Take a look at this amazing feature on the Brooklyn Magazine named “A Behind the Scenes Look at Behind the Scenes NYC”, with our Founder, Fernanda Paronetto.
Learn more about our Founder, Fernanda Paronetto, and Behind the Scenes NYC! This feature was shot at the WeWork office in Williamsburg, Brooklyn.
See a small part of the article below and click to read the full article!
62.8 million tourists visited New York City in 2017, marking the eighth consecutive year of record-breaking growth. But what’s a tourist to do after they’ve hit the major spots? Or if they want to avoid the major attractions in the first place? And where should a local start if they want to explore beyond their go-to’s? That’s where Behind the Scenes NYC comes in.
Ironically, the website cataloguing the city’s hidden gems was founded nearly 5,000 miles away in founder Fernanda Paronetto’s bedroom in São Paulo, Brazil. Fernanda – who goes by Fê – has a penchant for exploration and a knack for finding the best local spots, which she exercised during a trip to New York with her sister in 2014.
“What are we going to do this time?”
That question turned into an Instagram account where she posted about the places she’d discovered on that trip, which would later become @behindthescenesnyc. A couple weeks later, she got a message from a born and bred New Yorker thanking her for the local tip. From there, Fê knew she was on to something.
What started as a passion project fueled by a deep love of New York became a business. She enlisted the help of friends living in the city to scout new locations, finding places that looked promising. They’d stop by in person, report back to her, and she would curate and post from overseas.
It wasn’t long before Fê made the transition to the city herself.
Photo Credit: Courtesy of Karin Schneider
