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How to Look Impossibly Chic in NYC at All Times

Shop Ladies Look Chic In NYC Chris Murray

We all know that New York City is known for being one of the top fashion capitals in the world. Ladies (and gents) from countless countries try to replicate the NYC style. So, we’ve decided to share how to you can look amazingly chic in NYC at all times!

Shop Ladies Look Chic In NYC Accessories Crystal Jo

Although the New York City look is well documented, defining it is still hard. New York women are known as some of the most stylish and sleek in the world. And, they always look impossibly chic in NYC day and night!

Their signature mark is being able to look fashionable and effortless at the same time.

Series like Sex and the City and Gossip Girl were shot in New York and shared priceless insights into the fashion scene and style!

If your goal is to look chic and polished, you are in the right place! With a couple of tips and tricks, it’s possible to pull off the NYC look without too much hassle.

This quick guide is designed to help you look impossibly chic in NYC at all times!


1. Invest in Wardrobe Classics and Pick Your Trend

NYC girls are not slaves to fashion trends. They would rather spend money on good quality basics and investment pieces and go with a high-low mix.

They manage to combine timeless, well-made coats, shoes, and bags with items from Topshop or H&M brands.

So, to start, you need to know what suits you and your body type and work the latest trend around that.

Load up on classics like fitted jackets, a great pair of jeans, cashmere sweaters, a couple of dresses, and a perfect pair of pumps.

These wardrobe staples will allow you to mix and match the garments and look fabulous in minutes. We love the Israeli designer, Nili Lotan, with all her simple sophistication or try exploring the vintage and thrift shops in NYC!

For instance, a leather jacket with some skinny jeans and a beanie will keep you looking chic while giving your outfit a certain edge.


2. Embrace a More Undone Look

Shop Ladies Look Chic In NYC Dusan Jovic

The key to looking effortlessly chic is in mastering the undone look.

This look is cool, classy, and relaxed at the same time. Dressing for comfort is what New Yorkers do, but they add a twist to it with a couple of nice touches.

For instance, relaxed clothing should be balanced with more structured pieces. Try combining slouchy trousers with a structured sweatshirt and a cocoon coat. UMA | Raquel Davidowicz has a timeless style and some truly amazing items.

When done right, a messy bun and smudged eyeliner will up your overall aesthetics level, with just a little bit of effort.


3. Add Statement Accessories to Elevate Your Style

Shop Ladies Look Chic In NYC Moon Magic Jewelry
Photo Credit: Courtesy of Moon Magic Jewelry

The key to a show-stopping look is in the specific details.

When you need something a little more unique, turn to statement pieces. They are perfect for dressing up a minimalistic outfit or elevating an already glamorous look.

You can easily take any look to the next level by simply adding statement earrings, oversized sunglasses, or a bejeweled bag to your ensemble.

If you are interested in learning more about jewelry, like how to determine whether your sterling silver pieces are genuine, take a look at Moon Magic’s blog for Inspiration.


4. Having the Right Shoes is a Must

Shop Ladies Look Chic In NYC Courtney Cook

The right pair of shoes will add the perfect amount of flair to any outfit.

When it comes to New York, try to strike a fine balance between practical but unstylish and stylish yet ultra-uncomfortable.

Don’t worry; it’s possible to be comfortable and chic.

Try mid-heeled booties, ankle boots, oxford lace-ups, smoking loafers, or low-heel sandals for summertime. They are versatile and comfortable enough to navigate the constant motion required in NYC.

A cool pair of sneakers can also do the trick, especially if you pair them with a graphic Tee and jeans, a printed wrap top, denim cutoff, or a feminine dress.

Also, keep in mind that people mostly walk and commute through the subways in NYC. Many times, it’s much faster than grabbing an Uber, specially during rush hours. If you’re exploring the New York City’s top attractions, be sure to get your comfortable shoes.

There are countless amazing brands, but you can start looking at some like Schutz, Alexander Birman or Josefina Portugal. Their sneakers are super trendy and extremely comfortable for walking.


5. Keep Your Grooming Habits on Point

New Yorkers are religious about their maintenance, so you need to nail it too.

Starting with the right foundation is the surefire way to look stylish at all times. Again, there is an infinity of brands at different price points, so you might want to swing by Sephora, for example, to see what suits you best!

In addition, regular visits to your hairdresser, neat brows, and a regular manicure will help you enhance your appearance and upgrade your look.

Not sure where to go to get your hair and nails done? Well, we love the Brazilian-born hair expert Rogerio Cavalcante and if you’re blond, or like to go blond, he’s the guy! Also, the duo behind Olivia Palermo’s amazing hair is another great option!

Don’t forget about your skin!

Quality skin products, along with enough sleep and a well-balanced diet, will keep it healthy and revitalized.


6. Hat Always Works in New York

Shop Ladies Look Chic In NYC Teressa Foglia Hats Fernanda Paronetto
Photo Credit: Black 3 Agency

A hat is the type of accessory that can take your outfit up a notch.

Whatever the gender or the season, covering your head in NYC is always in.

In the sun, go with fedoras and straw hats, and in the wintertime, beanies are an excellent choice. If you want to add a bit of chic French touch to your outfit, try a beret.

Whether you choose a fancier hat or a plain one, it gives off an urban city girl’s vibe.

To help you out, we love these two talented hat designers: Teressa Foglia and Satya Twena. If you want something exclusive, ask about their custom-made pieces!

In the end, it’s not that hard to look impossibly chic in NYC at all times. Whatever you choose to put on, make sure to wear it with confidence, ‘cause that’s what New York is all about!


Photo Credits: Black 3 Agency and courtesy of Courtney Cook, Crystal Jo, Chris Murray, Dusan Jovic on Unsplash
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How To Plan An Exceptional Wedding In New York City

Shop Wedding How To Plan An Exceptional Wedding In New York City

New York is also known as the city of dreams and many brides do dream about getting married here! So, take a look at how to plan an exceptional wedding in New York City!

Shop Wedding How To Plan An Exceptional Wedding In New York City

New York ranks fourth out of 51 states in its number of weddings, performing over 137,000 weddings in 2019. Today, we’ll give you some tips on how to plan an exceptional wedding in New York City.

It is a popular wedding destination for so many reasons, and being one of the greatest cities in the world is just one. New York City boasts so many places to hold a wedding ceremony, from sparse industrial spaces to lush outdoor parks, and it’s difficult to narrow down where you would like to exchange your vows.

One thing is sure though: each wedding that is performed in NYC is unique, and it’s not that difficult to plan one of the most unforgettable moments in your life.


Select A Unique Venue

NYC has loads of fantastic venues that you can choose from that will make your wedding unique. Fancy a wedding in Central Park, the New York Public Library or a cruise on the Hudson River?

If you’re a history buff, you can also arrange for your vows to be exchanged at the American Museum of National History. Note that if you’re choosing a venue that’s a public place, you might have to work your way around timings, since there are plenty of people in the area and you might not get a good photo op.

It’s also vital to include the pandemic regulations in selecting your wedding site. For example, mass gatherings might still be banned, and even if the ban is lifted, you must be flexible enough to plan or reduce the number of guests you can invite to comply with the rules.

Flexibility is vital in planning a wedding in NYC, from setting dates to changing reception venues.


Plan A Memorable Reception

If your wedding is held at an iconic venue, make sure that you offer a memorable menu at your reception.

A wedding at Central Park Zoo can feature vibrant colors and enticing entrée options. After a City Hall wedding, there is a plethora of restaurants that propose international menus if you have a diverse group of guests or if you have just flown in for your wedding.

It also goes without saying that you can transform your wedding venue to suit your personal style, even if it is held in a public space or a quintessential spot.

As long as it’s allowed by state or local ordinances, you can throw down an aisle rug and deck the assigned area with flowers for a wedding that is truly memorable. You can make any space work for you: the most important thing is that you’re getting married!

Getting hitched in NYC is a dreamy option for many couples and their guests. The city that never sleeps offers many possibilities for venues, not to mention the magical spirit of the metropolis that radiates from any event.


And lastly, if your dream wedding has always been in nature, don’t worry! The State of New York is amazing and won’t disappoint you.

Take a look at Stephanie Karvellas’ destination wedding at her Cedar Lakes Estate, a luxury custom NY wedding venue located in the heart of the Hudson Valley!

Wait! You prefer the beach!? Not a problem! You can take a look at this fantastic wedding that took place in one of the trendiest resorts in Montauk!


Photo Credit: Courtesy of Trung Nguyen

Feed Projects: Feeding Children Around The Globe

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

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The mission at FEED is simple: “We create good products that help feed children around the world.

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

FEED Projects LLC

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:


Let’s come together to help our neighbors!

Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.

Host a dinner party that provides meals for more than just your friends

Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.

The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.


Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Hours:
Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street

https://feedprojects.com


Photo Credits: ©Behind the Scenes NYC

The Better Shop: Sustainable Store In Williamsburg

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg

.We had a great experience at a relatively new and sustainable store in Williamsburg called The Better Shop! We had heard from countless friends how great their product curation was amazing. Plus, we were told about how they were working with sustainability, so we had to check it out.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Front

As soon as we walked into, The Better Shop, a sustainable store in Williamsburg, Casey (the founder) approached.

We immediately started taking about the store, why she decided to open it, her shoe brand called Sylven New York, we learned about her background and specially her passions regarding sustainable fashion.

“Recycled, regenerated, and bio-based vegan and leather footwear, handcrafted in Italy.” ~ Sylven New York

“The Better Shop is an ethical and sustainable destination for mission-driven brands to share their products and stories. Never on a quest for perfection, we aim to spark conversations about finding ways to be ‘better’ about our fashion choices. Whether through better treatment of workers through fair wages, better materials and development techniques that consider product life cycle and end-life, better community engagement through service projects and giving back, and overall better quality goods that promote longevity and spark joy.” ~ The Better Shop

The entire story is amazing and the product curation too. And, when you mix this with the sustainable factor, it’s unbeatable.

Take a look at the interview with Casey Dworkin, the Founder of The Better Shop and Sylven New York:


Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Casey Dworkin Andrea Zalkin

Tell us a bit about you! Where you were born, what you studied, what brought you to NYC, etc.

My name is Casey Dworkin and I was born in Cherry Hill, NJ just ten miles outside of Philadelphia.

As a teen, I become enamored with shoes and boots. I ended up going to school to study product design mixed with fashion merchandising.

I had my sights set on becoming a shoe designer. While I was still finishing my degree in Philly, I moved to New York City to pursue my first internship at Michael Kors in their footwear design department.

It was the first time I got to see the process of shoe design happening in real context, and I ended up finishing my degree, while still on my internship and made the move to NYC permanently.

That was almost eight years ago, and I haven’t stopped pursuing new roles in the footwear industry since.

How did Sylven New York come to life?

After tenure with a few small independent shoe brands learning about the landscape of the industry and helping to build, grow, and launch other peoples’ concepts and ideas, I ended up experiencing a few things in my personal life that made me stop in tracks and think – “what is it that I want to do with my life every day, what’s going to get me out of bed and excited to create?”

I am so passionate about shoes, but I hadn’t found a company that I felt really cared – about values, ethics, the environment, and putting out a truly beautiful and considered product.

And then I realized that I wanted to start something of my own rooted in all the things I cared about the most. And since I had that realization, not a day has gone by that I haven’t been working towards that goal in some way.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Franey Miller

Can you share a bit more about the ethical and sustainable aspects of the brand?

Sustainability is such a buzzword right now, but to us, sustainability is a way of thinking through the environmental impact of everything we do. I’m super passionate about materials, so that’s a huge sustainable focus of the brand, and the one that’s probably the most visible.

When it comes to shoemaking, you can have upwards of 64 components for a single shoe – that’s a lot of room to innovate for materials! In standard shoe production, a lot of those components can be made from virgin plastics and harmful chemical products.

From heels to insoles, outer soles, vegan leathers, glues, and even the form used to make the shoe pattern called a ‘last’. I look at each of these components individually, and source some of the most cutting-edge technology available.

This season, I really wanted to focus on creating vegan shoes, but struggled to find vegan leathers that met my sustainable standards. I ended up sourcing a brand new material made of apples! We also use recycled plastics and fibers, natural rubbers, water-based glues, chrome-free leathers, natural wood, and components made from organic and renewable resources.

It’s all an ongoing process, but the goal is to make the world’s most sustainable luxury footwear.

Aside from our materials, we consider sustainability throughout our entire production process – how we ship our product, our packaging, the end life of our product, our carbon footprint and the emissions we produce, and how we give back.

As for ethics, we focus on how to carry our values through every aspect of what we do and to the people that we work with. Currently, we have a partnership with a community of fair-trade artisans in Kenya that we work with directly to create one of a kind custom hardware pieces for our shoes.

In addition to our direct contributions to the artisans and their families, it was important to us to setup a scholarship program. The purpose is to further develop the creative industries in the regions we work within. At the end of the day, we want to conduct business with integrity and mindfulness.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Mens Shoe

Why Brooklyn? What are the challenges of starting a sustainable store in Williamsburg and business in a city like New York?

After a few initial years in Manhattan, I moved to Brooklyn and it just felt like home. I have been able to develop a true sense of community and carve out a little space that feels filled with inspiration, creativity, and support.

New York in general is a fantastic and difficult place full of opportunity – there are so many resources here! I think the mindset of New Yorkers is one of productivity. People are here for a reason, and whether it be to pursue their creative dreams, or work towards their given industry, the collective mindset of New York seems to be one that follows a current.

The difficult thing about it all is that there is so much saturation here. People are working and they’re working hard. There is always someone who is going to be harder working, more talented, ‘luckier’, or further along than you, and it breeds this sense of competition.

Sometimes it’s healthy, and other times it feels detrimental. But New York has this amazing energy, and I don’t think I would have been able to get to where I am if I started this anywhere else.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Franey Miller

What are the top selling products? What are the most unique ones that people always enjoy? What’s the price range of products?

Currently, our Cassidy boot is our top-seller. It’s at that magic heel two-inch heel height and is available in both genuine vegetable-tanned leather and vegan options. It’s one of those every day go-to boots that is so versatile, you’re hard pressed to find something you can’t wear them with!

As far as uniqueness, people have been loving anything made out of our apple leather. It’s such a unique and new vegan material. And, the fact that we can make shoes out of apples is pretty astounding.

As for our price range, our fall/winter collection ranges from $395 for a bootie up to $595 for a knee-high boot.

We try to stay competitive but are selling a premium product made in the same factories as some of the world’s most expensive designer brands.

Do you have brand collaborations, if so, please tell us more!

My biggest collaboration to date is probably my multi-brand retail space in Williamsburg called The Better Shop.

It brings in a collective of about twenty brands all focused on sustainable and ethical values. All with amazing products spanning apparel, accessories, jewelry, skincare, candles, and vintage!

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Inside

Is there any new, exclusive collaboration about to come “out of the oven” that you can share first-hand?

I absolutely love to collaborate and have a really exciting collaboration dropping for Spring/Summer of 2020.

I can’t share too much. But, I can say that it involves using an amazing recycled and handmade textile blended with our current materials.

You offer custom items at The Better Shop? Tell us about this.

I wish I could offer custom items at The Better Shop!

Unfortunately, with the lead times it takes to create shoes and with my production all happening oversees in Italy, we just can’t create one off piece.

What’s your advice for anyone that dreams about starting a business in NYC?

I think you need to be equal parts passionate, focused, determined, patient and crazy!

There are a lot of long, hard days where you’re spending countless hours working towards something that may not feel tangible, and it can be extremely challenging.

It will also be incredibly rewarding. But, if you’re not working on something that you absolutely love, it will be that much harder. Also take breaks!!

I cannot stress the importance of listening to your body and taking care of yourself. While, of course, you focus on building something.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Entrance


Now, it’s your turn to visit The Better Shop. Take a closer look at Sylven New York and the other wonderful brands curated to make this space unique!

Let us know what you though on the comments below!

If you enjoy sustainable stores and places, you might enjoy the kids brand The Little Red Planet, another sustainable store in Williamsburg. If you’re into sustainable traveling, check out what the 1Hotels are all about. Or, watch the super cool video we shot with Daniel, from Zero Waste Daniel.

Hours: Open 7 days: 11am – 7pm

Location: 155 Grand Street, Williamsburg

https://bettershopbk.com
https://sylvennewyork.com


Photo Credits: Courtesy of Casey Dworkin and Andrea Zalkin (portrait)
*Last Update on March/2020.*

The Little Red Planet: A Sustainable Children’s Brand

Shop Kids Little Red Planet Sustainable Childrens Brand Pink Duo

Sustainable. Ethical. Adorable. This is how The Little Red Planet store is described in 3 simple but powerful words. This mindfully curated and sustainable children’s brand in Williamsburg is a must-go!

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I’m not a mom (yet), but I always have a pretty hard time buying stylish, good quality clothes to my friend’s kids, that don’t cost a fortune!!! A sustainable children’s brand would be a dream come true too, right?

Those chain brands are great with prices, but after 1, 2 washes, it practically dissolves inside the washing machine, hahaha! Plus, you’ll probably see other kids wearing the same thing as your baby…that that’s just a “blah”!

That said, the other day I was walking around Williamsburg, in Brooklyn and bumped into a super cute store called The Little Red Planet. And I have to say, I fell in love with it!

Everything there was amazing, carefully though about, unique, fun, stylish and still, ethically curated! Since it’s an independently owned brand, like we love, they don’t have huge amounts of each piece.

Here is how Mindi Smith, the Founder, explains her brand:

“The Little Red Planet offers exceptional design, style and quality from over 30 global children’s designers. We want to introduce to you a new concept in ethical children’s fashion for the mindfully stylish.

Our goal is to hand-select designers who slow manufacture their apparel, give back to charity, and/or use organic and sustainable materials whenever possible.

I work creatively with our designers to bring awareness to and support global children’s causes. Let’s teach our children together that less is more, quality counts, and we can make a positive change in the world we live in.”

How amazing is this, right?

I really enjoyed everything they do and stand for! And now, I can finally buy kids gifts that I just really l-o-v-e and would buy for my own (future) kids!

Now, since you’re in Williamsburg, you might just want to head a few blocks North to the Artists & Flees Market. You’ll find some pretty cool stuff there too!

And lastly, you’ve never been to NYC because you have small kids, or you’re considering moving here, but you’re skeptic? Take a look at the many reasons why NYC is great for kids!

Hours: Monday – Sunday: 10am – 6pm

Location: 103 North 3rd Street, Williamsburg, Brooklyn

https://thelittleredplanet.com


Photo Credit: Courtesy of brand
*Last Update on March/2020.*

Spark Pretty: A Fashion Journey Back In Time

Shop Ladies and Gents Spark Pretty Shorts

This store, in the East Village is a must-see! Spark Pretty will take you on a fashion journey back in time! If you’re a colorful vintage lover, this is the place for you!

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Forget about Gucci and Chanel bags. Classic dresses? Not in here. Spark Pretty is not a regular vintage store.

With pink and lilac walls and ceilings filled with hearts and polka dots, you’ll find yourself surrounded with tons of colorful, crazy, shiny products dating back to the 80’s, 90’s and 2000’s

Spark Pretty is owned the by artist and stylist Amanda Dolan. She’s got a vast experience in fashion from working as a stylist for Betsey Johnson. Yes, you can find Betsey Johnson dresses here too.

The store “has been a longtime secret weapon for entertainment’s top wardrobe stylists seeking authentic and unique retro looks for their cast.” And, I can tell you it’s really a one of a kind spot.

Do you know that vintage tee with your favorite actors/singers? Or even, an idol from the past? If you’re looking for it, you are in the right place! That’s not your kind of vintage? Well, they also offer leopard prints and polka dots clothing, fringe jackets, sequins…and many neon pieces.

If you want to be dressed like that from head-to-toe, you can also find extravagant spike boots, funky socks, eccentric shades and wigs.

Maybe it’s time for you to feel like Madonna in “Desperately seeking Susan” or even, a modern version of Betty Boop!

Moreover, the decor is also a must-see: bean bags, string lights, a pink TV airing the old blockbuster movies…a perfect match!

Oh! There’s one more thing. The cherry on the cake: They also sell toys! You’ll come across so many troll dolls that you can finally get the chance to complete your collection! Baby Sinclair is also there waiting for you to remember the famous phrase: “not the mama”.

Amanda and her staff are dressed in the same mood to host you! And, if you need, they are ready to help you with personal styling and designer shopping consulting.

So, schedule an appointment with Amanda at contact@sparkpretty.com. Go find your colors and sparks, or purchase online!

Lastly, if you enjoy vintage store, take a look at the Insider’s Guide to 30 vintage and thrift stores in New York, the 3 top vintage stores in Brooklyn and Pippin Vintage for the vintage jewelry lovers!

Location: 333 East 9th Street

Hours:
Monday – Saturday: 12pm – 8pm
Sunday: 12pm – 7pm

www.sparkpretty.com


Photo Credit: Courtesy of Spark Pretty
*Last Update on March/2020.*

Hudson Yards: The Newest Neighborhood In NYC

Shop Ladies and Gents Hudson Yards The Vessel

I’m an international contributor for Glamour Brazil magazine and I recently wrote a post about the newest neighborhood in Manhattan that has become a must-see spot: Hudson Yards!

You can see the Portuguese version and below, the English version:

During the last couple of years, people who live in New York have seen the daily growth of a mega-development along the Hudson River.

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Hudson Yards, New York’s newest neighborhood, opened on March 15, near Chelsea and is attracting a huge ​​curious crowd of locals and tourists.

The area has become a paradise for shop-a-holics and those looking for a full dining experience. Plus, of course, the opportunity of seeing Manhattan’s for high up! Now, a moment of “awe”: this development had an investment of 25-billion-dollars.

The various towers were divided into residential and commercial developments. The two main towers facing the river are the residential ones. Lucky future residents, right? They will certainly have one of the best views of the city and of the sunset.

Now, anyone who knows New York knows that the city does not have shopping centers. Until recently The Shops at Columbus Circle was the only one in town. But The Shops & Restaurants at Hudson Yards became the newest destination.

With over 100 stores and 20 restaurants, my suggestion is to visit the place with time. There’s plenty to see from delicious shops like Dylan’s Candy Store, Dallas’s Forty Five Ten, the 2-story Greek restaurant Estiatorio Milos and Little Spain Market with several different vendors, the immersive art space called Snark Park, the big fast fashion shops like Zara, H&M, and the  sweethearts of the luxury world like Cartier, Kenzo, Dior, Louis Vuitton and Patek Philippe, amongst others.

And still, you’ll find other stores that are worth visiting like: The Conservatory with an incredible curation of fashion brands, wellness, décor and a delicious tea room, 3den that offers a space to relax, work, have a coffee and even sleep a bit on their famous pods and Atelier Cologne where you can customize your own fragrance!

Phiuf! I can stay here forever telling you all the novelties!

In addition, be sure to visit the spaces with popup art exhibitions, art works by renowned names such as Roy Lichtenstein and Alexander Calder scattered throughout the place and a giant interactive sequin wall where you can play with.

If you would like to find an accommodation in this area, the Equinox Hotel will open in June with 200 rooms, a gym, spa and numerous other amenities.

Finally, to finish in grand style, The Vessel is probably the greatest attraction of the place created by Thomas Heatherwick and Heatherwick Studio.

This hive-shaped steel structure, with 2,500 steps, 154 flights of stairs, and 45 meters of height, became the newest tourist spot of the city that is now registered throughout all social networks.

To walk up, you can get your Vessel ticket online, or risk getting a ticket on spot. You can visit from Monday to Sunday from 10am to 9pm. Oh, and it’s free!

If you want a few other ideas of the top touristy must see spots in New York, take a look at our 1st Cheap NYC Guide, with top 40 attractions, and the 2nd Cheap NYC Guide, with another 30 other spots!

For corporate groups experiences, contact our experts!

Have fun!

Location: 10 Hudson Yards
Subway: 7 line is literally steps away, but the A/C/E or 1/2/3 lines are also walking distance

www.hudsonyardsnewyork.com


Photo Credits: ©Behind the Scenes NYC and Courtesy of Forbes Massie Heatherwick Studio, Related Oxford and VisualHouse Nelson Byrd-Woltz
*Last Update on March/2020.*

The Beauty Of Forms By Anastasia Komarova

Shop Ladies Forms New York White Bag

A brand you must know about! Forms by Anastasia Komarova gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes.

Shop Ladies Forms New York White Bag

As we’ve mentioned before, New York City is really a natural incubator with entrepreneurs from diverse industries and coming from different parts of the globe! We’ve interviewed some, if you want to check them out!

I recently learned more about the talented Anastasia Komarova and her unique and carefully crafted work.

This was our first contact:

“…I went to read further and was touched by your story. As an immigrant itself (I came to NYC in 2016 from Russia) I sincerely understand your feelings and passion. I think it is absolutely great that you have that project. It helps people who just beginning to explore the city as well as one who lives here an entire life. Insider interviews with creative people having a great contribution to the image of the city too.”

And from this message, we started talking and I was impressed with her work and her talent!

So, take a look below at the short interview we did with her and read about her impressive story:


Tell me about you and your background.

I received a Masters from the Moscow Architectural Institute, a scion of the famed Vkhutemas school, which was instrumental in the Russian avant-garde and constructivist movements of the early 20th century. We had a great course of sculpture and painting that helps me a lot for my future projects.

It also helped me develop the sense of proportion and details not only from the technical drawings and constant travels, but from the eye observation while I was working on furniture design.

Shop Ladies Forms New York Anastasia Komarova
Anastasia Komarova

How did you ended up in our beautiful New York City?

New York was never a dream for me while I was living in Russia. I traveled a lot and was fascinated with the Asian ancient culture.

The first time I came to the NYC was because my best friend needed an emotional support at that time. A week after being here, I fell in love with the atmosphere of the city and vowed to stay here.

What inspires you in your work and how is NYC’s architecture translated into your pieces?

New York City itself is my main inspiration. People, architecture and historic buildings, sounds…all work as a creative force while I am working on new designs. I have never aimed to reflect any particular architecture developed or created by myself or other architects.

I am just trying to reflect some fundamental things that architecture is based on. Furthermore, my favorite areas are Tribeca and Financial District. I like to feel the scale of architecture, observe the intricacy of the old facades.

Shop Ladies Forms New York White Architecture

What is the general style of the women/men that purchases your pieces?

Simply describing it is a smart fashion. People who are inspired by art, curious and enthusiastic I think will find my work compelling.

Tell me about your collections.

Forms gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes. Accessories, with their pronounced shapes and sharp lines, invite you to touch them and feel their exceptional structure.

What is the biggest challenge for a startup in NYC?

Biggest challenge for me was setting up, finding the studio. People in NY are generally open for discussion and new ventures in the same way they can be easily distracted by overwhelming number of exiting events. So, that “toughed” me to be more social sensitive and patient.

Shop Ladies Forms New York Grey Tote

Where can people find FORMS?

All collections are available at the brand’s online store f-o-r-m-s.com. Some pieces you can find in The Store at MAD – Museum of Arts and Design and also Henrik Vibskov boutique has some items.

What would you say for those that aspire to start their own brand?

Most importantly is “do what you love”. All the rest will be accumulated around you driven by your passion.

Shop Ladies Forms New York Backpack


Thank you Anastasia for sharing your exciting journey! We’re excited to follow your work and see where New York City will take you!

In addition, if you’re interested in learning more about Russian designers in NY, you might want to check out Julia Seregina and Figura.

www.f-o-r-m-s.com


Photo Credits: Courtesy of Forms
*Last Update on March/2020.*

The Class by Taryn Toomey: From the Fashion to the Fitness World

Fitness Health Taryn Toomey The Class with TT Yoga Pose

The Class by Taryn Toomey, has become the latest cult sweat obsession in NYC. We love finding out different modalities to experiment, since we do enjoy a healthy, fit life.

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One of the beauties in New York is the possibility of experimenting countless different exercise modalities. You will be able to try everything, from the traditional yoga classes, to more new age stuff.

One of the hottest class in New York City is called The Class with TT.

After working for years at Ralph Lauren, Taryn Toomey (a.k.a. TT), decided to focus on her passion for movement and music.

So, Taryn has developed several different class style that unites different objectives, making it appealing for different audiences.

The Class is a 65 or 75-minute cathartic movement experience. Through simple, repetitive calisthenics and plyometrics, participants challenge the body to engage the mind. With guided instruction and carefully curated music, this class invites students to witness their resistance to discomfort.

The result is an expansive, heart-opening, body-strengthening release.  This class will challenge and enlighten you all while building an incredibly strong, lean, resilient body.

Furthermore, there are no weights, no props, it is just you and your body. It’s a definite good addiction.

There are also the other variations like:

  • The Class Cardio – a 45-minute non-stop endorphin surge
  • Community Class – a donation-based offering that supports Niños Del Sol
  • Class + Restore – a refreshing movement experience
  • The Class Relieve – a 20-minute, no-sweat option for those who want to efficiently clear the mind and flush heaviness from the body
  • and still The Digital Studio – Twice a day, seven days a week you can now experience live Classes from your home, your office, or anywhere else

Here is the New York schedule with location and hours.

And, if you’re NOT based in New York, good news! They also have The Class by Taryn Toomey and the other variations in Los Angeles and Vancouver! During Summer, you can find them at The Hamptons, as well!

And still, Taryn has created a beautiful line of hand-crafted fine jewelry made from powerful gemstones.

Her collection, called The Airelume by Taryn Toomey, has countless different pieces. Having a fashion background certainly suited her well, since each item is gorgeous and super unique. You can also see her beauty and skincare products.

If you’re into experimenting a bit of everything and you’re pretty open minded, you might try and take a step further and…bolder. How about trying a Yoga technique called Bold & Naked?

And, for organized corporate or private group experiences, let us know what you need and we’ll tell you how we can help.

Hours & Locations: Please check the website for details on all classes, hours and locations.

https://theclass.com


Photo Credit: Courtesy of Jaimie Baird Photography
*Last Update on March/2020.*

Sweet Corner Bakeshop: A 2 Pound Chocolate Nutella Heart

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart

I cracked open New York’s most famous 2 pound chocolate Nutella heart at Sweet Corner Bakeshop, in the West Village, and got chocolate all over me. But, then again, it’s Nutella!


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Even before I moved to New York in April of 2015, I already had a favorite spot in the West Village I visited every time I visited to NYC. It’s not only loved by visitors, but also certainly, by locals.

So, today I have a surprise for you, so you might as well continue reading and watch the video above. Why? I cracked open their famous 2 pound chocolate Nutella heart.

The result? I had Nutella all over me. Hahaha!

Before we start, if you love New York, want to be posted and in tune with all the hidden secrets, new spots and the coolest brands, be sure to subscribe to our YouTube Channel.

Located on a street corner in the super trendy West Village, Sweet Corner Bakeshop is known for their Sea Salt Chocolate Chip Cookie.

I don’t need to prove how good it is, because everyone who’s tried it, will agree!

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart West Village
Sweet Corner Bakeshop, in the West Village. ©Behind the Scenes NYC

But, in case you’ve never been to Sweet Corner Bakeshop, I want to tell you that it’s even won the title of “Best Sea Salt Chocolate Chip Cookie” in town. It’s hard to properly describe and put into words, but I can guarantee that it’s definitely worth ALL the calories, lol!

Plus, it’s made with 4 kinds of chocolate and Sea Salt directly from France, perfectly balanced per cookie!

To pair the cookie, you might want to order their coffee made with beans from Honduras, Brazil and Columbia. The killer combo for any time of the year.

Oh! And that’s not the only highlight. This neighborhood gem is also known for having countless desserts overflowing with a super delicious and rich Nutella filling, like their red velvet Nutella cookie.

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart Red Velvet
Photo Credit: Courtesy

And, come on, who in the world does not like Nutella?

Sweet Corner’s founder, Rodolfo Gonçalves, is also known for being a spectacular cake designer, with a creativity many other professionals might envy. Since he was a very young boy, he was always drawing and expressing his artistic gift in school.

The result? Well, you might want to pass by sometime and check out their cake boutique window at the store. You’ll certainly be amazed with what he’s been creating with his team of experts. Some cakes can even take up to 2-3 days to be completely finished!

Plus, as we know, every man has a powerful partner beside him, right? In Rodolfo’s case, his wife, Patricia, is his right and left arm. Such a beautiful, kind, smart and determined woman that is responsible for big part of their well-deserved success.

I told Rodolfo that I’d heard him saying that his mom thinks he’s a super star, and I found that adorable! I mean, moms are moms, but I told him…that maybe she’s right! I heard a few rumors of a quite exciting project coming in early 2019 that might prove her statement! I can’t it share now…but do keep your antennas on! This will be pretty amazing!


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Shop Specialties Sweet Corner Bakeshop Mini Chocolate Nutella Hearts
Mini Chocolate Nutella Hearts. ©Behind the Scenes NYC

I also asked him about a “big dream” he’s always had! Something about a F1 car!?

Well, it appears that, as a huge fan of Formula 1 race car driving, Rodolfo dreams to one day be able to design and bake a life sized replica cake of a Formula 1 race car. And….tchan tchan tchan tchan…this might happen earlier than we expect! So exciting!

Now, straight to the point! I had seen this surreal 2 pound chocolate Nutella heart they were selling during the 2018 Valentine’s Day. Oh, and it’s painted with this super beautiful edible gold paint! It’s went viral on Social Media, especially because only 300 special hearts were produced. Apparently, people were calling and begging to get at least one for them. Quite a commotion! So, I decided to head there, invade their kitchen and help create this huge piece of delicious art. And, of course, crack it open! As Rodolfo said:

“It’s the only heart you can break!”

I was able to do it all, get in action in the kitchen, but I had a bit of a hard time cracking it properly. And, it ends up that I got Nutella all over me and, with the help of Rodolfo, I even had it on my face! But then again, it’s Nutella, so it’s ok!

Shop Specialties Sweet Corner Bakeshop 2 Pound Chocolate Nutella Heart Fernanda Paronetto
Fê Paronetto preparing the 2 Pound Chocolate Nutella Heart – or trying. Photo Credit: Black3 Agency for BTSNYC

I’m a chocoholic and I do believe that chocolate is love, and so is Nutella. So, there’s no better gift, in my opinion, regardless of the time of the year. After all, Nutella needs no reason!

Keep your eyes open for the upcoming super star moment and also for the next Valentine’s Day, where they told me, they’ll have another big, viral surprise!

If you need any help to cater your private event, or if you need assistance for a corporate gathering, let your experts help you!

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Finally, if you like our video give us some love subscribing to our YouTube channel and be ready to be part of our Behind the Scenes NYC World! Come explore and uncover New York in a different way!

Hours:
Monday – Wednesday: 8am –7pm
Thursday – Friday: 8am – 8pm
Saturday: 8am – 8pm
Sunday: 8:30am – 8pm

Location: 535 Hudson Street

www.sweetcorner.com


VideographyBlack3 Agency
Photography
: Black3 Agency and ©Behind the Scenes NYC

BeautyLeila Soldeira

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