The Color Factory is a collaborative interactive exhibit that stimulates all of your senses throughout your journey into their fantastic, playful world! Open up your mind, let go of the rules and enjoy how good it is to be a kid again!
I’m so excited to share this with you guys! This morning I went to check out the Color Factory that has finally arrived in New York City! But, what the heck is the Color Factory, right?
Well, they are a collaborative interactive exhibit that stimulates all of your senses throughout your journey into their world! These guys launched back in August of 2017 in San Francisco and what was supposed to be a 1-month project, turned out to be a huge success with 8 consecutive months of sold-out tickets!
I mean, now that I visited it, I can certainly understand why! As soon as you arrive at their 20,000 square feet space, located in SoHo, you feel excited just by seeing the amazing color stripped façade! It prepares you and sets the mood for you to enter their world!
“We will feature brand-new participatory installations of colors we’ve collected around the city— hues that invite curiosity, discovery and play. Some of our favorite artists, creatives, designers and makers are teaming up with us to tell their unique color stories and engage all of your senses in unexpected ways.”
Plus, you’ll be able to try some goodies by fantastic local food vendors and see the work of non-profits.
And, of course, we can’t forget to mention that this is a true haven for everyone that loves social media. The countless rooms are designed in the most fantastic, camera-friendly way, giving you great pictures throughout the way. In addition, they have a few cameras installed in strategic spots that takes pictures for you, and sends it directly to your email.
But, we won’t tell you everything about what you’ll see there, so we can keep it all a bit mysterious, but here is a short simple list to tickle your curiosity!
Poems for the City: Won McIntosh, a Queens-based writer, was invited to translate the color palette into special poems that portrays our daily New York lives, into words.
The colors have been given words to describe them like: Subway Tile, Asphalt, Scaffolding, Pretzels, Brownstone, Bodega Mums, F Train and others.
Pick a Color, Any Flavor: Get ready to taste some yummy colorful French treats by Mille Feuille. But, beware! You might have to run after them!
Button, Buttons and More Buttons: I love buttons and I collect them myself. This colorful tunnel, with thousands of hanging buttons has a present for you… (picture)
Complementary Compliments: Christine Wong Yap, another Queen-based artist, brings you back to the present moment and the beauty of human connection and observation. Now, pay attention, use your creativity and follow the voice in your head.
Perfect Pairing: Unusual shapes, flavors and colors….get ready to stimulate your taste buds with Sockerbit. Yummmm!
Sing Me High, Sing Me Low, Bring Me Back, Let Me Go: This amazing collaborative installation by the musician Abimaro and the artist Lakwena, will let you show the world your musical talents. Let the vibration take over you!
Balloon Wishes: I’m always happy around balloons, especially when huge versions of them are flying all over you during New York’s sunrise and sunset! What???
This room brings together the support of Gymboree and the valuable work behind 826NYC, a non-profit that empowers students from 6-18 years old with skills to write their own paths forward.
Secret Colors: A huge live-action flowchart will take you on a voyage of self-discovery, giving you a scientific result of your secret color.
Will you make this color part of your life? Will it be another well-kept secret of yours? The space was created by Molly Young.
This floor was make for dancin’ and that’s just what you’ll do: It’s time to shake, shake, shake! In a city that never sleeps, dancing is surely part of the long, never ending nights.
This color-kissed ode to NYC nightlife by Maybelline, has moving colors and lights all over it, giving you the opportunity of showing your dance moves!
Oh! And after dancing, there is nothing better than having a refreshment created by the famous Stanley’s Pharmacy, right?
Mmuseumm: As they say: “Now is always weird. Now must have been weird for the Neanderthals. Now was certainly weird during the Middle Ages. And now is definitely weird now.” Yup! So, expect to see some pretty weird and unusual things you never imagined at the Mmuseumm’s installation!
From Absinthe to Zephyr – An Alternative Alphabet of Unusual Colors: Kassia St. Clair, a London-based writer, will show you the modern notion of colors. Wait! You’ll have to use a special element, that everyone will have in common, to find out which one suits you!
Ring-a-round the rosie, A pocket full of posies, Ashes! Ashes! We all fall down: See the mixture of rotating color pallets, that might get you quite woozy, that will portray 3 NYC scenarios – For The Best New York Like (the one I was automatically drawn to before even reading about it), Thoughts On A Subway on 7/30/2018 and last, To Consider When Eating in New York City.
Into The Blue: An eternal sea of blue! I mean, this one, for me, was one of my favorite rooms. This room is no surprise, since it’s been all over Social Media. This gigantic ball-pit, of baby blue color plastic balls, brought me back to my childhood days! When I looked at it for the 1st time, my eyes blew open and were immediately hypnotized by its magnitude. I couldn’t wait to, literally, jump in! You’ll see creative graphics by the multi-talented Tamara Shopsin throughout the space. But, take a closer look, things might have double meanings… And still, some another yummy treat and a special gift awaits you!
Be sure to use #colorfactoryco on your pictures! Your picture might be posted on Color Factory’s Instagram!
Wow! How fantastic does this all sound?!
And wait! Even the restroom area was carefully designed with 3 beautiful art works by Kendra Dandy. Every detail is meticulously cared for and thought out! There is always something unexpected in each room, with a different sensorial experience!
As they say: “We hope that the palette and projects offered within Color Factory will connect you to the colorful moments around New York and in your own daily life.”
Surely did in mine!
It’s truly a celebration of colors and creativity, bringing out the lively, happy kid inside you and remembering how fun it was to enjoy the simple things in life!
If you got excited, you should definitely go! Plus, if after visiting the Color Factory you’re still craving for a bit more laughter, the Color continues with a neighborhood map you can get and explore another 23 surprises they’ve hidden throughout the city!
“An ATM that dispenses art, a scratch-off lotto ticket where everyone’s a winner, a bubblegum challenge at our favorite candy store…”
So, let the hunt begin! We can’t wait to explore them all!
Have lots of fun and leave your comments below sharing your experience with us!
If you are into cultural activities across the city you’d probably love to have a guided tour to the best galleries in New York City. For corporate groups, let out experts help you out!
General admission: $38
Kids 3-12: $28
Children age 2 and under are free.
Tickets must be purchased online, as there are no tickets available at the door. Tickets are non-refundable and non-transferable.
Monday, Tuesday & Thursday: 9:30am-6pm
Friday & Saturday: 9:30am-8pm
Location: 251 Spring Street
Photo Credits: ©Behind the Scenes NYC
*Last update on Feb/2020.*
Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!