Category Archives: Ladies

How to Look Impossibly Chic in NYC at All Times

Shop Ladies Look Chic In NYC Chris Murray

We all know that New York City is known for being one of the top fashion capitals in the world. Ladies (and gents) from countless countries try to replicate the NYC style. So, we’ve decided to share how to you can look amazingly chic in NYC at all times!

Shop Ladies Look Chic In NYC Accessories Crystal Jo

Although the New York City look is well documented, defining it is still hard. New York women are known as some of the most stylish and sleek in the world. And, they always look impossibly chic in NYC day and night!

Their signature mark is being able to look fashionable and effortless at the same time.

Series like Sex and the City and Gossip Girl were shot in New York and shared priceless insights into the fashion scene and style!

If your goal is to look chic and polished, you are in the right place! With a couple of tips and tricks, it’s possible to pull off the NYC look without too much hassle.

This quick guide is designed to help you look impossibly chic in NYC at all times!


1. Invest in Wardrobe Classics and Pick Your Trend

NYC girls are not slaves to fashion trends. They would rather spend money on good quality basics and investment pieces and go with a high-low mix.

They manage to combine timeless, well-made coats, shoes, and bags with items from Topshop or H&M brands.

So, to start, you need to know what suits you and your body type and work the latest trend around that.

Load up on classics like fitted jackets, a great pair of jeans, cashmere sweaters, a couple of dresses, and a perfect pair of pumps.

These wardrobe staples will allow you to mix and match the garments and look fabulous in minutes. We love the Israeli designer, Nili Lotan, with all her simple sophistication or try exploring the vintage and thrift shops in NYC!

For instance, a leather jacket with some skinny jeans and a beanie will keep you looking chic while giving your outfit a certain edge.


2. Embrace a More Undone Look

Shop Ladies Look Chic In NYC Dusan Jovic

The key to looking effortlessly chic is in mastering the undone look.

This look is cool, classy, and relaxed at the same time. Dressing for comfort is what New Yorkers do, but they add a twist to it with a couple of nice touches.

For instance, relaxed clothing should be balanced with more structured pieces. Try combining slouchy trousers with a structured sweatshirt and a cocoon coat. UMA | Raquel Davidowicz has a timeless style and some truly amazing items.

When done right, a messy bun and smudged eyeliner will up your overall aesthetics level, with just a little bit of effort.


3. Add Statement Accessories to Elevate Your Style

Shop Ladies Look Chic In NYC Moon Magic Jewelry
Photo Credit: Courtesy of Moon Magic Jewelry

The key to a show-stopping look is in the specific details.

When you need something a little more unique, turn to statement pieces. They are perfect for dressing up a minimalistic outfit or elevating an already glamorous look.

You can easily take any look to the next level by simply adding statement earrings, oversized sunglasses, or a bejeweled bag to your ensemble.

If you are interested in learning more about jewelry, like how to determine whether your sterling silver pieces are genuine, take a look at Moon Magic’s blog for Inspiration.


4. Having the Right Shoes is a Must

Shop Ladies Look Chic In NYC Courtney Cook

The right pair of shoes will add the perfect amount of flair to any outfit.

When it comes to New York, try to strike a fine balance between practical but unstylish and stylish yet ultra-uncomfortable.

Don’t worry; it’s possible to be comfortable and chic.

Try mid-heeled booties, ankle boots, oxford lace-ups, smoking loafers, or low-heel sandals for summertime. They are versatile and comfortable enough to navigate the constant motion required in NYC.

A cool pair of sneakers can also do the trick, especially if you pair them with a graphic Tee and jeans, a printed wrap top, denim cutoff, or a feminine dress.

Also, keep in mind that people mostly walk and commute through the subways in NYC. Many times, it’s much faster than grabbing an Uber, specially during rush hours. If you’re exploring the New York City’s top attractions, be sure to get your comfortable shoes.

There are countless amazing brands, but you can start looking at some like Schutz, Alexander Birman or Josefina Portugal. Their sneakers are super trendy and extremely comfortable for walking.


5. Keep Your Grooming Habits on Point

New Yorkers are religious about their maintenance, so you need to nail it too.

Starting with the right foundation is the surefire way to look stylish at all times. Again, there is an infinity of brands at different price points, so you might want to swing by Sephora, for example, to see what suits you best!

In addition, regular visits to your hairdresser, neat brows, and a regular manicure will help you enhance your appearance and upgrade your look.

Not sure where to go to get your hair and nails done? Well, we love the Brazilian-born hair expert Rogerio Cavalcante and if you’re blond, or like to go blond, he’s the guy! Also, the duo behind Olivia Palermo’s amazing hair is another great option!

Don’t forget about your skin!

Quality skin products, along with enough sleep and a well-balanced diet, will keep it healthy and revitalized.


6. Hat Always Works in New York

Shop Ladies Look Chic In NYC Teressa Foglia Hats Fernanda Paronetto
Photo Credit: Black 3 Agency

A hat is the type of accessory that can take your outfit up a notch.

Whatever the gender or the season, covering your head in NYC is always in.

In the sun, go with fedoras and straw hats, and in the wintertime, beanies are an excellent choice. If you want to add a bit of chic French touch to your outfit, try a beret.

Whether you choose a fancier hat or a plain one, it gives off an urban city girl’s vibe.

To help you out, we love these two talented hat designers: Teressa Foglia and Satya Twena. If you want something exclusive, ask about their custom-made pieces!

In the end, it’s not that hard to look impossibly chic in NYC at all times. Whatever you choose to put on, make sure to wear it with confidence, ‘cause that’s what New York is all about!


Photo Credits: Black 3 Agency and courtesy of Courtney Cook, Crystal Jo, Chris Murray, Dusan Jovic on Unsplash
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How To Plan An Exceptional Wedding In New York City

Shop Wedding How To Plan An Exceptional Wedding In New York City

New York is also known as the city of dreams and many brides do dream about getting married here! So, take a look at how to plan an exceptional wedding in New York City!

Shop Wedding How To Plan An Exceptional Wedding In New York City

New York ranks fourth out of 51 states in its number of weddings, performing over 137,000 weddings in 2019. Today, we’ll give you some tips on how to plan an exceptional wedding in New York City.

It is a popular wedding destination for so many reasons, and being one of the greatest cities in the world is just one. New York City boasts so many places to hold a wedding ceremony, from sparse industrial spaces to lush outdoor parks, and it’s difficult to narrow down where you would like to exchange your vows.

One thing is sure though: each wedding that is performed in NYC is unique, and it’s not that difficult to plan one of the most unforgettable moments in your life.


Select A Unique Venue

NYC has loads of fantastic venues that you can choose from that will make your wedding unique. Fancy a wedding in Central Park, the New York Public Library or a cruise on the Hudson River?

If you’re a history buff, you can also arrange for your vows to be exchanged at the American Museum of National History. Note that if you’re choosing a venue that’s a public place, you might have to work your way around timings, since there are plenty of people in the area and you might not get a good photo op.

It’s also vital to include the pandemic regulations in selecting your wedding site. For example, mass gatherings might still be banned, and even if the ban is lifted, you must be flexible enough to plan or reduce the number of guests you can invite to comply with the rules.

Flexibility is vital in planning a wedding in NYC, from setting dates to changing reception venues.


Plan A Memorable Reception

If your wedding is held at an iconic venue, make sure that you offer a memorable menu at your reception.

A wedding at Central Park Zoo can feature vibrant colors and enticing entrée options. After a City Hall wedding, there is a plethora of restaurants that propose international menus if you have a diverse group of guests or if you have just flown in for your wedding.

It also goes without saying that you can transform your wedding venue to suit your personal style, even if it is held in a public space or a quintessential spot.

As long as it’s allowed by state or local ordinances, you can throw down an aisle rug and deck the assigned area with flowers for a wedding that is truly memorable. You can make any space work for you: the most important thing is that you’re getting married!

Getting hitched in NYC is a dreamy option for many couples and their guests. The city that never sleeps offers many possibilities for venues, not to mention the magical spirit of the metropolis that radiates from any event.


And lastly, if your dream wedding has always been in nature, don’t worry! The State of New York is amazing and won’t disappoint you.

Take a look at Stephanie Karvellas’ destination wedding at her Cedar Lakes Estate, a luxury custom NY wedding venue located in the heart of the Hudson Valley!

Wait! You prefer the beach!? Not a problem! You can take a look at this fantastic wedding that took place in one of the trendiest resorts in Montauk!


Photo Credit: Courtesy of Trung Nguyen

Feed Projects: Feeding Children Around The Globe

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

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The mission at FEED is simple: “We create good products that help feed children around the world.

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

FEED Projects LLC

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:


Let’s come together to help our neighbors!

Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.

Host a dinner party that provides meals for more than just your friends

Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.

The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.


Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Hours:
Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street

https://feedprojects.com


Photo Credits: ©Behind the Scenes NYC

Sustainable Brooklyn Food & Fashion Tour

BTSNYC Experiences On Going Sustainable Brooklyn Food Fashion Tour Dishes

Lets keep your New York experience amazing! Come explore with us on the Sustainable Brooklyn Food & Fashion Tour! Eat & shop your way through the best of sustainable Brooklyn with a local expert.


BOOK NOW!

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Don’t let the city grit sway you, we’re living green right here in the middle of Brooklyn! See a bit more about the Sustainable Brooklyn Food & Fashion Tour.

There are so many shops working with sustainable practices and putting their mission into action that we love to spread the word about!

The tour includes food tastings, organic tea ceremony, and behind-the-scenes access! Your tour guide is also a sustainable fashion designer, stylist and licensed guide. We also include info and history of the neighborhood and shopping discounts (where available).

So, join local sustainable fashion and textile designer, Amalya Meira, for a look at conscious design, forward-thinking cuisine, and innovative architecture all here in Williamsburg!

BOOK NOW!

(Get 15% off with the exclusive Promo Code: BTSNYC!!!)

TOUR HIGHLIGHTS:

  • Meet Designers, chefs and entrepreneurs forging a path for conscious urban living
  • Try delicious natural wine
  • See innovative and up and coming sustainable design from around the world
  • Taste amazing organic food that will leave you feeling wonderful (enough for lunch)
  • Visit a local designer studio
  • Give vintage gems new life!
  • Discover a mother daughter sustainable design success story
  • Like A Local only discounts at local boutiques
  • Learn about organic tea and tea ceremonies
  • See one of the only Passive Houses in all New York!
  • More natural and organic restaurant tips in the area!

TOUR DETAILS:

  • Location: Brooklyn
  • Duration: 3 Hours
  • Tour Capacity: 14 people. Our groups are small for intimate, high-quality experiences.
  • Tour Includes: Meet & greets, food/wine tastings, shopping discounts & more!
  • Walking Tour: Yes, 2.5 miles of walking. Please wear comfortable clothing/shoes.

Rates: $68 / person
Times: Every Friday at 12pm

BOOK NOW!

(Get 15% off with the exclusive Promo Code: BTSNYC!!!)

For other amazing tours, like Sustainable Brooklyn Food & Fashion Tour, you can see our Tours & Experiences page. You might also want to check out the “Chelsea Market, Meatpacking District & High Line Food & History Tour” to enjoy a bit of Manhattan, as well.

If you’re looking for a custom tour related to art, food, historical sights, fashion or any other focus, contact us so we work on this with you! For Corporate Tours, let our experts help you out and share exclusive rates!


Photo Credits: Courtesy of our partner
*Last Update on Feb/2020.*

The Beauty Of Forms By Anastasia Komarova

Shop Ladies Forms New York White Bag

A brand you must know about! Forms by Anastasia Komarova gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes.

Shop Ladies Forms New York White Bag

As we’ve mentioned before, New York City is really a natural incubator with entrepreneurs from diverse industries and coming from different parts of the globe! We’ve interviewed some, if you want to check them out!

I recently learned more about the talented Anastasia Komarova and her unique and carefully crafted work.

This was our first contact:

“…I went to read further and was touched by your story. As an immigrant itself (I came to NYC in 2016 from Russia) I sincerely understand your feelings and passion. I think it is absolutely great that you have that project. It helps people who just beginning to explore the city as well as one who lives here an entire life. Insider interviews with creative people having a great contribution to the image of the city too.”

And from this message, we started talking and I was impressed with her work and her talent!

So, take a look below at the short interview we did with her and read about her impressive story:


Tell me about you and your background.

I received a Masters from the Moscow Architectural Institute, a scion of the famed Vkhutemas school, which was instrumental in the Russian avant-garde and constructivist movements of the early 20th century. We had a great course of sculpture and painting that helps me a lot for my future projects.

It also helped me develop the sense of proportion and details not only from the technical drawings and constant travels, but from the eye observation while I was working on furniture design.

Shop Ladies Forms New York Anastasia Komarova
Anastasia Komarova

How did you ended up in our beautiful New York City?

New York was never a dream for me while I was living in Russia. I traveled a lot and was fascinated with the Asian ancient culture.

The first time I came to the NYC was because my best friend needed an emotional support at that time. A week after being here, I fell in love with the atmosphere of the city and vowed to stay here.

What inspires you in your work and how is NYC’s architecture translated into your pieces?

New York City itself is my main inspiration. People, architecture and historic buildings, sounds…all work as a creative force while I am working on new designs. I have never aimed to reflect any particular architecture developed or created by myself or other architects.

I am just trying to reflect some fundamental things that architecture is based on. Furthermore, my favorite areas are Tribeca and Financial District. I like to feel the scale of architecture, observe the intricacy of the old facades.

Shop Ladies Forms New York White Architecture

What is the general style of the women/men that purchases your pieces?

Simply describing it is a smart fashion. People who are inspired by art, curious and enthusiastic I think will find my work compelling.

Tell me about your collections.

Forms gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes. Accessories, with their pronounced shapes and sharp lines, invite you to touch them and feel their exceptional structure.

What is the biggest challenge for a startup in NYC?

Biggest challenge for me was setting up, finding the studio. People in NY are generally open for discussion and new ventures in the same way they can be easily distracted by overwhelming number of exiting events. So, that “toughed” me to be more social sensitive and patient.

Shop Ladies Forms New York Grey Tote

Where can people find FORMS?

All collections are available at the brand’s online store f-o-r-m-s.com. Some pieces you can find in The Store at MAD – Museum of Arts and Design and also Henrik Vibskov boutique has some items.

What would you say for those that aspire to start their own brand?

Most importantly is “do what you love”. All the rest will be accumulated around you driven by your passion.

Shop Ladies Forms New York Backpack


Thank you Anastasia for sharing your exciting journey! We’re excited to follow your work and see where New York City will take you!

In addition, if you’re interested in learning more about Russian designers in NY, you might want to check out Julia Seregina and Figura.

www.f-o-r-m-s.com


Photo Credits: Courtesy of Forms
*Last Update on March/2020.*

Julia Seregina: From Moscow To New York

Shop Ladies Julia Seregina Grey Blazer

Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.


1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

Shop Ladies Julia Seregina Portrait
Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic and cultural vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to  have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates: @JuliaSereginaOfficial.

www.juliaseregina.com


So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York ladies fashion brands like Scanlan Theodore, Figura and so many others.


Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina

*Last Update on March/2020.*

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

Shop Ladies Figura Clothes Anna Sergeeva

It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

Shop Ladies Figura Clothes Anna Sergeeva Trench Coat

I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram: @FiguraClothes.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.
*Last Update on March/2020.*

Insider’s Guide To 30 Vintage And Thrift Stores In New York

Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto

In the spirit of the New York Fashion Week, we decided to shoot this video for the fashion-lovers! We shot at 3 vintage stores and listed another 27 for our insider’s guide to 30 vintage and thrift stores in New York.

New Yorkers are known for loving thrift shops and spend hours browsing for the most unique pieces!

Today, I will show you 3 of my favorite vintage and thrift stores in Manhattan and Brooklyn, with a huge variety of brands, styles and prices. Plus, I I’ve listed below another 27 stores you should add too you list! So, get read to explore our insider’s guide to 30 vintage and thrift stores in New York.

Oh! And before I forget, like our video and subscribe to our YouTube channel!


Madame Matovu

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Madame Matove is definitely one of the best kept secrets in the West Village. It’s even hard to spot it, since it’s hidden behind a tiny door and small façade.

The owner, Rosemary Wettenhall, is originally from Uganda and travels the world curating some of the most amazing pieces you’ll ever see. Her keen eye is surely what makes her store so special.

Many of her favorite spots to scout new findings are in France and Italy. And, some pieces have even been found here, in New York City.

As she says, you only have to have your eyes open.

On this day, I actually found a fantastic 1980’s embroidered dress, that had a 1920’s vibe, and costed $300.

Oh, and the selection of accessories – from jewelry items, to bags and eyewear are also incredible. So, as I mentioned, take your time to explore this tiny store, that will change your close!

Hours:
Tuesday – Saturday: 12pm – 7pm
Sunday: 12pm – 5:30pm

Location: 240 West 10th Street, Manhattan

Instagram Page


Pippin Vintage

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As we’ve written before about Pippin Vintage: “Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.”

Their jewelry selection ranges from $5 charms to engagement rings that cost thousands of dollars. They do have the widest range of products. The jewelry come from as early as the 1800’s and as current as the 1980’s.

So, you’ll be able to find pieces from the Mexican Renaissance from the 1940’s and 1950’s, item from the Georgian Period and still, Native American jewelry.

In addition, in the back of the store, through a long mirrored corridor, you can find Pippin home. There, you’ll find countless vintage furniture and décor items, to vintage clothing.

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street, Manhattan

https://pippinvintage.com


Narnia

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After the 1st time I pass by Narnia, walked in and left the store with a beauty Oscar de la Renta black leather skirt for $95, I became obsessed with them. Every now and then I pass by and go crazy with all the new pieces they carefully curated.

We’ve written about Naria before and we continue begins surprised by their fantastic work.

As we’ve mentioned, their prices range from $75 – $250, but of course you can find some lower priced goodies, as well as more expensive and special items.

During this last visit, I bumped into a few very special finding and it was hard to control myself! I found a beautiful Missoni dress, a Marni shorts, a flowered Dries Van Noten skirt and a to-die-for Lanvin trench coat that almost brought tears to my eyes! Hahaha!

In addition, they have some beautiful accessories and if you’re into the boho style, this is the place you should go to! And, do go with time, because vintage stores should not be visited if you in a rush!

Hours: Open daily, 11am – 7pm

Location: 672 Driggs Avenue, Williamsburg, Brooklyn

http://narniavintage.com


Finally, as I mentioned, there are countless vintage and thrift stores in New York.

I’ve selected a few others that I really enjoy, so that you can also add to your list to visit while you’re in New York. If you live here, well, then you have time to enjoy them with no rush!

Manhattan Stores:

Brooklyn Stores:

I hope you enjoyed our insider’s guide to 30 vintage and thrift stores in New York and had a great time exploring them with me.

So, subscribe to YouTube channel, like our video below and send us suggestions of what you’d like to see next, to continue uncovering NY with me! See you on my next episode!



Videography and PhotographyBlack3 Agency 
BeautyLeila Soldeira
Styling:
 Camilla Adão

Scanlan Theodore: Directly From Australia, To New York City

Shop Ladies Scanlan Theodore Store Inside Details

Founded in Melbourne, Australia, Scanlan Theodore made its New York City debute in the Spring of 2017. With 2 beautiful boutiques, the brand is gaining more recognition and space within the New Yorker women’s wardrobe!

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Hidden between 5th and Broadway on 19th street in Manhattan’s Flatiron district, Scanlan Theodore is a brand you want to make sure you discover!

Offering a range of women’s fashion and accessories, you’ll realize why Scanlan Theodore is Australia’s best kept secret as soon as you enter the store.

In addition to dressing Australian women for 30 years, Scanlan Theodore is known for its high quality European fabrics. And, its devotion to well-crafted, timeless designs. Plus, it is impossible to leave this store without finding something new to love.

But, while you are in the change rooms, don’t forget to spend a moment appreciating the artwork on the walls. The work of Australian artist, Darren McDonald, pays homage to Scanlan Theodore’s origins – Melbourne, Australia.

“We are excited and honored to bring this beloved and iconic Australia brand to women here in the US. Our goal is to help build confidence and empower women with comfortable, well-crafted designs and high quality fabrics.” Sarah Blank, Co-CEO Scanlan Theodore US.


More about the brand:

Scanlan Theodore is a luxury women’s fashion and accessories brand offering seasonal collections of ready-to-wear, handbags and footwear.

Founded in Melbourne, Australia in 1987, the brand is known for its devotion to creating simple, clean, modern clothing that flatters and fits well. For years, women have embraced the label’s independent spirit, modern elegance and femininity.

Furthermore, the brand sources the very best in European fabrics. It works tirelessly to ensure each design is timeless and of memorable quality. Over the past three decades, Scanlan Theodore has grown to become the global company it is today with a passionate international following. And now, a growing celebrity fan base within the United States.

Beyond its significant presence in Australia, the label launched in the U.S. in Spring of 2017, with the debut of its e-commerce platform.


So, while your in SoHo, you might want to check out Nili Lotan or walk to Nolita (just a few blocks away), to Josephina’s Portugal.

Lastly, stop for a drink at The Ship, a secret basement restaurant that resembles a ship! Pretty awesome, right?

Hours:
Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Locations:
7 East 19th Street, Flatiron District
117 Prince Street, SoHO

https://us.scanlantheodore.com


Photo Credits: Courtesy of Scanlan Theodore
*Last Update on March/2020.*

Pippin Vintage Jewelry: Antiquities And Curiosities

Ladies Pippin Vintage Jewelry Fashion Counter Details

Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.

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Pippin Vintage Jewelry is owned by Stephen and Rachel Cooper, whose first date was to an auction! Before opening the shop, Stephen was a vendor at the Chelsea Flea Markets and Rachel, an antique collector and teacher.

In the summer of 2006, the Coopers and their friends and families renovated what was previously a hidden carriage house down an alley. Pippin opened its doors to vintage lovers across New York City ever since!

What sets Pippin apart from most jewelry stores is that while others specialize in certain kinds of jewelry, Pippin has a whole spectrum. Their jewelry selection ranges from five dollar charms to engagement rings that cost thousands of dollars; the jewelry come from as early as the 1800’s and as current as the 1980’s.

As well, while most stores guard their jewelry behind glass encasements, Pippin displays their jewelry in creative ways. They change them up often, allowing customers to interact with the pieces.

We asked the store manager, Tatianni, her advice for vintage jewelry lovers.

“First of all, come here,” she laughs. “But seriously, with vintage jewelry, you just have to find something that speaks to you because vintage has such a range of style through the decades. Buying vintage is great because it has a lesser impact on our planet, and most things were made here.”

“The type of jewelry that is trending right now are unique stones like agates. Druzies are also very in vogue right now.”

Besides the jewelry on display, Pippin also has drawers upon drawers of earrings and cufflinks. Tatianni let me play around with the jewelry, and even helped me pick out a pair of clip-on earrings from the 1970’s.

Fun fact: most vintage earrings from the 1970’s happen to be clip-ons. So, you do not have to worry about whether you or your intended recipients have pierced ears or not!

Behind Pippin Vintage Jewelry, through a whimsically lit alley, you will find its sister store, Pippin Home.

It specializes in furniture and antiques carefully curated and bought from estate auctions in Western Massachusetts and Vermont.

Manager Jack advises those looking to furnish their homes to never be too anxious. He says:

“Space fills up quickly, so you want to be well thought out on your pieces. The advantage of buying vintage over mass produced is that vintage always maintains integrity and value.”

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

If you enjoy vintage stores, be sure to check these 30 vintage and thrift stores in New York.

Our Personaly Styling Services offers a fantastic personal shopper service where we take clients to the best vintage stores in New York. On the other hand, our Corporate Tours & Experiences experts organize curated study and delegation tours for companies that want to offer exquisite training and develop a strategy that aligns with your specific business objectives.

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street

https://pippinvintage.com


Photo Credit: Courtesy of Sarah Zhao
*Last Update on March/2020.*

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