“STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.”
STORY was launched in the end of 2011 by Rachel Shechtman, that was named “one of Fast Company’s 100 Most Creative People in Business and Fortune Magazine’s 40 under 40”.
What does the first phrase mean?
Well…every four to eight weeks, the store completely reinvents itself presenting new themes, objects and trends! They do a complete makeover from merchandise and store design to floor plan and fixtures.
A few themes already explored were: Design (during NYC Design week), Style.Tech (connects the dots between style and technology), His (an experiential dialogue about men’s grooming and style), Good (tapping into our collective power to make change), and other theses like Love, New York, Wellness, Art and more!
They are opened 7 days a week (check store hours online).
Address: 144 Tenth Avenue at 19th Street
Credits: Courtesy of This is Story and Daily Front Row