality fabrics.” Sarah Blank, Co-CEO Scanlan Theodore US.


More about the brand:

Scanlan Theodore is a luxury women’s fashion and accessories brand offering seasonal collections of ready-to-wear, handbags and footwear.

Founded in Melbourne, Australia in 1987, the brand is known for its devotion to creating simple, clean, modern clothing that flatters and fits well. For years, women have embraced the label’s independent spirit, modern elegance and femininity.

Furthermore, the brand sources the very best in European fabrics. It works tirelessly to ensure each design is timeless and of memorable quality. Over the past three decades, Scanlan Theodore has grown to become the global company it is today with a passionate international following. And now, a growing celebrity fan base within the United States.

Beyond its significant presence in Australia, the label launched in the U.S. in Spring of 2017, with the debut of its e-commerce platform.


While your in SoHo, you might want to check out Nili Lotan or walk to Nolita (just a few blocks away), to Josephina’s Portugal.

Lastly, stop for a drink at a secret basement restaurant that resembles a ship! Pretty awesome, right?

Hours:
Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Locations:
7 East 19th Street, Flatiron District
117 Prince Street, SoHO

https://us.scanlantheodore.com


Photo Credits: Courtesy of Scanlan Theodore

Fine & Raw: The Secret Behind This Chocolate Factory In Bushwick

Shop Specialties Fine and Raw Chocolate Fernanda Paronetto with Daniel Sklaar

If you are a confessed chocoholic, this is the place for you! Fine & Raw Chocolate has a gorgeous factory in Bushwick with a beautiful coffee bar, never ending chocolate options and still, you can peek inside to see how everything is done!

We love exploring secret spots and that’s no news, right? Duh! But who would have thought of exploring a chocolate factory in the neighborhood of Bushwick, in Brooklyn!?

It’s been a while since I’ve known about Fine & Raw Chocolate. Not only are they sold in several places around New York, but I was luckily introduced to the Founder, Daniel Sklaar, a few years back through friends in common.

I had just recently moved to NY and a group of friends invited me to this “Waffle Party”. I had no idea what that was about, but come on, who turns down a waffle party!? Not me!

So, years went by and I finally decided to interview Daniel and share with our readers what Fine & Raw Chocolate is all about. The story is amazing!

Daniel moved to NY in early 2000’s to work as a Financial Analyst, but…in no time, he found out that he had another bigger passion: Cooking! He was living in an artist loft / commune in Williamsburg, where quite a few people lived together.

So, he decided to take it seriously and become a chef. He instantly fell in love with chocolate and the art of making them. From that point on, he started experimenting and trying out different things with chocolate at the loft. Of course, all of his friends living there tried were the guinea pigs and “had to” try them all. The new good is that they all actually loved it. That was when Daniel decided to take it to another level and really focus on this craft.

I asked him what was the secret behind his chocolate, because I just knew there was someone more into what he was doing.

Daniel laughed and explained that “yes!” there are a few secrets in his production.

First, we research all over the world to be able to bring together the best and healthiest ingredients available. Second, instead of doing a regular roast of the chocolate itself, what we do is low temperature for a very long time. It’s similar to the idea of slow-cooking and it draws out this amazing flavor!

I also asked to have a tasting with him. I mean, what are the odds of NOT asking for one!? Hahaha!

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Shop Specialties Fine and Raw Chocolate Fernanda Paronetto with Daniel Sklaar
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He explained that the best way is to always start from the darkest one, then work your way down to the sweetest. So, from the chocolates we tried, this was the order of what we had:

  • Sea Salt: a classic chocolate, with the salt opening up your pallet allowing the flavors to come through
  • Raspberry: organic dried raspberry, that brings out the fruity flavors in the chocolate
  • Hazelnut Butter: the hazelnuts come from Portland, Oregon and we grind them, so it becomes a butter
  • Coconut & Cacao: one of the most popular ones. When you bite it, the texture is insane!

During the hot months, Fine & Raw also hosts quite a few interesting events, gathering old friends and making new ones! You can stay tuned through their Instagram account.

They also have, year round, art exhibitions on their walls made by fantastic local artists. Everything hanging can be purchased, so be sure to take a look!

While you’re in Bushwick, you might want to have lunch a guiltless lunch at Roberta’s Pizza,  dinner and drinks at Lua, then head to the House of Yes for an unforgettable night!

Hours:
Monday – Friday: 10am – 6pm
Saturday: 12pm – 6pm

Location: 288 Seigel Street, Brooklyn

http://fineandraw.com


Videography: Renata Meirelles
Photo Credits: Renata Meirelles and courtesy of Fine & Raw Chocolate
Beauty
: Leila Soldeira

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Zero Waste Daniel: Transforming Scraps Into Fashion

Shop Ladies and Gents Zero Waste Daniel Fernanda Paronetto Upcoming Collection

Have you heard of Zero Waste Daniel? If not, you should really see what these guys are doing in Brooklyn! They are a “the first line of zero waste clothing, made from reroll, the fabric of the future!”

The first time I met Daniel, I thought: “What a kind, sweet and intelligent guy!” Well, it didn’t take much to validate my first impression.

After talking to him for a few minutes, I learned and was already completely in love with what he was working on.

Daniel started a sustainable fashion brand called Zero Waste Daniel (ZWD) and the idea behind it is literally phenomenal. ZWD is the “first line of zero waste clothing, made from reroll, the fabric of the future. It is composed of 100% scrap material.”

As a young boy, Daniel knew that he wanted to start making clothes and as he says, experimenting with fabric. So, his mom took him every now and then to a fabric store which he could get scraps of fabric and just start creating different pieces by sewing everything together.

Of course, he decided to study fashion. Daniel went to the Fashion Institute of Technology in New York and got a Bachelor Degree in Fine Arts (BFA) Fashion/Apparel Design. This also gave him the opportunity of spending 1 year in Milan, also studying Fashion/Apparel Design.

While working in the fashion industry, Daniel noticed that every company – big or small, high-end to mass market – had the same problem.

They all had tons and tons of waste material that was thrown out after fabrication.

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That’s when the idea came to life! Why throw all this material out and not reuse it in a smart way, reducing waste and creating beautiful, unique clothes?

It’s amazing how much material is thrown away and how much we can actually do with it. And, how we can take this material that is free or has very little cost and do things like create job for New Yorkers, instead of off-shoring and making more waste overseas.

Daniel saw the opportunity of transforming this into a sustainable business!

While talking to him, I asked what he’d say to kids that are almost of our college and dream about starting their own fashion business. His first recommendation was:

One thing that always works and that is one of the reasons why my Operations Manager, Julia, found me and stayed with me for all these years, as we got this business going, was that: business that are actually solving a problem or answering a question are statistically most likely to succeed.

And we agree 10000%! When you’re addressing bigger issues that resonate with people worldwide, you’ll most certainly be able to grow your business, because people will back up your idea.

His collection is not only beautiful, but gives you the chance of having one of a kind pieces that only YOU will own.

In a world where the fast-fashion is growing so rapidly and that everyone is looking the same on the streets, Dan is going back to basics and bringing back the concept of “being YOUnique”.

One of the coolest things in the store, is that his atelier is there too! You can see his team working on the upcoming pieces on-sight. It’s certainly an experience!

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All his pieces are unisex, which is one of the other beauties in his work. You’ll find everything from t-shirts, sweaters, coats, jackets, hoodies, tank tops, joggers, shorts and even a few accessories.

If you really want to have the most exclusive pieces, check out his one of a kind collection, currently with designs of Frida Kahlo and David Bowie – both of which we’re huge fans!

We love it all and certainly became huge fans of Daniel, his team and his brand!

Hours:
Monday – Friday: 11am – 7pm
Saturday: 12pm – 8pm
Sunday: 12pm – 7pm

Location: 369 Hooper Street

https://zerowastedaniel.com


Videography: Renata Meirelles
Photo Credits: Renata Meirelles 
and courtesy of ZWD
Beauty
: Leila Soldeira

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

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