If you’re into Fashion and/or Sustainability, you cannot miss this event! Get The People and Balanced Fashion Present: A Fashion Revolution Week event.
Get The People and Balanced Fashion Present: A Fashion Revolution Week event.
An immersive evening of networking, conscious fashion pop-ups, compelling conversation, all-star panelists, cocktails and did we say afterparty?!
The Fashion Revolution week happens from April 23rd through the 26th, and this event will happen on the last day: April 26th, starting at 6:30pm!
They’ll be talking about “Sustainable Fashion: How brand storytelling can help reshape the future of sustainable fashion“.
For tickets: click here!
What exactly to expect from these conversations?
We’ll explore how the power of brand storytelling and how it can empower sustainable brands to connect with a broader audience of conscious mainstream consumers.
We’ll dive into rich discussion with an all-star panel of industry experts and founders of top sustainable brands to discover how they approach building a tribe of loyal consumers, the challenges they face, and take a look at the road ahead for sustainable fashion.”
A wide range of topics will be discussed by some of the top industry professionals:
- Why your ethical story isn’t necessarily your brand story.
- Why it’s important to have a strong storytelling and design for any brand.
- Can brand position routed in lifestyle and culture win new mainstream consumers over at the higher sustainable / ethical price point.
- Why aren’t more people putting their money where their heart is.
- What are the ways (if any) your brand “gives back” on a social level and how is it intervened into the brand’s story?
- How in-store activations and showrooms can build community and tribe.
- What positive and negative impact do influencers and celebrities have on the issue of consumption.
Who you’ll listen to and learn from?
Dana Davis: Director of Sustainability at Mara Hoffman
Dana Davis graduated from the Fashion Institute of Technology in New York City in 2003, and immediately co-founded a design label and retail store in Brooklyn. After several years, her passion in production and design led to her to work across the apparel industries at various companies such as Urban Outfitters, Macy’s and Carlisle Group.
In 2010, she was recruited by Mara Hoffman to lead and grow the company’s Production Department and in 2012, became the Director of Production & Design and was integral in the company’s transformation into the recognizable and widely distributed brand that it is today.
In 2015, Founder and President Mara Hoffman appointed Davis to spearhead the company’s transition towards sustainability.
Shivam Punjya: Founder of Behno
Shivam Punjya is the Founder & Creative Director of Behno. He oversees the brandʼs overall social and creative direction and positioning. Punjya founded the brand with the goal of addressing poverty and global health through traditional and non-traditional enterprise channels.
His professional experiences include luxury hospitality conglomerate InterContinental Hotels Group in London to GreatNonprofits.org, a tech-based nonprofit in the Silicon Valley.
Upon completing his B.A. in International Political Economy from U.C. Berkeley, Punjya led extensive fundraising campaigns for the overseas branch of Pratham, India’s largest education advocacy nonprofit.
Tabea Soriano: Co-Founder of Futuremade
Tabea is a business strategist, connecting product, process and sustainability within the apparel industry. She is a co-founder of Futuremade, a business integrity and sustainable innovation agency. There, she and her partners build strategies for apparel companies, both established and nascent, considering people, planet and profit.
Besides strategic consulting through Futuremade, she mentors two digitally-native apparel start-ups, focusing on product and customer experience. She is also co-founder of AFO Collective, an intimate content series for industry professionals, offering three unique perspectives on challenges and possible solutions within the fashion industry.
Scot Tatelman: Co-Founder of State Bags
Scot defines the term ‘social entrepreneur’ and has made it his life’s work to balance profitable business ventures with making the world a better place. In 2005, he collaborated with The Mark Wahlberg Foundation and The Boys and Girls Club of Dorchester, Massachusetts to create Camp Northbound.
Following the success of Camp Northbound, Scot set out to build a similar program for kids growing up in New York City’s most violent and turbulent communities, which led him to create a nonprofit org, and its signature program, Camp Power.
After seeing many Camp Power kids carrying their belongings in trash bags, he and his wife, Jacqueline founded STATE Bags – a one for one bag brand serving local kids in situations of need. He has worked to evolve the one for one model through STATE’s innovative giving initiatives and #WhatDoWeTellTheKids platform, which sheds light on tough social issues by simply asking, “what do we tell the kids?”
Panel Moderator: Megan Murphy-Bratich
Megan is the Co-Founder of Get the People and Take Me Alive.
We help purpose-driven fashion and lifestyle brands tell their story, achieve their impact goals, and scale through highly branded and effective websites.
Founded in 2011 by creative duo Rad Bratich and Megan Murphy-Bratich, they’ve partnered with some amazing clients ranging from emerging fin-tech startups to global lifestyle, fashion, travel, and social impact brands, helping them grow and connect with their audiences, or what they like to call – people.
Today, their focus is to not only create beautiful digital experiences but also to support the creative needs of purpose-led brands that exist for reasons beyond just making a buck and who aren’t afraid to push the edge with their brand and user experience.
In addition, Megan is the Co-Founder of Take Me Alive, a luxury streetwear line handmade in NYC.
Wait! And still: A Conscious Fashion Pop-Up Shop!
Before and after the panel discussion enjoy an outdoor market, networking and cocktail hour, featuring some of NY’s hottest brands.
Explore fantastic brands that are already shaping the future of fashion:
TAKE ME ALIVE: Luxury Streetwear for all you renegade true originals. Each garment is fairly manufactured and handmade in NYC.
JIBS LIFE: Brazilian skeaker-shoes. Lighten your step from beach to city and beyond. Ethically made in Brazil, raised in NYC, traveled world wide.
QUERENCIA STUDIO: Querencia Studio uses a multidisciplinary approach to address the Social, Environmental and Human Rights issues within the fashion industry.
Take a look at the schedule below:
6:30pm – 8pm: Fashion Revolution, Networking, Conscious Fashion Pop-up Shop, &Cocktails
Mix, mingle and browse new gear from a curated selection of conscious brands that will rock your wardrobe goals.
8pm – 9pm: Panel Discussion
We’ll get to the heart of it with our expert panel who has conquered the art of cool and authentic brand storytelling while staying committed to their impact missions.
9pm – 9:30pm: Pop-up Shops & Networking
Now that we’re all buzzing with new ideas, perspectives and motivations it’s the perfect time to rub elbows with anyone and everyone who may have caught your attention during the event.
9:30pm – Until the party is over: Afterparty
It’s no accident we’re taking over one of the best nightlife spots in NYC for this special event. Doors will open to the public at 9:30pm as we move into killer dj sets and dancing all night.
The Venue: Freehold
We’ve said this before, 1000 times: WE LOVE FREEHOLD! Yes! And this is the proof!
Freehold rocks a Cali meets Brooklyn vibe wrapped in a hotel lobby experience but without the rooms – hybrid coffee shop, work space, hang space, venue and one of NYC’s hottest nightlife spots.
So, we hope to see everyone there!
Day: April 26th, Thursday
Time: 6:30pm – till the party ends!
Location: Freehold – 45 South 3rd Street
For further information and tickets: click here!
#GetThePeople #BalancedFashion #GetBalanced
Photo Credits: Courtesy of the event, Nicholas Rhodes for Getty Images and Freehold
