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Other Criteria: A love affair with Damien Hirst in SoHo

January 6, 2016 | Fê Paronetto
Shop Home and Kids Other Criteria Damien Hirst Inside Store

We adore the artist, Damien Hirst, and the entire realm of his disruptive work! Other Criteria is a store that will definitely enlighten you and take you through a journey into his parallel universe! So, enjoy!

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Other Criteria, co-founded by Damien Hirst, opened its doors in SoHo on May 6th, 2014.

‘What we set out to do was to make modern art approachable and attractive. Other Criteria is all about working with artists to make things that they want to create and other people want to buy.

It’s as simple as walking into one of the shops or clicking through the website, and buying something there and then. It shouldn’t intimidate anyone.’ ~ Damien Hirst

To begin with, you’ll run into the most amusing and sometimes even challenging and disruptive art pieces. The store is full of color, styles and life!

So, you can expect to find snake sculptures and toilet paper with prints or hand signatures. Throughout the walls, you’ll see countless frames with Hirst’s exclusive prints. That is to say, we personally love the polka-dots series and the uplifting sequence of butterflies, many times placed in a mandala shape.

Plus, the mix set of coffee cups, wall clocks, colorful chairs and even a small version of the sculpture “Anatomy of an Angel”. So, it’s hard to pick only one!

But wait! We can’t forget to mention the various prints, sculptures and other objects with his notorious Skulls!

We actually love them all! In addition, q few of the most coveted ones are the: Magnificent Head Glorious Gold and the Transcendent Head.

In fact, he created a version, covered completely in diamonds! It is dated back to 2007 and was called For the Love of God. The price? Too high to even understand or imagine! Thus, as stated on Wikipedia:

“Costing £14 million to produce, the work was placed on its inaugural display at the White Cube gallery in London in an exhibition Beyond belief with an asking price of £50 million. This would have been the highest price ever paid for a single work by a living artist.”

Surreal, right? We have a picture of it on our image gallery above!

To conclude, be sure to go into the store with time. It will be an amazing adventure into Damien Hirst’s mind and universe! For this reason, take time to explore, and we are sure that you’ll leave with multiple, amusing purchases!

Hard not to…

After exploring the store, you can grab a bite or a cocktail at Café Select, Miss Lily’s or at a secret basement restaurant called The Ship!

Location: 458 Broome Street


Photo Credits: Courtesy of Damien Hirst
*Last Update on March/2020.*

About Fê Paronetto

Fê is our Founder & CEO! She's Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC! She lives in Brooklyn since April of '15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

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