Tag Archives: Fernanda Paronetto

How Behind The Scenes NYC Started, On Glamour Brazil

About BTSNYC What The Press Says Glamour Brasil

Once again our Founder, Fernanda Paronetto, shared her story about how she decided to leave her “perfect” life in Brazil and move to New York City at 32 years old. She shared how Behind the Scenes NYC started, on Glamour Brazil.

About BTSNYC What The Press Says Glamour Brasil

This time our Founder, Fernanda, shared her story and how Behind the Scenes NYC started, on Glamour Brazil’s online magazine for her Brazilian audience.

If you’re a Portuguese speaker, take a look at the original link to read the full article, written in first person.

A little snippet in English:


Since my teenager years, I always wanted to live in New York. My idea was to move as soon as I graduated from college. But … a decade passed and, when I noticed, I was 30 years old and still living in Brazil.

What happened in those 10 years that I didn’t go to NY?

To be honest, I had only tried once to make this big change. I tried everything. I talked to everyone I knew, asked for contact recommendations, researched courses and MBAs I could apply to, spent hours on LinkedIn…

The first (and unsuccessful) attempt

Everything seemed to be evolving according to plan, but in a short time, all contacts were dissolving, I lost the timing of signing up for the courses, the Skype interviews did not progress … Nothing was working out.

Over the years, I realized that there was a bigger reason why I couldn’t move. It’s a very long story, but, yes, I believe in Karma, faith, the Universe, energy, etc. – and no, I’m not religious at all.

Today I see that everything happened in the most perfect way and that, if I had moved to NY at that time, I would not be 1/10 of the person I am today.

Obviously, I was only able to see the beauty of this failed attempt much later. And you know what? It was spectacular.


Continue reading how Behind the Scenes NYC started on Glamour Brasil!

 

Louis Mendes: Renowned NYC Street Photographer

City Secrets Louis Mendes NYC Street Photographer Fernanda Paronetto Thumnbnail

If you’ve walked attentively through New York, you’ve probably crossed paths with Louis Mendes, one of the most renowned NYC street photographer. I have a cool story to tell you about the day I wrote about him for the first time.

City Secrets Louis Mendes NYC Street Photographer Fernanda Paronetto
Fernanda Paronetto with Louis Mendes, a renowned NYC Street Photographer. Clicked by Bruce Byers.

A little over 5 years ago, when I started Behind the Scenes NYC (BTSNYC) from my room, in my mom’s house in São Paulo, Brazil my idea (which still remains strong!) was to write about and help spread the love for small, independently owned businesses around New York that have some of the best products and services, far away from the touristy scene!

I also wanted to share the story of New Yorkers that have been leaving their mark around town!

My love for New York has always been something inexplicable that I myself can’t really describe.

Hence my decision of leaving a great job, a 3 year long relationship, my home and move to New York City alone, unemployed but super happy to start a new phase!

Before moving I worked 1 year on BTSNYC from (shocker!!!!) my room in Brazil late hours at night, that was the only time I had free.

With, of course, the help of a bunch on NY-based friends that were my “eyes” – until I was actually able to move!

The Queens-born, Harlem-based photographer, Louis Mendes always called my attention not only because of his flawless style and amazingly cool vintage camera. But, because of his passion to register people in public places and freeze a special moment in time!

I NEVER ask to take pictures with famous people, and New Yorkers know what I’m talking about, hahaha, but I really could not NOT take a picture with him, 5 years after writing about him on my Instagram, when I was still in Brazil!

Louis, it was SO NICE to officially meet you!! Such an honor and I love your work!

And, thank you Bruce Byers, another fantastic photographer, for taking the shot!! It was great to meet you and I’m looking forward to see more of your work!

If you guys are ever in New York, be sure to keep your eyes open! Maybe, you’ll be lucky enough to cross paths with Louis Mendes!


Photo Credit: ©Behind the Scenes NYC, clicked by Bruce Byers
*Last Update on March/2020.*

A Behind the Scenes Look at Behind the Scenes NYC

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Fernanda Paronetto

Take a look at this amazing feature on the Brooklyn Magazine named “A Behind the Scenes Look at Behind the Scenes NYC”, with our Founder, Fernanda Paronetto.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Fernanda Paronetto

Learn more about our Founder, Fernanda Paronetto, and Behind the Scenes NYC! This feature was shot at the WeWork office in Williamsburg, Brooklyn.

See a small part of the article below and click to read the full article!


62.8 million tourists visited New York City in 2017, marking the eighth consecutive year of record-breaking growth. But what’s a tourist to do after they’ve hit the major spots? Or if they want to avoid the major attractions in the first place? And where should a local start if they want to explore beyond their go-to’s? That’s where Behind the Scenes NYC comes in.

Ironically, the website cataloguing the city’s hidden gems was founded nearly 5,000 miles away in founder Fernanda Paronetto’s bedroom in São Paulo, Brazil. Fernanda – who goes by Fê – has a penchant for exploration and a knack for finding the best local spots, which she exercised during a trip to New York with her sister in 2014.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC

“What are we going to do this time?”

That question turned into an Instagram account where she posted about the places she’d discovered on that trip, which would later become @behindthescenesnyc. A couple weeks later, she got a message from a born and bred New Yorker thanking her for the local tip. From there, Fê knew she was on to something.

About BTSNYC What The Press Brooklyn Magazine Behind The Scenes NYC Google Maps

What started as a passion project fueled by a deep love of New York became a business. She enlisted the help of friends living in the city to scout new locations, finding places that looked promising. They’d stop by in person, report back to her, and she would curate and post from overseas.

It wasn’t long before Fê made the transition to the city herself.

Continue Reading…


Photo Credit: Courtesy of Karin Schneider

Behind The Scenes NYC On ExportHub: Live Your Dream

About BTSNYC What The Press Says Export Hub

Once again, Behind the Scenes NYC (BTSNYC) is featured in the press! This time, ExportHub talks about what BTSNYC is and how we are disrupting the travel industry in New York.

About BTSNYC What The Press Says Export Hub

With a fantastic journey from Brazil to New York, Fernanda Paronetto (a.k.a. Our Founder), started Behind the Scenes NYC back in April of 2014.

Today, the company is considered one of the top platforms for visitors and locals that want to explore New York off-the-beaten-path. In addition, Fernanda was also featured as one of New York’s top travel entrepreneurs, on the Huffington Post.

ExportHub posted a great article about what Behind the Scenes NYC is really up to and how we are disrupting the travel industry in New York!

See below a small excerpt:


Recently, I read an inspiring story about Fernanda Paronetto and her struggle to get an American visa and live in New York City for good. Her passions to live in the city and chase your dreams are something we all think about, but only a few individuals dare to achieve it.

Keeping that in mind, Behind the Scene NYC (BTSNYC) is a website providing professional concierge services to the locals and visitors to have a remarkable experience. Being a corporate planning and management boutique firm which specializes in providing unique and non-touristic experiences to the people, the website truly offers something intriguing.

Many of you would be asking how does this work? With more than a million followers from all over the world, BTSNYC focuses on some of the most exotic and economical hot-spots for the people, providing with inclusive and unique events which fascinate your clients, your company, or your friends and family members. This type of service might be referred as a fresh approach towards event management and travel planning.

…to be continued…


Did you enjoy it?! Continue reading.

If you want to see more about Fernanda’s journey and how she actually made it in New York, see this amazing post featured on GoalCast.

With Over 10 Million Followers, Goal Cast Features Our Founder

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto

“How I Quit My Job, Moved to NY Without a Plan, and Made My Dream Come True at 32 Years Old” by our Founder Fernanda Paronetto for Goal Cast. Get inspired!

About BTSNYC What The Press Says Goal Cast

We are huge fans of a fantastic platform called Goal Cast.

With over 10 million followers on Facebook, over 1.5 million on Instagram, and over 1.6 million subscribers on YouTube, our Founder shares the story about her journey to New York City!

We are honored to share this amazing post of How I Quit My Job and Moved to NYC.

See below a small excerpt:


About BTSNYC What The Press Says Goal Cast Fernanda Paronetto Coffee
Photo Credit: Aline Velter

Fernanda Paronetto is the founder of Behind The Scenes NYC, an independent online publication and boutique concierge service firm focused on helping people discover New York City like locals.

Before Paronetto spent her days sharing the coolest off-the-beaten-path spots in NY, she built her career experience in Brazil.

But she always dreamed of living in the city that never sleeps, and she always knew she would make it happen — she just didn’t know how.

In this essay, Paronetto walks us through what it took to go from 20-year-old student to successful entrepreneur — despite going through health issues and immigration struggles in the process.

Let her journey inspire you to hustle and grow.

Early career and mindset

I’ve always been a very resilient person, with a lot of perseverance to reach my personal and professional goals, and a few big dreams to check off my bucket list.

Plus, I never really took into consideration what other people said that I could or could not do. After going through my teenage years, and entering adulthood, I truly didn’t give a damn.

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto
Photo Credit: Aline Velter

I started my career asking my dad for a job at his company during my studies. But little did I know at 20 years old that working with your dad can be harder than working at any other job!

After a while working for my dad, I decided to leave and work for another company in the same import and export field.

Nine months later, I understood that my dad wasn’t the problem, but the industry as a whole didn’t interest me that much.

From there, I started focusing on marketing positions.

Even though working in marketing had always been what I wanted to do, I went to business school. I thought it would give me a much better background in terms of being good with numbers. (It did in fact end up helping me throughout my career.)

Back in college, I told everyone that after graduation I would move to New York City.

I always explain that I just had (and still have) this indescribable passion and curiosity for New York and all that it means.

I just HAD to live there.

…to be continued…


Did you enjoy it?! Continue reading.

Now, if you really want to dig deep into Fernanda’s life and career, take a look at an interview she did for Hustle and Deal Flow a while back!


Photo Credit: Courtesy of Aline Velter

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