Category Archives: Ladies

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

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It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!

1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

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I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

Shop Ladies Figura Clothes Sergey Korol Red Top

Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.

Scanlan Theodore: Directly from Australia, to New York City

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Founded in Melbourne, Australia, Scanlan Theodore made it’s New York City debute in the Spring of 2017. With 2 beautiful boutiques, the brand is gaining more recognition and space within the New Yorker women’s wardrobe!

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Hidden between 5th and Broadway on 19th street in Manhattan’s Flatiron district, Scanlan Theodore is a brand you want to make sure you discover!

Offering a range of women’s fashion and accessories, you’ll realize why Scanlan Theodore is Australia’s best kept secret as soon as you enter the store.

In addition to dressing Australian women for 30 years, Scanlan Theodore is known for its high quality European fabrics. And, its devotion to well-crafted, timeless designs. Plus, it is impossible to leave this store without finding something new to love.

But, while you are in the change rooms, don’t forget to spend a moment appreciating the artwork on the walls. The work of Australian artist, Darren McDonald, pays homage to Scanlan Theodore’s origins – Melbourne, Australia.

“We are excited and honored to bring this beloved and iconic Australia brand to women here in the US. Our goal is to help build confidence and empower women with comfortable, well-crafted designs and high quality fabrics.” Sarah Blank, Co-CEO Scanlan Theodore US.

More about the brand:

Scanlan Theodore is a luxury women’s fashion and accessories brand offering seasonal collections of ready-to-wear, handbags and footwear.

Founded in Melbourne, Australia in 1987, the brand is known for its devotion to creating simple, clean, modern clothing that flatters and fits well. For years, women have embraced the label’s independent spirit, modern elegance and femininity.

Furthermore, the brand sources the very best in European fabrics. It works tirelessly to ensure each design is timeless and of memorable quality. Over the past three decades, Scanlan Theodore has grown to become the global company it is today with a passionate international following. And now, a growing celebrity fan base within the United States.

Beyond its significant presence in Australia, the label launched in the U.S. in Spring of 2017, with the debut of its e-commerce platform.

While your in SoHo, you might want to check out Nili Lotan or walk to Nolita (just a few blocks away), to Josephina’s Portugal.

Lastly, stop for a drink at a secret basement restaurant that resembles a ship! Pretty awesome, right?

Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

7 East 19th Street, Flatiron District
117 Prince Street, SoHO

Photo Credits: Courtesy of Scanlan Theodore

Antiquities and Curiosities at Pippin Vintage Jewelry

Ladies Pippin Vintage Jewelry Fashion Counter Details

Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.

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Pippin Vintage Jewelry is owned by Stephen and Rachel Cooper, whose first date was to an auction! Before opening the shop, Stephen was a vendor at the Chelsea Flea Markets and Rachel, an antique collector and teacher.

In the summer of 2006, the Coopers and their friends and families renovated what was previously a hidden carriage house down an alley. Pippin opened its doors to vintage lovers across New York City ever since!

What sets Pippin apart from most jewelry stores is that while others specialize in certain kinds of jewelry, Pippin has a whole spectrum. Their selection ranges from five dollar charms to engagement rings that cost thousands of dollars; the jewelry come from as early as the 1800’s and as current as the 1980’s.

As well, while most stores guard their jewelry behind glass encasements, Pippin displays their jewelry in creative ways. They change them up often, allowing customers to interact with the pieces.

We asked the store manager, Tatianni, her advice for vintage jewelry lovers.

“First of all, come here,” she laughs. “But seriously, with vintage jewelry, you just have to find something that speaks to you because vintage has such a range of style through the decades. Buying vintage is great because it has a lesser impact on our planet, and most things were made here.”

“The type of jewelry that is trending right now are unique stones like agates. Druzies are also very in vogue right now.”

Besides the jewelry on display, Pippin also has drawers upon drawers of earrings and cufflinks. Tatianni let me play around with the jewelry, and even helped me pick out a pair of clip-on earrings from the 1970’s.

Fun fact: most vintage earrings from the 1970’s happen to be clip-ons. So, you do not have to worry about whether you or your intended recipients have pierced ears or not!

Behind Pippin Vintage Jewelry, through a whimsically lit alley, you will find its sister store, Pippin Home.

It specializes in furniture and antiques carefully curated and bought from estate auctions in Western Massachusetts and Vermont.

Manager Jack advises those looking to furnish their homes to never be too anxious. He says:

“Space fills up quickly, so you want to be well thought out on your pieces. The advantage of buying vintage over mass produced is that vintage always maintains integrity and value.”

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

If you enjoy vintage stores, be sure to check these fantastic spots in Williamsburg, Brooklyn!

Our Concierge Services offers a fantastic personal shopper service where we take clients to the best vintage stores in New York. On the other hand, our Corporate Services experts organize curated study and delegation tours for companies that want to offer exquisite training and develop a strategy that aligns with your specific business objectives.

Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street

Photo Credit: Courtesy of Sarah Zhao

About BTSNYC Our Experts Behind the Scenes NYC Sarah Zhao

Sarah is a sophomore business and political economy student at NYU with a love of traveling, writing, and new experiences.
She is really enjoying of interviewing awesome New Yorkers and gain insight on the city in a way she has never seen before.
Her contributions to the website include some of the best secret shopping, dining, and event tips.

Top 3 Vintage Stores in Brooklyn that will upgrade your closet

Our very good friend, and now top Contributor, Vicky Toni, listed the 3 top vintage stores in Brooklyn! Vicky is one of the best stylists and fashion experts in NYC we know, so we definitely trust her tips!

Are you a vintage hunter? Always trying to find beautifully curated pieces with a good value equation?

If the answer is yes, then you have to check out these 3 vintage gems in Brooklyn that Vicky has uncovered!

Narnia Vintage

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The other day I was walking around Williamsburg and ran into Fê (read about her here), BTSNYC’s Founder! We spent a lovely afternoon together hunting cool pieces at Narnia Vintage. She couldn’t believe that little door on Driggs Avenue would offer such an amazing selection of Boho garments and accessories.

On the racks you can find designer labels like Oscar de la Renta, YSL, Moschino, Celine, Missoni, Stella and much more. You are probably thinking, but what about prices? The majority of items will fall into the $75 to $250 range.

Fê actually bought a gorgeous black leather skirt for $95! The brand? Oscar de la Renta!!! To die for!

Go for it!

Location: 672 Driggs Avenue (between Fillmore Place and North 1st Street), Williamsburg

Awoke Vintage

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I only had awesome experiences at this Australian-born vintage store.

Novelty is the key word to best describe Awoke Vintage, since new and unique pieces arrive every day from different countries around the globe.

With 2 locations – one in Williamsburg and the other one in Greenpoint – they have an extensive collection in good conditions. Here you can find gently used floral dresses, cute button-downs, cool coats and jackets.

It’s the real deal, guys!

Location: 132 North 5th Street (between Berry Street and Bedford Avenue), Williamsburg; and  688 Manhattan Ave, Greenpoint

Stella Dallas

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If you dig vintage styles from the 70’s and 80’s this store is a must go.

Located in Williamsburg, 10 Ft Single by Stella Dallas has a wide range of well-curated vintage items from tees and denim to design labels.

The only watch out is you really have to be patient to peruse your take-away piece(s) through the store, ‘cause they have a lot to offer.

Next door you can also shop antiques and stunning homeware at Stella Dallas Living store.

Location: 285 North 6th Street (between Metropolitan Avenue and Havemeyer Street)

If you really enjoy vintage stores, take a look at Antoinette Brooklyn and Pippin Vintage Jewelry. These vintage stores in Brooklyn and Chelsea will definitely upgrade your closet.


Photo Credit: Vicky Toni and Courtesy of the venues

Josephinas Portugal: A woman’s dream for women

Shop Ladies Josefinas Sofia Oliveira Model Shoes

A shoe brand that believes that you don’t need high heels to feel amazing. Josefinas Portugal was founded in 2013 by Filipa Júlio and is a woman’s dream for women!

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We are all about women empowerment and the feel of “Proud to be a Woman”, after all, Behind the Scenes NYC was founded by the Brazilian entrepreneur and dreamer, Fê Paronetto. She wanted to show people what New York City is really about, away from the touristy scene.

Our Contributor, Laura Peruchi, interviewed Sofia Oliveira, from Josefinas Portugal!

Josefinas is a luxury shoes company from Portugal that started online in Europe. They’ve just opened last month their first flagship store in New York City.

The flats and the sneakers are handmade, which certainly makes the shoes undoubtedlyspecial and unique. Plus, Josefinas’ story and trajectory is surely inspirational.

The quote ‘Never give up’ has always defined the brand’s path.

Filipa Júlio, the Founder, named the brand after her grandmother. She made Filipa’s life a special adventure, especially when she took her to ballet class as a kid.

We talked with Sofia Oliveira, one of the Co-Founders that joined Filipa in her journey. She graduated in Communications & Press Relations, but she always loved Fashion and Josefinas was a natural step in her career.

Along with Filipa and Maria Cunha, she’s part of the team that founded Josefinas.

She explains: “Josefinas was founded in 2013 from a woman’s dream – Filipa – and other women that joined her. Our shoes were created to inspire women to achieve their dreams. It’s a woman’s dream for women”.

How is the manufacturing process of Josefinas’ shoes?

We are obsessed with savoir-faire – a French expression that means “expertise”. That’s why each Josefinas’ pair of shoes is so special. They are all individually handmade by expert craftsmen based in Portugal.

Can you explain a little bit about Josefinas’ values and philosophy?

Josefinas has three main values.

First, is the savoir-faire. We work with the best Portuguese craftsmen to create Josefinas’ magic. The hands of these artists have years of history in the art of making shoes. They have passion and pride in creating. Naturally, they create pieces of art.

Our second value is women empowerment. We believe in women power. Our mission is inspiring women to believe in their dreams until they come true. Where can your Josefinas can take you? Wherever you want them to!

Last but not least, we have the Customer’s “WOW”. We believe that our Customers are the best in the world, that’s why we believe in always exceeding their expectations. We have a person focused on this: our Chief Officer of Customer Delight.

What about the Josefinas’ styles? What’s your favorite? 

Honestly, it’s impossible to have just one favorite. All styles are beautiful! Currently, I am obsessed with Josefinas’ Louise Green Tree, Cleopatra Classic Black and the Red Lisbon.

Josefinas believes in women empowerment and that it’s not necessary to wear high heels to be amazing, right? 

It’s important – and we believe – that women should feel good with themselves. They have to believe, feel and use their power. There is nothing stronger than women empowerment! We are a live example of that.

Why did you chose New York City to open the first Josefinas flagship? 

Why NOT New York City? The United States is an important market for Josefinas and it’s the perfect place to affirm us as luxury brand.

For you, in which way is Josefinas’ shoes and New York women related?

It’s excellent, not just for New York women, but also for women around the world. In addition to appreciating the quality and design of Josefinas’ shoes, they also connect with the brand’s values and purpose. This makes us extremely proud.

To finish, what are your favorites spots in New York?

I’m going to suggest three places to eat that I simply love: The Butcher’s Daughter – I can’t highlight anything specific, because I adore everything about them; Rubirosa has the most divine pizza and By Chloe because of it’s classic vegan burger.

Monday: 11am – 7pm
Wednesday – Saturday: 11am – 7pm
Sunday: 11am – 6pm

Location: 252 Elizabeth Street

Written by our Contributor Laura Peruchi
Photo Credit: Courtesy of Josefinas

Dora Marra: A time machine back to the 1920’s and 30’s

Shop Ladies Dora Marra Jazz Age Lawn Party Umbrella

Get your costume with Dora Marra and enter a time machine back to the 1920’s and 30’s! Experience the Jazz Age Lawn Party and feel the nostalgia.

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Yes!!! We are so glad that the 2nd Jazz Age Lawn Party of the year is finally almost here!

On August 13th and 14th, at Governos Island, you’ll be able to “discover and experience one of the most colorful and formative epochs in American history.”

We’ve written about this event in the past, so take a look at more images to really feel the vibe!

Not sure where to buy your hair accessories?! Well, we’ve got the p-e-r-f-e-c-t place.

Dora Marra is the responsible for the most exclusive and beautiful hair accessories in town. She dresses the cooleset folks that always attend the event, so she’s the one you should go to if you’re attending the Jazz Age Lawn Party.

Her pieces are all hand made, plus she has the style and budget for everyone! So, don’t worry. You’ll find the perfect piece to match your style.

Dora works with fascinators, hair accessories, masks, crowns, bridal, halloween, flower pieces and 1920’s head wraps.

You’ll be able to find her every weekend at the street fair in Chinatown. If you prefer, you can contact her directly at: or 201-974-2850.

For further information be sure to check her website. You’ll definitely fall in love with her work.

Take a look as some of the best vintage shops, where you might be able to find the right attire to wear for the party.



Photo Credit: Courtesy of Dora Marra and Jazz Age Lawn Party

UMA | Raquel Davidowicz: The Feminine Force In a New Era

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“Androgyny is sensual, a timeless style is sophisticate, and a strong attitude is expressive.” UMA | Raquel Davidowicz is a renowned Brazilian brand that recently opened a store in the West Village.

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One of the most renowned Brazilian brands has finally landed in New York City!

We all know how much the Brazilian fashion is gaining more and more exposure worldwide. Women and men from all the corners of the globe are hungry fascinated by it and the desire exponentially grows.

New York City is the world’s top fashion capital and as we all know that “if you make it here, you’ll make it anywhere.” That’s also true with fashion!

UMA | Raquel Davidowicz is a contemporary womenswear with an independent and timeless essence. Family owned and well established in Brazil for over 20 years, they are now present in New York City. So, get ready to go crazy inside the store!

UMA by Raquel Davidowicz opened its first international store in NYC’s West Village, on October of 2015. The Spring/Summer 2016 collection currently available is truly beautiful and fresh.

The Portuguese word UMA, translates to “one”, which relates to uniqueness and individuality.

Since its launch in 1996, the designer has been presenting sophisticated tailored pieces with a laid-lack appeal that translates the brands very solid DNA.

We are sure you’re going to enjoy it! And boys, this is a perfect place to purchase a gift your loved ones. Do consider passing by the store to check it out!

In addition, the West Village has a huge variety of brands for every style and budget. Therefore, contact us so we can have our fashion experts take care of you! There is nothing better than having a professional Personal Stylist with making sure you put together the perfect wardrobe for the upcoming season!

We’ve also worked with several Corporate groups that come into the city for work. Many are researching trends, while others desire benchmarking with specific companies and brands. We’ve delivered different projects where we organize Fashion Trend Researches and Study Tours.

Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Location: 371 Bleecker Street


Photo Credit: Courtesy of UMA | Raquel Davidowicz 

Life in Couture with one and only, Maggie Norris Couture

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Maggie Norris is a legendary New York designer that lives a life in couture. Her exquisite work has been feature in the most renowned publication, and her work is coveted by the most fashionable women on the planet!

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“I have an affinity to the Haute Couture craftsmanship because of its unyielding perfection.” ~ Maggie Norris

Maggie Norris was born in New Orleans, but quickly moved to New York City to study Fashion at Parsons School of Design.

She became a legendary New York designer that started her career as Ralph Lauren’s Creative Designer. In no time, she quickly assumed the post as Senior Design Director in charge of the Women’s Collection during 13 years.

After leaving Ralph Lauren, she spent a few years in Europe. She returned to New York City in 2000 to launch her own custom-made couture line. Maggie also because part of the Council of Fashion Designers of America (CFDA).

Now, imagine a glorious studio in the Garment District, with fascinating couture samples spread throughout the space. And yet, amazing beadwork all around, fantastics colors and fabrics sheltering plane spaces. Simply breathtaking and certainly a unique experience! This is what Maggie Norris Couture is all about.

A few names that are part of her very exclusive client list are: Nicole Kidman, Naomi Watts, Alicia Keys, Diane Keaton, Catherine Zeta-Jones, Beyonce and First Lady Michelle Obama!

Every client has the possibility of booking private appointments, so Maggie can dedicate her time exclusively to them.

It is the place to make your wildest and deepest fashion desires com to life, through the hands of one of the world’s most coveted artistic hands! But, we do advise to really allow Maggie to explore her special talent and create for you!

So, be sure to enjoy this unique and memorable moment! It is certainly a priceless experience and the outcome will be mind blowing!

If you want help to book your appointment at Maggie Norris Couture, let our team of experts take care of it for you!

Plus, you might enjoy reading about the 8 Disappearing neighborhoods in Manhattan, one of them being the Garment District! Amusing article!



Photo Credit: Courtesy of Jan Klier, Capture Fashion and Maggie Norris Couture

Olivia Palermo, a Maasai Project Ambassador with Pikolinos

Shop Ladies Pikolinos Maasai Project Charity Olivia Palermo and Tribe

We are extremely fond of sustainable fashion brands and this project really got my attention. Pikolinos, has joined forces with Olivia Palermo for a fantastic project with the ethnic group called: Massai.

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The shoe brand, Pikolinos has partnered up with the internationally renowned socialite, Olivia Palermo. They’veve joined interests and strength to put together the beautiful Pikolinos’ Maasai Project.

Living in the middle of the African savannah, the Maasai people are known for their amazing, colorful cultural identity. People form all over the world admire their customs and dresses.

Women can be seen sewing underneath some gorgeous trees working amazing hand-embroidered pieces. Today all their garments are make out of cotton, but until the 1960’s they used different animal skin.

The community is extremely passionate about strong colors, and stripped patterns.

Adornments like necklaces, bracelets and earrings can be seen though out the entire village. The accessories are mainly made out of beads and wood, woven together to create unique pieces.

This project helps numerous families to access and receive the most basic of needs such as education, food, and medicine.

The shoes ranges from $99 – $305. On the other hand, accessories range from $45-$89 and bags are $225. You can buy online, so be sure to guarantee your itens and help contribute to this heart-filling cause.

In addition, New York City has countless community projects that you can engage with and help. We closely support the National Multiple Scleroris Society and also coordinate a weekly Feeding Program by Friends in Need.

So, contact us to learn more about them!

And still, if you are a company, and would like to work with local communities to support education, health and more, contact us. We’ll put you in touch with some of the most credible organizations in New York City.

A little about Pikolinos:

The three main values behind the brand are authenticity, originality and naturalness.

“Pikolinos is a lifestyle, a way of seeing the world. It is the search for happiness that always begins with the comfort of our creations. Make yourself comfortable and let happiness begin at your feet.”


Photo Credit: Courtesy of Pikolinos and Olivia Palermo

In Support Of: Shopping always in favor of a greater Cause

Shop Ladies In Support Of Charity 3 Models Photo Credit Riot Red

There is nothing better than going shopping and being certain that you’re still contributing to an important cause, right? See what In Support Of is all about and help spread the word!

Shop Ladies In Support Of Charity Entrance
Shop Ladies In Support Of Charity Store
Shop Ladies In Support Of Charity Inside Store
Shop Ladies In Support Of Charity Burgundy Coat
Shop Ladies In Support Of Charity Black Jumper
Shop Ladies In Support Of Charity Cat Campaign
Shop Ladies In Support Of Charity Campaign
Shop Ladies In Support Of Charity 3 Models Photo Credit Riot Red
Shop Ladies In Support Of Charity Street Style
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To begin with, we are big believer that the fashion industry has space for everyone and upcoming brands are always welcome! New York City is the home of countless very talented designers. There is a select number of specialized stores that help share their work and the love!

“We believe in bringing people together and showcasing talent.”

In Support Of is a multi-label specialty boutique featuring independent designers while supporting various charitable causes. It was founded in 2014 by Tanya Sheikh & Ivan Gilkes.

The first brick and mortar location opened in the Meatpacking District, and now relocated to the super cool NoLita neighborhood.

They both believe in bringing inspiring talent to the forefront while supporting causes considered important for them.

Some of the numerous designers featured at the store are: Miista, Sarah Magid, Hein Le, Avelon, Finsk, Karolyn Pho, Moni & J, Steven Tai and many other great names.

Plus, you can shop for accessories, clothing’s, swimwear, jewelry, beauty products, and a variety of other products.

As the owners once said:

“We love pieces that have a voice and tell a story, designs with an innate sense of beauty in a wide palette of colors and prints.”

Also, everything is wearable but with a touch of innovation, making everything as unique as possible.

So, this is definitely a store to pass by if you’re in New York.

If you live here, then you should plan to go there every now and then to see what new!

We are sure you are going to enjoy it just as much as we do!

Are you are into Charity work with the local community or enjoy contributing to a cause that need attention? Take a look at our Social Responsibility’s page and see what projects make your heart race faster!

Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Location: 250 Elizabeth Street


Photo Credit: Courtesy of In Support Of and @Riot_Red

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