Tag Archives: Shop

Spark Pretty: A Fashion Journey Back In Time

Shop Ladies and Gents Spark Pretty Shorts

This store, in the East Village is a must-see! Spark Pretty will take you on a fashion journey back in time! If you’re a colorful vintage lover, this is the place for you!

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Shop Ladies and Gents Spark Pretty Popeye
Shop Ladies and Gents Spark Pretty Stop Asking Me To Smile
Shop Ladies and Gents Spark Pretty Shorts
Shop Ladies and Gents Spark Pretty Shoes
Shop Ladies and Gents Spark Pretty Rack
Shop Ladies and Gents Spark Pretty Corner
Shop Ladies and Gents Spark Pretty New York
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Shop Ladies and Gents Spark Pretty Bomber Jackets
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Forget about Gucci and Chanel bags. Classic dresses? Not in here. Spark Pretty is not a regular vintage store.

With pink and lilac walls and ceilings filled with hearts and polka dots, you’ll find yourself surrounded with tons of colorful, crazy, shiny products dating back to the 80’s, 90’s and 2000’s

Spark Pretty is owned the by artist and stylist Amanda Dolan. She’s got a vast experience in fashion from working as a stylist for Betsey Johnson. Yes, you can find Betsey Johnson dresses here too.

The store “has been a longtime secret weapon for entertainment’s top wardrobe stylists seeking authentic and unique retro looks for their cast.” And, I can tell you it’s really a one of a kind spot.

Do you know that vintage tee with your favorite actors/singers? Or even, an idol from the past? If you’re looking for it, you are in the right place! That’s not your kind of vintage? Well, they also offer leopard prints and polka dots clothing, fringe jackets, sequins…and many neon pieces.

If you want to be dressed like that from head-to-toe, you can also find extravagant spike boots, funky socks, eccentric shades and wigs.

Maybe it’s time for you to feel like Madonna in “Desperately seeking Susan” or even, a modern version of Betty Boop!

Moreover, the decor is also a must-see: bean bags, string lights, a pink TV airing the old blockbuster movies…a perfect match!

Oh! There’s one more thing. The cherry on the cake: They also sell toys! You’ll come across so many troll dolls that you can finally get the chance to complete your collection! Baby Sinclair is also there waiting for you to remember the famous phrase: “not the mama”.

Amanda and her staff are dressed in the same mood to host you! And, if you need, they are ready to help you with personal styling and designer shopping consulting.

So, schedule an appointment with Amanda at contact@sparkpretty.com. Go find your colors and sparks, or purchase online!

Lastly, if you enjoy vintage store, take a look at the Insider’s Guide to 30 vintage and thrift stores in New York, the 3 top vintage stores in Brooklyn and Pippin Vintage for the vintage jewelry lovers!

Location: 333 East 9th Street

Hours:
Monday – Saturday: 12pm – 8pm
Sunday: 12pm – 7pm

http://www.sparkpretty.com


Photo Credit: Courtesy of Spark Pretty

Hudson Yards: The Newest Neighborhood in NYC

Shop Ladies and Gents Hudson Yards The Vessel

I’m an international contributor for Glamour Brazil magazine and I recently wrote a post about the newest neighborhood in Manhattan that has become a must-see spot: Hudson Yards!

You can see the Portuguese version and below, the English version:

During the last couple of years, people who live in New York have seen the daily growth of a mega-development along the Hudson River.

Shop Ladies and Gents Hudson Yards Interior View of the Vessel Courtesy of Forbes Massie Heatherwick Studio
Shop Ladies and Gents Hudson Yards Special Events Plaza Courtesy of VisualHouse Nelson Byrd Woltz
Shop Ladies and Gents Hudson Yards Plaza View Courtesy Related Oxford
Shop Ladies and Gents Hudson Yards The Shops and Restaurants Courtesy Related Oxford
Shop Ladies and Gents Hudson Yards From Far
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Hudson Yards, New York’s newest neighborhood, opened on March 15, near Chelsea and is attracting a huge ​​curious crowd of locals and tourists.

The area has become a paradise for shop-to-holics and those looking for a full dining experience. Plus, of course, the opportunity of seeing Manhattan’s for high up! Now, a moment of “awe”: this development had an investment of 25-billion-dollars.

The various towers were divided into residential and commercial developments. The two main towers facing the river are the residential ones. Lucky future residents, right? They will certainly have one of the best views of the city and of the sunset.

Now, anyone who knows New York knows that the city does not have shopping centers. Until recently The Shops at Columbus Circle was the only one in town. But The Shops & Restaurants at Hudson Yards became the newest destination.

With over 100 stores and 20 restaurants, my suggestion is to visit the place with time. There’s plenty to see from delicious shops like Dylan’s Candy Store, Dallas’s Forty Five Ten, the 2-story Greek restaurant Estiatorio Milos and Little Spain Market with several different vendors, the immersive art space called Snark Park, the big fast fashion shops like Zara, H&M, and the  sweethearts of the luxury world like Cartier, Kenzo, Dior, Louis Vuitton and Patek Philippe, amongst others.

And still, you’ll find other stores that are worth visiting like: The Conservatory with an incredible curation of fashion brands, wellness, décor and a delicious tea room, 3den that offers a space to relax, work, have a coffee and even sleep a bit on their famous pods and Atelier Cologne where you can customize your own fragrance!

Phiuf! I can stay here forever telling you all the novelties!

In addition, be sure to visit the spaces with popup art exhibitions, art works by renowned names such as Roy Lichtenstein and Alexander Calder scattered throughout the place and a giant interactive sequin wall where you can play with.

If you would like to find an accommodation in this area, the Equinox Hotel will open in June with 200 rooms, a gym, spa and numerous other amenities.

Finally, to finish in grand style, The Vessel is probably the greatest attraction of the place created by Thomas Heatherwick and Heatherwick Studio.

This hive-shaped steel structure, with 2,500 steps, 154 flights of stairs, and 45 meters of height, became the newest tourist spot of the city that is now registered throughout all social networks.

To walk up, you can get your ticket online, or risk getting a ticket on spot. You can visit from Monday to Sunday from 10am to 9pm. Oh, and it’s free!

If you want a few other ideas of the top touristy must see spots in New York, take a look at our 1st Cheap NYC Guide, with top 40 attractions, and the 2nd Cheap NYC Guide, with another 30 other spots!

For corporate groups experiences, contact our experts!

Have fun!

Location: 10 Hudson Yards
Subway: 7 line is literally steps away, but the A/C/E or 1/2/3 lines are also walking distance

www.hudsonyardsnewyork.com


Photo Credits: ©Behind the Scenes NYC and Courtesy of Forbes Massie Heatherwick Studio, Related Oxford and VisualHouse Nelson Byrd-Woltz

The Beauty Of Forms By Anastasia Komarova

Shop Ladies Forms New York White Bag

A brand you must know about! Forms by Anastasia Komarova gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes.

Shop Ladies Forms New York White Bag

As we’ve mentioned before, New York City is really a natural incubator with entrepreneurs from diverse industries and coming from different parts of the globe!

I recently learned more about the talented Anastasia Komarova and her unique and carefully crafted work.

This was our first contact:

“…I went to read further and was touched by your story. As an immigrant itself (I came to NYC in 2016 from Russia) I sincerely understand your feelings and passion. I think it is absolutely great that you have that project. It helps people who just beginning to explore the city as well as one who lives here an entire life. Insider interviews with creative people having a great contribution to the image of the city too.”

And from this message, we started talking and I was impressed with her work and her talent!

So, take a look below at the short interview we did with her and read about her impressive story:


Tell me about you and your background.

I received a Masters from the Moscow Architectural Institute, a scion of the famed Vkhutemas school, which was instrumental in the Russian avant-garde and constructivist movements of the early 20th century. We had a great course of sculpture and painting that helps me a lot for my future projects.

It also helped me develop the sense of proportion and details not only from the technical drawings and constant travels, but from the eye observation while I was working on furniture design.

Shop Ladies Forms New York Anastasia Komarova
Anastasia Komarova

How did you ended up in our beautiful New York City?

New York was never a dream for me while I was living in Russia. I traveled a lot and was fascinated with the Asian ancient culture.

The first time I came to the NYC was because my best friend needed an emotional support at that time. A week after being here, I fell in love with the atmosphere of the city.

What inspires you in your work and how is NYC’s architecture translated into your pieces?

New York City itself is my main inspiration. People, architecture, sounds…all work as a creative force while I am working on new designs. I have never aimed to reflect any particular architecture developed or created by myself or other architects.

I am just trying to reflect some fundamental things that architecture is based on. My favorite areas are Tribeca and Financial District. I like to feel the scale of architecture, observe the intricacy of the old facades.

Shop Ladies Forms New York White Architecture

What is the general style of the women/men that buy your pieces?

Simply describing it is a smart fashion. People who are inspired by art, curious and enthusiastic I think will find my work compelling.

Tell me about your collections.

Forms gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes. Accessories, with their pronounced shapes and sharp lines, invite you to touch them and feel their exceptional structure.

What is the biggest challenge for a startup in NYC?

Biggest challenge for me was setting up, finding the studio. People in NY are generally open for discussion and new ventures in the same way they can be easily distracted by overwhelming number of exiting events. That “toughed” me to be more social sensitive and patient.

Shop Ladies Forms New York Grey Tote

Where can people find FORMS?

All collections are available at the brand’s online store f-o-r-m-s.com. Some pieces you can find in The Store at MAD – Museum of Arts and Design and also Henrik Vibskov boutique has some items.

What would you say for those that aspire to start their own brand?

Most importantly is “do what you love”. All the rest will be accumulated around you driven by your passion.

Shop Ladies Forms New York Backpack


Thank you Anastasia for sharing your exciting journey! We’re excited to follow your work and see where New York City will take you!

If you’re interested in learning more about Russian designers in NY, you might want to check out Julia Seregina and Figura.


Photo Credits: Courtesy of Forms

Sweet Corner Bakeshop: A 2 Pound Chocolate Nutella Heart

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart

I cracked open New York’s most famous 2 pound chocolate Nutella heart at Sweet Corner Bakeshop, in the West Village, and got chocolate all over me. But, then again, it’s Nutella!

Even before I moved to New York in April of 2015, I already had a favorite spot in the West Village I visited every time I visited to NYC. It’s not only loved by visitors, but also certainly, by locals.

So, today I have a surprise for you, so you might as well continue reading and watch the video above. Why? I cracked open their famous 2 pound chocolate Nutella heart.

The result? I had Nutella all over me. Hahaha!

Before we start, if you love New York, want to be posted and in tune with all the hidden secrets, new spots and the coolest brands, be sure to subscribe to our YouTube Channel.

Located on a street corner in the super trendy West Village, Sweet Corner Bakeshop is known for their Sea Salt Chocolate Chip Cookie.

I don’t need to prove how good it is, because everyone who’s tried it, will agree!

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart West Village
Sweet Corner Bakeshop, in the West Village. ©Behind the Scenes NYC

But, in case you’ve never been there, I want to tell you that it’s even won the title of “Best Sea Salt Chocolate Chip Cookie” in town. It’s hard to properly describe and put into words, but I can guarantee that it’s definitely worth ALL the calories, lol!

Plus, it’s made with 4 kinds of chocolate and Sea Salt directly from France, perfectly balanced per cookie!

To pair the cookie, you might want to order their coffee made with beans from Honduras, Brazil and Columbia. The killer combo for any time of the year.

Oh! And that’s not the only highlight. This neighborhood gem is also known for having countless desserts overflowing with a super delicious and rich Nutella filling, like their red velvet Nutella cookie.

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart Red Velvet
Photo Credit: Courtesy

And, come on, who in the world does not like Nutella?

Sweet Corner’s founder, Rodolfo Gonçalves, is also known for being a spectacular cake designer, with a creativity many other professionals might envy. Since he was a very young boy, he was always drawing and expressing his artistic gift in school.

The result? Well, you might want to pass by sometime and check out their cake boutique window at the store. You’ll certainly be amazed with what he’s been creating with his team of experts. Some cakes can even take up to 2-3 days to be completely finished!

Plus, as we know, every man has a powerful partner beside him, right? In Rodolfo’s case, his wife, Patricia, is his right and left arm. Such a beautiful, kind, smart and determined woman that is responsible for big part of their well-deserved success.

I told Rodolfo that I’d heard him saying that his mom thinks he’s a super star, and I found that adorable! I mean, moms are moms, but I told him…that maybe she’s right! I heard a few rumors of a quite exciting project coming in early 2019 that might prove her statement! I can’t it share now…but do keep your antennas on! This will be pretty amazing!

Shop Specialties Sweet Corner Bakeshop Mini Chocolate Nutella Hearts
Mini Chocolate Nutella Hearts. ©Behind the Scenes NYC

I also asked him about a “big dream” he’s always had! Something about a F1 car!?

Well, it appears that, as a huge fan of Formula 1 race car driving, Rodolfo dreams to one day be able to design and bake a life sized replica cake of a Formula 1 race car. And….tchan tchan tchan tchan…this might happen earlier than we expect! So exciting!

Now, straight to the point! I had seen this surreal 2 pound chocolate Nutella heart they were selling during the 2018 Valentine’s Day. Oh, and it’s painted with this super beautiful edible gold paint! It’s went viral on Social Media, especially because only 300 special hearts were produced. Apparently, people were calling and begging to get at least one for them. Quite a commotion! So, I decided to head there, invade their kitchen and help create this huge piece of delicious art. And, of course, crack it open! As Rodolfo said:

“It’s the only heart you can break!”

I was able to do it all, get in action in the kitchen, but I had a bit of a hard time cracking it properly. And, it ends up that I got Nutella all over me and, with the help of Rodolfo, I even had it on my face! But then again, it’s Nutella, so it’s ok!

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart Fernanda Paronetto
Fê Paronetto preparing the 2 Pound Chocolate Nutella Heart – or trying. Photo Credit: Renata Meirelles for BTSNYC

I’m a chocoholic and I do believe that chocolate is love, and so is Nutella. So, there’s no better gift, in my opinion, regardless of the time of the year. After all, Nutella needs no reason!

Keep your eyes open for the upcoming super star moment and also for the next Valentine’s Day, where they told me, they’ll have another big, viral surprise!

If you need any help to cater your private event, or if you need assistance for a corporate gathering, let your experts help you!

Finally, if you like our video give us some love subscribing to our channel and be ready to be part of our Behind the Scenes NYC World! Come explore and uncover New York in a different way!

Hours:
Monday – Wednesday: 8am –7pm
Thursday – Friday: 8am – 8pm
Saturday: 8am – 8pm
Sunday: 8:30am – 8pm

Location: 535 Hudson Street

www.sweetcorner.com


VideographyRenata Meirelles
Photography
Renata Meirelles and ©Behind the Scenes NYC

BeautyLeila Soldeira

Julia Seregina: From Moscow to New York

Shop Ladies Julia Seregina Grey Blazer

Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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Shop Ladies Julia Seregina Grey Looks
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Shop Ladies Julia Seregina Black Looks
Shop Ladies Julia Seregina Black Dress
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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.


1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

Shop Ladies Julia Seregina Portrait
Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to  have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates.

www.juliaseregina.com


So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York fashion brands like Scanlan Theodore, Figura and so many others.


Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina

Vinyl Is Back: The Top Record Stores in New York

Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira

Vinyl is back, so come explore with me and with the famous musician and composer, Zé Luis Oliveira, the top record stores in New York! We explored Manhattan and Brooklyn and we’ll tell you everything about these hidden music gems!

Today we have, once again, the super talented musician and composer, Zé Luis Oliveira, with me! Our last video was about the must-see Jazz spots in Harlem – just thought you should know, lol!

I’ve seen that in the last couple of years, vinyl has come back to the lives of people and the desire to collect unique disks, is growing.

So, since Zé Luis is a true expert, I asked him to take me to some of his favorite and top vinyl stores in New York.

We had a great time exploring some of the top record stores in New York, located in Manhattan and Brooklyn. But there are, of course, many other fantastic options!

And before you start reading, be sure to subscribe to our YouTube channel and help us spread the love for this secret New York!


A1 Records

Shop Specialties Vinyl Record Stores NYC A-1 Record Shop
Photo Credit: Courtesy of venue

Located in a very calm street in the East Village, A1 Records is a place you can go and just explore for hours. I love the neighborhood and it always amazing to explore it.

At this store, you’ll be able to buy, sell, or trade vintage vinyl records and just have fun exploring their entire collection. New stuff comes in practically every day!

The store was founded in 1996 and their vinyl curation is fantastic. There are endless options if you’re into Jazz, Soul and Funk. Plus, they have a very reasonable pricing and you can find countless disks for less than $10.

The store isn’t that small, but there is just so much in it, that you’ll probably have an interesting time moving around.

Hours: Monday – Sunday: 1pm – 9pm

Location: 439 East 6th Street

www.facebook.com/A1-Records


Rough Trade

Shop Specialties Vinyl Record Stores NYC Rough Trade Brooklyn
Photo Credit: Courtesy of venue

Rough Trade is one of the best places best places to go in Williamsburg, Brooklyn, if you’re into great music, a fantastic selection of books and magazines, delicious coffee and even live music shows.

And, of course, it’s a great place to shop for vinyl. Amazingly, they opened much more recently than the other stores, in November of 2013, but the team behind it really knows how to surprise music lovers with an outstanding variety and selection of products.

I’m always there and this time, we found some pretty unique disks from renowned Brazilian artists, like Gilberto Gil.

OMG, and did you know you can also find cassette tapes there? Such a nostalgic experience! As we’ve said before, it’s a music haven, and we do recommend you go explore!

Hours:
Monday – Saturday: 11am – 11pm
Sunday: 11am – 9pm

Location: 64 North 9th Street, Williamsburg

www.roughtrade.com/us


Superior Elevation Records

Shop Specialties Vinyl Record Stores NYC Superior Elevation
Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira
Shop Specialties Vinyl Record Stores NYC Superior Elevation Crates
Shop Specialties Vinyl Record Stores NYC Superior Elevation Shelves
Shop Specialties Vinyl Record Stores NYC Superior Elevation Corner
Shop Specialties Vinyl Record Stores NYC Superior Elevation Disks
Shop Specialties Vinyl Record Stores NYC Superior Elevation Piles
Shop Specialties Vinyl Record Stores NYC Superior Elevation Entrance
Shop Specialties Vinyl Record Stores NYC Superior Elevation Details
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Our last stop was in the super cool neighborhood of Bushwick! I love exploring everything there, since it’s known for the being the home to very creative folks.

Superior Elevation Records is tucked away in a remote street, but in a spacious store, a few steps below the ground.

The smell of the place immediately takes you to a journey into the vinyl world and you can stay there for hours listening to all the disks you want to purchase.

They also buy records every day and also have an online store, if you can’t make it to Bushwick all the time!

Hours: Daily, from 12pm – 7pm

Location: 100 White Street, Bushwick

www.superiorelevation.com


Finally, if you enjoyed exploring these top record stores in New York with us, don’t forget to subscribe to our YouTube channel! Let spread the love for music and for New York together!

Do you know any other super cool record store? Please, share with us in the comments below so we can check it out too!


Videographer: Renata Meirelles and courtesy of the venues
Photographer
Renata Meirelles 
Beauty
Leila Soldeira
Styling
Camilla Adão

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

Shop Ladies Figura Clothes Anna Sergeeva

It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

Shop Ladies Figura Clothes Anna Sergeeva Trench Coat

I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

https://figura.co

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.

Insider’s Guide To 30 Vintage And Thrift Stores In New York

Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto

In the spirit of the New York Fashion Week, we decided to shoot this video for the fashion-lovers! We shot at 3 vintage stores and listed another 27 for our insider’s guide to 30 vintage and thrift stores in New York.

New Yorkers are known for loving thrift shops and spend hours browsing for the most unique pieces!

Today, I will show you 3 of my favorite spots in Manhattan and Brooklyn, with a huge variety of brands, styles and prices. Plus, I I’ve listed below another 27 stores you should add too you list! So, get read to explore our insider’s guide to 30 vintage and thrift stores in New York.

Oh! And before I forget, like our video and subscribe to the channel!


Madame Matovu

Shop Ladies and Gents Vintage Stores Madame Matovu Fernanda Paronetto Rosemary Wettenhall
Shop Ladies and Gents Vintage Stores Madame Matovu Hats
Shop Ladies and Gents Vintage Stores Madame Matovu Jewelry
Shop Ladies and Gents Vintage Stores Madame Matovu Clothes
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Shop Ladies and Gents Vintage Stores Madame Matovu
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Madame Matove is definitely one of the best kept secrets in the West Village. It’s even hard to spot it, since it’s hidden behind a tiny door and small façade.

The owner, Rosemary Wettenhall, is originally from Uganda and travels the world curating some of the most amazing pieces you’ll ever see. Her keen eye is surely what makes her store so special.

Many of her favorite spots to scout new findings are in France and Italy. And, some pieces have even been found here, in New York City.

As she says, you only have to have your eyes open.

On this day, I actually found a fantastic 1980’s embroidered dress, that had a 1920’s vibe, and costed $300.

Oh, and the selection of accessories – from jewelry items, to bags and eyewear are also incredible. So, as I mentioned, take your time to explore this tiny store, that will change your close!

Hours:
Tuesday – Saturday: 12pm – 7pm
Sunday: 12pm – 5:30pm

Location: 240 West 10th Street, Manhattan

Instagram Page


Pippin Vintage

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Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto
Shop Ladies and Gents Vintage Stores Pippin Vintage Clients
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Shop Ladies and Gents Vintage Stores Pippin Vintage Necklaces Bags
Shop Ladies and Gents Vintage Stores Pippin Vintage Interior
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Shop Ladies and Gents Vintage Stores Pippin Vintage Home
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As we’ve said before: “Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.”

Their selection ranges from $5 charms to engagement rings that cost thousands of dollars. They do have the widest range of products. The jewelry come from as early as the 1800’s and as current as the 1980’s.

So, you’ll be able to find pieces from the Mexican Renaissance from the 1940’s and 1950’s, item from the Georgian Period and still, Native American jewelry.

In addition, in the back of the store, through a long mirrored corridor, you can find Pippin home. There, you’ll find countless vintage furniture and décor items, to vintage clothing.

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street, Manhattan

https://pippinvintage.com


Narnia

Shop Ladies and Gents Vintage Stores Narnia Clothes Details
Shop Ladies and Gents Vintage Stores Narnia Fernanda Paronetto
Shop Ladies and Gents Vintage Stores Narnia Racks
Shop Ladies and Gents Vintage Stores Narnia Chinese Items
Shop Ladies and Gents Vintage Stores Narnia Bags Shoes
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After the 1st time I pass by Narnia, walked in and left the store with a beauty Oscar de la Renta black leather skirt for $95, I became obsessed with them. Every now and then I pass by and go crazy with all the new pieces they carefully curated.

We’ve written about them before and we continue begins surprised by their fantastic work.

As we’ve mentioned, their prices range from $75 – $250, but of course you can find some lower priced goodies, as well as more expensive and special items.

During this last visit, I bumped into a few very special finding and it was hard to control myself! I found a beautiful Missoni dress, a Marni shorts, a flowered Dries Van Noten skirt and a to-die-for Lanvin trench coat that almost brought tears to my eyes! Hahaha!

In addition, they have some beautiful accessories and if you’re into the boho style, this is the place you should go to! And, do go with time, because vintage stores should not be visited if you in a rush!

Hours: Open daily, 11am – 7pm

Location: 672 Driggs Avenue, Williamsburg, Brooklyn

http://narniavintage.com


Finally, as I mentioned, there are countless vintage and thrift stores in New York.

I’ve selected a few others that I really enjoy, so that you can also add to your list to visit while you’re in New York. If you live here, well, then you have time to enjoy them with no rush!

Manhattan Stores:

Brooklyn Stores:

I hope you enjoyed our insider’s guide to 30 vintage and thrift stores in New York and had a great time exploring them with me.

So, subscribe to our channel, like our video below and send us suggestions of what you’d like to see next, to continue uncovering NY with me! See you on my next episode!


Videography and PhotographyRenata Meirelles 
BeautyLeila Soldeira
Styling:
 Camilla Adão

Tasting The Biggest Wine Bottle I’ve Ever Seen, at Macari Vineyards

Day Trips and Travels Macari Vineyards Wine Tasting

When people come to New York, they forget that their trip doesn’t need to be confined within the 5 boroughs. The state of New York is beautiful and filled with amazing adventures. I explored the North Fork of Long Island, known for the countless vineyards and wineries, like Macari Vineyards!

Since I’m a huge wine lover and I decided to take you on a journey with me, to one of my favorite wineries, Macari Vineyards. This gorgeous family-owned, family-operated vineyard and winery is located just 1.5 – 2h from Manhattan and the trip itself is a beauty.

Based on the North Fork in the Long Island region, it’s known for being the home to countless great wineries spread throughout these lands.

I met with gorgeous Gabriella Macari at the winery and had not only a great tasting experience with her, but was given a complete tour of the property. And I mean, WOW! I was truly amazed with what the Macari family has built and the memorable experiences they are offering their guests.

So, let’s start from the beginning! Oh! And don’t forget to SUBSCRIBE to our channel!!!

Day Trips and Travels Macari Vineyards Main House
Day Trips and Travels Macari Vineyards
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Their story goes way back to the 1930’s, 40’s when her grandfather, Joseph T. Marcari Sr. started producing wine in his basement located in Corona, Queens – with his dad and granddad.

Several years go by, business starts flourishing and in the 1960’s they decide to purchase a 500-acre property in Long Island – the same land they are currently on. This old potato farm took quite a few years to regenerate and go back to becoming super fertile.

But, after that happened, and they were able to start producing wine, business took off and never stopped!

Now, what to expect when you arrive at Macari Vineyards?

The first glance at the property is already breathtaking. Everything these is impeccably taken care of, to the smallest detail. Inside the main house, you’ll find the store with their numerous wines and different bottle sizes. There, you are also able to do some wine tasting, before deciding on which bottle to actually purchase and take home with you.

This house has a huge and beautiful porch. The perfect place to continue your tasting with a great prime view of the winery. It’s the perfect start to your experience at Macari.

After you’ve tasted their wines and paired them with a few yummy appetizers – like a great cheese and charcuterie platter – you can explore and tour the property. And, of course, continue your tasting.

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Gabriella told us that, just recently, they launched a beautiful private barrel cellar. It’s a place to learn, taste and celebrate. Plus, it’s the perfect spot to host your own private event with your lovely family and friends.

In an effort to promote wine education in an intimate winemaking environment, the Macari family is thrilled to launch a private barrel cellar tucked under the Mattituck tasting room. Check the events calendar to join the Macari team for private, educational tastings. Rent the cellar for your next private party or inquire about hosting an educational wine tasting. Looking to book a corporate event or plan a proposal? Fill out the form below, we’ll be in touch with more details.

Now, if you’re a true wine lover and expert, you might want to consider becoming part of their exclusive Wine Club!

You can sign up for quarterly shipping of 4 or 6 bottles, or be part of the collector’s club, receiving 12 bottles.

Join the Macari family, become a part of our exclusive Wine Club. Membership includes quarterly shipments delivered in spring, summer, fall, and winter accompanied by detailed tasting notes. Gain access through membership to small production wines, pre-released wines, and limited library vintages. Additional perks include complimentary tastings, private tours, and member only discounts. A Macari Wine Club membership also makes a great gift! Sign up below or email us for more information.

Finally, if you can’t head up there now, you can start by purchasing their wine online.

A few other important infos before your visit:

  • Mattituck Tasting Room is open daily, year round for wine tastings
  • Several tasting flights and wines by the glass or bottle
  • Outside food is not permitted
  • Reservations for parties of less than six guests are not required but recommended
  • For groups of 6 – 12 guests advance reservations and payment of wine tastings are required
  • Led by a Macari Wine Educator, guests will receive a tasting of 5-featured wines at $30 per person
  • Changes or cancellations must be made five days prior to your scheduled visit
  • No refunds will be issued after the five-day cancellation window

If you enjoy not only a good wine, but also great signature cocktail, you might want to explore these spots.

Don’t forget to SUBSCRIBE to our channel, come explore New York with me and welcome to our Behind the Scenes NYC world!

Hours:
Monday – Thursday: 9am – 5pm
Friday – Sunday: 11am – 6pm

Location: 150 Bergen Avenue, Mattituck

https://macariwines.com


Videography and PhotographyRenata Meirelles 
BeautyLeila Soldeira
Styling:
 Érika Mesentier and Camilla Adão

Olde Good Things: A Paradise For The Vintage Décor Lovers

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We were trying to focus on our mission: find a mirror that would match my brother’s dining room at a vintage furniture store called Olde Good Things. But, everything was so beautiful and unique that I just spent much of my time “flirting” with other objects throughout the store!

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It was a regular Sunday afternoon when my brother invited me to join him, my sister-in-law and my niece in the East Village. While we were walking my sis-in-law told me she was looking for a mirror for their house in New Jersey. Well, I love antiques and I suggested her to explore different antique stores around town.

When we started walking along Bowery Street, I could see a big pink elephant from the distance. It really got my attention. And I must tell you all, that elephant is still on my mind!

When we got closer, we realized it was exactly what we were looking for: a vintage furniture store. Olde Good Things was there, waiting for us! A popular song says “Girls just wanna have fun”. And on my list of having fun is home décor shopping, for sure!

The store is incredible. It’s spread out in two levels and offers a wide selection of pieces. You can find pretty much everything for your home. Objects you can’t even imagine exist. From garden pieces to suitcases and doors, from lighting to kitchen utensils. They offer a huge collection of antiques in different shapes, colors, prices and even origins.

Service was excellent. A guy introduced himself to us and made us feel at ease. He cheerfully and knowledgably gave information about all the pieces we indicated and questioned. And believe me, I had many questions!

We were trying to focus on our mission: finding a mirror that would match their dining room. But everything was so beautiful and unique that we spent some time “flirting” with countless other objects, as well.

Before we hit the mirrors section, I checked almost every dresser they had in store at that time. Who doesn’t love dressers? I do. Most of them were handmade architectural pieces.

I fell in love with the chandeliers too. Big ones, smaller ones, made of glass, crystal, Greek style…I wish I could have taken all of them home with me (lol)!

After checking and asking about many objects we – FINALLY – made it to the mirrors.

Olde Good Things has an incredible selection. The difficult part was choosing only one, but my sister-in-law was able to find the perfect one: a distressed framed mirror. Gorgeous!

We left the store feeling great and with our mission accomplished! We had a blast. The experience was outstanding. Getting to know so many artistic and historical work, made our day quite special. Of course, finding the perfect mirror was nice, but the experience we went through was priceless.

I’m definitely going back any time soon and I encourage you to do the same. After you visit, let us know what you thought!

Have fun exploring and if you’re really in to vintage, take a look at some vintage fashion stores in Brooklyn that we love, a jewelry vintage gem in Chelsea and still, the vintage store top fashion Instagrammers around the globe just love.

Hours: Stores have different hours, so please check online.

Locations:
302 Bowery Street, NoHo
2420 Broadway, Upper West Side
5 East 16th Street, Lower Midtown Manhattan

https://ogtstore.com


Text by our Contributor: Rafaela Azevedo
Photo Credit: Courtesy of Olde Good Things

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