Our Founder, Fê Paronetto, loves working from a cute Bakeshop in Williamsburg called Woops! BakeShop.
Woops! Bakeshop was founded in 2012 in New York City. Like many of the amazing store today, Woops started with a pop-up shop at Bryant Park’s Holiday Shops and after the huge success, they began expanding.
They started by making the famous macarons and today have a selection of over 30 yummy artisanal pastries inspired in their tireless travels around the world exploring what each place offers best!
We are always in search of the best soy chai in New York, and the one at Woops is Fê’s number one. She loves adding a bit of honey to make it a bit sweeter, since she’s got a sweet-tooth! Their mozzarella with olive pesto sandwich is a great pick for a quick afternoon bite!
You can find them in some of the coolest neighborhoods through out the U.S. But, you’d certainly think they are a small local vendor, with an amazing small bakeshop and to-die-for goodies. They kept the “local” vibe and it’s certainly what makes the difference.
As they explain:
“Although we have expanded quite a bit since our debut, we put in extra effort to keep a close relationship with our local communities. Nothing is more satisfying or heartwarming to us than creating a space in which people can connect, relax, and enjoy the “sweeter” side of life.”
The Williamsburg location is the one in NY we love the most. Their décor is super cozy and welcoming, all cool Brooklynites go there and the food is obviously fantastic. Plus, they are super friendly with freelance people sticking around to work, so they have plugs all over the shop, making sure can hang around for a while!
You’ll probably bump into Fernanda their, since this bakeshop in Williamsburg one of her top spots to work from!
It you’re in the hood, be sure to curiously walk through the streets and experience the local vibe.
You might want to go to the waterfront, to see Manhattan’s skyline and take a few Instagram-worthy shots. For lunch or dinner, try the Italian restaurant, Lilia, but be sure to book way in advance, since the waiting list extends a full month.
If you’re in the shopping fever, be sure to explore these 3 fantastic vintage stores with brands like Missoni, Oscar de la Renta, Stella McCartney and you might even bump into a Chanel ‘relic’.
We do know that many people come to New York and are so addicted to sports and fitness that they search for the best local gyms. Try Renzo Gracie’s Fight Academy Muay Thai class. Certainly our pick!
When night comes, go see a show at Brooklyn Steel, Brooklyn’s latest venue.
Location: 549 Driggs Avenue
Photo Credit: ©Behind the Scenes NYC
*Last Update on March/2020.*