Tag Archives: Shopping

We all know that NYC is one of the worlds fashion capitals, right? So, check out 5 effective ways to keep updated with the latest NYC fashion trends!

The official language of New York is fashion! So, we will help you always keep updated with the lastest NYC fashion trends!

One of the greatest joys of visiting this amazing city for fashion-forward people is to stay updated with the latest trends in the world of fashion.

People in New York communicate through fashion, emphasizing their individuality with a variety of impressive styles.

If you are that person who dreams about visiting this wonderful city to stay tuned for the latest NYC fashion trends, these simple and effective tips are exactly for you!

#1 Visit Fashion Week

If you visit New York City this February, there is a great chance for you to discover the latest fashion trends.

The upcoming NY Fashion Week runs February 10-13, 2022, with core presentations at the super stylish Spring Studios at 50 Varick Street.

But even if you are not planning to visit NYC so soon, don’t be upset – you can do it in the second week of September because Fashion Weeks happen twice a year.

#2 Do not miss the Coterie 2022

This is a leading global event that brings together designers of apparel, accessories, jewelry, and footwear with international retailers.

This exhibition happens twice a year, and the upcoming event will begin on February 27, 2022, at Jacob K. Javits Convention Center.

This is a great chance to stay updated with the latest fashion trends for those people who pay a lot of attention to their style and wardrobe.

#3 Have a successful day of shopping

Any fashion-forward person gets crazy about spending a whole day in New York shops.

We recommend the intersection of 7th Avenue and 34th Street. There, you can find cozy and small Herald Square Park with tables and street food, and the Empire State Building located just nearby!

And, there are a huge number of stores for serious shopping, including Macy’s, Urban Outfitters, Victoria’s Secret, Sephora, H&M, and many others.

Spend a day or even more to update your wardrobe following the latest trends.

But, what we really enjoy recommending are the off-the-beaten-path stores, in addition to antique, vintage, and thrift shops like Madame Matovu, Pippin Vintage and some hidden gems in Brooklyn.

Oh! Not forgetting some ultra-chic high fashion stores like Fivestory.

#4 Shop high-quality accessories

When you are searching for a trendy look, it’s important to get matching accessories, including stylish eyewear.

We suggest visiting EuroOptica store at 280 Columbus Avenue (corner on West 73rd Street), in Manhattan.

Experienced specialists will help to choose a trendy pair of eyeglasses or sunglasses from the leading European brands, including ic! berlin, Mykita, GUCCI, Maui Jim, Barton Perreira, and many others.

So, find a perfect accessory to complete your fashionable look with a high-quality and unique frame crafted from lightweight and sturdy materials by the world-known eyewear designers!

Tip: All true and cool New Yorkers have an amazing and stylish eyewear on!

#5 Visit some major shopping centers

Westfield World Trade Center is a huge shopping mall in Manhattan and opened in 2016. This is the largest shopping complex in the city where you can find stores of luxury designers, including Dior, Chanel, Aesop, John Varvatos, UGG, Tumi, & Other Stories, and many others.

Visit this amazing center to renew your style in the latest traditions of modern fashion!

In addition, another one to consider visiting is The Shops & Restaurants at Hudson Yards.

Hudson Yards, New York’s newest neighborhood, near Chelsea and is attracting a huge curious crowd of locals and tourists.

The area has become a paradise for shop-a-holics and those looking for a full dining experience. Plus, of course, the opportunity of seeing Manhattan’s for high up!

Now, a moment of “awe”: this development had an investment of 25-billion-dollars. Check it out!

Undoubtedly, New York can be called the capital of fashion, since many styles appeared there to influence the whole world.

So, visit this city to feel its special atmosphere and stay updated with all NYC fashion trends!

Photo Credit: Cortesy of Vonecia Carswell
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4 Proudly New York Designer Brands You Be Aware Of

July 20, 2021

BTSNYC

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It’s no news that New York city is one of the world’s fashion capitals. So today, we’re going to share with you 4 proudly New York designer brands you should get to know!

New York cultivates some of the best creatives around the world and today you’ll get to know 4 New York designer brands.

Being a melting pot of various cultures, philosophies, and races, New York City is incredibly diverse. It provides a lot of inspiration for those who want to let their creativity run wild.

In addition, New Yorkers only tend to care about what goes on in their own personal creative bubble, making the whole city a judgment-free zone. This also allows individuals to express themselves freely through their fashion and style.

In this post, we are going to talk about some of the emerging designer brands that are led by stylish, innovative, and forward-thinking New Yorkers.

Take a look at 4 New York designer brands you should get to know!

Telfar

Established in 2004 by the New-York based designer Telfar Clemens, Telfar was designed to be the next “unisex, universal, and democratic,” fashion brand.

Its solid and socially aware artistic direction has allowed the brand to become one of the hippest brands in today’s fashion lineup.

In addition, the brand is known for producing high-quality yet highly affordable pieces.

Their iconic shopping bag, which has been named by Vogue as the definite It bag of 2020, can be purchased for around $145 for the small tote and $232 for the larger ones.

Christopher John Rogers

Womenswear designer Christopher John Rogers is adored by powerful and influential women like Michelle Obama, Cardi B, and Rihanna.

Known for his use of bright colors and graphic patterns, CJR has attracted a lot of attention from fashion lovers all over the globe.

The Brooklyn-based designer also has a ton of awards under his belt. From winning the 2019’s Vogue Fashion Fund Award to being CFDA’s American Emerging Designer of the Year in 2020.

While his runway and boutique pieces can set you back a few hundred dollars, CJR recently released a Target collection, allowing folks to get a dress designed by him for less than $60.

Rosie Assoulin ⁠

Winning the CFDA Emerging Womenswear Designer in 2015, Rosie Assoulin is one of New York’s go-to brands for luxury womenswear.

She’s been able to get Karlie Kloss, Rihanna, and Beyoncé to wear her creations on the red carpet. In addition, she has also launched a stunning jewelry collaboration with Swarovski.

If you want to experience the Rosie Assoulin glam, you can find her whimsical, but refined, creations on online luxury fashion retailers like Moda Operandi and Net-a-Porter.

Pyer Moss

Kerby Jean-Raymond is the Haitian-American designer behind New York-based label Pyer Moss.

Taking inspiration from the Black American experience, Pyer Moss collections often provide a nod to Black culture. He expertly relays this narrative through high-quality clothing and masterful designs.

Jean-Raymond is able to showcase his innate talent for art and tailoring as he freelanced under industry legends such as Marc Jacobs, Kenneth Cole, and Theory before starting Pyer Moss in 2013.

Aside from him putting out fabulous pieces for Pyer Moss, Jean-Raymond also works for Reebok as their Global Creative Director and was included in this article on Black-owned designers to look out for.

New York brings out the cream of the crop when it comes to fashion and design.

If you want a full and authentic New York fashion experience, be sure to visit some of the best vintage and thrift stores in the Big Apple.

Feed Projects: Feeding Children Around The Globe

February 5, 2020

BTSNYC

About BTSNYC Ladies Ladies & Gents Shop Social Responsibility No Comments

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

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The mission at FEED is simple: “We create good products that help feed children around the world.”

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:

Let’s come together to help our neighbors!
Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.
Host a dinner party that provides meals for more than just your friends
Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.
The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.

Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Hours:
Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street

https://feedprojects.com

Photo Credits: ©Behind the Scenes NYC

The Better Shop: Sustainable Store In Williamsburg

October 28, 2019

BTSNYC

Ladies & Gents Shop No Comments

.We had a great experience at a relatively new and sustainable store in Williamsburg called The Better Shop! We had heard from countless friends how great their product curation was amazing. Plus, we were told about how they were working with sustainability, so we had to check it out.

As soon as we walked into, The Better Shop, a sustainable store in Williamsburg, Casey (the founder) approached.

We immediately started taking about the store, why she decided to open it, her shoe brand called Sylven New York, we learned about her background and specially her passions regarding sustainable fashion.

“Recycled, regenerated, and bio-based vegan and leather footwear, handcrafted in Italy.” ~ Sylven New York

“The Better Shop is an ethical and sustainable destination for mission-driven brands to share their products and stories. Never on a quest for perfection, we aim to spark conversations about finding ways to be ‘better’ about our fashion choices. Whether through better treatment of workers through fair wages, better materials and development techniques that consider product life cycle and end-life, better community engagement through service projects and giving back, and overall better quality goods that promote longevity and spark joy.” ~ The Better Shop

The entire story is amazing and the product curation too. And, when you mix this with the sustainable factor, it’s unbeatable.

Take a look at the interview with Casey Dworkin, the Founder of The Better Shop and Sylven New York:

Tell us a bit about you! Where you were born, what you studied, what brought you to NYC, etc.

My name is Casey Dworkin and I was born in Cherry Hill, NJ just ten miles outside of Philadelphia.

As a teen, I become enamored with shoes and boots. I ended up going to school to study product design mixed with fashion merchandising.

I had my sights set on becoming a shoe designer. While I was still finishing my degree in Philly, I moved to New York City to pursue my first internship at Michael Kors in their footwear design department.

It was the first time I got to see the process of shoe design happening in real context, and I ended up finishing my degree, while still on my internship and made the move to NYC permanently.

That was almost eight years ago, and I haven’t stopped pursuing new roles in the footwear industry since.

How did Sylven New York come to life?

After tenure with a few small independent shoe brands learning about the landscape of the industry and helping to build, grow, and launch other peoples’ concepts and ideas, I ended up experiencing a few things in my personal life that made me stop in tracks and think – “what is it that I want to do with my life every day, what’s going to get me out of bed and excited to create?”

I am so passionate about shoes, but I hadn’t found a company that I felt really cared – about values, ethics, the environment, and putting out a truly beautiful and considered product.

And then I realized that I wanted to start something of my own rooted in all the things I cared about the most. And since I had that realization, not a day has gone by that I haven’t been working towards that goal in some way.

Can you share a bit more about the ethical and sustainable aspects of the brand?

Sustainability is such a buzzword right now, but to us, sustainability is a way of thinking through the environmental impact of everything we do. I’m super passionate about materials, so that’s a huge sustainable focus of the brand, and the one that’s probably the most visible.

When it comes to shoemaking, you can have upwards of 64 components for a single shoe – that’s a lot of room to innovate for materials! In standard shoe production, a lot of those components can be made from virgin plastics and harmful chemical products.

From heels to insoles, outer soles, vegan leathers, glues, and even the form used to make the shoe pattern called a ‘last’. I look at each of these components individually, and source some of the most cutting-edge technology available.

This season, I really wanted to focus on creating vegan shoes, but struggled to find vegan leathers that met my sustainable standards. I ended up sourcing a brand new material made of apples! We also use recycled plastics and fibers, natural rubbers, water-based glues, chrome-free leathers, natural wood, and components made from organic and renewable resources.

It’s all an ongoing process, but the goal is to make the world’s most sustainable luxury footwear.

Aside from our materials, we consider sustainability throughout our entire production process – how we ship our product, our packaging, the end life of our product, our carbon footprint and the emissions we produce, and how we give back.

As for ethics, we focus on how to carry our values through every aspect of what we do and to the people that we work with. Currently, we have a partnership with a community of fair-trade artisans in Kenya that we work with directly to create one of a kind custom hardware pieces for our shoes.

In addition to our direct contributions to the artisans and their families, it was important to us to setup a scholarship program. The purpose is to further develop the creative industries in the regions we work within. At the end of the day, we want to conduct business with integrity and mindfulness.

Why Brooklyn? What are the challenges of starting a sustainable store in Williamsburg and business in a city like New York?

After a few initial years in Manhattan, I moved to Brooklyn and it just felt like home. I have been able to develop a true sense of community and carve out a little space that feels filled with inspiration, creativity, and support.

New York in general is a fantastic and difficult place full of opportunity – there are so many resources here! I think the mindset of New Yorkers is one of productivity. People are here for a reason, and whether it be to pursue their creative dreams, or work towards their given industry, the collective mindset of New York seems to be one that follows a current.

The difficult thing about it all is that there is so much saturation here. People are working and they’re working hard. There is always someone who is going to be harder working, more talented, ‘luckier’, or further along than you, and it breeds this sense of competition.

Sometimes it’s healthy, and other times it feels detrimental. But New York has this amazing energy, and I don’t think I would have been able to get to where I am if I started this anywhere else.

What are the top selling products? What are the most unique ones that people always enjoy? What’s the price range of products?

Currently, our Cassidy boot is our top-seller. It’s at that magic heel two-inch heel height and is available in both genuine vegetable-tanned leather and vegan options. It’s one of those every day go-to boots that is so versatile, you’re hard pressed to find something you can’t wear them with!

As far as uniqueness, people have been loving anything made out of our apple leather. It’s such a unique and new vegan material. And, the fact that we can make shoes out of apples is pretty astounding.

As for our price range, our fall/winter collection ranges from $395 for a bootie up to $595 for a knee-high boot.

We try to stay competitive but are selling a premium product made in the same factories as some of the world’s most expensive designer brands.

Do you have brand collaborations, if so, please tell us more!

My biggest collaboration to date is probably my multi-brand retail space in Williamsburg called The Better Shop.

It brings in a collective of about twenty brands all focused on sustainable and ethical values. All with amazing products spanning apparel, accessories, jewelry, skincare, candles, and vintage!

Is there any new, exclusive collaboration about to come “out of the oven” that you can share first-hand?

I absolutely love to collaborate and have a really exciting collaboration dropping for Spring/Summer of 2020.

I can’t share too much. But, I can say that it involves using an amazing recycled and handmade textile blended with our current materials.

You offer custom items at The Better Shop? Tell us about this.

I wish I could offer custom items at The Better Shop!

Unfortunately, with the lead times it takes to create shoes and with my production all happening oversees in Italy, we just can’t create one off piece.

What’s your advice for anyone that dreams about starting a business in NYC?

I think you need to be equal parts passionate, focused, determined, patient and crazy!

There are a lot of long, hard days where you’re spending countless hours working towards something that may not feel tangible, and it can be extremely challenging.

It will also be incredibly rewarding. But, if you’re not working on something that you absolutely love, it will be that much harder. Also take breaks!!

I cannot stress the importance of listening to your body and taking care of yourself. While, of course, you focus on building something.

Now, it’s your turn to visit The Better Shop. Take a closer look at Sylven New York and the other wonderful brands curated to make this space unique!

Let us know what you though on the comments below!

If you enjoy sustainable stores and places, you might enjoy the kids brand The Little Red Planet, another sustainable store in Williamsburg. If you’re into sustainable traveling, check out what the 1Hotels are all about. Or, watch the super cool video we shot with Daniel, from Zero Waste Daniel.

Hours: Open 7 days: 11am – 7pm

Location: 155 Grand Street, Williamsburg

https://bettershopbk.com
https://sylvennewyork.com

Photo Credits: Courtesy of Casey Dworkin and Andrea Zalkin (portrait)
*Last Update on March/2020.*

The Little Red Planet: A Sustainable Children’s Brand

October 22, 2019

BTSNYC

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Sustainable. Ethical. Adorable. This is how The Little Red Planet store is described in 3 simple but powerful words. This mindfully curated and sustainable children’s brand in Williamsburg is a must-go!

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I’m not a mom (yet), but I always have a pretty hard time buying stylish, good quality clothes to my friend’s kids, that don’t cost a fortune!!! A sustainable children’s brand would be a dream come true too, right?

Those chain brands are great with prices, but after 1, 2 washes, it practically dissolves inside the washing machine, hahaha! Plus, you’ll probably see other kids wearing the same thing as your baby…that that’s just a “blah”!

That said, the other day I was walking around Williamsburg, in Brooklyn and bumped into a super cute store called The Little Red Planet. And I have to say, I fell in love with it!

Everything there was amazing, carefully though about, unique, fun, stylish and still, ethically curated! Since it’s an independently owned brand, like we love, they don’t have huge amounts of each piece.

Here is how Mindi Smith, the Founder, explains her brand:

“The Little Red Planet offers exceptional design, style and quality from over 30 global children’s designers. We want to introduce to you a new concept in ethical children’s fashion for the mindfully stylish.
Our goal is to hand-select designers who slow manufacture their apparel, give back to charity, and/or use organic and sustainable materials whenever possible.

I work creatively with our designers to bring awareness to and support global children’s causes. Let’s teach our children together that less is more, quality counts, and we can make a positive change in the world we live in.”

How amazing is this, right?

I really enjoyed everything they do and stand for! And now, I can finally buy kids gifts that I just really l-o-v-e and would buy for my own (future) kids!

Now, since you’re in Williamsburg, you might just want to head a few blocks North to the Artists & Flees Market. You’ll find some pretty cool stuff there too!

And lastly, you’ve never been to NYC because you have small kids, or you’re considering moving here, but you’re skeptic? Take a look at the many reasons why NYC is great for kids!

Hours: Monday – Sunday: 10am – 6pm

Location: 103 North 3rd Street, Williamsburg, Brooklyn

https://thelittleredplanet.com

Photo Credit: Courtesy of brand
*Last Update on March/2020.*

Spark Pretty: A Fashion Journey Back In Time

May 6, 2019

BTSNYC

Ladies & Gents Shop No Comments

This store, in the East Village is a must-see! Spark Pretty will take you on a fashion journey back in time! If you’re a colorful vintage lover, this is the place for you!

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Forget about Gucci and Chanel bags. Classic dresses? Not in here. Spark Pretty is not a regular vintage store.

With pink and lilac walls and ceilings filled with hearts and polka dots, you’ll find yourself surrounded with tons of colorful, crazy, shiny products dating back to the 80’s, 90’s and 2000’s

Spark Pretty is owned the by artist and stylist Amanda Dolan. She’s got a vast experience in fashion from working as a stylist for Betsey Johnson. Yes, you can find Betsey Johnson dresses here too.

The store “has been a longtime secret weapon for entertainment’s top wardrobe stylists seeking authentic and unique retro looks for their cast.” And, I can tell you it’s really a one of a kind spot.

Do you know that vintage tee with your favorite actors/singers? Or even, an idol from the past? If you’re looking for it, you are in the right place! That’s not your kind of vintage? Well, they also offer leopard prints and polka dots clothing, fringe jackets, sequins…and many neon pieces.

If you want to be dressed like that from head-to-toe, you can also find extravagant spike boots, funky socks, eccentric shades and wigs.

Maybe it’s time for you to feel like Madonna in “Desperately seeking Susan” or even, a modern version of Betty Boop!

Moreover, the decor is also a must-see: bean bags, string lights, a pink TV airing the old blockbuster movies…a perfect match!

Oh! There’s one more thing. The cherry on the cake: They also sell toys! You’ll come across so many troll dolls that you can finally get the chance to complete your collection! Baby Sinclair is also there waiting for you to remember the famous phrase: “not the mama”.

Amanda and her staff are dressed in the same mood to host you! And, if you need, they are ready to help you with personal styling and designer shopping consulting.

So, schedule an appointment with Amanda at contact@sparkpretty.com. Go find your colors and sparks, or purchase online!

Lastly, if you enjoy vintage store, take a look at the Insider’s Guide to 30 vintage and thrift stores in New York, the 3 top vintage stores in Brooklyn and Pippin Vintage for the vintage jewelry lovers!

Location: 333 East 9th Street

Hours:
Monday – Saturday: 12pm – 8pm
Sunday: 12pm – 7pm

www.sparkpretty.com

Photo Credit: Courtesy of Spark Pretty
*Last Update on March/2020.*

Hudson Yards: The Newest Neighborhood In NYC

April 8, 2019

Fê Paronetto

Ladies & Gents Shop No Comments

I’m an international contributor for Glamour Brazil magazine and I recently wrote a post about the newest neighborhood in Manhattan that has become a must-see spot: Hudson Yards!

You can see the Portuguese version and below, the English version:

During the last couple of years, people who live in New York have seen the daily growth of a mega-development along the Hudson River.

Shop Ladies and Gents Hudson Yards Interior View of the Vessel Courtesy of Forbes Massie Heatherwick Studio

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Hudson Yards, New York’s newest neighborhood, opened on March 15, near Chelsea and is attracting a huge curious crowd of locals and tourists.

The area has become a paradise for shop-a-holics and those looking for a full dining experience. Plus, of course, the opportunity of seeing Manhattan’s for high up! Now, a moment of “awe”: this development had an investment of 25-billion-dollars.

The various towers were divided into residential and commercial developments. The two main towers facing the river are the residential ones. Lucky future residents, right? They will certainly have one of the best views of the city and of the sunset.

Now, anyone who knows New York knows that the city does not have shopping centers. Until recently The Shops at Columbus Circle was the only one in town. But The Shops & Restaurants at Hudson Yards became the newest destination.

With over 100 stores and 20 restaurants, my suggestion is to visit the place with time. There’s plenty to see from delicious shops like Dylan’s Candy Store, Dallas’s Forty Five Ten, the 2-story Greek restaurant Estiatorio Milos and Little Spain Market with several different vendors, the immersive art space called Snark Park, the big fast fashion shops like Zara, H&M, and the sweethearts of the luxury world like Cartier, Kenzo, Dior, Louis Vuitton and Patek Philippe, amongst others.

And still, you’ll find other stores that are worth visiting like: The Conservatory with an incredible curation of fashion brands, wellness, décor and a delicious tea room, 3den that offers a space to relax, work, have a coffee and even sleep a bit on their famous pods and Atelier Cologne where you can customize your own fragrance!

Phiuf! I can stay here forever telling you all the novelties!

In addition, be sure to visit the spaces with popup art exhibitions, art works by renowned names such as Roy Lichtenstein and Alexander Calder scattered throughout the place and a giant interactive sequin wall where you can play with.

If you would like to find an accommodation in this area, the Equinox Hotel will open in June with 200 rooms, a gym, spa and numerous other amenities.

Finally, to finish in grand style, The Vessel is probably the greatest attraction of the place created by Thomas Heatherwick and Heatherwick Studio.

This hive-shaped steel structure, with 2,500 steps, 154 flights of stairs, and 45 meters of height, became the newest tourist spot of the city that is now registered throughout all social networks.

To walk up, you can get your Vessel ticket online, or risk getting a ticket on spot. You can visit from Monday to Sunday from 10am to 9pm. Oh, and it’s free!

If you want a few other ideas of the top touristy must see spots in New York, take a look at our 1st Cheap NYC Guide, with top 40 attractions, and the 2nd Cheap NYC Guide, with another 30 other spots!

For corporate groups experiences, contact our experts!

Have fun!

Location: 10 Hudson Yards
Subway: 7 line is literally steps away, but the A/C/E or 1/2/3 lines are also walking distance

www.hudsonyardsnewyork.com

Photo Credits: ©Behind the Scenes NYC and Courtesy of Forbes Massie Heatherwick Studio, Related Oxford and VisualHouse Nelson Byrd-Woltz
*Last Update on March/2020.*

Fê Paronetto

Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!

2nd Cheap NYC Guide: 30 Top Attractions

December 31, 2018

BTSNYC

Curiosities Our Bucket Lists No Comments

Our 2^nd cheap NYC guide features 30 top attractions that you must-see! Touristy or not, these are some the classics spots and neighborhoods that have changed New York’s history. Come uncover New York with us!

Curiosities Our Bucket Lists Cheap NYC Guide The Cube Astor Place — The Cube at Astor Place. Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

Today, for our 2^nd Cheap NYC Guide, I’m going to take you through some of the best spots located in Lower Manhattan.

But wait! If you haven’t seen my 1^st Cheap NYC Guide, take a look at it and see how you might want to start exploring our beautiful city!

I have created my own touristic route to take my friends and family around the most iconic highlights in the city. These are all entertaining, fun and CHEAP routes that I want to share with you.

Second Route: Lower Manhattan

Before I start, it is necessary to give you some tips. First, NYC food stores and restaurants are not required to offer restroom services, so I have included this item in my tour routes. Second, you can access the WIFI networks in all subway stations, NYC Parks and Starbucks for free (which also have restrooms. YAY!).

Finally, if you like something you want to buy and you can afford it, just BUY IT. You probably won’t have time to go back or even remember where you saw that precious item.

This route explores 6 areas of Lower Manhattan: Union Square, Astor Place, Washington Square Park, SoHo, Chinatown and Little Italy. It starts off at Union Square – where our 1^st guide ended – located between 17^th and 14^th Streets and Union Square West and East Avenues.

Union Square

Here you can enjoy a year-round farmers market every Mondays, Wednesdays, Fridays and Saturdays between 8am – 6pm, called Union Square Greenmarket. During the peak seasons you can find regional farmers selling their products like fresh fruits and vegetables, meats, award-winning farmstead cheeses, artisan breads, jams, pickles, lavender teas and countless gifts, a profusion of cut flowers and plants, wine, ciders, maple syrup and much more. Shop early because the vendors sometimes leave, once they have sold out their products.

Around this area you can also find all type of stores including the largest Barnes & Noble store if you are looking for books, toys, music and more. A cereal store at Kellogg’s NYC where you can mix your favorites breakfast cereals for just $2 – milk not included. Also, a delicious Jewish Chocolate Rugelach pastry at Breads Bakery and Dylan’s Candy Bar, home to the largest selection of candies and candy-related gifts from around the world. And if you are into sports, your to-go spot is Paragon Sports.

If you’re traveling during the Winter holiday season, and you want to take home some unique gifts, visit Union Square’s Holiday Market that happens through December 24^th. You’ll find local craftsmen and artists, open Monday to Friday from 11am – 8pm, Saturdays from 10am – 8pm and Sundays from 11am – 7pm.

*Restroom Spots: Around here you can find restrooms at Whole foods, Burlington, Best Buy, Starbucks, Barnes & Nobles, among others.

Astor Place & Washington Square

Curiosities Our Bucket Lists Cheap NYC Guide Washington Square Park — Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

If you are starting to feel hungry, I recommend you walk downtown through Broadway and at 8^th Street, turn left (East) towards Astor Square until you hit St. Marks.

Here you will find delicious cheap Asian food including Japanese BBQ, Thai Food and Ramen. During this trajectory, you will find one of New York City’s most iconic pieces of public art—and heck, one of its most iconic landmarks, period—The Astor Place Cube. I dare you to push it to make it turn around!

Just a few block from this iconic landmark, you’ll find the theatre where Stomp has been performing for years. If you haven’t heard about them, it’s about time! Founded in the UK, back in 1991, today they are world famous, creating the most impressive percussion acts with unexpected objects and body parts!

Get ready to feel your bones shake!

After you are done, return to Broadway, walk to 4^th Street and turn right (West), walking all the way to Washington Square Park. The park is dominated by the Washington Square Arch at the Northern gateway and the fountain. It’s one of the city’s popular spots for residents and tourists and you might recognize it form the movie August Rush.

Once a cemetery, now is a parade ground, a gathering spot for avant-garde artists, a battleground for chess enthusiasts and a playground for canines and children.

*Restroom Spot: Available public restrooms in the park.

If you were not temped by St. Marks food options, check MacDougal Street, located at the Southwest corner of the park. This area is NYU’s Students favorite food spot and therefore, very affordable. If you are into Italian food, Artichoke Basille’s Pizza offers huge pizza slices for less than $5.

If you prefer Asian food, Saigon Shack has cheap Vietnamese food, but is a very popular spot so be prepared to wait. And if you prefer vegetarian food, try by Chloe.

SoHo & Chinatown

Curiosities Our Bucket Lists Cheap NYC Guide Chinatown — Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

By now, I’ pretty sure you’re full and in the need another good walk. Walk back to 4^th Street towards (East) until you hit Broadway again and start walking downtown. After a few blocks, you will cross Houston Street and enter SoHo (a.k.a. South of Houston).

This area is known for its designer boutiques, fancy chain stores and high-end art galleries, making it a trendy top shopping destination. I invite you to walk around the smaller streets and explore their uniqueness and secret little businesses.

Once you have absorbed all SoHo’s vibes, walk back to Broadway until you hit Canal Street, where you will be officially in Chinatown.

There is just so much to see here, that if after the tips below, you’re still curious to explore more of the food scene, book your tickets for the Tenements Tales and Taste Tour! You’ll enjoy the story of the millions of immigrants and taste several delicious dishes like pretzels, dumplings, potato knishes, waffles, homemade cheeses and even beer, of the many groups that have lived there.

At Canal Street turn left (East) and start walking through it. You will encounter several NY gift shops which are perfect to get some cheap souvenirs back home. While you’re walking you will be approach by several Chinese people offering “handbags and watches”.

Just be aware for they are all fake and illegal!

Among the treats I recommend around Chinatown are Taiyaki NYC, where you can try their fish-shaped waffle ice cream and Chinatown Ice Cream Factory where you will find my two favorite flavors: black sesame and lychee ice cream.

If you like pastries, go to Taipan Bakery and try the delicious Coconut Bun for only $1.25, cash only. It is very popular, so hopefully you are lucky enough to get a warm one. And if you want to have an authentic Chinese meal, go to Great NY Noodletown on the corner of Bowery and Bayard Street. Remember that they’re cash only.

To find several food options in one place, there is a “hidden” food market called Canal Street Market. It’s located on the corner of Canal Street with Lafayette.

*Restroom Spot: The restaurant Great NY Noodletown has available restrooms as does Canal Street Market.

Little Italy

In the middle of Chinatown, at Mulberry Street with Canal Street facing North, you will find the entrance to Little Italy. This couple of streets welcomes a heavily touristy crowd to its high concentration of souvenir shops and traditional Italian eateries and bakeries.

Tenement buildings, once home to the immigrants who settled the area in the late 1800s, line the narrow streets. Mulberry Street, the main thoroughfare, turns into a pedestrian mall on summer weekends and each September they celebrate San Gennaro Festival.

One of the store that I love visiting every time I’m there is Mulberry & Grand, founded by Emily Guggino. There is always something new to tempt you into purchasing it! A lovely curated collection of inspired accessories.

By now, you have visit almost a third of the city, all the way from 59^th Street at Central Park down to Canal Street, in Chinatown. And, the good news is: it has only taken you two days. YAY! And, there is still so much more to see!

Did you enjoy the 1st and 2nd Cheap NYC guides with the top NYC attractions? If so, stay tuned for our 3^rd Route, where we’ll explore the West Side. Spots like the famous High Line, the delicious Chelsea Market, the Meatpacking District and one of the coolest neighborhoods in Manhattan, the West Village.

See soon!

Text Credit: Written by our contributor Magdalena Concha
Photo Credits: Courtesy of Noel. Y. C. (@NYCLovesNYC) and Union Square Greenmarket
*Last Update on March/2020.*

Julia Seregina: From Moscow To New York

December 4, 2018

BTSNYC

Ladies Shop 1 Comment

Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.

1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

Shop Ladies Julia Seregina Portrait — Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic and cultural vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates: @JuliaSereginaOfficial.

www.juliaseregina.com

So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York ladies fashion brands like Scanlan Theodore, Figura and so many others.

Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina
*Last Update on March/2020.*

Vinyl Is Back: The Top Record Stores in New York

November 12, 2018

Fê Paronetto

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Vinyl is back, so come explore with me and with the famous musician and composer, Zé Luis Oliveira, the top record stores in New York! We explored Manhattan and Brooklyn and we’ll tell you everything about these hidden music gems!

Today we have, once again, the super talented musician and composer, Zé Luis Oliveira, with me! Our last video was about the must-see Jazz spots in Harlem – just thought you should know, lol!

I’ve seen that in the last couple of years, vinyl has come back to the lives of people and the desire to collect unique disks, is growing.

So, since Zé Luis is a true expert, I asked him to take me to some of his favorite and top vinyl stores in New York.

We had a great time exploring some of the top record stores in New York, located in Manhattan and Brooklyn. But there are, of course, many other fantastic options!

And before you start reading, be sure to subscribe to our YouTube channel and help us spread the love for this secret New York!

A1 Records

Located in a very calm street in the East Village, A1 Records is a place you can go and just explore for hours. I love the neighborhood and it always amazing to explore it.

At this store, you’ll be able to buy, sell, or trade vintage vinyl records and just have fun exploring their entire collection. New stuff comes in practically every day!

The store was founded in 1996 and their vinyl curation is fantastic. There are endless options if you’re into Jazz, Soul and Funk. Plus, they have a very reasonable pricing and you can find countless disks for less than $10.

The store isn’t that small, but there is just so much in it, that you’ll probably have an interesting time moving around.

Hours: Monday – Sunday: 1pm – 9pm

Location: 439 East 6th Street

www.facebook.com/A1-Records

Rough Trade

Rough Trade is one of the best places best places to go in Williamsburg, Brooklyn, if you’re into great music, a fantastic selection of books and magazines, delicious coffee and even live music shows.

And, of course, it’s a great place to shop for vinyl. Amazingly, they opened much more recently than the other stores, in November of 2013, but the team behind it really knows how to surprise music lovers with an outstanding variety and selection of products.

I’m always there and this time, we found some pretty unique disks from renowned Brazilian artists, like Gilberto Gil.

OMG, and did you know you can also find cassette tapes there? Such a nostalgic experience! As we’ve said before, Rough Trade is a music haven, and we do recommend you go explore!

Hours:
Monday – Saturday: 11am – 11pm
Sunday: 11am – 9pm

Location: 64 North 9th Street, Williamsburg

www.roughtrade.com/us

Superior Elevation Records

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Our last stop was in the super cool neighborhood of Bushwick! I love exploring everything there, since it’s known for the being the home to very creative folks.

Superior Elevation Records is tucked away in a remote street, but in a spacious store, a few steps below the ground.

The smell of the place immediately takes you to a journey into the vinyl world and you can stay there for hours listening to all the disks you want to purchase.

They also buy records every day and also have an online store, if you can’t make it to Bushwick all the time!

Hours: Daily, from 12pm – 7pm

Location: 100 White Street, Bushwick

www.superiorelevation.com

Finally, if you enjoyed exploring these top record stores in New York with us, don’t forget to subscribe to our YouTube channel! Let spread the love for music and for New York together!

Do you know any other super cool record store? Please, share with us in the comments below so we can check it out too!

Videographer: Black3 Agency and courtesy of the venues
Photographer: Black3 Agency
Beauty: Leila Soldeira
Styling: Camilla Adão

Fê Paronetto

We all know that NYC is one of the worlds fashion capitals, right? So, check out 5 effective ways to keep updated with the latest NYC fashion trends!

#1 Visit Fashion Week

#2 Do not miss the Coterie 2022

#3 Have a successful day of shopping

#4 Shop high-quality accessories

#5 Visit some major shopping centers

It’s no news that New York city is one of the world’s fashion capitals. So today, we’re going to share with you 4 proudly New York designer brands you should get to know!

Take a look at 4 New York designer brands you should get to know!

Telfar

Christopher John Rogers

Rosie Assoulin ⁠

Pyer Moss

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

You can host your own Feed Supper! Here is how it works:

.We had a great experience at a relatively new and sustainable store in Williamsburg called The Better Shop! We had heard from countless friends how great their product curation was amazing. Plus, we were told about how they were working with sustainability, so we had to check it out.

Tell us a bit about you! Where you were born, what you studied, what brought you to NYC, etc.

How did Sylven New York come to life?

Can you share a bit more about the ethical and sustainable aspects of the brand?

It’s all an ongoing process, but the goal is to make the world’s most sustainable luxury footwear.

Why Brooklyn? What are the challenges of starting a sustainable store in Williamsburg and business in a city like New York?

What are the top selling products? What are the most unique ones that people always enjoy? What’s the price range of products?

Do you have brand collaborations, if so, please tell us more!

Is there any new, exclusive collaboration about to come “out of the oven” that you can share first-hand?

You offer custom items at The Better Shop? Tell us about this.

What’s your advice for anyone that dreams about starting a business in NYC?

Sustainable. Ethical. Adorable. This is how The Little Red Planet store is described in 3 simple but powerful words. This mindfully curated and sustainable children’s brand in Williamsburg is a must-go!

Here is how Mindi Smith, the Founder, explains her brand:

This store, in the East Village is a must-see! Spark Pretty will take you on a fashion journey back in time! If you’re a colorful vintage lover, this is the place for you!

Maybe it’s time for you to feel like Madonna in “Desperately seeking Susan” or even, a modern version of Betty Boop!

I’m an international contributor for Glamour Brazil magazine and I recently wrote a post about the newest neighborhood in Manhattan that has become a must-see spot: Hudson Yards!

Hudson Yards, New York’s newest neighborhood, opened on March 15, near Chelsea and is attracting a huge ​​curious crowd of locals and tourists.

Phiuf! I can stay here forever telling you all the novelties!

Our 2nd cheap NYC guide features 30 top attractions that you must-see! Touristy or not, these are some the classics spots and neighborhoods that have changed New York’s history. Come uncover New York with us!

Second Route: Lower Manhattan

Union Square

Astor Place & Washington Square

Get ready to feel your bones shake!

SoHo & Chinatown

Just be aware for they are all fake and illegal!

Little Italy

Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

1. How did your passion for fashion arise?

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

3. How did you start your brand and move to NYC?

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

4. Tell us about your collection?

5. Which are your biggest inspirations?

6. Why NYC?

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to have known earlier in your career?

8. Do you have any exciting upcoming projects you can share with us?

9. Where can we find JULIA SEREGINA?

Vinyl is back, so come explore with me and with the famous musician and composer, Zé Luis Oliveira, the top record stores in New York! We explored Manhattan and Brooklyn and we’ll tell you everything about these hidden music gems!

A1 Records

Rough Trade

Superior Elevation Records

Pin It on Pinterest

Hudson Yards, New York’s newest neighborhood, opened on March 15, near Chelsea and is attracting a huge curious crowd of locals and tourists.

Our 2^nd cheap NYC guide features 30 top attractions that you must-see! Touristy or not, these are some the classics spots and neighborhoods that have changed New York’s history. Come uncover New York with us!