Category Archives: Ladies

The Beauty Of Forms By Anastasia Komarova

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A brand you must know about! Forms by Anastasia Komarova gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes.

Shop Ladies Forms New York White Bag

As we’ve mentioned before, New York City is really a natural incubator with entrepreneurs from diverse industries and coming from different parts of the globe!

I recently learned more about the talented Anastasia Komarova and her unique and carefully crafted work.

This was our first contact:

“…I went to read further and was touched by your story. As an immigrant itself (I came to NYC in 2016 from Russia) I sincerely understand your feelings and passion. I think it is absolutely great that you have that project. It helps people who just beginning to explore the city as well as one who lives here an entire life. Insider interviews with creative people having a great contribution to the image of the city too.”

And from this message, we started talking and I was impressed with her work and her talent!

So, take a look below at the short interview we did with her and read about her impressive story:


Tell me about you and your background.

I received a Masters from the Moscow Architectural Institute, a scion of the famed Vkhutemas school, which was instrumental in the Russian avant-garde and constructivist movements of the early 20th century. We had a great course of sculpture and painting that helps me a lot for my future projects.

It also helped me develop the sense of proportion and details not only from the technical drawings and constant travels, but from the eye observation while I was working on furniture design.

Shop Ladies Forms New York Anastasia Komarova
Anastasia Komarova

How did you ended up in our beautiful New York City?

New York was never a dream for me while I was living in Russia. I traveled a lot and was fascinated with the Asian ancient culture.

The first time I came to the NYC was because my best friend needed an emotional support at that time. A week after being here, I fell in love with the atmosphere of the city.

What inspires you in your work and how is NYC’s architecture translated into your pieces?

New York City itself is my main inspiration. People, architecture, sounds…all work as a creative force while I am working on new designs. I have never aimed to reflect any particular architecture developed or created by myself or other architects.

I am just trying to reflect some fundamental things that architecture is based on. My favorite areas are Tribeca and Financial District. I like to feel the scale of architecture, observe the intricacy of the old facades.

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What is the general style of the women/men that buy your pieces?

Simply describing it is a smart fashion. People who are inspired by art, curious and enthusiastic I think will find my work compelling.

Tell me about your collections.

Forms gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes. Accessories, with their pronounced shapes and sharp lines, invite you to touch them and feel their exceptional structure.

What is the biggest challenge for a startup in NYC?

Biggest challenge for me was setting up, finding the studio. People in NY are generally open for discussion and new ventures in the same way they can be easily distracted by overwhelming number of exiting events. That “toughed” me to be more social sensitive and patient.

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Where can people find FORMS?

All collections are available at the brand’s online store f-o-r-m-s.com. Some pieces you can find in The Store at MAD – Museum of Arts and Design and also Henrik Vibskov boutique has some items.

What would you say for those that aspire to start their own brand?

Most importantly is “do what you love”. All the rest will be accumulated around you driven by your passion.

Shop Ladies Forms New York Backpack


Thank you Anastasia for sharing your exciting journey! We’re excited to follow your work and see where New York City will take you!

If you’re interested in learning more about Russian designers in NY, you might want to check out Julia Seregina and Figura.


Photo Credits: Courtesy of Forms

Julia Seregina: From Moscow to New York

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Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.


1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

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Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to  have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates.

www.juliaseregina.com


So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York fashion brands like Scanlan Theodore, Figura and so many others.


Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina

Figura: Shopping Less But Better

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New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

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It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

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I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

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I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

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Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

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For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

https://figura.co

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.

Scanlan Theodore: Directly from Australia, to New York City

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Founded in Melbourne, Australia, Scanlan Theodore made it’s New York City debute in the Spring of 2017. With 2 beautiful boutiques, the brand is gaining more recognition and space within the New Yorker women’s wardrobe!

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Hidden between 5th and Broadway on 19th street in Manhattan’s Flatiron district, Scanlan Theodore is a brand you want to make sure you discover!

Offering a range of women’s fashion and accessories, you’ll realize why Scanlan Theodore is Australia’s best kept secret as soon as you enter the store.

In addition to dressing Australian women for 30 years, Scanlan Theodore is known for its high quality European fabrics. And, its devotion to well-crafted, timeless designs. Plus, it is impossible to leave this store without finding something new to love.

But, while you are in the change rooms, don’t forget to spend a moment appreciating the artwork on the walls. The work of Australian artist, Darren McDonald, pays homage to Scanlan Theodore’s origins – Melbourne, Australia.

“We are excited and honored to bring this beloved and iconic Australia brand to women here in the US. Our goal is to help build confidence and empower women with comfortable, well-crafted designs and high quality fabrics.” Sarah Blank, Co-CEO Scanlan Theodore US.


More about the brand:

Scanlan Theodore is a luxury women’s fashion and accessories brand offering seasonal collections of ready-to-wear, handbags and footwear.

Founded in Melbourne, Australia in 1987, the brand is known for its devotion to creating simple, clean, modern clothing that flatters and fits well. For years, women have embraced the label’s independent spirit, modern elegance and femininity.

Furthermore, the brand sources the very best in European fabrics. It works tirelessly to ensure each design is timeless and of memorable quality. Over the past three decades, Scanlan Theodore has grown to become the global company it is today with a passionate international following. And now, a growing celebrity fan base within the United States.

Beyond its significant presence in Australia, the label launched in the U.S. in Spring of 2017, with the debut of its e-commerce platform.


While your in SoHo, you might want to check out Nili Lotan or walk to Nolita (just a few blocks away), to Josephina’s Portugal.

Lastly, stop for a drink at a secret basement restaurant that resembles a ship! Pretty awesome, right?

Hours:
Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Locations:
7 East 19th Street, Flatiron District
117 Prince Street, SoHO

https://us.scanlantheodore.com


Photo Credits: Courtesy of Scanlan Theodore

Antiquities and Curiosities at Pippin Vintage Jewelry

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Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.

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Pippin Vintage Jewelry is owned by Stephen and Rachel Cooper, whose first date was to an auction! Before opening the shop, Stephen was a vendor at the Chelsea Flea Markets and Rachel, an antique collector and teacher.

In the summer of 2006, the Coopers and their friends and families renovated what was previously a hidden carriage house down an alley. Pippin opened its doors to vintage lovers across New York City ever since!

What sets Pippin apart from most jewelry stores is that while others specialize in certain kinds of jewelry, Pippin has a whole spectrum. Their selection ranges from five dollar charms to engagement rings that cost thousands of dollars; the jewelry come from as early as the 1800’s and as current as the 1980’s.

As well, while most stores guard their jewelry behind glass encasements, Pippin displays their jewelry in creative ways. They change them up often, allowing customers to interact with the pieces.

We asked the store manager, Tatianni, her advice for vintage jewelry lovers.

“First of all, come here,” she laughs. “But seriously, with vintage jewelry, you just have to find something that speaks to you because vintage has such a range of style through the decades. Buying vintage is great because it has a lesser impact on our planet, and most things were made here.”

“The type of jewelry that is trending right now are unique stones like agates. Druzies are also very in vogue right now.”

Besides the jewelry on display, Pippin also has drawers upon drawers of earrings and cufflinks. Tatianni let me play around with the jewelry, and even helped me pick out a pair of clip-on earrings from the 1970’s.

Fun fact: most vintage earrings from the 1970’s happen to be clip-ons. So, you do not have to worry about whether you or your intended recipients have pierced ears or not!

Behind Pippin Vintage Jewelry, through a whimsically lit alley, you will find its sister store, Pippin Home.

It specializes in furniture and antiques carefully curated and bought from estate auctions in Western Massachusetts and Vermont.

Manager Jack advises those looking to furnish their homes to never be too anxious. He says:

“Space fills up quickly, so you want to be well thought out on your pieces. The advantage of buying vintage over mass produced is that vintage always maintains integrity and value.”

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

If you enjoy vintage stores, be sure to check these fantastic spots in Williamsburg, Brooklyn!

Our Concierge Services offers a fantastic personal shopper service where we take clients to the best vintage stores in New York. On the other hand, our Corporate Services experts organize curated study and delegation tours for companies that want to offer exquisite training and develop a strategy that aligns with your specific business objectives.

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street

https://pippinvintage.com


Photo Credit: Courtesy of Sarah Zhao

Top 3 Vintage Stores in Brooklyn that will upgrade your closet

Our very good friend, and now top Contributor, Vicky Toni, listed the 3 top vintage stores in Brooklyn! Vicky is one of the best stylists and fashion experts in NYC we know, so we definitely trust her tips!

Are you a vintage hunter? Always trying to find beautifully curated pieces with a good value equation?

If the answer is yes, then you have to check out these 3 vintage gems in Brooklyn that Vicky has uncovered!

Narnia Vintage

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The other day I was walking around Williamsburg and ran into Fê (read about her here), BTSNYC’s Founder! We spent a lovely afternoon together hunting cool pieces at Narnia Vintage. She couldn’t believe that little door on Driggs Avenue would offer such an amazing selection of Boho garments and accessories.

On the racks you can find designer labels like Oscar de la Renta, YSL, Moschino, Celine, Missoni, Stella and much more. You are probably thinking, but what about prices? The majority of items will fall into the $75 to $250 range.

Fê actually bought a gorgeous black leather skirt for $95! The brand? Oscar de la Renta!!! To die for!

Go for it!

Location: 672 Driggs Avenue (between Fillmore Place and North 1st Street), Williamsburg

www.narniavintage.com


Awoke Vintage

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I only had awesome experiences at this Australian-born vintage store.

Novelty is the key word to best describe Awoke Vintage, since new and unique pieces arrive every day from different countries around the globe.

With 2 locations – one in Williamsburg and the other one in Greenpoint – they have an extensive collection in good conditions. Here you can find gently used floral dresses, cute button-downs, cool coats and jackets.

It’s the real deal, guys!

Location: 132 North 5th Street (between Berry Street and Bedford Avenue), Williamsburg; and  688 Manhattan Ave, Greenpoint

www.awokevintage.com


Stella Dallas

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If you dig vintage styles from the 70’s and 80’s this store is a must go.

Located in Williamsburg, 10 Ft Single by Stella Dallas has a wide range of well-curated vintage items from tees and denim to design labels.

The only watch out is you really have to be patient to peruse your take-away piece(s) through the store, ‘cause they have a lot to offer.

Next door you can also shop antiques and stunning homeware at Stella Dallas Living store.

Location: 285 North 6th Street (between Metropolitan Avenue and Havemeyer Street)

http://facebook.com/stelladallasnyc


If you really enjoy vintage stores, take a look at Antoinette Brooklyn and Pippin Vintage Jewelry. These vintage stores in Brooklyn and Chelsea will definitely upgrade your closet.

 

Photo Credit: Vicky Toni and Courtesy of the venues

Josephinas Portugal: A woman’s dream for women

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A shoe brand that believes that you don’t need high heels to feel amazing. Josefinas Portugal was founded in 2013 by Filipa Júlio and is a woman’s dream for women!

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We are all about women empowerment and the feel of “Proud to be a Woman”, after all, Behind the Scenes NYC was founded by the Brazilian entrepreneur and dreamer, Fê Paronetto. She wanted to show people what New York City is really about, away from the touristy scene.

Our Contributor, Laura Peruchi, interviewed Sofia Oliveira, from Josefinas Portugal!


Josefinas is a luxury shoes company from Portugal that started online in Europe. They’ve just opened last month their first flagship store in New York City.

The flats and the sneakers are handmade, which certainly makes the shoes undoubtedlyspecial and unique. Plus, Josefinas’ story and trajectory is surely inspirational.

The quote ‘Never give up’ has always defined the brand’s path.

Filipa Júlio, the Founder, named the brand after her grandmother. She made Filipa’s life a special adventure, especially when she took her to ballet class as a kid.

We talked with Sofia Oliveira, one of the Co-Founders that joined Filipa in her journey. She graduated in Communications & Press Relations, but she always loved Fashion and Josefinas was a natural step in her career.

Along with Filipa and Maria Cunha, she’s part of the team that founded Josefinas.

She explains: “Josefinas was founded in 2013 from a woman’s dream – Filipa – and other women that joined her. Our shoes were created to inspire women to achieve their dreams. It’s a woman’s dream for women”.


How is the manufacturing process of Josefinas’ shoes?

We are obsessed with savoir-faire – a French expression that means “expertise”. That’s why each Josefinas’ pair of shoes is so special. They are all individually handmade by expert craftsmen based in Portugal.

Can you explain a little bit about Josefinas’ values and philosophy?

Josefinas has three main values.

First, is the savoir-faire. We work with the best Portuguese craftsmen to create Josefinas’ magic. The hands of these artists have years of history in the art of making shoes. They have passion and pride in creating. Naturally, they create pieces of art.

Our second value is women empowerment. We believe in women power. Our mission is inspiring women to believe in their dreams until they come true. Where can your Josefinas can take you? Wherever you want them to!

Last but not least, we have the Customer’s “WOW”. We believe that our Customers are the best in the world, that’s why we believe in always exceeding their expectations. We have a person focused on this: our Chief Officer of Customer Delight.

What about the Josefinas’ styles? What’s your favorite? 

Honestly, it’s impossible to have just one favorite. All styles are beautiful! Currently, I am obsessed with Josefinas’ Louise Green Tree, Cleopatra Classic Black and the Red Lisbon.

Josefinas believes in women empowerment and that it’s not necessary to wear high heels to be amazing, right? 

It’s important – and we believe – that women should feel good with themselves. They have to believe, feel and use their power. There is nothing stronger than women empowerment! We are a live example of that.

Why did you chose New York City to open the first Josefinas flagship? 

Why NOT New York City? The United States is an important market for Josefinas and it’s the perfect place to affirm us as luxury brand.

For you, in which way is Josefinas’ shoes and New York women related?

It’s excellent, not just for New York women, but also for women around the world. In addition to appreciating the quality and design of Josefinas’ shoes, they also connect with the brand’s values and purpose. This makes us extremely proud.

To finish, what are your favorites spots in New York?

I’m going to suggest three places to eat that I simply love: The Butcher’s Daughter – I can’t highlight anything specific, because I adore everything about them; Rubirosa has the most divine pizza and By Chloe because of it’s classic vegan burger.


Hours:
Monday: 11am – 7pm
Wednesday – Saturday: 11am – 7pm
Sunday: 11am – 6pm

Location: 252 Elizabeth Street

www.josefinas.com


Written by our Contributor Laura Peruchi
Photo Credit: Courtesy of Josefinas

Dora Marra: A time machine back to the 1920’s and 30’s

Shop Ladies Dora Marra Jazz Age Lawn Party Umbrella

Get your costume with Dora Marra and enter a time machine back to the 1920’s and 30’s! Experience the Jazz Age Lawn Party and feel the nostalgia.

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Yes!!! We are so glad that the 2nd Jazz Age Lawn Party of the year is finally almost here!

On August 13th and 14th, at Governos Island, you’ll be able to “discover and experience one of the most colorful and formative epochs in American history.”

We’ve written about this event in the past, so take a look at more images to really feel the vibe!

Not sure where to buy your hair accessories?! Well, we’ve got the p-e-r-f-e-c-t place.

Dora Marra is the responsible for the most exclusive and beautiful hair accessories in town. She dresses the cooleset folks that always attend the event, so she’s the one you should go to if you’re attending the Jazz Age Lawn Party.

Her pieces are all hand made, plus she has the style and budget for everyone! So, don’t worry. You’ll find the perfect piece to match your style.

Dora works with fascinators, hair accessories, masks, crowns, bridal, halloween, flower pieces and 1920’s head wraps.

You’ll be able to find her every weekend at the street fair in Chinatown. If you prefer, you can contact her directly at: ShopDoraMarra@Gmail.com or 201-974-2850.

For further information be sure to check her website. You’ll definitely fall in love with her work.

Take a look as some of the best vintage shops, where you might be able to find the right attire to wear for the party.

www.doramarra.etsy.com
http://jazzagelawnparty.com

 

 

Photo Credit: Courtesy of Dora Marra and Jazz Age Lawn Party

UMA | Raquel Davidowicz: The Feminine Force In a New Era

Shop Ladies Uma Raquel Davidowicz Façade

“Androgyny is sensual, a timeless style is sophisticate, and a strong attitude is expressive.” UMA | Raquel Davidowicz is a renowned Brazilian brand that recently opened a store in the West Village.

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One of the most renowned Brazilian brands has finally landed in New York City!

We all know how much the Brazilian fashion is gaining more and more exposure worldwide. Women and men from all the corners of the globe are hungry fascinated by it and the desire exponentially grows.

New York City is the world’s top fashion capital and as we all know that “if you make it here, you’ll make it anywhere.” That’s also true with fashion!

UMA | Raquel Davidowicz is a contemporary womenswear with an independent and timeless essence. Family owned and well established in Brazil for over 20 years, they are now present in New York City. So, get ready to go crazy inside the store!

UMA by Raquel Davidowicz opened its first international store in NYC’s West Village, on October of 2015. The Spring/Summer 2016 collection currently available is truly beautiful and fresh.

The Portuguese word UMA, translates to “one”, which relates to uniqueness and individuality.

Since its launch in 1996, the designer has been presenting sophisticated tailored pieces with a laid-lack appeal that translates the brands very solid DNA.

We are sure you’re going to enjoy it! And boys, this is a perfect place to purchase a gift your loved ones. Do consider passing by the store to check it out!

In addition, the West Village has a huge variety of brands for every style and budget. Therefore, contact us so we can have our fashion experts take care of you! There is nothing better than having a professional Personal Stylist with making sure you put together the perfect wardrobe for the upcoming season!

We’ve also worked with several Corporate groups that come into the city for work. Many are researching trends, while others desire benchmarking with specific companies and brands. We’ve delivered different projects where we organize Fashion Trend Researches and Study Tours.

Hours:
Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm

Location: 371 Bleecker Street

www.uma.com.br

 

Photo Credit: Courtesy of UMA | Raquel Davidowicz 

Life in Couture with one and only, Maggie Norris Couture

Shop Ladies Maggie Norris Couture Atelier Photo by Jan Klier

Maggie Norris is a legendary New York designer that lives a life in couture. Her exquisite work has been feature in the most renowned publication, and her work is coveted by the most fashionable women on the planet!

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Shop Ladies Maggie Norris Couture Atelier Illustration by Audrey Schilt
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“I have an affinity to the Haute Couture craftsmanship because of its unyielding perfection.” ~ Maggie Norris

Maggie Norris was born in New Orleans, but quickly moved to New York City to study Fashion at Parsons School of Design.

She became a legendary New York designer that started her career as Ralph Lauren’s Creative Designer. In no time, she quickly assumed the post as Senior Design Director in charge of the Women’s Collection during 13 years.

After leaving Ralph Lauren, she spent a few years in Europe. She returned to New York City in 2000 to launch her own custom-made couture line. Maggie also because part of the Council of Fashion Designers of America (CFDA).

Now, imagine a glorious studio in the Garment District, with fascinating couture samples spread throughout the space. And yet, amazing beadwork all around, fantastics colors and fabrics sheltering plane spaces. Simply breathtaking and certainly a unique experience! This is what Maggie Norris Couture is all about.

A few names that are part of her very exclusive client list are: Nicole Kidman, Naomi Watts, Alicia Keys, Diane Keaton, Catherine Zeta-Jones, Beyonce and First Lady Michelle Obama!

Every client has the possibility of booking private appointments, so Maggie can dedicate her time exclusively to them.

It is the place to make your wildest and deepest fashion desires com to life, through the hands of one of the world’s most coveted artistic hands! But, we do advise to really allow Maggie to explore her special talent and create for you!

So, be sure to enjoy this unique and memorable moment! It is certainly a priceless experience and the outcome will be mind blowing!

If you want help to book your appointment at Maggie Norris Couture, let our team of experts take care of it for you!

Plus, you might enjoy reading about the 8 Disappearing neighborhoods in Manhattan, one of them being the Garment District! Amusing article!

Contacts:

maggienorriscouture.com

 

Photo Credit: Courtesy of Jan Klier, Capture Fashion and Maggie Norris Couture

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