Tag Archives: Fashion

Feed Projects: Feeding Children Around The Globe

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Façade
BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Products
BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Kids
BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Coffee Shop
BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Bags
BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo Entrance
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The mission at FEED is simple: “We create good products that help feed children around the world.

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

FEED Projects LLC

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:


Let’s come together to help our neighbors!

Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.

Host a dinner party that provides meals for more than just your friends

Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.

The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.


Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Hours:
Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street

https://feedprojects.com


Photo Credits: ©Behind the Scenes NYC

Sustainable Brooklyn Food & Fashion Tour

BTSNYC Experiences On Going Sustainable Brooklyn Food Fashion Tour Dishes

Lets keep your New York experience amazing! Come explore with us on the Sustainable Brooklyn Food & Fashion Tour! Eat & shop your way through the best of sustainable Brooklyn with a local expert.


BOOK NOW!

BTSNYC Experiences On Going Chelsea Market Food History Tour SeedMill Halva Cakes
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Don’t let the city grit sway you, we’re living green right here in the middle of Brooklyn! See a bit more about the Sustainable Brooklyn Food & Fashion Tour.

There are so many shops working with sustainable practices and putting their mission into action that we love to spread the word about!

The tour includes food tastings, organic tea ceremony, and behind-the-scenes access! Your tour guide is also a sustainable fashion designer, stylist and licensed guide. We also include info and history of the neighborhood and shopping discounts (where available).

So, join local sustainable fashion and textile designer, Amalya Meira, for a look at conscious design, forward-thinking cuisine, and innovative architecture all here in Williamsburg!

BOOK NOW!

(Get 15% off with the exclusive Promo Code: BTSNYC!!!)

TOUR HIGHLIGHTS:

  • Meet Designers, chefs and entrepreneurs forging a path for conscious urban living
  • Try delicious natural wine
  • See innovative and up and coming sustainable design from around the world
  • Taste amazing organic food that will leave you feeling wonderful (enough for lunch)
  • Visit a local designer studio
  • Give vintage gems new life!
  • Discover a mother daughter sustainable design success story
  • Like A Local only discounts at local boutiques
  • Learn about organic tea and tea ceremonies
  • See one of the only Passive Houses in all New York!
  • More natural and organic restaurant tips in the area!

TOUR DETAILS:

  • Location: Brooklyn
  • Duration: 3 Hours
  • Tour Capacity: 14 people. Our groups are small for intimate, high-quality experiences.
  • Tour Includes: Meet & greets, food/wine tastings, shopping discounts & more!
  • Walking Tour: Yes, 2.5 miles of walking. Please wear comfortable clothing/shoes.

Rates: $68 / person
Times: Every Friday at 12pm

BOOK NOW!

(Get 15% off with the exclusive Promo Code: BTSNYC!!!)

For other amazing tours, like Sustainable Brooklyn Food & Fashion Tour, you can see our Tours & Experiences page. You might also want to check out the “Chelsea Market, Meatpacking District & High Line Food & History Tour” to enjoy a bit of Manhattan, as well.

If you’re looking for a custom tour related to art, food, historical sights, fashion or any other focus, contact us so we work on this with you! For Corporate Tours, let our experts help you out and share exclusive rates!


Photo Credits: Courtesy of our partner
*Last Update on Feb/2020.*

The Better Shop: Sustainable Store In Williamsburg

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg

.We had a great experience at a relatively new and sustainable store in Williamsburg called The Better Shop! We had heard from countless friends how great their product curation was amazing. Plus, we were told about how they were working with sustainability, so we had to check it out.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Front

As soon as we walked into, The Better Shop, a sustainable store in Williamsburg, Casey (the founder) approached.

We immediately started taking about the store, why she decided to open it, her shoe brand called Sylven New York, we learned about her background and specially her passions regarding sustainable fashion.

“Recycled, regenerated, and bio-based vegan and leather footwear, handcrafted in Italy.” ~ Sylven New York

“The Better Shop is an ethical and sustainable destination for mission-driven brands to share their products and stories. Never on a quest for perfection, we aim to spark conversations about finding ways to be ‘better’ about our fashion choices. Whether through better treatment of workers through fair wages, better materials and development techniques that consider product life cycle and end-life, better community engagement through service projects and giving back, and overall better quality goods that promote longevity and spark joy.” ~ The Better Shop

The entire story is amazing and the product curation too. And, when you mix this with the sustainable factor, it’s unbeatable.

Take a look at the interview with Casey Dworkin, the Founder of The Better Shop and Sylven New York:


Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Casey Dworkin Andrea Zalkin

Tell us a bit about you! Where you were born, what you studied, what brought you to NYC, etc.

My name is Casey Dworkin and I was born in Cherry Hill, NJ just ten miles outside of Philadelphia.

As a teen, I become enamored with shoes and boots. I ended up going to school to study product design mixed with fashion merchandising.

I had my sights set on becoming a shoe designer. While I was still finishing my degree in Philly, I moved to New York City to pursue my first internship at Michael Kors in their footwear design department.

It was the first time I got to see the process of shoe design happening in real context, and I ended up finishing my degree, while still on my internship and made the move to NYC permanently.

That was almost eight years ago, and I haven’t stopped pursuing new roles in the footwear industry since.

How did Sylven New York come to life?

After tenure with a few small independent shoe brands learning about the landscape of the industry and helping to build, grow, and launch other peoples’ concepts and ideas, I ended up experiencing a few things in my personal life that made me stop in tracks and think – “what is it that I want to do with my life every day, what’s going to get me out of bed and excited to create?”

I am so passionate about shoes, but I hadn’t found a company that I felt really cared – about values, ethics, the environment, and putting out a truly beautiful and considered product.

And then I realized that I wanted to start something of my own rooted in all the things I cared about the most. And since I had that realization, not a day has gone by that I haven’t been working towards that goal in some way.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Franey Miller

Can you share a bit more about the ethical and sustainable aspects of the brand?

Sustainability is such a buzzword right now, but to us, sustainability is a way of thinking through the environmental impact of everything we do. I’m super passionate about materials, so that’s a huge sustainable focus of the brand, and the one that’s probably the most visible.

When it comes to shoemaking, you can have upwards of 64 components for a single shoe – that’s a lot of room to innovate for materials! In standard shoe production, a lot of those components can be made from virgin plastics and harmful chemical products.

From heels to insoles, outer soles, vegan leathers, glues, and even the form used to make the shoe pattern called a ‘last’. I look at each of these components individually, and source some of the most cutting-edge technology available.

This season, I really wanted to focus on creating vegan shoes, but struggled to find vegan leathers that met my sustainable standards. I ended up sourcing a brand new material made of apples! We also use recycled plastics and fibers, natural rubbers, water-based glues, chrome-free leathers, natural wood, and components made from organic and renewable resources.

It’s all an ongoing process, but the goal is to make the world’s most sustainable luxury footwear.

Aside from our materials, we consider sustainability throughout our entire production process – how we ship our product, our packaging, the end life of our product, our carbon footprint and the emissions we produce, and how we give back.

As for ethics, we focus on how to carry our values through every aspect of what we do and to the people that we work with. Currently, we have a partnership with a community of fair-trade artisans in Kenya that we work with directly to create one of a kind custom hardware pieces for our shoes.

In addition to our direct contributions to the artisans and their families, it was important to us to setup a scholarship program. The purpose is to further develop the creative industries in the regions we work within. At the end of the day, we want to conduct business with integrity and mindfulness.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Mens Shoe

Why Brooklyn? What are the challenges of starting a sustainable store in Williamsburg and business in a city like New York?

After a few initial years in Manhattan, I moved to Brooklyn and it just felt like home. I have been able to develop a true sense of community and carve out a little space that feels filled with inspiration, creativity, and support.

New York in general is a fantastic and difficult place full of opportunity – there are so many resources here! I think the mindset of New Yorkers is one of productivity. People are here for a reason, and whether it be to pursue their creative dreams, or work towards their given industry, the collective mindset of New York seems to be one that follows a current.

The difficult thing about it all is that there is so much saturation here. People are working and they’re working hard. There is always someone who is going to be harder working, more talented, ‘luckier’, or further along than you, and it breeds this sense of competition.

Sometimes it’s healthy, and other times it feels detrimental. But New York has this amazing energy, and I don’t think I would have been able to get to where I am if I started this anywhere else.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Franey Miller

What are the top selling products? What are the most unique ones that people always enjoy? What’s the price range of products?

Currently, our Cassidy boot is our top-seller. It’s at that magic heel two-inch heel height and is available in both genuine vegetable-tanned leather and vegan options. It’s one of those every day go-to boots that is so versatile, you’re hard pressed to find something you can’t wear them with!

As far as uniqueness, people have been loving anything made out of our apple leather. It’s such a unique and new vegan material. And, the fact that we can make shoes out of apples is pretty astounding.

As for our price range, our fall/winter collection ranges from $395 for a bootie up to $595 for a knee-high boot.

We try to stay competitive but are selling a premium product made in the same factories as some of the world’s most expensive designer brands.

Do you have brand collaborations, if so, please tell us more!

My biggest collaboration to date is probably my multi-brand retail space in Williamsburg called The Better Shop.

It brings in a collective of about twenty brands all focused on sustainable and ethical values. All with amazing products spanning apparel, accessories, jewelry, skincare, candles, and vintage!

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Inside

Is there any new, exclusive collaboration about to come “out of the oven” that you can share first-hand?

I absolutely love to collaborate and have a really exciting collaboration dropping for Spring/Summer of 2020.

I can’t share too much. But, I can say that it involves using an amazing recycled and handmade textile blended with our current materials.

You offer custom items at The Better Shop? Tell us about this.

I wish I could offer custom items at The Better Shop!

Unfortunately, with the lead times it takes to create shoes and with my production all happening oversees in Italy, we just can’t create one off piece.

What’s your advice for anyone that dreams about starting a business in NYC?

I think you need to be equal parts passionate, focused, determined, patient and crazy!

There are a lot of long, hard days where you’re spending countless hours working towards something that may not feel tangible, and it can be extremely challenging.

It will also be incredibly rewarding. But, if you’re not working on something that you absolutely love, it will be that much harder. Also take breaks!!

I cannot stress the importance of listening to your body and taking care of yourself. While, of course, you focus on building something.

Shop Ladies and Gents The Better Shop Sustainable Store in Williamsburg Entrance


Now, it’s your turn to visit The Better Shop. Take a closer look at Sylven New York and the other wonderful brands curated to make this space unique!

Let us know what you though on the comments below!

If you enjoy sustainable stores and places, you might enjoy the kids brand The Little Red Planet, another sustainable store in Williamsburg. If you’re into sustainable traveling, check out what the 1Hotels are all about. Or, watch the super cool video we shot with Daniel, from Zero Waste Daniel.

Hours: Open 7 days: 11am – 7pm

Location: 155 Grand Street, Williamsburg

https://bettershopbk.com
https://sylvennewyork.com


Photo Credits: Courtesy of Casey Dworkin and Andrea Zalkin (portrait)
*Last Update on March/2020.*

The Little Red Planet: A Sustainable Children’s Brand

Shop Kids Little Red Planet Sustainable Childrens Brand Pink Duo

Sustainable. Ethical. Adorable. This is how The Little Red Planet store is described in 3 simple but powerful words. This mindfully curated and sustainable children’s brand in Williamsburg is a must-go!

Shop Kids Little Red Planet Sustainable Childrens Brand Boy
Shop Kids Little Red Planet Sustainable Childrens Brand Red Dress
Shop Kids Little Red Planet Sustainable Childrens Brand Party Dress
Shop Kids Little Red Planet Sustainable Childrens Brand Blue Party Dress
Shop Kids Little Red Planet Sustainable Childrens Brand Pink Duo
Shop Kids Little Red Planet Sustainable Childrens Brand Summer Style
Shop Kids Little Red Planet Sustainable Childrens Brand Flower Jumper
Shop Kids Little Red Planet Sustainable Childrens Brand Beach
Shop Kids Little Red Planet Sustainable Childrens Brand Beach Style
Shop Kids Little Red Planet Sustainable Childrens Brand Red Denim Jumpsuit
Shop Kids Little Red Planet Sustainable Childrens Brand Bathing Suit
Shop Kids Little Red Planet Sustainable Childrens Brand Baby
Shop Kids Little Red Planet Sustainable Childrens Brand Kimono
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I’m not a mom (yet), but I always have a pretty hard time buying stylish, good quality clothes to my friend’s kids, that don’t cost a fortune!!! A sustainable children’s brand would be a dream come true too, right?

Those chain brands are great with prices, but after 1, 2 washes, it practically dissolves inside the washing machine, hahaha! Plus, you’ll probably see other kids wearing the same thing as your baby…that that’s just a “blah”!

That said, the other day I was walking around Williamsburg, in Brooklyn and bumped into a super cute store called The Little Red Planet. And I have to say, I fell in love with it!

Everything there was amazing, carefully though about, unique, fun, stylish and still, ethically curated! Since it’s an independently owned brand, like we love, they don’t have huge amounts of each piece.

Here is how Mindi Smith, the Founder, explains her brand:

“The Little Red Planet offers exceptional design, style and quality from over 30 global children’s designers. We want to introduce to you a new concept in ethical children’s fashion for the mindfully stylish.

Our goal is to hand-select designers who slow manufacture their apparel, give back to charity, and/or use organic and sustainable materials whenever possible.

I work creatively with our designers to bring awareness to and support global children’s causes. Let’s teach our children together that less is more, quality counts, and we can make a positive change in the world we live in.”

How amazing is this, right?

I really enjoyed everything they do and stand for! And now, I can finally buy kids gifts that I just really l-o-v-e and would buy for my own (future) kids!

Now, since you’re in Williamsburg, you might just want to head a few blocks North to the Artists & Flees Market. You’ll find some pretty cool stuff there too!

And lastly, you’ve never been to NYC because you have small kids, or you’re considering moving here, but you’re skeptic? Take a look at the many reasons why NYC is great for kids!

Hours: Monday – Sunday: 10am – 6pm

Location: 103 North 3rd Street, Williamsburg, Brooklyn

https://thelittleredplanet.com


Photo Credit: Courtesy of brand
*Last Update on March/2020.*

FASHINNOVATION: How Innovation & Technology Come Together In Fashion

Events Up Coming Fashinnovation New York City Brand Presentation

FASHINNOVATION debuts its 3rd edition in New York City, in a full-day event bringing in over 70+ speakers that will talk how innovation and technology come together in the fashion industry!

Events Up Coming Fashinnovation New York City Brand Presentation
Events Up Coming Fashinnovation New York City Panel
Events Up Coming Fashinnovation New York City Speakers
Events Up Coming Fashinnovation New York City Brand Activation
Events Up Coming Fashinnovation New York City Singer
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We all know that New York City is one of the fashion capitals of the world. It’s the birth place to so many brands, ideas, concepts, through some of the most creative and talented minds on Earth!

In this world that is constantly changing at such a rapid pace, it can be hard to follow everything. Plus, it’s equally difficult to be in tune with the latest news in our own industries, right?

That said, we are extremely honored to be a Media Sponsor at the upcoming event: “FASHINNOVATION”. The event will bring innovations in the fashion industry via technology and will certainly expand and incite your mind with fresh ideas.

Fashinnovation: “Fashion Is To Love”, is debuting its 3rd Edition just days before starting the New York Fashion Week. The event will be hosted inside the renowned Fashion Institute of Technology (FIT) in NYC on September 4th, 2019.

The full-day conference will serve as a place where innovations, via technology, shapes the fashion industry and where current trends are showcased.

Moreover, there will be 70+ speakers, 20+ panel discussions and 20+ brands and startups “trade” activations with the objective of inspiring and sharing knowledge. All this, with countless BIG names of the industry!


REGISTER NOW!

Aside from the talks, guests will enjoy a fashion installation by Neon Cowboys, where he’s debuting an entire collection for the 1st time ever!

In addition, you can expect an activation floor with tech and fashion brands from all around the world and interesting red carpet interviews.

Finally, to celebrate the day in style, an after party will be hosted in partnership with The Canvas by Querencia Studio, in Williamsburg, Brooklyn!

“Based on where all of the trends in the fashion industry are nowadays – transparency, storytelling, sustainability, collaboration, inclusivity, etc. – love is the emotion that it all stems from” says Jordana Guimarães.

“We are excited to keep growing this community of innovators, who are shaping the fashion industry via technologies, such as Digifair (on demand global fabric sourcing and logistics company) and others”, continues Marcelo Guimarães.

After hosting two successful events in the past year, during NYFW, speakers included:

  • Oskar Metsavaht: Founder at Osklen,
  • Ivan Poupyrev: Vice President at Google,
  • Gonzalo Pertile: Director at J. Crew,
  • Renata Black: Co-Founder at EBY,
  • Paul Dillinger: Vice President at Levi’s,
  • Eno Polo: CEO at Havaianas US, Directors at NASA, IBM, United Nations etc.,

Jordana & Marcelo Guimarães – husband/wife and Founders of Fashinnovation – won’t disappoint with what’s to come!

With the big question which has been circulating in the fashion industry: “Is Fashion Week still relevant?”, Fashinnovation is branding itself as the runway of innovation.

Be sure to get your ticket and see you there!


Date: September 4th, 2019
Time: 8am – 7pm; after-party from 8pm – 10pm
Location: FIT – Fashion Institute of Technology

  • 218 West 28th Street
  • 227 West 27th Street (Afternoon entrance)

https://fashinnovation.nyc


Events Up Coming Fashinnovation New York City

FULL SCHEDULE

8:00am to 9:00am – Registration / Stands Activations of Innovative Companies

9:00am: Opening “Welcome Remarks” by Founders: FASHION is To Love
– Jordana Guimarães
– Marcelo Guimarães

9:15am – 9:30 am: Toward a new “maker mindset”: Fashion Innovation in an era of urgency 
– Susan Rockefeller: Artist, Activist & Founder Musings.

09:30am – 10:00am: FASHION is Inclusivity

Opening Remarks by Fern Mallis – Founder New York Fashion Week

– Fern Mallis: Founder, New York Fashion Week
– Bill Wackermann: CEO, Wilhelmina Models
– Lisa Sun: Founder, Gravitas
– Jessica Andrews: Deputy Fashion Director, Refinery29 (Moderating)

10:00am – 10:25am: FASHION is Sustainable Development Goals
– Emily Kate Symes: Founder, EKOLUV
– Topper Luciani: Founder, Goodfair
– Camille Jaillant: Founder, Olistic the Label
– Thomaï Serdari: Adjunct Professor of Marketing NYU | Founder Brand(x)Lux (Moderating)

10:25am – 10:35am: FASHION is Social Good
– Simla Sooboodoo – Founder & CEO, Hands On Journeys

10:35am – 10:55am (break)

10:55am – 11:20am: FASHION is Recycled/ Upcycled Materials
– Arianne Engelberg: Founder, THE NEW DENIM PROJECT
– Carolina Alvarez-Ossorio Speith: Global Marketing & Communications Director, ECOALF
– Marci Zaroff: Trademarked “ECOfashion”, Founder MetaWear
– Federico Brugnoli – Founder of Spin360 & Curator of Innovation Square, Lineapelle (Moderator)

11:20am – 11:45am: FASHION is Technology, Pop-Culture & New Trends
– Emily Brickel Edelson: Co-Founder, Chic Sketch
– Asia Hall: CEO, Neon Cowboys
– Michael Savarie: Sustainability Enterprise Catalyst, Hemp Black

11:45 am – 12:00pm: FASHION is Entrepreneurship
Opening Remarks by Karen Bhatia – Senior Vice President at the New York City Economic Development Corporation

– Ricky Mendez: Entrepreneur com
– Pepita Marin: Founder We Are Knitters & Endeavor Entrepreneur

12:00am – 12:20pm: FASHION is Startups + 5 Demos Elevator Pitch
Elevator Pitches presented by – Alceo Rapagna: Global Strategy Officer & CEO Italy Startupbootcamp, Innoleaps & The Talent Institute

Pitches from:
– Gabriela Davis: Co-Founder at Yoobe
– Sophia Matveeva: Founder, Enty
– Michael DeNunzio: Founder, Focalize Designer

12:20pm – 12:45pm: FASHION is Creating From the Heart
– Iliana Cogan: Founder, WordsCount + Kindness ATM
– Mindy Scheier: Founder and President, Runway of Dreams
– Jason Naylor: Artist
– Pinar Guvenc: Business Strategy Director, Open Style Lab (Moderating)

12:45pm – 01:30pm: Break for lunch

01:30pm – 01:45pm: FASHION is Transparency
– Carry Somers: Founder, Fashion Revolution

1:45pm – 2:10pm: FASHION is Women Empowerment
– Ryann Richardson: Tech founder, activist & Miss Black America
– Sasha Meneghel: Personality/ Model Sustainability Advocate from Brazil
– Kimberly Barasch: Founder, Altress
– Alexis Rai: US Director, African Fashion Fund (Moderating)

2:10pm – 2:35pm: FASHION is Inspired by NASA
– Becca McCharen: Founder, CHROMAT
– Erica Bernhard: Founder, Covalent
– Julia Daviy: 3D Print Sustainable Fashion, Designer
– Cassandra Napoli: Editor, WGSN Insights (Moderating)

2:35pm – 3:00pm: FASHION is Blockchain
– Stephanie Benedetto: Founder, Queen Of Raw
– Rob Koenen: CMO, Boxed Water
– Patrick Duffy: Founder, Mr. Duffy + Global Fashion Exchange
– Annabelle Azadé: Fashion Journalist & Founder, Wear The Future (Moderating)

3:00pm – 3:25pm: FASHION is Sustainable Supply Chains:
– Jacqueline Jenkins: Executive Director of Strategic Planning and Innovation at FIT, Author of “Fashion Supply Chain Management”
– Dana Davis: VP of Sustainability, Product and Business Strategy, Mara Hoffman
– Divya Demato: Co-Founder, GoodOps
– Richard Demato: Co- Founder, GoodOps (Moderating)

3:25pm – 3:45pm (break)

3:45pm – 4:10pm: FASHION is International Customer Experience Off-line & On-Line
– Laerke Skyum: Co-Founder, AYNI
– Paula Gartenkraut: Co-Founder, The Private Apple
– Omar Salam: Founder, S.U.K.E.I.N.A
– Jaclynn Brennan: Commercial Director, eSTYLAR

4:10pm – 4:35pm: FASHION is Artificial Intelligence
Opening Remarks by Pierre Nicolas Hurstel – FASHION is “Blockchain & AI”

– Tony Pinville: Co-Founder & CEO, Heuritech
– Alexandra Nervi: CDO, Ba&Sh
– Steve Zades: VP Global Innovation, Kontoor Brands Inc.
– Jean-Marc Bellaiche: CSO, Content Square
– Pierre Nicolas Hurstel: Co-Founder, .arianee (Moderating)

4:35pm – 04:55pm: FASHION is Wearable Tech
– Billie Whitehouse: Founder, WearableX
– Constanza Mas: Founder, Constanza+LAB
– Elizabeth Segran: Senior Staff Writer, Fast Company (Moderating)

04:55pm – 05:20pm: FASHION is Platforms from Point A to Z
– Gigi Cobos: Operations Manager, SYNZENBE
– Yazan Malkosh: Founder & CEO, SWATCHBOOK
– Arnaldo Goldemberg: Founder & CEO, DIGIFAIR
– Neil Hicks: Founder, Pandesco & author, “The Lifecycle of Fashion Technology” & Professor, FIT (Moderating)

5:20pm – 5:40pm (break)

5:40pm – 6:05pm: FASHION is Innovation
– Keanan Duffty: Fashion Designer & Program Director for MPS Fashion Management, Parsons School
– Neil Brown: CEO, Amsale
– Lilly Berelovich: Founder, FASHION SNOOPS
– Corey Tollefson: SVP for Retail, Infor (Moderating)

06:05pm – 06:35pm: FASHION is E-Commerce
– Nyha Shree: Founder, Jumper.ai
– Kristin Savilia: CEO, JOOR
– Misty Locke: Global CMO, iProspect
– Enid Hwang: Culture & Community Manager, Pinterest

06:35pm – 06:50pm: FASHION is Celebrity Influencing: (The Bella Twins)
– Brie Bella: Founder, Birdiebee
– Nikki Bella: Founder, Birdiebee

06:50pm – 07:00pm: NEON Cowboys Show

07:00pm: Closing Remarks – Fashion is FASHINNOVATION 2020
– Jordana Guimarães
– Marcelo Guimarães

8:00pm – 10:00pm: After Cocktail Reception at The Canvas by Querencia Studio

Event Host/ MC: Michael Ferraro, Executive Director FIT Infor DTech Lab

Red Carpet Host: Veronica Apsan, Founder Fashion Aficionado


Photo Credits: Courtesy of Fashinnovation (past editions)

The Beauty Of Forms By Anastasia Komarova

Shop Ladies Forms New York White Bag

A brand you must know about! Forms by Anastasia Komarova gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes.

Shop Ladies Forms New York White Bag

As we’ve mentioned before, New York City is really a natural incubator with entrepreneurs from diverse industries and coming from different parts of the globe! We’ve interviewed some, if you want to check them out!

I recently learned more about the talented Anastasia Komarova and her unique and carefully crafted work.

This was our first contact:

“…I went to read further and was touched by your story. As an immigrant itself (I came to NYC in 2016 from Russia) I sincerely understand your feelings and passion. I think it is absolutely great that you have that project. It helps people who just beginning to explore the city as well as one who lives here an entire life. Insider interviews with creative people having a great contribution to the image of the city too.”

And from this message, we started talking and I was impressed with her work and her talent!

So, take a look below at the short interview we did with her and read about her impressive story:


Tell me about you and your background.

I received a Masters from the Moscow Architectural Institute, a scion of the famed Vkhutemas school, which was instrumental in the Russian avant-garde and constructivist movements of the early 20th century. We had a great course of sculpture and painting that helps me a lot for my future projects.

It also helped me develop the sense of proportion and details not only from the technical drawings and constant travels, but from the eye observation while I was working on furniture design.

Shop Ladies Forms New York Anastasia Komarova
Anastasia Komarova

How did you ended up in our beautiful New York City?

New York was never a dream for me while I was living in Russia. I traveled a lot and was fascinated with the Asian ancient culture.

The first time I came to the NYC was because my best friend needed an emotional support at that time. A week after being here, I fell in love with the atmosphere of the city and vowed to stay here.

What inspires you in your work and how is NYC’s architecture translated into your pieces?

New York City itself is my main inspiration. People, architecture and historic buildings, sounds…all work as a creative force while I am working on new designs. I have never aimed to reflect any particular architecture developed or created by myself or other architects.

I am just trying to reflect some fundamental things that architecture is based on. Furthermore, my favorite areas are Tribeca and Financial District. I like to feel the scale of architecture, observe the intricacy of the old facades.

Shop Ladies Forms New York White Architecture

What is the general style of the women/men that purchases your pieces?

Simply describing it is a smart fashion. People who are inspired by art, curious and enthusiastic I think will find my work compelling.

Tell me about your collections.

Forms gives you a sense of the importance of a little surface detailing. Architectural aesthetics translates into to something wearable, simplifying complex ideas and taking a great care for textures and volumes. Accessories, with their pronounced shapes and sharp lines, invite you to touch them and feel their exceptional structure.

What is the biggest challenge for a startup in NYC?

Biggest challenge for me was setting up, finding the studio. People in NY are generally open for discussion and new ventures in the same way they can be easily distracted by overwhelming number of exiting events. So, that “toughed” me to be more social sensitive and patient.

Shop Ladies Forms New York Grey Tote

Where can people find FORMS?

All collections are available at the brand’s online store f-o-r-m-s.com. Some pieces you can find in The Store at MAD – Museum of Arts and Design and also Henrik Vibskov boutique has some items.

What would you say for those that aspire to start their own brand?

Most importantly is “do what you love”. All the rest will be accumulated around you driven by your passion.

Shop Ladies Forms New York Backpack


Thank you Anastasia for sharing your exciting journey! We’re excited to follow your work and see where New York City will take you!

In addition, if you’re interested in learning more about Russian designers in NY, you might want to check out Julia Seregina and Figura.

www.f-o-r-m-s.com


Photo Credits: Courtesy of Forms
*Last Update on March/2020.*

2nd Cheap NYC Guide: 30 Top Attractions

Curiosities Our Bucket Lists Cheap NYC Guide Washington Square Park

Our 2nd cheap NYC guide features 30 top attractions that you must-see! Touristy or not, these are some the classics spots and neighborhoods that have changed New York’s history. Come uncover New York with us!

Curiosities Our Bucket Lists Cheap NYC Guide The Cube Astor Place
The Cube at Astor Place. Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

Today, for our 2nd Cheap NYC Guide, I’m going to take you through some of the best spots located in Lower Manhattan.

But wait! If you haven’t seen my 1st Cheap NYC Guide, take a look at it and see how you might want to start exploring our beautiful city!

I have created my own touristic route to take my friends and family around the most iconic highlights in the city. These are all entertaining, fun and CHEAP routes that I want to share with you.

Second Route: Lower Manhattan

Before I start, it is necessary to give you some tips. First, NYC food stores and restaurants are not required to offer restroom services, so I have included this item in my tour routes. Second, you can access the WIFI networks in all subway stations, NYC Parks and Starbucks for free (which also have restrooms. YAY!).

Finally, if you like something you want to buy and you can afford it, just BUY IT. You probably won’t have time to go back or even remember where you saw that precious item.

This route explores 6 areas of Lower Manhattan: Union Square, Astor Place, Washington Square Park, SoHo, Chinatown and Little Italy. It starts off at Union Square – where our 1st guide ended – located between 17th and 14th Streets and Union Square West and East Avenues.

Union Square

Curiosities Our Bucket Lists Cheap NYC Guide Union Square Market
Photo Credit: Courtesy of Union Square Greenmarket

Here you can enjoy a year-round farmers market every Mondays, Wednesdays, Fridays and Saturdays between 8am – 6pm, called Union Square Greenmarket. During the peak seasons you can find regional farmers selling their products like fresh fruits and vegetables, meats, award-winning farmstead cheeses, artisan breads, jams, pickles, lavender teas and countless gifts, a profusion of cut flowers and plants, wine, ciders, maple syrup and much more. Shop early because the vendors sometimes leave, once they have sold out their products.

Around this area you can also find all type of stores including the largest Barnes & Noble store if you are looking for books, toys, music and more. A cereal store at Kellogg’s NYC where you can mix your favorites breakfast cereals for just $2 – milk not included. Also, a delicious Jewish Chocolate Rugelach pastry at Breads Bakery and Dylan’s Candy Bar, home to the largest selection of candies and candy-related gifts from around the world. And if you are into sports, your to-go spot is Paragon Sports.

If you’re traveling during the Winter holiday season, and you want to take home some unique gifts, visit Union Square’s Holiday Market that happens through December 24th. You’ll find local craftsmen and artists, open Monday to Friday from 11am – 8pm, Saturdays from 10am – 8pm and Sundays from 11am – 7pm.

*Restroom Spots: Around here you can find restrooms at Whole foods, Burlington, Best Buy, Starbucks, Barnes & Nobles, among others.

Astor Place & Washington Square

Curiosities Our Bucket Lists Cheap NYC Guide Washington Square Park
Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

If you are starting to feel hungry, I recommend you walk downtown through Broadway and at 8th Street, turn left (East) towards Astor Square until you hit St. Marks.

Here you will find delicious cheap Asian food including Japanese BBQ, Thai Food and Ramen. During this trajectory, you will find one of New York City’s most iconic pieces of public art—and heck, one of its most iconic landmarks, period—The Astor Place Cube. I dare you to push it to make it turn around!

Just a few block from this iconic landmark, you’ll find the theatre where Stomp has been performing for years. If you haven’t heard about them, it’s about time! Founded in the UK, back in 1991, today they are world famous, creating the most impressive percussion acts with unexpected objects and body parts!

Get ready to feel your bones shake!

After you are done, return to Broadway, walk to 4th Street and turn right (West), walking all the way to Washington Square Park. The park is dominated by the Washington Square Arch at the Northern gateway and the fountain. It’s one of the city’s popular spots for residents and tourists and you might recognize it form the movie August Rush.

Once a cemetery, now is a parade ground, a gathering spot for avant-garde artists, a battleground for chess enthusiasts and a playground for canines and children.

*Restroom Spot: Available public restrooms in the park.

If you were not temped by St. Marks food options, check MacDougal Street, located at the Southwest corner of the park. This area is NYU’s Students favorite food spot and therefore, very affordable. If you are into Italian food, Artichoke Basille’s Pizza offers huge pizza slices for less than $5.

If you prefer Asian food, Saigon Shack has cheap Vietnamese food, but is a very popular spot so be prepared to wait. And if you prefer vegetarian food, try by Chloe.

SoHo & Chinatown

Curiosities Our Bucket Lists Cheap NYC Guide Chinatown
Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

By now, I’ pretty sure you’re full and in the need another good walk. Walk back to 4th Street towards (East) until you hit Broadway again and start walking downtown. After a few blocks, you will cross Houston Street and enter SoHo (a.k.a. South of Houston).

This area is known for its designer boutiques, fancy chain stores and high-end art galleries, making it a trendy top shopping destination. I invite you to walk around the smaller streets and explore their uniqueness and secret little businesses.

Once you have absorbed all SoHo’s vibes, walk back to Broadway until you hit Canal Street, where you will be officially in Chinatown.

There is just so much to see here, that if after the tips below, you’re still curious to explore more of the food scene, book your tickets for the Tenements Tales and Taste Tour! You’ll enjoy the story of the millions of immigrants and taste several delicious dishes like pretzels, dumplings, potato knishes, waffles, homemade cheeses and even beer, of the many groups that have lived there.

At Canal Street turn left (East) and start walking through it. You will encounter several NY gift shops which are perfect to get some cheap souvenirs back home. While you’re walking you will be approach by several Chinese people offering “handbags and watches”.

Just be aware for they are all fake and illegal!

Among the treats I recommend around Chinatown are Taiyaki NYC, where you can try their fish-shaped waffle ice cream and Chinatown Ice Cream Factory where you will find my two favorite flavors: black sesame and lychee ice cream.

If you like pastries, go to Taipan Bakery and try the delicious Coconut Bun for only $1.25, cash only. It is very popular, so hopefully you are lucky enough to get a warm one. And if you want to have an authentic Chinese meal, go to Great NY Noodletown on the corner of Bowery and Bayard Street. Remember that they’re cash only.

To find several food options in one place, there is a “hidden” food market called Canal Street Market. It’s located on the corner of Canal Street with Lafayette.

*Restroom Spot: The restaurant Great NY Noodletown has available restrooms as does Canal Street Market.

Little Italy

Curiosities Our Bucket Lists Cheap NYC Guide Little Italy
Photo Credit: Courtesy of Noel Y.C. (@NYCLovesNYC)

In the middle of Chinatown, at Mulberry Street with Canal Street facing North, you will find the entrance to Little Italy. This couple of streets welcomes a heavily touristy crowd to its high concentration of souvenir shops and traditional Italian eateries and bakeries.

Tenement buildings, once home to the immigrants who settled the area in the late 1800s, line the narrow streets. Mulberry Street, the main thoroughfare, turns into a pedestrian mall on summer weekends and each September they celebrate San Gennaro Festival.

One of the store that I love visiting every time I’m there is Mulberry & Grand, founded by Emily Guggino. There is always something new to tempt you into purchasing it! A lovely curated collection of inspired accessories.

By now, you have visit almost a third of the city, all the way from 59th Street at Central Park down to Canal Street, in Chinatown. And, the good news is: it has only taken you two days. YAY! And, there is still so much more to see!

Did you enjoy the 1st and 2nd Cheap NYC guides with the top NYC attractions? If so, stay tuned for our 3rd Route, where we’ll explore the West Side. Spots like the famous High Line, the delicious Chelsea Market, the Meatpacking District and one of the coolest neighborhoods in Manhattan, the West Village.

See soon!


Text Credit: Written by our contributor Magdalena Concha
Photo Credits: Courtesy of Noel. Y. C. (@NYCLovesNYC) and Union Square Greenmarket
*Last Update on March/2020.*

Julia Seregina: From Moscow To New York

Shop Ladies Julia Seregina Grey Blazer

Julia Seregina, a Russian fashion designer, moved from Moscow to officially land in New York in 2016. Since then, she’s been creating her journey is a fantastic way!

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New York is an incubator for emerging fashion designers from all over the world. It’s beautiful to see their journey and how they mature along the way.

It’s also quite interesting to see their own particular characteristics, experiences, inspirations and understand why the city of New York was the chosen one to create their roots.

We spoke to the talented and beautiful, Julia Seregina. She’s originally from Moscow and is officially living in New York since 2016. Before that, she was developing her line in Moscow, since 2010.


1. How did your passion for fashion arise?

I was born in Moscow, in a family with multi-national roots. The atmosphere of culture diversity predetermined my creative mindset and originality.

I inherited my passion for drawing and modeling garments from granny, who in that distant time of goods deficit managed to turn rags into stylish wear. My favorite pastime was sketching and the most precious toy was a trunk with pieces of beautiful fabrics, yarn balls and books on sewing, knitting and embroidering. I preferred knitting most of all, and years later that hobby resulted in creation of my own knitwear label.

Luckily, I had chance to travel and live for a while in Europe, and see outfits of elegant European women. This versatile high streets “runway” strengthened my desire to dedicate my talent to fashion, to embody my own vision of a modern woman outfit. Many of my current ideas are inspired by my mother’s wardrobe from ‘80s.

2. You had a NYC experience before actually moving, back in 2010, right? How was that experience?

Years ago, being a passionate knitter and an holding an idea of own line, I first came to New York to participate in the “Vogue Knitting Live” – a big event where knitters gather from all over the world. I instantly fell in love with the City, and was impressed by Americans’ attitude to crafts, and entrepreneurship.

Here, I first learned what sustainable fashion is. The US is the first in everything. I had no doubt I would come again, but could not imagine that after a few more visits as a tourist, I would eventually move here to start my own venture.

3. How did you start your brand and move to NYC?

It was a long journey to become a designer. At first, my passion was not supported by my family. They convinced me the career of economist would ensure stable living in future. I got my MS degree in International Economy and Marketing.

That was not something that I really enjoyed, but years later I realized that having worked in multinational corporations for several years, I learned how to be an entrepreneur. I also honed my understanding of a working woman’s style preferences. Willing to embody my ideas into contemporary modern garments design, I eventually decided to redirect my career towards my childhood dream.

After months of intensive self-education and research I launched my own label in 2012. I did not have enough budget to finance my start up, so I decided to raise funds applying for fashion competitions. I won several awards – Premium Young Designer Award in Berlin, Young Creative Entrepreneur Award by British Counsel, and was shortlisted in a number of contests and events.

Following sustainable fashion values, my collection was selected as “Fashion Innovation” at Source Award arranged by Ethical Fashion Forum. All that provided me opportunities to showcase at fashion weeks in Berlin, Copenhagen, London and Milan. My garments started selling from the very first collection.

In 2015 I applied for O1 (Extraordinary Ability) Visa. And I got it!

In September of 2016 I moved in New York to re-launch my line from scratch under the name JULIA SEREGINA NEW YORK. That was a real challenge! I had no friends or any contacts here. And my first year I spent in Manhattan, searching for suppliers, retailers and anyone who could be interested in collaborating with my venture.

I soon gathered a dream team of professionals who worked with the most prominent brands: pattern-makers, graphic designers, photographers. Our collection of reinvented everyday wear for powerful women is now presented in 2 showrooms in NYC. And there is still a lot of work ahead before I can call my entity a well established business.

Shop Ladies Julia Seregina Portrait
Photo Credit: Courtesy of Maria Savelieva

4. Tell us about your collection?

In my collections I blend the elegance of well-made, classic pieces with the artistry of unconventional details, with emphasis on experimental knits. Transforming and reinventing space into new forms through knitting, crafts and fabric manipulations, I aim to create clean, simple and easy to wear silhouettes.

I often hear from my clients that my collection is different, and that my garments are “relaxing for the eyes”. This comment is extremely valuable for me.

5. Which are your biggest inspirations?

Talented people, with their passion, authenticity and free spirit. My collections celebrate creative powerful women. Before approving a new outfit I always imagine when, how and where they would wear JULIA SEREGINA.

As for the shapes and colors, the inspiration comes to me randomly, as a weird blend of simple but very personal things I experienced through my life. The rare art from places I have been to, crafts from my childhood. Plus, I love making surprising blends of classic and avant-garde with arty and sporty notes.

Another important source for of inspiration for me is the eclecticism of New York architecture, and the awesome nature it is surrounded by.

6. Why NYC?

I just love this city: its artistic and cultural vibes, challenges, and multiple opportunities for self expression.

7. What would be your advice for someone staring in the fashion industry in NYC that you’d love to  have known earlier in your career?

Having plenty of opportunities for emerging talents, NYC fashion industry has become quite a competitive field. If you want to start your own line, you should get prepared very well before you begin to invest time, energy and money.

So, learn the industry, the market, your customers, define what you expect to achieve in fashion, and your possible trajectories of how you are going to make it.

Bear your dream in mind, and take small steps to achieve it. For example, if you have limited budget to make a capsule collection, start as a mono brand with your strongest category, like sweaters or skirts or suits, and become really good at it.

Building your own brand is like constructing a multiple rooms house. Each element needs taking care of: product development, marketing, sales and many other things. To succeed in New-York every detail should be done perfectly at the highest level.

And, you cannot do it alone. Gather your dream-team, search for like-minded people who would support you. Also, meet industry professionals, search for advise, ask for help.

Moreover, the good news is that the new opportunities now arise in various aspects of fashion: styling, video production, art direction, content marketing management, etc. I mean, it is not necessary to be a designer to build lucrative career in fashion.

8. Do you have any exciting upcoming projects you can share with us?

Thank you for the question. I am excited to share with you that we are developing a concept of “Identity driven fashion”, representing it through our campaigns. The Heroines of all our lookbooks are women with extraordinary background.

For example, one of the models was an editor from with a ballet background. For our latest shoot we invited a Jazz singer who had recently graduated from the Harvard Astrophysics faculty. Our new collection is coming soon!

9. Where can we find JULIA SEREGINA?

We have been in a relaunch phase till now, and currently starting with a new business partner. So, we reviewed our strategy.

In addition, we plan to open our upgraded online store soon. And, we start selling in boutiques. Please follow our Instagram Page for updates: @JuliaSereginaOfficial.

www.juliaseregina.com


So, as we said, NY truly an incubator for emerging fashion designers from all over the world.

Be sure to read about other amazing New York ladies fashion brands like Scanlan Theodore, Figura and so many others.


Photo Credit: Courtesy of Yulia Levit and Maria Savelieva
Art Director: Natasha Mileshina
Make Up Artist: Aisha Campbell
Model: Talea
Stylist: Julia Seregina

*Last Update on March/2020.*

Figura: Shopping Less But Better

Shop Ladies Figura Clothes Anna Sergeeva

New York is not only one of the fashion’s capitals of the world, but it’s the birth place of countless innovative brands. Figura clothes will give your close a twist and make you a true New Yorker!

Shop Ladies Figura Clothes Anna Sergeeva

It’s super common not only to walk on the streets and see new stores, but it’s easy to find new emerging brands launching their online presence and fighting for their space.

That said, we recently interviewed Elena Zaharova, founder of Figura, a clothes line that enhances the different beauties in women, working with gorgeous, everyday wardrobe pieces.

Take a look at her fantastic journey from west-central Russia to New York!


1. Tell us a bit about you, where you’re from, your background, what you worked with?

I was born in a very small town in west-central Russia. It was remarkably boring, and it took me 10 years of urban life to appreciate my rural childhood — the ability to play outside till dusk, run barefoot, spend most summer camping and hanging out with friends unsupervised.

My mom is very crafty and creative. As far as I remember myself, she’s been sewing, painting, playing with different media and techniques. I was that kid whose parents built ketchup-soda volcano with them and enjoyed it no less.

When I was 17, I moved to Moscow to study journalism. In a big city, I was surrounded by more creative people, and I started questioning myself about what I want to do. Journalism wasn’t that answer, and after two years I left the school.

Eventually, I realized that my passion for art and craft wasn’t as childish and silly as it appeared, and could become a profession and even pay the bill. I started working as a decorator and a window display designer full-time. At 25, I led a chain of 18 stores as a creative director, changed windows seasonally and developed their visual identity.

2. How did Figura start? How did your childhood in Moscow, playing and sewing clothes impact your business?

Shop Ladies Figura Clothes Anna Sergeeva Trench Coat

I’ve been sewing and playing with clothes since my early childhood. I joke sometimes that most women from post-soviet countries are born to be a fashion designer. Fashion choice was very limited, and they had to create all their clothes. In my childhood, it was more of a routine to turn an old granny’s t-shirt into a dress than go shopping. I learned how to use a sewing machine when I was about 9, and my first very own piece was a belt bag made out of curtains leftover.

I’ve always designed for myself, but business-wise it wasn’t in the air until 2015. Figura started randomly. There were a few things I couldn’t find at stores, like a bathroom-friendly jumpsuit with no hassle to get it off and on.

One day I put a few pieces together into my first collection. The result overcame my expectations, and, as I see it now, part of the reason was my low-key approach. I noticed that women can relate to non-professional models better. And, if I want a dress to have decent size pockets, so do other women. Since then, I devoted myself to explore the comfort and practicality of women’s wardrobe.

3. Being an outsider entrepreneur, how has your journey in NYC been so far and what are the biggest challenges you find?

Shop Ladies Figura Clothes Lloyd Mitchell Women Dancing

I moved to New York 3 years ago, so did my brand. New York is very competitive, but it also makes the atmosphere creative and risk-friendly.

By the moment I started Figura, I’d been blogging for a few years, so most of my audience became my customers.

Moving to New York made me change the way I marketed my brand. I had to learn how to build the audience from scratch. It’s an ongoing process, and I’m still far from saying “Good job!” to myself.

4. How do you see Figura fit into NYC’s fashion scene and into the powerful New Yorker women’s closet?

I think of my customers as very sophisticated women who support the mantra of shopping less but better. As a designer, I’m into creating better quality pieces rather than selling more.

New York apartments can be small, but our closets are big. Let’s be smart to load them with pieces we really need.

5. What are your top 3 styling tips to feel like a true New Yorker?

  • Mix & match. A real New Yorker is like the city itself, diverse and vibrant;
  • Buy less but better;
  • Shop independent designers, at least sometimes. Besides supporting them, it gives your wardrobe that twist.

6. Which item is your bestseller?

Shop Ladies Figura Clothes Sergey Korol Black Pants

Wide black pants. They don’t look baggy and have it all: elastic waist and deep pockets. When I sold the first pair, I left the second for myself.

I’ve used this cut for my other models (jumpsuits, for example), but the original wool version is still my best hit.

7. Where can people find Figura, besides online?

Figura attends local markets and pop-up projects. On October 29th, you can spot Figura’s costume at the dancing performance Slice & Dice, as part of our collaboration with The Lovelies, a local group of artists. Get updated by following Figura on Instagram: @FiguraClothes.

8. Is there any upcoming collaboration, collection, or interesting info you’d like to share? How does it currently involve the local community, being an independently owned brand?

Shop Ladies Figura Clothes Suxiao Yang Christopher Liong White Dress

For most of my editorials, I feature real women, as opposed to professional models, from different fields and backgrounds, ranging from a barista at a Parisian Cafe to an emerging DJ in Brooklyn. New York taught me how to approach people and share ideas. Beauty only works with passion and collaboration behind it.

My first New York projected was called “All About Us Not Clothing”. The name speaks for itself: the line was presented by my long-time Instagram muses. Six girls from around the world received the clothes and styled them the way they wanted, creating a lookbook for Figura’s new collection.

I’m grateful to Etsy Community and Handmade Collective for the opportunity to shape my vision and blog about Figura’s aesthetic. Raw Artist New York became my first runway. I’m always open to collaboration with local brands. Just recently I had a chance to work with Zunta Shop and Zhuorui Fu Collection.

Recently I’ve teamed up with The Lovelies, a group of local artists, to challenge fashion to the point of being comfortable for dancers. It feels good to see Figura’s clothes fit easily everywhere, from a red carpet walk to a dance performance.

Figura’s last collection was dedicated to New York’s ubiquitous corner store delis. Delis are as visually noisy and as busy as urban life, and Figura’s minimal designs are sure to help one find balance in the city. Right now I’m working on my new collection, inspired by natural textures of volcanic Iceland. Being in contrast with the urban story, it keeps exploring the meaning of clothing and serving the practicality.

Shop Online!

Shop Ladies Figura Clothes Sergey Korol Red Top


Photo Credit: Courtesy of Anna Sergeeva, Gustė Sakalauskaitė, Lloyd Mitchell, Sergey Korol, Suxiao Yang & Christopher Liong and Jenia Filatova.
*Last Update on March/2020.*

Insider’s Guide To 30 Vintage And Thrift Stores In New York

Shop Ladies and Gents Vintage Stores Pippin Vintage Fernanda Paronetto

In the spirit of the New York Fashion Week, we decided to shoot this video for the fashion-lovers! We shot at 3 vintage stores and listed another 27 for our insider’s guide to 30 vintage and thrift stores in New York.

New Yorkers are known for loving thrift shops and spend hours browsing for the most unique pieces!

Today, I will show you 3 of my favorite vintage and thrift stores in Manhattan and Brooklyn, with a huge variety of brands, styles and prices. Plus, I I’ve listed below another 27 stores you should add too you list! So, get read to explore our insider’s guide to 30 vintage and thrift stores in New York.

Oh! And before I forget, like our video and subscribe to our YouTube channel!


Madame Matovu

Shop Ladies and Gents Vintage Stores Madame Matovu Fernanda Paronetto Rosemary Wettenhall
Shop Ladies and Gents Vintage Stores Madame Matovu Hats
Shop Ladies and Gents Vintage Stores Madame Matovu Jewelry
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Shop Ladies and Gents Vintage Stores Madame Matovu
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Madame Matove is definitely one of the best kept secrets in the West Village. It’s even hard to spot it, since it’s hidden behind a tiny door and small façade.

The owner, Rosemary Wettenhall, is originally from Uganda and travels the world curating some of the most amazing pieces you’ll ever see. Her keen eye is surely what makes her store so special.

Many of her favorite spots to scout new findings are in France and Italy. And, some pieces have even been found here, in New York City.

As she says, you only have to have your eyes open.

On this day, I actually found a fantastic 1980’s embroidered dress, that had a 1920’s vibe, and costed $300.

Oh, and the selection of accessories – from jewelry items, to bags and eyewear are also incredible. So, as I mentioned, take your time to explore this tiny store, that will change your close!

Hours:
Tuesday – Saturday: 12pm – 7pm
Sunday: 12pm – 5:30pm

Location: 240 West 10th Street, Manhattan

Instagram Page


Pippin Vintage

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As we’ve written before about Pippin Vintage: “Walking into the quaint jewelry shop feels just like being transported to a different age. From classic and timeless diamonds in the Roaring Twenties, to bright and colorful stones in the Swinging Sixties, Pippin Vintage Jewelry is sure to satisfy your curiosity for every decade.”

Their jewelry selection ranges from $5 charms to engagement rings that cost thousands of dollars. They do have the widest range of products. The jewelry come from as early as the 1800’s and as current as the 1980’s.

So, you’ll be able to find pieces from the Mexican Renaissance from the 1940’s and 1950’s, item from the Georgian Period and still, Native American jewelry.

In addition, in the back of the store, through a long mirrored corridor, you can find Pippin home. There, you’ll find countless vintage furniture and décor items, to vintage clothing.

So the next time you’re in Chelsea or New York City, be sure to visit this treasure box of vintage jewelry and home goods!

Hours:
Monday – Saturday: 11am – 7pm
Sunday & Holidays: 12pm – 6pm

Location: 112 West 17th Street, Manhattan

https://pippinvintage.com


Narnia

Shop Ladies and Gents Vintage Stores Narnia Clothes Details
Shop Ladies and Gents Vintage Stores Narnia Fernanda Paronetto
Shop Ladies and Gents Vintage Stores Narnia Racks
Shop Ladies and Gents Vintage Stores Narnia Chinese Items
Shop Ladies and Gents Vintage Stores Narnia Bags Shoes
Shop Ladies and Gents Vintage Stores Narnia Bags Sales Area
Shop Ladies and Gents Vintage Stores Narnia Details
Shop Ladies and Gents Vintage Stores Narnia Façade
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After the 1st time I pass by Narnia, walked in and left the store with a beauty Oscar de la Renta black leather skirt for $95, I became obsessed with them. Every now and then I pass by and go crazy with all the new pieces they carefully curated.

We’ve written about Naria before and we continue begins surprised by their fantastic work.

As we’ve mentioned, their prices range from $75 – $250, but of course you can find some lower priced goodies, as well as more expensive and special items.

During this last visit, I bumped into a few very special finding and it was hard to control myself! I found a beautiful Missoni dress, a Marni shorts, a flowered Dries Van Noten skirt and a to-die-for Lanvin trench coat that almost brought tears to my eyes! Hahaha!

In addition, they have some beautiful accessories and if you’re into the boho style, this is the place you should go to! And, do go with time, because vintage stores should not be visited if you in a rush!

Hours: Open daily, 11am – 7pm

Location: 672 Driggs Avenue, Williamsburg, Brooklyn

http://narniavintage.com


Finally, as I mentioned, there are countless vintage and thrift stores in New York.

I’ve selected a few others that I really enjoy, so that you can also add to your list to visit while you’re in New York. If you live here, well, then you have time to enjoy them with no rush!

Manhattan Stores:

Brooklyn Stores:

I hope you enjoyed our insider’s guide to 30 vintage and thrift stores in New York and had a great time exploring them with me.

So, subscribe to YouTube channel, like our video below and send us suggestions of what you’d like to see next, to continue uncovering NY with me! See you on my next episode!


Videography and PhotographyBlack3 Agency 
BeautyLeila Soldeira
Styling:
 Camilla Adão

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