As soon as our friend (and one of the brains behind this project), Lucas Werthein told us about the project he had launched in partnership with Samsung our Founder, Fernanda Paronetto, went there to check it out!
This is a breathtaking installation experience by Black Egg for Samsung, called "Social Galaxy"!
The infinite mirrored tunnel gathers all the posts off Instagram accounts (you connect your own feed!) and projects them onto the countless screens that automatically select the texts and photos, with a robotic voice in the back reading it all out loud.
The collage is amazing, unexplainable in words, projecting your entire social life in the tunnel, taking you back to special moments and creating a nostalgic emotional sensation!
Fernanda had a VIP run-through where the entire tunnel was projected with only our "Behind the Scenes NYC" feed! Usually the tunnel is divided into 3 parts and accounts have only 1/3 of the screens.
When you leave the installation, Black Egg also created a huge wall in the store, built with over 90 TV screens that project photos that are taken on sight by a photographer!
The algorithm is able to select pictures with different color pallets to replicated the picture that you take, using all of the images the computer stored in the past 24hours, used in the tunnel!
Thank you to our dearest friend Lucas, Co-Founder of www.blackegg.is, for this journey through our Behind The Scenes NYC story! It was definitely a priceless experience to see our hard work though out this infinite tunnel of images.
Guys, go check it out and see what your Social World looks like! It's Free and Samsung post-posted the installation date till the end of this year!
Location: 837 Washington Street, in the Meatpacking District