What The Press Says

With Over 10 Million Followers, Goal Cast Features Our Founder

March 9 2018 | BTSNYC
About BTSNYC What The Press Says Goal Cast Fernanda Paronetto

“How I Quit My Job, Moved to NY Without a Plan, and Made My Dream Come True at 32 Years Old” by our Founder Fernanda Paronetto for Goal Cast. Get inspired!

About BTSNYC What The Press Says Goal Cast

We are huge fans of a fantastic platform called Goal Cast.

With over 9 million followers on Facebook, almost 500k on Instagram, and over 440k subscribers on YouTube, our Founder shares the story about her journey to New York City!

We are honored to share this amazing post.

See below a small excerpt:


About BTSNYC What The Press Says Goal Cast Fernanda Paronetto Coffee
Photo Credit: Aline Velter

Fernanda Paronetto is the founder of Behind The Scenes NYC, a digital publication and concierge service focused on helping people discover New York City like locals.

Before Paronetto spent her days sharing the coolest off-the-beaten-path spots in NY, she built her career experience in Brazil.

But she always dreamed of living in the city that never sleeps, and she always knew she would make it happen — she just didn’t know how.

In this essay, Paronetto walks us through what it took to go from 20-year-old student to successful entrepreneur — despite going through health issues and immigration struggles in the process.

Let her journey inspire you to hustle and grow.

Early career and mindset

I’ve always been a very resilient person, with a lot of perseverance to reach my personal and professional goals, and a few big dreams to check off my bucket list.

Plus, I never really took into consideration what other people said that I could or could not do. After going through my teenage years, and entering adulthood, I truly didn’t give a damn.

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto
Photo Credit: Aline Velter

I started my career asking my dad for a job at his company during my studies. But little did I know at 20 years old that working with your dad can be harder than working at any other job!

After a while working for my dad, I decided to leave and work for another company in the same import and export field.

Nine months later, I understood that my dad wasn’t the problem, but the industry as a whole didn’t interest me that much.

From there, I started focusing on marketing positions.

Even though working in marketing had always been what I wanted to do, I went to business school. I thought it would give me a much better background in terms of being good with numbers. (It did in fact end up helping me throughout my career.)

Back in college, I told everyone that after graduation I would move to New York City.

I always explain that I just had (and still have) this indescribable passion and curiosity for New York and all that it means.

I just HAD to live there.

…to be continued…


Did you enjoy it?!

To continue reading, click HERE!

Now, if you really want to dig deep into Fernanda’s life and career, take a look at an interview she did for Hustle and Deal Flow a while back!

 

Photo Credit: Courtesy of Aline Velter

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