Tag Archives: Shop

Julia Seregina: From Moscow to New York

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Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.


1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

Shop Ladies Julia Seregina Portrait
Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to  have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates.

www.juliaseregina.com


So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York fashion brands like Scanlan Theodore, Figura and so many others.


Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina

Vinyl Is Back: The Top Record Stores in New York

Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira

Vinyl is back, so come explore with me and with the famous musician and composer, Zé Luis Oliveira, the top record stores in New York! We explored Manhattan and Brooklyn and we’ll tell you everything about these hidden music gems!

Today we have, once again, the super talented musician and composer, Zé Luis Oliveira, with me! Our last video was about the must-see Jazz spots in Harlem – just thought you should know, lol!

I’ve seen that in the last couple of years, vinyl has come back to the lives of people and the desire to collect unique disks, is growing.

So, since Zé Luis is a true expert, I asked him to take me to some of his favorite and top vinyl stores in New York.

We had a great time exploring some of the top record stores in New York, located in Manhattan and Brooklyn. But there are, of course, many other fantastic options!

And before you start reading, be sure to subscribe to our YouTube channel and help us spread the love for this secret New York!


A1 Records

Shop Specialties Vinyl Record Stores NYC A-1 Record Shop
Photo Credit: Courtesy of venue

Located in a very calm street in the East Village, A1 Records is a place you can go and just explore for hours. I love the neighborhood and it always amazing to explore it.

At this store, you’ll be able to buy, sell, or trade vintage vinyl records and just have fun exploring their entire collection. New stuff comes in practically every day!

The store was founded in 1996 and their vinyl curation is fantastic. There are endless options if you’re into Jazz, Soul and Funk. Plus, they have a very reasonable pricing and you can find countless disks for less than $10.

The store isn’t that small, but there is just so much in it, that you’ll probably have an interesting time moving around.

Hours: Monday – Sunday: 1pm – 9pm

Location: 439 East 6th Street

www.facebook.com/A1-Records


Rough Trade

Shop Specialties Vinyl Record Stores NYC Rough Trade Brooklyn
Photo Credit: Courtesy of venue

Rough Trade is one of the best places best places to go in Williamsburg, Brooklyn, if you’re into great music, a fantastic selection of books and magazines, delicious coffee and even live music shows.

And, of course, it’s a great place to shop for vinyl. Amazingly, they opened much more recently than the other stores, in November of 2013, but the team behind it really knows how to surprise music lovers with an outstanding variety and selection of products.

I’m always there and this time, we found some pretty unique disks from renowned Brazilian artists, like Gilberto Gil.

OMG, and did you know you can also find cassette tapes there? Such a nostalgic experience! As we’ve said before, it’s a music haven, and we do recommend you go explore!

Hours:
Monday – Saturday: 11am – 11pm
Sunday: 11am – 9pm

Location: 64 North 9th Street, Williamsburg

www.roughtrade.com/us


Superior Elevation Records

Shop Specialties Vinyl Record Stores NYC Superior Elevation
Shop Specialties Vinyl Record Stores NYC Superior Elevation Fernanda Paronetto Ze Luis Oliveira
Shop Specialties Vinyl Record Stores NYC Superior Elevation Crates
Shop Specialties Vinyl Record Stores NYC Superior Elevation Shelves
Shop Specialties Vinyl Record Stores NYC Superior Elevation Corner
Shop Specialties Vinyl Record Stores NYC Superior Elevation Disks
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Our last stop was in the super cool neighborhood of Bushwick! I love exploring everything there, since it’s known for the being the home to very creative folks.

Superior Elevation Records is tucked away in a remote street, but in a spacious store, a few steps below the ground.

The smell of the place immediately takes you to a journey into the vinyl world and you can stay there for hours listening to all the disks you want to purchase.

They also buy records every day and also have an online store, if you can’t make it to Bushwick all the time!

Hours: Daily, from 12pm – 7pm

Location: 100 White Street, Bushwick

www.superiorelevation.com


Finally, if you enjoyed exploring these top record stores in New York with us, don’t forget to subscribe to our YouTube channel! Let spread the love for music and for New York together!

Do you know any other super cool record store? Please, share with us in the comments below so we can check it out too!


Videographer: Renata Meirelles and courtesy of the venues
Photographer
Renata Meirelles 
Beauty
Leila Soldeira
Styling
Camilla Adão

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

Shop Ladies Figura Clothes Anna Sergeeva

It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

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I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

https://figura.co

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.

Insider’s Guide To 30 Vintage And Thrift Stores In New York

Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto

In the spirit of the New York Fashion Week, we decided to shoot this video for the fashion-lovers! We shot at 3 vintage stores and listed another 27 for our insider’s guide to 30 vintage and thrift stores in New York.

New Yorkers are known for loving thrift shops and spend hours browsing for the most unique pieces!

Today, I will show you 3 of my favorite spots in Manhattan and Brooklyn, with a huge variety of brands, styles and prices. Plus, I I’ve listed below another 27 stores you should add too you list! So, get read to explore our insider’s guide to 30 vintage and thrift stores in New York.

Oh! And before I forget, like our video and subscribe to the channel!


Madame Matovu

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Shop Ladies and Gents Vintage Stores Madame Matovu
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Madame Matove is definitely one of the best kept secrets in the West Village. It’s even hard to spot it, since it’s hidden behind a tiny door and small façade.

The owner, Rosemary Wettenhall, is originally from Uganda and travels the world curating some of the most amazing pieces you’ll ever see. Her keen eye is surely what makes her store so special.

Many of her favorite spots to scout new findings are in France and Italy. And, some pieces have even been found here, in New York City.

As she says, you only have to have your eyes open.

On this day, I actually found a fantastic 1980’s embroidered dress, that had a 1920’s vibe, and costed $300.

Oh, and the selection of accessories – from jewelry items, to bags and eyewear are also incredible. So, as I mentioned, take your time to explore this tiny store, that will change your close!

Hours:
Tuesday – Saturday: 12pm – 7pm
Sunday: 12pm – 5:30pm

Location: 240 West 10th Street, Manhattan

Instagram Page


Pippin Vintage

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Shop Ladies and Gents Vintage Stores Pippin Vintage Home
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As we’ve said before: “Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.”

Their selection ranges from $5 charms to engagement rings that cost thousands of dollars. They do have the widest range of products. The jewelry come from as early as the 1800’s and as current as the 1980’s.

So, you’ll be able to find pieces from the Mexican Renaissance from the 1940’s and 1950’s, item from the Georgian Period and still, Native American jewelry.

In addition, in the back of the store, through a long mirrored corridor, you can find Pippin home. There, you’ll find countless vintage furniture and décor items, to vintage clothing.

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street, Manhattan

https://pippinvintage.com


Narnia

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Shop Ladies and Gents Vintage Stores Narnia Fernanda Paronetto
Shop Ladies and Gents Vintage Stores Narnia Racks
Shop Ladies and Gents Vintage Stores Narnia Chinese Items
Shop Ladies and Gents Vintage Stores Narnia Bags Shoes
Shop Ladies and Gents Vintage Stores Narnia Bags Sales Area
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Shop Ladies and Gents Vintage Stores Narnia Façade
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After the 1st time I pass by Narnia, walked in and left the store with a beauty Oscar de la Renta black leather skirt for $95, I became obsessed with them. Every now and then I pass by and go crazy with all the new pieces they carefully curated.

We’ve written about them before and we continue begins surprised by their fantastic work.

As we’ve mentioned, their prices range from $75 – $250, but of course you can find some lower priced goodies, as well as more expensive and special items.

During this last visit, I bumped into a few very special finding and it was hard to control myself! I found a beautiful Missoni dress, a Marni shorts, a flowered Dries Van Noten skirt and a to-die-for Lanvin trench coat that almost brought tears to my eyes! Hahaha!

In addition, they have some beautiful accessories and if you’re into the boho style, this is the place you should go to! And, do go with time, because vintage stores should not be visited if you in a rush!

Hours: Open daily, 11am – 7pm

Location: 672 Driggs Avenue, Williamsburg, Brooklyn

http://narniavintage.com


Finally, as I mentioned, there are countless vintage and thrift stores in New York.

I’ve selected a few others that I really enjoy, so that you can also add to your list to visit while you’re in New York. If you live here, well, then you have time to enjoy them with no rush!

Manhattan Stores:

Brooklyn Stores:

I hope you enjoyed our insider’s guide to 30 vintage and thrift stores in New York and had a great time exploring them with me.

So, subscribe to our channel, like our video below and send us suggestions of what you’d like to see next, to continue uncovering NY with me! See you on my next episode!


Videography and PhotographyRenata Meirelles 
BeautyLeila Soldeira
Styling:
 Camilla Adão

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Tasting The Biggest Wine Bottle I’ve Ever Seen, at Macari Vineyards

Day Trips and Travels Macari Vineyards Wine Tasting

When people come to New York, they forget that their trip doesn’t to be confined within the 5 boroughs. The state of New York is beautiful and filled with amazing adventures. I explored the North Fork of Long Island, known for the countless vineyards and wineries, like Macari Vineyards!

Since I’m a huge wine lover and I decided to take you on a journey with me, to one of my favorite wineries, Macari Vineyards. This gorgeous family-owned, family-operated vineyard and winery is located just 1.5 – 2h from Manhattan and the trip itself is a beauty.

Based on the North Fork in the Long Island region, it’s known for being the home to countless great wineries spread throughout these lands.

I met with gorgeous Gabriella Macari at the winery and had not only a great tasting experience with her, but was given a complete tour of the property. And I mean, WOW! I was truly amazed with what the Macari family has built and the memorable experiences they are offering their guests.

So, let’s start from the beginning! Oh! And don’t forget to SUBSCRIBE to our channel!!!

Day Trips and Travels Macari Vineyards Main House
Day Trips and Travels Macari Vineyards
Day Trips and Travels Macari Vineyards Fernanda Paronetto Gabriella Macari
Day Trips and Travels Macari Vineyards Entrance
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Day Trips and Travels Macari Vineyards Grapes
Day Trips and Travels Macari Vineyards Fernanda Paronetto
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Day Trips and Travels Macari Vineyards Wine Tasting
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Their story goes way back to the 1930’s, 40’s when her grandfather, Joseph T. Marcari Sr. started producing wine in his basement located in Corona, Queens – with his dad and granddad.

Several years go by, business starts flourishing and in the 1960’s they decide to purchase a 500-acre property in Long Island – the same land they are currently on. This old potato farm took quite a few years to regenerate and go back to becoming super fertile.

But, after that happened, and they were able to start producing wine, business took off and never stopped!

Now, what to expect when you arrive at Macari Vineyards?

The first glance at the property is already breathtaking. Everything these is impeccably taken care of, to the smallest detail. Inside the main house, you’ll find the store with their numerous wines and different bottle sizes. There, you are also able to do some wine tasting, before deciding on which bottle to actually purchase and take home with you.

This house has a huge and beautiful porch. The perfect place to continue your tasting with a great prime view of the winery. It’s the perfect start to your experience at Macari.

After you’ve tasted their wines and paired them with a few yummy appetizers – like a great cheese and charcuterie platter – you can explore and tour the property. And, of course, continue your tasting.

Day Trips and Travels Macari Vineyards Bottle in Cellar
Day Trips and Travels Macari Vineyards Barrels
Day Trips and Travels Macari Vineyards Private Cellar
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Gabriella told us that, just recently, they launched a beautiful private barrel cellar. It’s a place to learn, taste and celebrate. Plus, it’s the perfect spot to host your own private event with your lovely family and friends.

In an effort to promote wine education in an intimate winemaking environment, the Macari family is thrilled to launch a private barrel cellar tucked under the Mattituck tasting room. Check the events calendar to join the Macari team for private, educational tastings. Rent the cellar for your next private party or inquire about hosting an educational wine tasting. Looking to book a corporate event or plan a proposal? Fill out the form below, we’ll be in touch with more details.

Now, if you’re a true wine lover and expert, you might want to consider becoming part of their exclusive Wine Club!

You can sign up for quarterly shipping of 4 or 6 bottles, or be part of the collector’s club, receiving 12 bottles.

Join the Macari family, become a part of our exclusive Wine Club. Membership includes quarterly shipments delivered in spring, summer, fall, and winter accompanied by detailed tasting notes. Gain access through membership to small production wines, pre-released wines, and limited library vintages. Additional perks include complimentary tastings, private tours, and member only discounts. A Macari Wine Club membership also makes a great gift! Sign up below or email us for more information.

Finally, if you can’t head up there now, you can start by purchasing their wine online.

A few other important infos before your visit:

  • Mattituck Tasting Room is open daily, year round for wine tastings
  • Several tasting flights and wines by the glass or bottle
  • Outside food is not permitted
  • Reservations for parties of less than six guests are not required but recommended
  • For groups of 6 – 12 guests advance reservations and payment of wine tastings are required
  • Led by a Macari Wine Educator, guests will receive a tasting of 5-featured wines at $30 per person
  • Changes or cancellations must be made five days prior to your scheduled visit
  • No refunds will be issued after the five-day cancellation window

If you enjoy not only a good wine, but also great signature cocktail, you might want to explore these spots.

Don’t forget to SUBSCRIBE to our channel, come explore New York with me and welcome to our Behind the Scenes NYC world!

Hours:
Monday – Thursday: 9am – 5pm
Friday – Sunday: 11am – 6pm

Location: 150 Bergen Avenue, Mattituck

https://macariwines.com


Videography and PhotographyRenata Meirelles 
BeautyLeila Soldeira
Styling:
 Érika Mesentier and Camilla Adão

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Olde Good Things: A Paradise For The Vintage Décor Lovers

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We were trying to focus on our mission: find a mirror that would match my brother’s dining room at a vintage furniture store called Olde Good Things. But, everything was so beautiful and unique that I just spent much of my time “flirting” with other objects throughout the store!

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Shop Home and Kids Olde Good Things Vintage Items
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It was a regular Sunday afternoon when my brother invited me to join him, my sister-in-law and my niece in the East Village. While we were walking my sis-in-law told me she was looking for a mirror for their house in New Jersey. Well, I love antiques and I suggested her to explore different antique stores around town.

When we started walking along Bowery Street, I could see a big pink elephant from the distance. It really got my attention. And I must tell you all, that elephant is still on my mind!

When we got closer, we realized it was exactly what we were looking for: a vintage furniture store. Olde Good Things was there, waiting for us! A popular song says “Girls just wanna have fun”. And on my list of having fun is home décor shopping, for sure!

The store is incredible. It’s spread out in two levels and offers a wide selection of pieces. You can find pretty much everything for your home. Objects you can’t even imagine exist. From garden pieces to suitcases and doors, from lighting to kitchen utensils. They offer a huge collection of antiques in different shapes, colors, prices and even origins.

Service was excellent. A guy introduced himself to us and made us feel at ease. He cheerfully and knowledgably gave information about all the pieces we indicated and questioned. And believe me, I had many questions!

We were trying to focus on our mission: finding a mirror that would match their dining room. But everything was so beautiful and unique that we spent some time “flirting” with countless other objects, as well.

Before we hit the mirrors section, I checked almost every dresser they had in store at that time. Who doesn’t love dressers? I do. Most of them were handmade architectural pieces.

I fell in love with the chandeliers too. Big ones, smaller ones, made of glass, crystal, Greek style…I wish I could have taken all of them home with me (lol)!

After checking and asking about many objects we – FINALLY – made it to the mirrors.

Olde Good Things has an incredible selection. The difficult part was choosing only one, but my sister-in-law was able to find the perfect one: a distressed framed mirror. Gorgeous!

We left the store feeling great and with our mission accomplished! We had a blast. The experience was outstanding. Getting to know so many artistic and historical work, made our day quite special. Of course, finding the perfect mirror was nice, but the experience we went through was priceless.

I’m definitely going back any time soon and I encourage you to do the same. After you visit, let us know what you thought!

Have fun exploring and if you’re really in to vintage, take a look at some vintage fashion stores in Brooklyn that we love, a jewelry vintage gem in Chelsea and still, the vintage store top fashion Instagrammers around the globe just love.

Hours: Stores have different hours, so please check online.

Locations:
302 Bowery Street, NoHo
2420 Broadway, Upper West Side
5 East 16th Street, Lower Midtown Manhattan

https://ogtstore.com


Text by our Contributor: Rafaela Azevedo
Photo Credit: Courtesy of Olde Good Things

Exploring The Coolest Spots In Industry City, Sunset Park

Curiosities Our Bucket Lists Industry City Frying Pan BK Outdoor Area

Some of New York’s coolest spots are located in Industry City. This area of Brooklyn has been completely transformed from old warehouses, into a fantastic center with thriving local Brooklyn-based businesses!

Back in the 1890’s Sunset Park, in Brooklyn, was full of warehouses and distribution centers.

Industry City was called Bush Terminal and in no time, had over 25,000 daily workers, transforming it into one of the world’s major international seaports.

By the 1960’s businesses started to close down and the area was practically abandoned for over 40 years.

Finally, in 2013, a new group started to renovate and redevelop the area. Today, they’ve created over 2,000 jobs and have leased over 2million square feet to new local businesses that are now thriving!

We came here today to show you a few of the coolest spots to visit, while you in the neighborhood!


Extraction Lab

Curiosities Our Bucket Lists Industry City Extraction Lab
Curiosities Our Bucket Lists Industry City Extraction Lab Interior
Curiosities Our Bucket Lists Industry City Extraction Lab Macaron
Curiosities Our Bucket Lists Industry City Extraction Lab Coffee
Curiosities Our Bucket Lists Industry City Extraction Lab Recipes
Curiosities Our Bucket Lists Industry City Extraction Lab Pastries
Curiosities Our Bucket Lists Industry City Extraction Lab Barista
Curiosities Our Bucket Lists Industry City Extraction Lab Coffee Machine
Curiosities Our Bucket Lists Industry City Extraction Lab Capuccino
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This is a very special place for the coffee and tea lovers! I’m certainly part of the list!

Alpha Dominche Extraction Lab is famous for brewing their own coffee and tea, in Brooklyn! You can actually choose your drink based on origin, variety, brand, roaster and other specifications.

They work with 50 world-class roasters and tea producers for all over the world.

Here, you also learn the details of the drink you’re ordering and can even pair them with delicious pastries.

Get ready to explore and uncover their world with me!

Hours: Monday – Friday: 9am – 5pm

Location: 51 35th Street

www.adextractionlab.com


Li-Lac Chocolates

Curiosities Our Bucket Lists Industry City Lilac Chocolate Smores
Curiosities Our Bucket Lists Industry City Lilac Chocolate
Curiosities Our Bucket Lists Industry City Lilac Chocolate Products
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Curiosities Our Bucket Lists Industry City Lilac Chocolate Drink
Curiosities Our Bucket Lists Industry City Lilac Chocolate Cubes
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Curiosities Our Bucket Lists Industry City Lilac Chocolate Gift Box
Curiosities Our Bucket Lists Industry City Lilac Chocolate Historical Shot
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Hey chocoholics! Li-Lac Chocolates is one of NY’s oldest chocolate houses with a 4 spots in Manhattan and 1 in Brooklyn – where we came to personally explore.

This Brooklyn location is not only a store, but it’s also their factory. The smell is truly indescribably and amazing. As soon as you walk in, you’re wrapped into this fantastic aroma that fills the air.

Some recipes are still the original ones and some production techniques still date back to the 1920’s! Oh! They do offer tasting tours in the factory!

We spoke to Anthony Cirone, Co-Owner and President at Li-Lac Chocolates, so check it out in the video!

Hours: See website for hours based on their different locations.

Locations: 68 35th Street, Brooklyn

And, in Manhattan:
40 8th Avenue, West Village
162 Bleecker Street, Greenwich Village
43rd Street & Lexington Avenue, Grand Central Market
75 9th Avenue, Chelsea Market

www.li-lacchocolates.com


Avocaderia

Curiosities Our Bucket Lists Industry City Avocaderia Toast
Curiosities Our Bucket Lists Industry City Avocaderia Avo Burger
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Curiosities Our Bucket Lists Industry City Avocaderia Salad
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Curiosities Our Bucket Lists Industry City Avocaderia Potato
Curiosities Our Bucket Lists Industry City Avocaderia Poached Eggs
Curiosities Our Bucket Lists Industry City Avocaderia 6 Dishes
Curiosities Our Bucket Lists Industry City Avocaderia Raspberry Smoothie
Curiosities Our Bucket Lists Industry City Avocaderia Green Smoothie
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Curiosities Our Bucket Lists Industry City Avocaderia Avocado Scrub
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This is one of the best ideas ever launched in New York! Why? Well, if you live here, you’re probably a huge fan of avocados too!

Avocaderia has so many variations in how to prepare this unique single-seeded fruit, from savory dishes to sweet ones. They are the first avocado-bar with a menu filled with different toasts, salads and bowls, smoothies, sweets and some special creations, like the Avo Burger.

To kill your curiosity about what an Avo Burger is, here you go: avocado, smoked salmon, arugula, pico de gallo, herb yogurt dressing, everything bagel seasoning, quinoa, watermelon radish and lime citronette, served with baked pita chips. Oh. My. God. Right!? I’m salivating just  writing about it!

Francesco Brachetti, one of the 3 Co-Owners, shared with us which are the best sellers, so be sure to go try it out, asap! Yum!

Hours:
Monday – Friday: 9am – 4pm
Weekends: 11am – 5pm

Location: 238 36th Street

www.avocaderia.com


Industry City Store by Wanted Design

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Curiosities Our Bucket Lists Industry City Wanted Design
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Industry City Store by WantedDesign is another great place to stop by.

They have a fantastic curation of works by several emerging designers, as well as products created by some the best local designers in Industry City.

What you’ll find? Countless accessories, candles, pillows, furniture, books and so much more!

See what it looks like in our video and check out their website to read about their upcoming exhibitions, talks, workshops and other curious happenings that they host.

Hours: Wednesday – Saturday: 12pm – 6pm

Location: 274 36th Street

www.wanteddesignnyc.com


Frying Pan BK

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Curiosities Our Bucket Lists Industry City Frying Pan BK Cocktail
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Curiosities Our Bucket Lists Industry City Frying Pan BK Sandwich
Curiosities Our Bucket Lists Industry City Frying Pan BK Ping Pong
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Curiosities Our Bucket Lists Industry City Frying Pan BK Full Bar
Curiosities Our Bucket Lists Industry City Frying Pan BK Outdoor Area
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Have you heard of Frying Pan, a great vessel on the Hudson River, right on 26th Street? It’s open from May through October and is known for being an unusual type of bar that you should certainly explore!

More recently they opened Wheel House by Frying Pan as a great alternative for those that enjoy them, but are based in Brooklyn.

And, wanna know something cool too? You can also order bar service outside and even rent Ping Pong rackets and balls to play a bit and enjoy the day.

Hours:
Monday – Thursday: 12pm – 8pm; Kitchen closes 7:45pm; Bar will extend ‘till 10pm when busy
Friday & Saturday: 12pm – 9pm; Kitchen closes 8:45pm; Bar will extend ‘till 11pm when busy
Sunday: 12pm – 6pm; Kitchen closes at 5:45pm; Bar will extend 8pm when busy

Location: 51 35th Street

http://fryingpanbk.com


If you enjoy exploring different neighborhoods that are far from the crowded touristy areas, you might also want to check out these amazing restaurants and cocktail spots in Greenpoint; as well as the places where I did a drink and food crawl with a foodie friend!

Have fun!


VideographyRenata Meirelles
Photo Credits: All the venues

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

Zhuorui Fu Collection: 100% Handmade And Hand-Stitched In France

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Zhuorui Fu Collection is a simple and classy style curation. It’s a haute-couture house whose elegant traditions married millennial attitude. They fit bespoke designs 100% handmade and hand-stitched in France.

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We talked to Zhuorui Fu, founder of ZF Collection to learn more about her entrepreneurial journey, her continuously growing collection based on sustainability and her short and long term plans!

Take a look below:


Tell us a bit about you, where you’re from, your back ground, what you worked with? How you ended up in NYC?

My name is Zhu. I am a Chinese girl born and raised in Shenzhen, a young mega metropole of my age and the technological hub of the East, until I was 17. Before that, I exchanged to California, New York, and Finland.

From 17 onwards, I went to school at St. Andrews, which is the alma mater of Duke and Duchess of Cambridge. Because my Bachelor’s Degree was a joint-degree, I went to William & Mary in Virginia for two years. I got two diplomas from two schools within four years.

After that, I also went to UPenn for a Master’s Program. In between, I studied in France and went travelling, volunteering, studying in many countries for quite a bit.

I technically came to NYC before I went to University. Not the typical obedient student and born an urbanite, I was never into coursework and was always in the mega cities, London, New York, and Paris, when I was in school in Scotland, Virginia, and Philadelphia.

Being an ‘outsider’ entrepreneur, how has your journey in NYC been and what are the biggest challenges you find?

Since I came to NYC a while ago, NYC scenes were not unfamiliar to me. The entirety of my life is spent in the mega cities, so I am used to the fast-pace, sharpness, internationality, pollution, rudeness, in New York. It helped refine my edges and that coolness as a millennial working in a creative environment. Nevertheless, since I studied in Europe and was soaked in an intelligentsia environment, my taste tends to be more diverse.

NYC has been a blessing. In NY, I was always connecting with people I met from my schools, projects, people in the cafés, etc. Not all of my projects work out and many of them died, but whenever I want to work on something, NYC gives me hopes and resources.

The biggest challenge is surely the price. When I was in school, I had family’s supports. That was one of the major reasons I could afford a good education. After school, I had to rely on myself. NYC price is abnormal for a graduate unless he or she is working on a corporate job. For penniless entrepreneur, it is very difficult to afford anything in NY.

Shop Ladies and Gents ZF Collection Keychains

What’s ZFC about? How do you apply sustainability to your brand and your mission?

Zhuorui Fu Collection is a simple and classy style curation. It’s a haute-couture house whose elegant traditions married millennial attitude. We fit bespoke designs, 100% handmade and hand-stitched in France. It’s haute-couture, with products created by customization and small batches each cycle and never again, using vachette, the calfskin, from Italy.

ZFC is an ethical slow fashion brand. I do not feel comfortable using alligator skin or something. It champions a good style and taste, not necessarily fashion, by doing and having good investment pieces, to create that millennial timeless being.

I am a vegetarian and practice yoga since I was 14. Mother Nature, fair treating to people, are all very important to me and the brand.

Specifically, how ZFC carries out the mission, it came from below pillars.

First, ZFC only uses recyclable and perishable materials, with exceptions of collaborations with Zero Waste Daniel, who has already recycled parts of the synthetic wastes. I am not a big fan of plastics despite transparent plastics have been quite fashionable lately. We use leathers called vachette, which is the calfskin of cattle that is slaughtered as meat. Leather, paper boxes, cottons are the majority of the materials we. They are long-lasting, but they are naturally perishable if buried in soils.

Second, I knew my maker partner Roberto when I was studying French, in Nice. In fact, I lived right above his atelier. He dyed everything with homemade natural coloring. There are no chemical dyes that go into water and contaminate water, like many suppliers do when they make mass-produced garments.

Third, Roberto makes everything and he is well paid.

Lastly, fashion fades, style does not, as Yves Saint Laurent said: “Having a distinctive and cultivated style is already remarkably sustainable”.

Shop Ladies and Gents ZF Collection Lou Bag

How do you see ZFC fit into NYC’s fashion scene?

It fills in the haute-couture for young people, and does not chase the ever-changing trend.

NY’s fashion is very diverse. You can find all range of fashion because this is the ultimate fashion heaven. Nevertheless, NY’s fashion scene came to prominence only after war, when the American apparels gradually took European style to the mass, with the help of big department stores’ orders. In another word, NYC’s fashion can be very modern and street-culture inspired. NYC is a young city with almost 70% of the population under 45.

My line is a classic haute-couture line that calls for multidimensional awareness of style, through reading, traveling, and loving. It is not necessarily luxurious, but it is heavier in value. It fits with NY’s history of high fashion and dense art scene. They are also sustainable pieces that New Yorkers like. It does not fit into the wasteful part, superficial aspect, and the pursuit of forever new, of NYC culture and NYC fashion.

For me, cherishing what we carefully purchased, created, and loved is important. If this goes in another route from the NY mainstream, I am fine to not follow the crowd.

Nevertheless, the line combines my taste, the one of a globally educated millennial, and the Franco-Italian traditions of Roberto. My take on the styling and details of ZFC comes from our current epoch. They are classy and traditional by looks, but inherently cool.

What are your top 3 styling tips for New Yorkers?

Colourful and simple accessories to suit the permanent black garments.

Wear the worldly cultures proudly on ourselves. New Yorkers tend to have history and roots besides NY. Those pieces from elsewhere are great additions to the big NY style and they are what make us different!

Work less, chase less, enjoy life, read a book, listen to music, appreciate arts, cherish the finiteness of life in the material cornucopia. Manners and passions are the ultimate fashion.

Shop Ladies and Gents ZF Collection Details Atelier

Which is your bestseller item?

Val. This is a small cross-body coming in a very irreplaceable cute shape. Female customers like this bag a lot. It can host a book or a water bottle.

Vincent the wallet, Arcobaleno bracelets, and L’Animal, the endangered animals-inspired keychains are also popular for the lower price points, easy look, and cute stories.

Where can people find ZFC, besides online? You mentioned about a few pop-up stores in NY – which/where are they?

We do more among acquaintance circle, for many customers want certain parts to be customized. In addition, we also do online, but definitely trying to do more. We put on events that are, for now, seasonal. For example, we had partnership with Camaraderie in NYC and Persian Women in Tech.

We do high-profile events, which are in talks and will be updated momentarily. We look to do more collaborations and be taken into concept stores, businesses, or even retailers at small batches.

What are your upcoming plans for the brand? Collaborations?

First, I want more people to know about the brand and our sales need to come up. We look to more collaborations with local businesses that have physical stores and great concepts.

Second, I do look to do more lines for the brand. Now we focus on accessories, but Zhuorui Fu Collection is a millennial curation about elegance and style, not a bag brand. I want to introduce maybe ready-to-wear, maybe contemporary lines, that fit into the pronounced aesthetics and ethical believes. Or books, or classes, or yoga, or something that compliment customers’ taste and make them happy. I may also want to explore more topics that have always perplexed me, life, death, balance, etc.

Third, I would love to have pieces that challenge the status quo. For example, the Made in China image. I have seen great designer and makers in China. Made in China has a bad connotation because many products are massively produced at a high environment cost. However, it does not mean for all the products. I know amazing haute-couture designs that have supplied the emperors or have been handmade the same way for hundreds of years with passions and a supreme quality. I would want to do that.

Lastly, I want to contribute to gender parity. Most of the fashion lines, whether womenswear or menswear, are led and owned by men, while most of the entry jobs in fashion are filled by women. I will be very happy to do menswear and figure out ways to bring sustainability into this.

Can you tell about the collaboration with Zero Waste Daniel? We are huge fans and did a great interview with him a while back.

Yes, Daniel is great. There was a point I lived in Williamsburg right next to Daniel’s store. I walked pass his store multiple times and had always been inspired by the mysteriously awesome designs from the outside. One day I decided to walk in and was immediately greeted by warm reception of the staff beside the sewing machine. Fewer things at a sustainable way have always been a belief of mine. He makes clothes from scraps, which is just a good innovation itself. The pieces look very Brooklyn chic.

I approached him and asked him if he would want to collaborate. We sat down and he told me his story, of how he started at fairs selling a few pieces. He said it was “very hard” at the beginning. After years, he now made it into a beautiful store.

In New York, you can always find overnight success stories of some hotshot designers, but most of the people don’t have their businesses like this. In fact, doing business from scratch when you have limited resources is very difficult. People just don’t really care about you or your products. I was just beginning my business and my business looked very dodgy when I met him. He was very happy to help and designed our brand three exclusively fitted pieces in red, blue, and grey, for the passions, sorrows, and neutrality of a typical start-up story, I guess.

No need to say, Daniel is a super sweetheart and has great smile.


Shop Ladies and Gents ZF Collection Zhu

Zhu is the founder of Zhuorui Fu Collection, a simple and classy style curation based in New York, London, and Paris. ZFC makes bespoke, sustainable, and chic haute-couture pieces 100% handmade in France and USA.

www.zhuoruifucollection.com


Photo Credit: Courtesy of ZF Collection

Every True New Yorker Wears Hats by Teressa Foglia

Shop Ladies and Gents Teressa Foglia Hats Fernanda Paronetto

A true New Yorker loves hats, but not any type of hat! It has to be stylish, extremely well made and, preferably, custom made! Teressa Foglia’s atelier in Industry City is the perfect place to find them and later show them off around the streets of New York!

I always say that one of the best ways to identify the true New Yorkers around the city is to look for people that are wearing hats! New Yorkers love hats and are pretty stylish and bold regarding how to use it and how to incorporate them into their daily lives.

I’ve been accompanying the work of a fantastic hat designer and maker called Teressa Foglia. As she explains it, she’s a modern milliner – “a person who designs, makes, sells or trims hats primarily for a female clientele”.

In December of 2017, Teressa opened the first “Teressa Foglia Hat Studio + Shop” in Industry City – one of Brooklyn’s upcoming neighborhoods. There, you’re able to shop her fantastic collections, meet for your custom hat fitting, and even join them for a hat making workshop.

And still, if you’re a business, it’s a great space to host an event and even feature your independent brand products.

Well, I was pretty curious to learn more about how it all started, where her passion came from, what types of hats she sells, which are the best sellers, how they are actually done and also, I wanted to see if I’d find the perfect one for me! “Spoiler alert”, I did! Wuhu!

Teressa told me that she has always loved hats and wore them from a very young age, but started wearing them more frequently as an adult.

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She had an episode in her life of a heartbreak so, back then, decided to change scenes a bit and bought a one-way plane ticket to Europe.

Destiny ended up taking her to the South of France, where she booked a last minute millinery course. She barely made it to actually booking and being part of what would change her life.

This course took her to London, to make hats with a renowned milliner and eventually ended up in other cities like Berlin and Los Angeles, always designing and making hats.

She travelled the world to over 35 countries collecting ideas, inspirations and life experiences that would all be used in the near future and finally make sense all together.

“Life is colorful, boundary less and filled with moments encapsulated by, “you had to be there to believe it”. So, be there. Buy the plane ticket. Break the rules. Life is your own masterpiece; a canvas that spans the globe. After all, nothing fun happens while drawing inside the lines.”

So, life ended up bringing her back to New York and it was when she actually launched her 1st collection.

Today, her hats are mostly one-of-a-kind. She customizes according to her client’s desires and style, making sure each and every single person leaves her atelier completely satisfied and counting the minutes to wear their new hat! She creates has for men, women, kids & babies, custom and ready to wear!

If you have no idea on what hat you want, Teressa can guide you through the process, starting very simply by deciding what material you want: felt or straw? Remember: straws have infinite options!

Now, a tip to the Coachella girls out there: Teressa is the creative mind and hands behind some of the coolest hats that you’ve seen at the festival. So, your search days for finding out where that cool NY gal got her hat are over!

Oh! And like I mentioned above, for the moms out there, she just recently launched her Kids & Babies Line! There is nothing more adorable than cute, stylish kids wearing hats, right?

So, be sure to swing by and take the day to explore all the other amazing businesses also located inside the buildings of Industry City. You’ll find everything from a sake on tap bar, chocolate stores, coffee shops, design shops, a great food hall and so much more!

Enjoy exploring this “unexplored” part of Brooklyn and also, check out other fantastic places to shop for Ladies and Gents and style up your new Teressa Foglia hat!

Hours: Daily 12pm – 6pm, but always best to contact prior to visiting.

Location: Industry City, Building 5 – 51 35th Street

https://teressafoglia.com


Videography & Photo CreditsRenata Meirelles
BeautyLeila Soldeira

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

A Different Type of NYC Truck: Uprooted Flower Truck

Shop Specialties UpRooted Flower Truck Client

New York City is known for the countless food trucks roaming tirelessly around the city. You can find food trucks, ice cream trucks, juice trucks and even “fashion” trucks. But, Uprooted Flower Truck is the one and only, flower truck!

Uprooted describes themselves are “NYC’s florist on wheels”, which I think is pretty awesome. They are pioneers in launching this business and we have to agree that if you’re a pioneer in NY, you’ll most likely thrive!

It all started back in April of 2015, the exact month that I actually moved from my hometown São Paulo, Brazil to New York City!! What an exciting month! Hahaha!

Founders Ashley Custer and Kristin Heckler ran a super successful Kickstarter campaign, raised $15,000 and started their entrepreneurial path! And, what a journey!

New York is known for being the birth city of countless successful startups, but is quite tough having a brilliant idea no one has thought about, right?

When I met Ashley, back in February of 2016, she told me that her very first job was working at a flower shop, at the age of 14.  She majored in Criminal Justice at Temple University, but felt totally uninspired with the current social system. When she moved to NY with Kristen, her Co-Founder and Partner, she got back to working with flowers to brighten people’s lives – and also, her own.

On the other hand, Kristen, always had an entrepreneurial spirit. As her first job, she founded a local event planning business in her hometown: Bucks County, Pennsylvania. She studied Women’s Studies and Spanish at Duke University, but chose to follow a career as a Theater Director. That was actually what brought the duo to NYC in 2013. Kristin was going to attend her MFA at The New School. Today, she continues to self-produce theatre as well as working on Uprooted Flower Truck.

So, let’s talk about the truck!

Shop Specialties UpRooted Flower Truck Parked Manhattan
Shop Specialties UpRooted Flower Truck Window
Shop Specialties UpRooted Flower Truck Small Purple
Shop Specialties UpRooted Flower Truck Silver Vase
Shop Specialties UpRooted Flower Truck Porch Vase
Shop Specialties UpRooted Flower Truck Bright Colors
Shop Specialties UpRooted Flower Truck Office
Shop Specialties UpRooted Flower Truck Arrangements
Shop Specialties UpRooted Flower Truck Workshops
Shop Specialties UpRooted Flower Truck Client
Shop Specialties UpRooted Flower Truck Fernanda Paronetto and Founders
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The truck has a floral cooler, electrical system, work counters, and sink with hot water – surely a fully functional florist on wheels! Plus, there is no way to miss it, when it passes by or is parked somewhere around the city. It’s gorgeous and with beautiful bright colors!

Flower bouquets are prepared and sold in three sizes – “the studio”, “the loft”, and “the penthouse” ranging from $12 – $45. Pretty good price for NYC!!!

Are you organizing an event? Needing new ideas of how to “wow” your clients, your team or your friends & family can be quite exhausting. We certainly know how event planning can be crazy! Phiuf! So, besides being able to have all your flower arrangements organized by Uprooted Flower Truck, have you ever thought about actually “booking a truck”? They organize custom floral events including bouquet bars, flower crowns, & branded bloom giveaways.

And, of course, weddings! I love everything about wedding, but the flower decoration is something I always look forward to! Why? Well, I have friends in the flower business in Brazil and became passionate about it! Anyway, their arrangements are certainly the style I want for my own wedding. They’re extremely colorful, with exotic flowers, unique arrangements and that no one will ever have the same! So, talk to the girls to explain what you want for your wedding!

Now, if you’re the type that loves Doing It Yourself (DIY), the girls organize pretty cool workshops to learn how to make the perfect flower arrangements.

You’ll be sure to learn all the tips and tricks behind doing the perfect vase and bouquets. I had an “express” course when we shot the YouTube video and was amazed at little tricks that make all the difference on the final result!

And lastly, if you live in New York and love having you home weekly decorated with beautiful flowers, but like every true New Yorker, you have absolutely no time to refill your vases, take a look at the Uprooted Subscription! Besides saving money, it’ll save you tons of time and fill your home with gorgeous arrangements. As they explain:

“Treat yourself or one of your favorites with a gift that keeps blooming! Choose your delivery dates, tell us about your preferences & we’ll send you the freshest flowers in town!”

We are sure you’ll enjoy it!

If you want to really go “pro”, take a look at the post we wrote about the Flower School in NYC.

Hours & Locations: Uprooted Flower Truck hits the NYC streets Thursday through Sunday each week. Follow them on Instagram and Twitter for exact parking locations and other surprise pop-ups!

www.uprootedflowertruck.com


Videography: Renata Meirelles
Photo Credits
: Renata Meirelles and courtesy of Uprooted Flower Truck

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

All the images used on this website are the property of BTSNYC or used with proper credit.
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