Tag Archives: Insider Interviews

The Big Takeover Band Is Literally Taking Over New York City!

Insider Interviews The Big Takeover Band Show

Our Founder, Fê Paronetto, recently went to a Sofar Sounds event, hosted at a super cool spot in Bushwick, called Honey’s. There, she saw a fantastic show by The Big Takeover Band and understood “why” they are taking over New York City!

Insider Interviews The Big Takeover Band Show

If you’ve never heard of Sofar Sounds, they host the most exclusive, secret and intimate music gigs in over 300 cites all over the Globe!

“Bringing the magic back to live music. Amazing artists in intimate spaces, performing stripped-back sets to carefully curated audiences. Sit down, settle in and just listen. You’re gonna love it.”

This event is BYOB (bring.your.own.bottle), so you can bring your own Booze! So feel free to bring Wine, Beer, or whatever makes you happy!

During the night at Honey’s, three bands performed for around 25 minutes each. The place is amazing, with an additional space containing a tasting room with wine barrels by Enlightenment Wines. That’s where the event was hosted. Super cool!

At this last event that Fê went, the last band was The Big Takeover Band! She fell completely in love with their music, the style, the vibe and decided to interview them!

The Band:

Nee Nee Rushie – Vocals | Rob Kissner – Bass | Kerry Shaw – Guitar | Andy Vogt – Trombone | Chas Montrose – Sax | Batu Attila – Drums.

Insider Interviews The Big Takeover Band Sofar Sounds NYC
Sofar Sounds NYC event, hosted at Honey’s, in Bushwick, Brooklyn.

So, take a look below to see what they are all about:

1) Let’s start with how the band started. Being from the Hudson Valley, how did the band come about?

When I moved to New York from Jamaica to go to college, I met Rob Kissner (bass) and Sam Tritto  (original drummer) in New Paltz. We became friendly and realized we had a common love for Jamaican music.

We eventually formed a reggae band with the best guitar player in town (Jonny Monster) and Sam’s cousin, Andrew Vogt (trombone). Andrew soon brought Chas Montrose (sax) on board. They were old buddies who grew up together.

We started playing out and writing songs and people really enjoyed them. We have had some line-up changes along the way, but we have never stopped. That was back in 2007.

2) Was there any local inspiration when you guys started?

New Paltz, where we met and started playing gigs, has a very rich music scene. There is always something interesting music-wise happening there.

When we started out, there were many bands that played to very excited people. So we were inspired not only by our peers that were creating independent and good music, but by the people who were so open and excited to hear and see independent artists.

3) The music is very unique, mixing a quite a few different genres. Which bands are the ones you most enjoy and also gather inspiration from?

We gather inspiration from most styles of Jamaican music. We look up to bands and artists from the 60’s and 70’s. And some current artists with the old soul: The Skatalites, The Specials, The Slackers, Sharon Jones and The Dap Kings, Phyllis Dillon, Gregory Isaacs. Too many to mention, really.

4) Before writing a song, is there any ritual or maybe a place you go to be in silence? What are some things that people don’t really know about this creative process and how much work is put in it that you could share?

We always have something conceptualized before we meet and flush it out. It starts with a chord progression or a bass line. I put a vocal melody and lyrics on top of it and the rest of the band works their magic. No special place, no rituals. It comes to us and we play it.

5) You’ve played in over 700 show, throughout the past 10 years, which is simply amazing! I don’t believe that there is only 1 highlight in that timeline, so what were the most memorable moments or experiences that you guys had? Which show (or shows), would you love going back in time and experiencing again?

We love playing festivals in the summer time. That’s our favorite. This year we played Mountain Jam and we loved it. We enjoyed every festival that we have played!

Whenever we get the opportunity to open for a band that we look up to, we enjoy the hell out of it and always wish we can do it again.

We have shared the stage with many people we look up to like: Beres Hammond, Culture, The Wailers, The Skatalites, The Slackers, Eek-a-Mouse…

6) What’s the most exciting part of a show and of performing? The very beginning before going on stage? The middle when you see the crowd vibing with your song? The end, when you have massive applauses? Or another pivotal moment?

I personally don’t enjoy the time before going on stage. Anytime that is spent not on stage or waiting to be on stage, is not fun for me.

The best part is the entire experience of being on stage from beginning to end. I love to sing, so if I’m singing, I’m happy. When I look out and see happy people, it makes it even better.

7) You are going on a new tour now to promote the “Silly Girl” album! What is the itinerary? What are you most looking forward too and what are some cool things you want to take from this tour?

We are going to VA, NC, LA, TX, CO, CA and WA and we’re really look forward to it all! It will be amazing since we are going to get to see a lot of the country! We want to see the Grand Canyon, the desert and some wild horses.

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A few other fun questions regarding the Hudson Valley region:

8) What are your top 5 picks in the area of places to go and activities to do? In other words, here would you take your friends and family to explore away from the touristy scene?

We are so lucky to live in such a unique area of the country and love it here! We would recommend walking over the Hudson River (Walkway Over The Hudson), swimming in a water hole (so many all over!), hiking (countless hiking trails), visiting a farm for picking fruits or veggies, visiting a distillery, brewery or cidery.

9) Which are the best spots in New York (5 boroughs) to listen to the best music and upcoming bands?

We don’t get the time to listen to upcoming bands, unless we catch them before or after our set. Manhattan and Brooklyn never fails to have an eye catching act. We’ve seen some great bands at Rockwood Music Hall and The Shrine in Harlem.


Thank you Nee Nee (and band!) for participating in this interview! We are happy to show the world a bit of your story and fantastic work!

Here are 3 video clips of musics we love:

You can purchase their albums, if you enjoyed the videos!

And, if you want to check them out or go to a show, take a look at their website to follow where they’ll be live next! As we mentioned, they are literally taking over New York City.

www.bigtakeoverband.com


Photo Credits: Courtesy of The Big Takeover Band, Matthew Conde and Arius Photography
*Last Update on March/2020.*

Guitarist Andre Vasconcelos Is Shaking Up New York City

Insider Interviews Andre Vasconcelos Guitar

Today we are here with one of New York City’s best guitarists Andre Vasconcelos. Hailing from Belo Horizonte, Brazil, Andre has been living in the United States for quite some time now, playing with several different bands in stages throughout the world.

Insider Interviews Andre Vasconcelos Guitar
Photo Credit: Andrea Vodickova

We’ve written in the past about The Brazilian Johnsons, a band Andre played in, so we’ve been hearing about guitarist Andre Vasconcelos’ amazing musical talent for some time. Since we hear and see his name constantly showing up on band’s concerts line ups and posters around NYC, we decided to attend a show this past June 3rd, at Rough Trade. There, we were able to witness his performance first-hand. Our immediate reaction? We were in awe, and speechless!

Andre was performing as the lead guitarist for the band “The Velvicks”, who were interestingly acting as the openers for Andre’s main band, the RANN. We were blown away by the performances. Victor’s songs are catchy and energetic and the band that backs him up are made with some of the most incredibly players we have seen live.

Andre took some time to answer a couple of questions for Behind the Scenes NYC. We are thrilled to hear a little about his journey as a musician.

Insider Interviews Andre Vasconcelos RANN on Stage
Photo Credit: Rescalla Cury

1. When did you start playing music? And what was the moment you decided that this would be your professional path in life?

“I started playing music when I was around 13 years old. My brother was having guitar lessons so, when my mom offered me to start doing those too, I accepted just so I could be better than him (laughs).

Having done that, I moved on to developing a true relationship of love and devotion to the instrument. I started on nylon string guitar, but quickly changed to electric after coming back from the massive Rock in Rio Festival, in Brazil, where I witnessed Guns n’ Roses melt my face.

I don’t think I have ever decided that this would be my path, but also never really saw myself doing anything else. Then, I attended Business School for a while, just to find myself skipping classes to practice and/or learn new material.”

2. When did you move to New York City? What is the day-to-day life of such an in-demand musician living here?

“I moved to New York City around a year after I graduated from the renowned Berklee College of Music, in Boston. Many of my peers and collaborators were making the move to the big apple so the timing felt right. I had been playing in New York City for many years before I moved here, which is how it eventually works anyway.

The city requires you to be smart about your planning, scheduling and all of the logistic aspects of the profession. You need to understand immediately how big the city is, how long it takes to get from one place to the other and how costly it is to do so.

My day-to-day varies immensely as I have a Music House (Ghidrah Music) in my home studio, in Bushwick. There, I am a writer and producer for my own original rock band, called RANN, where we are always working on new materials. My jazz/rock band, called Racha Fora, does yearly tours in Japan, several other projects and side gigs that keeps our schedule very busy and diverse.

To answer your question, it is basically a combination of studio production sessions in the morning, followed by pretty intense rehearsals or performances at night.”

3. Talking a bit about RANN, how did this amazing project come to life? You guys went on 3 tours, what were they like? Plus, when can we expect new material?

“RANN is the main project I work with. There are four of us: Apoena Frota is the lead singer and also my partner at Ghidrah Music. We have our drummer, Joe Ullmer and Rafael Russi is our secret weapon playing guitars, synths and bass. I play guitar and sing harmonies.

We all met in Boston, but we only formed the band around January of 2015 when we rented a cabin upstate NY and wrote our entire full length record “Yellowgun” during that trip.

Quickly after finishing the album and seeing our shows get more and more hype, we went on our first US Tour. The, we won the Deli Magazine award of “Best Indie Pop Band of 2015”, had our song placed in a massive movie in Brazil and performed extensively.

In 2016 we crossed the country twice playing shows in over 45 different cities, driving from Cape Cod to Seattle and back.

New material should be released soon! We are very excited about it.”

4. After seeing your show with Vic, at Rough Trade, we decided to invite him to be part of the Sofar Sounds event we organized at the Greenpoint Gallery a few days ago. The show was a tremendous success and we were sold out! I heard you’ve played at several of these Sofar events with countless different artists. Can you tell us a bit about the event and what it feels like to see it from different artists’ perspectives?

“Absolutely! Sofar is always a fun experience. The name stands for “Songs from a Room”, which is a great concept. I’ve played Sofar shows with Brazilian artists singing in Portuguese, with Brazilian artists singing in English, with RANN, with heavy rock bands, but also with very soft and subtle singers…and pretty much everything in between.

Sofar Sounds shows are usually ‘stripped down’ versions of the original musics. So, adapting some music to that setting is both challenging and really fun. The show I did with “Victor & the Peculiars” was a particularly interesting one. The band is usually a full blast rock band, taking no prisoners. For our Sofar show last weekend, we managed to rock out, keep the energy up there, but still play the room. It was awesome!

I usually have around 10 guitar pedals with me, but for this show I only had 4. After the show I saw so many posts and comments from people complimenting the guitar sounds. It is always very rewarding. I have the Strymon pedals to thank for that – they are truly incredible pieces of gear.

One of my favorite Sofar concerts I did was with Racha Fora, the powerful and fiery jazz/rock ensemble, led by Hiroaki Honshuku. The music composed and performed by Hiro, myself (guitar), Rika Ikeda (violin) and Sebastian Chiriboga (percussion), pushed the envelope so much that the crowd’s reaction was stunning. Everybody really loved the concert. Being able to share our international touring experiences was another highlight.”

Insider Interviews Andre Vasconcelos RANN
Photo Credit: Alyss Tyler

Andre, thank you so much for taking the time to talk to us, at Behind the Scenes NYC! We are very excited to share this inspiring feature on you and continue rockin’!

“Thank YOU so much! This has been so much fun. Hope to catch you at our show soon!”


If you want to learn more about RANN, take a look at their website: www.rannpage.com. To listen to their music, enjoy their You Tube Page with countless clips!

We’ve chosen two, to share below. One was filmed at a place we love, with some of the coolest people in town, called Pianos.

Lastly, if you’re dying to see the guitarist Andre Vasconcelos play, his next show with “The Velvicks” will be for the July 4th celebration at El Derty’s rooftop in Bushwick, Brooklyn.

See you all there, for we are definitely going!


Photo Credits: Courtesy of Andrea Vodickova, Rescalla Cury and Alyss Tyler
*Last Update on March/2020.*

Learn How To Get The Best NYC Shots With Dani Diamond

Curiosities Insider Interviews Dani Diamond Photography Dani Smiling

New York City is a paradise for photographers, but getting the best NYC shots is not always easy! Dani Diamond, a professional photographer gives us a few tips to make it right!

At 27 years old, Dani Diamond, born in Ohio, but currently based in Connecticut, is more of the introvert type, so photography focused on Weddings & Events was definitely not up his alley, since he’d need to worry about countless details and bigger groups of people interacting with him.

He started working in Fashion / Commercial photography, at the age of 23, because he always wanted to be able to take amazing photos and, as we know, models do know their way in front of a camera (with a bit of orientation from the photographer, of course). So Dani, being a confessed introvert, found his way in.

His photography style is based on natural lighting and it’s surely what makes him stand out in relation to other photographers today. His technique also helped him built strong social media presence which, only on Instagram, is over 114k.

How he started? “I started on my own, figured out how things worked looking at Youtube videos. I studied in Business School and even though I didn’t follow that path, I can definitely apply what I learned to my own business.

As he says: “I wasn’t born talented, I was born ambitious.” Awesome, right?

He now has clients not only in the US like New York, Miami, Los Angeles and Texas, but also over seas in England and other countries around the Globe.

For this Insider Interviews, we decided to shift a bit the focus. So, this time instead of “Top 7 Secret Tips in NY”, Dani will give us his “Top 7 tips for Photographers that want to shoot in NYC”.

Read and learn, Guys!


#1 – I love shooting in NYC mainly because I can work outdoors at anytime of the day and get that soft golden hour light.

The tall skyscrapers of Manhattan block the direct harsh sunlight from hitting the streets, so this really softens the light as its bounces off the buildings.

This does come with a price to pay though. Contrary to popular believe, shooting during Sunset hours in NY is not good because of this. The same way harsh sunlight is softened before it reaches the street during daylight hours, it also eliminates the much weaker sunset light.

Without much light at the golden hour it makes taking photographs very difficult. In the end, I’d take 10 hours of soft light over 1 hour of sunset light on any day.

#2 – Stay away from touristy areas, like Midtown, of course.

I prefer mainly places in quieter areas. Areas like the Financial District on a Sunday where you’ll find absolutely no tourists nor business man walking around. You’ll have 10 blocks of beautiful emptiness.

In Brooklyn, Dumbo is favorite area. Even though you can find lots of people walking around, there are several streets that people just don’t pass by and that have a very unique cobble street look. You can also find great alleys, gorgeous store fronts, plus you have a breathtaking background with the Brooklyn Bridge and the Manhattan Bridge. You can find the Brooklyn Bridge Park with a great view of Manhattan’s skyline, all within a 5 minute walk, versus Manhattan, that doesn’t have all that in a small radius.

#3 The West Side Highway is great to shoot.

The best time is to shoot during the first half of the day, before the sun reaches that area. The first half of the day, the sun is on the FDR side (East).

Plus, you also have nice docks with boats in the back, giving it a cool background.

#4 If it’s a rainy day, go to Soho. You’ll find tons of bars.

You can shoot in the empty bars before 4-5pm, since people start showing up only after work for the endless Happy Hours.

They all have different looks and personalities. Just feel free to walk in and politely ask to take pictures, not more than 5-6, though. SoHo has only a “10 block radius” and each bar speaks in a different way.

#5 Go to the famous Highline!

Try shooting early in the morning, before people come around. It does get quite crazy during the day. This area will give you a unique nature type of vibe and lots of green.

#6 Hit-up bridges in NY to shoot.

Shoot at Sunset because you’re out in the open. The Brooklyn Bridge is #1, for sure, but it has the most number people too.

The Williamsburg Bridge is great, but keep in mind it is very ‘red’, so remember this detail when styling the wardrobe. My favorite bridge is the 59th Street Bridge that crosses Roosevelt Island – there are no tourists and only a few people biking to work or from work.

#7 The best place to buy your equipment is B&H.

They have any piece of gear you’ll probably need. And, the best is they are not forcing any things down your throat since they don’t get paid commission to sell.

The store has robots hanging from the ceiling that take care of your shopping cart. Therefore, you don’t need to carry anything around while shopping!

www.bhphotovideo.com


Here are a few other tips:

What is a hidden spot in NYC with a stunning view of the City?
As I said, Dumbo is great, and I also really like Hoboken, in Hudson County, New Jersey.

What piece of advise would you give someone that just moved to NYC?
Do not stay in the City. Get a place in Brooklyn or New Jersey, this way you’ll actually see the City’s beautiful skyline. It’s also cheeper and you’ll experience more things around it. If you stay in the City, you will likely stay o-n-l-y in the City. Plus, the ferries are cheep and pretty fun!

        

Oh! Dani told us that he uses a Nikon D800 and buys semi new cameras. His tip for buying a used camera is to check the shutter count to see how old it is. If it’s under 20k, it’s ok! Cameras are rated up to 200k.

Click on the images above to see further details of the camera and the lens! It will surely help you get the best NYC shots.

http://danidiamond.com


His YouTube page has great stuff and tells a bit more about his career and photography tips! Enjoy!

Take a look as some of his beautiful work:

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And, a few portraits:

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Photo Credits: Courtesy of Dani Diamond
*Last Update on March/2020.*

Carly Heitlinger: 7 NY Spots That’ll Make You Move To NYC

Curiosities Insider Interviews Carly A Heitlinger Stairs

The lifestyle and fashion Blogger, Carly Heitlinger, aka Carly, shares her favorite 7 NY spots that will make you want to move to NYC!

Curiosities Insider Interviews Carly A Heitlinger

This week, our Founder Fê Paronetto interviewed the Connecticut & NYC Blogger Carly Heitlinger. She’s known as only Carly, on Instagram!

Carly launched her life and style blog The College Prepster as a freshman at Georgetown University in 2008.

She was born in Tampa, Florida, but is currently based in Connecticut.

Her blog features attainable style and inspirational life advice, encouraging girls to live their dreams.

Here are Carly’s Top 7 NYC Hot Spots:

Curiosities Insider Interviews Carly A Heitlinger Joes Shanghai Façade
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“Joe’s Shanghai is my favorite spot for soup dumplings and peanut noodles! It’s well worth the wait. Even though I now live in Connecticut, my boyfriend and I will sometimes take Metro North into the City just because we’re craving those dumplings! Bring cash and an appetite.”

The restaurant was launched in 1995, in Flushing, Queens.

And, in no time, it became a hot spot for soup dumplings and crab pork meat!

Locations:
9 Pell Street, Chinatown
4 West 56th Street, Midtown
136-21 37th Avenue, Flushing, Queens

www.joeshanghairestaurants.com


“I can’t get enough of Sarabeth’s amazing brunch. While many locations can have a ridiculous line, swing by Park Avenue South for a shorter (or no!) wait.”

Opened over 30 years ago, Sarabeth’s is definitely a must go if you’re in NYC.

They offer delicious homestyle cooking in a relaxed, non pretentious environment.

It’s great for Happy Hours too, so check their website to figure out which of the 5 locations will suit you best.

Locations:
381 Park Avenue South, Kips Bay
1295 Madison Avenue, Upper East Side
40 Central Park South, Midtown
339 Greenwich Street, TriBeCa
423 Amsterdam Avenue,  Upper West Side

http://sarabethsrestaurants.com


Curiosities Insider Interviews Carly A Heitlinger Pommes Frites

“After closing for a while, Pommes Frites is back in business! The authentic Belgian fries or poutine make a great afternoon pick-me-up. I have a personal rule to try a new dipping sauce every time I go– you can’t go wrong.”

What to expect?

A specialty shop serving authentic Belgian fries, perfectly doubt cooked (yeah!), topped with countless tasty sauces.

Can life get better that this?

We don’t think so. Ha!

Location: 128 Macdougal Street, Greenwich Village

www.pommesfritesnyc.com


“There tons of spas around the City, but if you’re short on time and still want to squeeze in a little pampering, try Heyday. Conveniently located in NoMad, the express spa offers 30-minute facials. Walk out of there with glowing skin in a New York minute!”

This is the perfect way to keep your skin healthy, even with a stressful NYC agenda.

They are soon opening a 2nd location, in August, in TriBeCa.

Locations:
1130 Broadway, NoMad
92 Reade Street, TriBeCa

www.thinkheyday.com


UNFORTUNATELY THIS STORE PERMANENTLY CLOSED, BUT THEY STILL SELL ONLINE!

“Described by the NY Times as “intoxicating, “CW Pencil Enterprise is the place to go for pencils. It’s really one of the city’s more unique shopping experiences whether or not you’re a pencil enthusiast!”

Founded by Caroline Weaver, we couldn’t agree more with Carly as being a must-go spot to unleash your creative side!

We’ve written about CW Pencil, so check it out for further information and pictures!

Location: 100A Forsyth Street, Lower East Side

http://cwpencils.com


Curiosities Insider Interviews Carly A Heitlinger Stick With Me Sweets

 

“Stick With Me Sweets is the place to go if you have a serious sweet tooth. The chocolate shop offers ridiculously delicious bonbons, caramels, truffles, and more.”

The store was launched in December of 2014 by Susanna Yoon, Founder and head chocolatier.

They offer over 24 unique flavored, hand made treats like bonbons, flavored caramels, chocolate truffles, crisp brittles, toffees, nougats, nut butters, and elegant small cakes.

Oh! And, their chocolatiers were trained under this city’s finest Michelin-starred chefs.

Can’t be less than “amazing”, right?

Location: 202 Mott Street, SoHo

www.swmsweets.com


Curiosities Insider Interviews Carly A Heitlinger Fishkills Farms in Field
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Curiosities Insider Interviews Carly A Heitlinger Fishkills Farms Pumpkins
Curiosities Insider Interviews Carly A Heitlinger Fishkills Farms Pumpkin Patch
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“For a quick afternoon getaway, hop in the car and head up to Fishkill Farms, in the Hudson Valley. Depending on the time of year, there are plenty of fruits and vegetables to pick. Apple season is my favorite and their organic varieties are out of this world.”

Carly has been to Fishkill Farms several times – notice the different seasons in the pictures.

It’s a third generation Hudson Valley farm with ecologically-grown fruits and vegetables, with over 100 years!

The farm store and pick-your-own are open from 9am-6pm.

Location: 9 Fishkill Farm Road, Hopewell Junction, NY

www.fishkillfarms.com


Here are a few other fun questions we asked Carly:

What does NYC mean to you?
“It sounds cliche, but I think NYC really does mean opportunity. Not only do you have the chance to make it in almost any career you could possibly imagine, but there are also so many opportunities for experiences. No matter what time it is, or what day it is, or what neighborhood you’re in, there’s something interesting and exciting going on.”

What will a New Yorker never tell someone?
“If you’re in a pinch and need to use a restroom, skip the $5 Starbucks coffee toll and pop into a hotel lobby instead. They’re generally easy to locate and super clean.”

What piece of advice would you give someone that just moved to NYC?
“Get an unlimited MetroCard and commit to exploring different neighborhoods. I like to pick a restaurant or park in a spot I’ve never been to and then do some exploring before and after my visit.”

Take a look at her website to follow her work and find her on her Social Media Channels!

www.thecollegeprepster.com


Thank you, Carly, for sharing with us the places you love the most in New York and upstate!

Didn’t it just make you want to move to NYC?!


Photo Credits: Courtesy of Carly, the venues and Sean Ainechi
*Last Update on Feb/2020.*

Amra and Elma: A Duo That Is Rockin’ the NYC Influencer World

Curiosities Insider Interviews Amra and Elma

The NYC Influencer world adores this stylish duo called: Amra and Elma Beganovich. They shared with us their 7 Favorite Spots in NYC, so check them out below!

We recently interviewed a super talented duo that is changing and rockin’ the influencer world in New York City!

Amra Beganovich, a former Economist and Elma Beganovich, a former Lawyer decided to dive into the Social Media universe and today are considered two of the top Digital Influencers in NY, with a successful influencer led marketing agency.

Curiosities Insider Interviews Amra and Elma Amra BeganovichAmra Beganovich

“After toiling away as an economist on World Bank projects for a few years, my sister and I realized that our calling lied elsewhere – like many of our millennial peers, we started dabbling in the digital space.

We began blogging in late 2012 on our website Club Fashionista and that quickly grew into our own brand Amra & Elma, which now is the only influencer lead digital marketing agency. With our own 2.3M following and a network of over 300,000 consumer influencers, we specialize in making brands explode in the digital space.

Our services include photo production, no-fee blogger program, social media management and media outreach. We have also contributed to some of the most prominent publications such as ELLE, InStyle, Marie Claire, Business Insider, and Bloomberg.

Some of our high-profile clients include: Uber, SmartWater, Johnson & Johnson, Avon, Make Up For Ever, E S P R I T, and Dr. Marten’s. I currently reside in New York City but make an effort to escape and travel as often as I can as I find a great deal of creative inspiration in all corners of the world.” 


Curiosities Insider Interviews Amra and Elma Elma Beganovich

Elma Beganovich

“When my career in law seemed to spiral into a rut and started looking like a dead-end job, I took a leap of faith (in myself mostly) and joined my sister Amra, who was working on her blog and digging deep in the social media and digital space.

Blogging soon grew into our careers as digital influencers, which then turned into our own namesake brand Amra & Elma – the only influencer founded digital media agency. We focus on social media and digital influencer marketing. We are proud of our own 2.3M following on social, and boast a network of over 300,000 consumer influencers, many of whom are our personal friends and colleagues.

As mentioned above, our goal is to help brands catch fire in the digital space, and our services include photo production with professional models and/or influencers, no-fee blogger program, social media management, and media outreach.

We have also contributed to some of the most prominent publications. I currently reside in New York City but enjoy traveling whenever possible in order to break free of the everyday and nurture my creativity.” 

Take a look at their Top 7 Favorite Spots in NYC:


Curiosities Insider Interviews Amra and Elma John Frieda Serge Normant

Manhattan is not only the center of fashion, but also a center for beauty! With so many amazing spots, it’s definitely hard to pick one!

One of the leading hair stylist in NYC, Serge Normant, partnered up with John Frieda, famous for his signature Hair Care Line.

Together, they founded Serge Normant at John Frieda.

Locations:
30 East 76th Street, Upper East Side
336 West 23rd Street, Chelsea

http://sergenormantatjohnfrieda.com


Via Quadronno is a traditional Italian restaurant, located on the Upper East Side of Manhattan.

It was founded in 1999. It’s known for being a paninoteca, serving truffled paninis and delicious homemade pastries paired with irresistible cappuccinos.

As they explain:

“Mankind trained dogs and pigs to sniff for white truffles, assisting in the quest for this heavenly treat. Wild boars don’t need training: they instinctively know how to locate truffles, for they have been enjoying them for millennia. It is the boar’s nose for truffles that helped fuel his reputation as the undisputed gourmet of the animal kingdom.”

Location:
25 East 73th Street, Upper East Side
1228 Madison Avenue, Upper East Side

www.viaquadronno.com


Curiosities Insider Interviews Amra and Elma Exhale Spa Yoga
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“Exhale is one of our favorites spas to frequent because of the barre classes and the studio’s relaxing ambiance. One can also make it an all around experience by opting for a spa treatment after a rigorous exercise.”

Yes, Exhale is located in a bit touristy location.

But, it known for being an ‘award-winning flagship spa and boutique fitness studios with expertly created Barre, Yoga, Cardio + HIIT classes’.

Besides these classes, you can schedule treatments like: Facials, Massages, Acu-Healing, Scrubs, Manicure, Waxing and several other amazing services.

There is nothing better than finding some down time to take care of yourself!

Be sure to try them out! But, be careful, it can be addictive.

Location: 150 Central Park South, Midtown

www.exhalespa.com

“The Storm King Art Center almost seems magical with its outdoor sculptures, which are the best to experience during the spring and summer months. It’s a perfect place to observe art and absorb the refreshing outdoors scenery away from the concrete and the hectic energy of Manhattan.”

This outdoor museum will open again in a few days and we can’t wait to go there again!

You’ll find more than 100 gorgeous installations, spread throughout over 500 hectares of green landscape!

Art pieces by names like Roy Lichtenstein, Calder, Zhang Huan and Louis Bourgois are just the start!

If you love art, read more about Storm King.

Plus, if you want help to organize your trip upstate, contact our experts. For Corporate requests, don’t hesitate to find out more.

Location: 1 Museum Road, New Windsor

www.stormking.org


Curiosities Insider Interviews Amra and Elma Frick Collection Room
Curiosities Insider Interviews Amra and Elma Frick Collection with Mitchell Owens Architectural Digest
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“The Frick Collection is like a little oasis secluded from the business of Manhattan with its marvelous art and majestic garden spaces and sculptures. I would suggest going here to catch a break and for a little time travel into the early 1900s.”

We all know that New York City hosts some of the richest and most important museums in the world!

In addition, we know that it’s always tempting to visit all of them when you’re visiting the city. That is, if you’re interested in art, of course.

The Frick Collection is surely one of these great spots.

And, it showcases one of the most important collections of Western fine art today.

Location: 1 East 70th Street, Upper East Side

www.frick.org


Curiosities Insider Interviews Amra and Elma Ralph Lauren Cafe by Habituallychic
Photo Credit: Courtesy of Habitually Chic
UNFORTUNATELY THIS COFFEE SHOP IS PERMANENTLY CLOSED!

“This is one of our favorite spots during NYFW as influencers all across the world gather here between shows to sip on their favorite coffee and tasty (and healthy) treats. The café is tucked away on the second floor of the store allowing one to catch a break during a busy day.”

We all know about the massive Ralph Lauren flagship store located in the heart of 5th Avenue.

But, not many people know about a tiny coffee shop inside it. It’s certainly a great space to escape the Manhattan chaos!

Their coffee ‘is certified organic, ethically and sustainably sourced’, which does make all the difference!

Location: 711 Fifth Avenue, 2nd Floor, Midtown


The West Village is surely one of the top 3 restaurants we most love in Manhattan. We are always around that area exploring new spots or just roaming around the beautiful streets.

It’s predominately a residential neighborhood, but the small shops, coffees and restaurants give it a lively vibe!

We love what the guys at The West Village Life doing to share the neighborhood’s beauty – picture are all theirs.

Location: Bleecker Street, West Village


To wrap up,  we asked them two fun questions:

What does NYC mean to both of you?
“I believe New York City means opportunity. Opportunity to feed off of the bustling energy and to learn from some of the most talented people in the world. It is a city where trends are started and dreams made. At the same time, one must stay weary and escape now and then and to catch a piece of mind and put it all into a perspective.

I think it is important to stay grounded and humbled. And, not to let so many of the temptations this city has to offer distract and interfere with one’s core values. Whatever the end-goal – why you came to this city – don’t even forget to take one day per week to yourself. And, just let loose and have fun.”

What would you girls tell a 1st timer in NY?
“I would share with a 1st timer in New York to take it all one step at a time. Also, to be more observant in order to learn rather than dive readily into action.

Also, I would tell him/her to enjoy the variety the city has to offer. From different districts to spectacular sites, like the views from the top of the Rockefeller Center and the Metropolitan Museum of Arts.

Finally, as mentioned above, don’t forget to go away now and then to catch your breath. Plus, let it all sink in to gain a better perspective on life and to prosper personally and in your career.”


Thank you Amra and Elma for being part of our Insider Interviews and sharing your favorite spots in NY!

Take a look at their website: https://amraandelma.com


Photo Credits: ©Behind the Scenes NYC and Courtesy of A&E, TheWestVillageLife and all the venues
*Last Update on March/2020.*

Our Founder’s NYC Passion Project For #BeSomebody

About BTSNYC What The Press Says Be Somebody

#Besomebody interviewed our Founder, Fê Paronetto in a short, but sweet article! After participating in a Speaking Engagement with them, she shared a few more details about her adventure of moving to New York!

About BTSNYC What The Press Says Be Somebody Speaking Engagement
The 1st “1Eleven” hosted by #BeSomebody.

We’re excited to share the link to an Interview our Founder, Fê Paronetto, did for #Besomebody!

They’ve created a project called the “Passion Project”. After participating at their 1st 1Eleven event, our Founder shared a bit about her passions for New York City, for people, for giving back and, for life!

#Besomebody 1Elevens are local events where speakers have one minute and 11 seconds to share anything they are passionate about.

Below, you can read her full interview:


What is your project?

Behind the Scenes NYC started from my uncontrollable and inexplicable passion for New York.

It started from a humble little Instagram account, with myself as the 1st follower. Hahaha! I was living in Brazil, and worked on it for a 1 full year before moving to NY. The desire to move to NY so much that 5 months and 780 pages later, I got my Visa!

I wanted to share the best off-the-beaten-track places, events and brands in the State of NY. I wanted everyone to see NY like I see it, and feel what I feel when I’m here!

Behind the Scenes NYC is a platform created to share New York’s extremely unique vibe and energy. It’s amazingly dynamic, obviously multi-cultural…and the “hustle”? Wow…that’s really something to experience!

Behind the Scenes NYC has become exactly that. A platform of sharing stories of this diverse mix of people that you can only find in a city like this one. But it goes beyond. Behind the Scenes is not about tips in Manhattan. It’s about exploring this beautiful State, getting to know the stories of those that make this place so inspiring, learning about what else this State has to offer beyond the well-known touristic spots.

This was built as a platform for outsiders that want to explore the real New York, but also for locals in search of new experiences.

As John Legend once said:

“I regret profoundly that I was not an American and not born in Greenwich Village. It might be dying, and there might be a lot of dirt in the air you breathe, but this is where it’s happening.”

That’s the beauty of New York!

Who is it helping/serving and/or how will it benefit others?

Our Mission: “Strengthening the local community and disrupting the status quo of NY tourism far from the touristy scene!”

We showcase small businesses and autonomous people that are making a difference.

Plus, we want to foster tourism in the State of NY, in a special, unique way. After all, there’s nothing better than visiting places and feel like a real local, right?

For New Yorkers, we want to teach them what’s beyond the default places they are comfortable with and invite them to explore their own city, with more curiosity.

They always get amazed with what they “find”!

What do you need to grow your project?

Spread the word!

We’re always looking for Partners that support the project and are interested in sharing our story and their stories too. This can happen in different ways. It can be a media outlet writing about us or companies that are hosting clients or meetings in New York and want to organize something unique.

Plus, we are always interested in learning people’s stories.

So, we are continuously looking to partner up with like-minded people, companies and causes. For example, we want to engage more with local charities and small businesses.

How can others get involved?

Explore our website and write to us with your ideas to contact@behindthescenesnyc.com.

Furthermore, we are very, VERY eager and open to talk about new ideas, projects and how we can collaborate.

In addition, Behind the Scenes NYC has helped companies host events, offered media support to several causes, promoted small businesses or unique experiences in New York, or just shared great stories.

…we’d love to listen!

Jenna Rice: 10 Great NYC Tips From A NYC Blogger

Curiosities Insider Interviews Jenna Rice

The NYC Blogger, Jenna Rice, from the Blond Well Traveled, shared with us a mix’n’match of 10 great NYC tips! From restaurants, hotels and bagel spots, to upstate trips, art galleries and beauty salons.

Curiosities Insider Interviews Jenna Rice

Jenna Rice was born and raised in Florida, and currently lives in New York City.

She told us: “I followed my heart around the globe and landed in New York City.” Definitely a great place to land, right?!

She launched her passion project: a travel and lifestyle blog called Blonde Well Traveled, in 2015. Plus, she’s visited over 15 countries and doesn’t stop counting.

Since she moved to the “City that Never Sleeps”, she’s been sharing a glimpse into her experiences both within the city and beyond. All this, in addition to working full time in Public Relations.

Such a busy bee!

Take a look at her 10 favorite NYC spots and in nearby towns:


Brooklyn Flea

Curiosities Insider Interviews Jenna Rice Brooklyn Flea

“Brooklyn Flea is basically the cooler younger sister to Chelsea Market. There’s something for everyone, from vintage rings and designer bags to viney plants and eclectic home decor. Not to mention, they have some of the most popular food vendors from Smorgasburg minus the lines.”

We love Brooklyn! We’re Brooklyn-based and even though the Brooklyn Flea can get a bit touristy, we still love it!

In addition, you’ll find 75 vendors with everything from clothes and accessories, to furniture and jewelry, plus 25 food vendors with the most delicious dishes.

During the winter they have only one location and it happens during the weekends: Saturday + Sunday from 10am – 6pm – called Winter Flea + Smorgasburg.

Location: 1 Hanson Place, Fort Greene

http://brooklynflea.com


Mile High Run Club

Curiosities Insider Interviews Jenna Rice Mil High Run Club

“Mile High Run Club is probably my favorite place to break a sweat in the City. It’s essentially a treadmill class with dimmed lighting, bumpin’ music and strobe lights…with a coach cheering you on through a series of intervals and hills. I recommend Dash 28 because it finishes with strength training utilizing kettle bells and core exercises.”

Do you like “the burn”? I mean, REALLY like it? Well, if your immediate answer was “YES!”, then this is the place for you!

Mile High Run Club’s running program is uniquely designed to challenge your body and get the best results you’d ever imagine. Go to one of their 2 locations to try it out.

Plus, they offer indoor and outdoor classes, with amazing coaches! We’re sure it’ll become your newest addiction!

Locations:
28 East 4th Street, NoHo
24 West 25th Street, NoMad

www.milehighrunclub.com


Heyday

Curiosities Insider Interviews Jenna Rice Heyday

“Heyday is easily one of my best NYC finds. My skin went nuts when I moved to the City in the heart of winter from Florida, and this place introduced me to several natural products that I now swear by.”

The weather in NYC can be pretty crazy and will test your skin to the limit!

And, summer can be burning hot, hot, hot, while the winter can be pretty damn harsh where we feel our skin will rip with the cold.

Yeah, we know, it sounds terrible, right?

Well, we are IN NEW YORK CITY of obviously that helps make it easier to accept, LOL.

HeyDay is a great place to go if you’re looking for the perfect facial, with a good price, at the time that’ll suit you best. Carly Heitlinger also loves it!

Locations:
1130 Broadway, NoMad
92 Reade Street, Tribeca

www.heydayskincare.com


Harriman State Park

Curiosities Insider Interviews Jenna Rice Harriman State Park Kanawauke by Mwanner

“For those who need a breather from the City, Harriman State Park is your sanctuary. It’s just a quick train ride from the city and much less crowded than some of the other hiking spots like Breakneck and Bear Mountain.”

Harriman State Park is located in Rockland and Orange Counties, Upstate NY – a little over 1h drive from Manhattan. The drive is actually a very quick and surely a gorgeous car ride up there.

They have almost 52,000 acres of mostly forested landscape and over 23miles of hiking trails.

So, what are you waiting for? Go grab (or rent here) a car, and have fun!

And, more about them:

At 47,527 acres (192.33 km2), Harriman State Park is the second largest state park in New York. Located in Rockland and Orange counties 30 miles (48 km) north of New York City, it is a haven for hikers with over 200 miles (320 km) of hiking trails. The park is also known for its 31 lakes, multiple streams, public camping area, and great vistas.”

“The Jane is easily my favorite spot to go out in the City. It basically feels like you’re at a mansion party where your favorite songs are always playing and dancing on the furniture is encouraged. Every time I have a friend visiting, I take them there and they’re never disappointed.”

Yup! It’s one of our favorite spots too!

The Jane Hotel, is located in the West Village and is certainly a destination for the cool NYC crowd.

In addition, the hotel was launched in 1908 and has rooms that replicate luxury ship and train cabins. On the other hand, rooms are pretty small, but come on, “Who” comes to NYC to stay in the room, right!?

Location: 113 Jane Street, West Village

www.thejanenyc.com


Rockwood Music Hall

Curiosities Insider Interviews Jenna Rice Rockwood Music Hall

“For an intimate live music experience, hit up Rockwood Music Hall. A friend introduced me to this venue and it was everything I could’ve hoped for. While there are shows that require cover, there is a smaller room to the left of the main entrance that is free of charge.”

Rockwood Music Hall is known for having hosted performances of great artists like Lady Gaga, Gary Billie Joe Armstrong of Green Day and Mumford & Sons.

It’s one our favorite spots to have a cool night out and listen to some of the best emerging NYC bands and musicians.

Plus, musicians from other nationalities are a big hit too, like Aline Muniz and André Vasconcellos.

They have 3 stages, full bars for all tastes, drinks aren’t so pricey, like expected in Manhattan. We love it, and we are there quite a lot!

Location: 196 Allen Street, Lower East Side

www.rockwoodmusichall.com


Black Seed Bagels

Curiosities Insider Interviews Jenna Rice Bagels Daniel Krieger
Photo Credit: Courtesy of Daniel Krieger

“After a night out, nothing compares to Black Seed Bagels. Option #11 always satisfies! Another favorite is Tompkins Square Bagels if you’re in the mood for trying out a new cream cheese flavor like birthday cake or one of their French toast bagels.”

Bagels! We just love Bagels!

And, New York’s bagels are said to be one of the best on this planet, since our water is so fantastically clean and tasty!

Black Seed Bagels is certainly one of the most famous in town. In addition, Tompkins Square Bagels’ are hand rolled, kettle boiled and baked over wood planks….yum!!!

Locations:

Black Seed Bagels:
170 Elizabeth Street, Nolita
200 Vesey Street, Battery Park City
176 First Street, East Village

www.blackseedbagels.com

Tompkins Square Bagels: 164 Avenue A.

www.tompkinssquarebagels.com


Original Buddha Bodai

Curiosities Insider Interviews Jenna Rice Buddha Bodai Kosher
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Original Buddha Bodai is an incredible vegetarian spot in Chinatown. The food is delicious (you can’t even tell there’s no meat) and the atmosphere is so authentic. I highly recommend the sesame “chicken”.”

OMG! When our Founder, Fê Paronetto, went with a very good friend to Buddha Bodai, she became c-o-m-p-l-e-t-e-l-y addicted to it!

She’s vegetarian, but loves Vegan food too, and she couldn’t believe how amazingly tasty everything was!

The dumplings are to-die-for, but everything is remarkably good! But, it’s actually hard to know what exactly to order, so you might just have to go there multiple times to try it all.

Location: 5 Mott Street, Chinatown

www.buddha-bodai.com


Dia: Beacon

Curiosities Insider Interviews Jenna Rice Dia Beacon

Dia:Beacon is the perfect day trip for anyone craving a little artistic adventure, especially if you love installations! Be sure to purchase a round trip ticket with museum entrance included at Grand Central Station.”

Dia:Beacon is surely a highlight if you’re into Art.

Located only 1.5h from Manhattan, it’s a beautiful place to visit and the trip there, is pretty easy too. And, if you’re not sure how to get there, and would like help, contact our concierge experts.

In addition, if you need assistance for any corporate activity with your team or clients, let our experts cater to all your needs and make the experience memorable.

Location: 3 Beekman Street, Beacon

www.diaart.org/dia-beacon


“One of my favorite things to do on the weekend is pop into galleries in the LES and Chelsea. It’s a great alternative to hitting up a crowded museum, plus they’re completely free to enjoy: David Zwirner, Paul Kasmin, and Richard Taittinger are a few of my go-tos.”

David Zwirner

David Zwirner is one of the top contemporary art galleries, with another location overseas, in Mayfair, London. They currently have 2 great exhibitions: “Yun Hyong-keun” up through February 18th and “Drawn Together”, up through February 18th.

“The David Zwirner gallery is pleased to present an exhibition of large-scale paintings by Yun Hyong-keun (1928-2007) from the mid-1970s through the 1980s. The exhibition includes an unprecedented selection of paintings in the artist’s unique style of monochromatic abstraction, several of which are shown here for the first time. The exhibition marks the largest solo presentation of Yun’s work in North America to date.” ~ Read more here.

David Zwirner is pleased to present the gallery’s first exhibition of the collaborative work of Aline Kominsky-Crumb and R. Crumb. Both pioneers of underground and alternative comics, Kominsky-Crumb and Crumb have created a groundbreaking portrait of their shared lives and creative collaborations over the past four decades. In their ongoing “Aline & Bob” comics, the two artists have rendered their innermost thoughts, fears, and fantasies alongside the day-to-day realities of family life in the twentieth and twenty-first centuries, each in their own distinctive style.” ~ Read more here.

Paul Kasmin Gallery

Paul Kasmin Gallery works and supports influential Modern and Contemporary artists. They are showcasing two exhibitions: NATURALIA” up through March 4th and “WILLIAM N. COPLEY: WOMEN”, up through March 25th.

Paul Kasmin Gallery and Sotheby’s Old Masters Department will present their first collaborative exhibition, Naturalia, curated by Danny Moynihan. The show will be comprised of works spanning six centuries which share a fundamental focus on the examination of natural science and its myriad presentations in art.” ~ Read more here.

COPLEY: WOMEN unites a selection of paintings that highlight the late artist’s preoccupation with the opposite sex, which he employed as an endless source for inventive figurative and narrative paintings that explored eroticism, sexual politics and the pursuit of pleasure. Originally defying painterly trends of the 1950s by making personal and narrative works, the self-taught artist developed a radical fusion of European Surrealist vernacular and a rogue, humorous American sensibility. Sex, eroticism and cultural critique were mainstays in Copley’s oeuvre of paintings that embraced idiosyncratic figuration, candy-colored palettes and Matisse-like decorative patterning.” ~ Read more here.

Richard Taittinger Gallery

Richard Taittinger Gallery works in Presenting works by contemporary artists with significant global recognition. Stop by their gallery, in the Lower East Side, to see their current exhibition: “The Wsanderers: Contemporary Painting From CLUJ”. It will be on through February 19th.

For this exhibition, the curator has endeavored to make visible that, beyond the ascribed label of the Cluj School by way of international media, there is much more to be explored when considering this group of artists. Therefore, this multigenerational exhibition tracks a shared dialogue between masters and students in order to define certain Romanian traditions. Traditions, that has within the last decade, projected the painters of Cluj-Napoca, into the limelight, astounding the international art world.” ~ Read more here.

If you are an art lover, you’ll most certainly be fascinated by our art tours and experiences, so contact us. In addition, see how our corporate experiences related to art works.

Locations:
David Zwirner: 525 West 19th Street, Chelsea
www.davidzwirner.com

Paul Kasmin Gallery: 293 10th Avenue, Chelsea
www.paulkasmingallery.com

Richard Taittinger Gallery: 154 Ludlow Street, Lower East Side
http://richardtaittinger.com


Lastly, to wrap up this great interview and a beautiful selection of hot spots in New York, we asked Jenna:

What does NYC mean to you?

“I could honestly answer this question so many ways, but I think NYC means being able to wake up each morning with every possibility in the world at your feet.

There is always something to do, someone to meet, something to see. To me, personally, it means perseverance. The people who live here are tough. For the most part, we all struggled in some way to get here, and continue to struggle now that we’re here. But somehow, it’s all worth it.

There’s no place in the world that can offer up this kind of experience to a person.”


Thank you Jenna for being part of our Insider Interviews and sharing these 10 great NYC tips.

Plus, don’t forget to check out her blog named the Blond Well Traveled.


Credits (Text and Photos): Courtesy of Wikipedia (Harriman State Park), Mwanner, Daniel Krieger, Jenna Rice and all the venues
*Last Update on March/2020.*

Hustle & Deal Flow Magazine Interviews Our Founder

About BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda Paronetto

Hustle & Deal Flow Magazine published an awesome interview with our Founder, Fê Paronetto. It not only talks about her journey to New York, but also goes deep into her professional and personal life.

About BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda ParonettoAbout BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda Paronetto

Our Founder, Fernanda Paronetto, was featured on Hustle & Deal Flow™ Magazine.  H&DF is an online publication that features the stories and journeys of talented entrepreneurs, people, creatives and inspiring/rising growth brands that are disrupt the status quo within their industry.

In short, pretty much anyone who truly demonstrates “The Hustle”.

Fê talks about how she started Behind the Scenes NYC before moving to NY. How she left a great job, a long term relationship and a very comfortable life, plus friends & family, in search of more. SO much more!

In addition, she talks about her family, her years at Vogue Magazine and other companies she’s work for. Plus, what New York means to her.

Now, how she’s changing and disrupting the status quo of New York’s tourism!

Come #UnCover New York through her eyes!

Below is an excerpt that will intrigue you to read more:


Words of Wisdom: Resilience. I guess this is number 1. You will gets lots of no’s, but it’ll just make you rethink things around. Why the person gave you a negative response – learn from it! What and why is it not appealing to them, as it is to me? If I was seeing this for the first time, would I be in ‘awe’? – Create questions to yourself base on their big fat ‘no’.”

The media industry can be a tough business. Especially online.

It’s often characterized by critics with harsh reviews, “top 10” lists with the newest accolades, oligarchs of traffic and often a shortness of substance and depth.

Much like the reasons we at HDFMagazine (along with PRSUIT) set down a course to change the entire approach to online media publications by bringing purpose driven content, so too did Fernanda Paronetto, founder & editor-in-chief of the inspiring Behind the Scenes NYC – a platform dedicated to disrupting the status quo to New York tourism.

As Fernanda puts it:

“I want to share the best of the off the beaten track places, brands and events in the state of NY. I wanted people to see NY like I see it and feel what I feel when I’m here!”

Her caveat is simple, there’s too much focus on negative reviews and criticism. Not to mention, the newest “it” spots on all the latest trending lists, that it begs the questions:

What about all the spots people don’t know about? And, what about all the unknown “stars” of their industry that are often overlooked or no longer being featured? What about the places that make up the cultural essence of New York in the first place?

“I want to write about the best hidden spots in the State of New York, far away from the crazy, touristy scene. I want to teach people that New York is definitely not synonymous to Manhattan, talk about UpState NY, engage with the local community and tell the story through the eyes of the owner.”

Pretty inspiring for a woman who started this mission nearly 5,000 miles away from NYC in her home country of Brazil.

Fernanda had such a passion for the city that never sleeps. She began to journal and visually express her experiences of New York by way of Instagram.

So much so, that even residents of New York contacted her to thank her for revealing parts unknown to them.

With an extreme vision in mind and an unwillingness to compromise her soul, Fernanda set out to bring her project into a full fledged thriving business in New York.

What’s more is the story behind the storyteller herself…

…to read it in full interview at Hustle & Deal Flow.

The 7 Best Food Spots By Alexa Mehraban From EatingNYC

Curiosities Insider Interviews Alexa Mehraban EatingNYC

There is nothing better than exploring the city with a top NYC food blogger. Alexa Mehraban, also known as EatingNYC, shares her 7 best food spots in New York City!

Curiosities Insider Interviews Alexa Mehraban EatingNYCNew York City is known as one of the best cities to explore the food scene!

So, our Founder,  Fê Paronetto, interviewed one of the most renowned NYC food blogger that shared her 7 best food spots in New York City! They are the top restaurant tips for several different occasions, from a girl’s night out to an affordable group dining.

Alexa Mehraban is a born and raised New Yorker with a love for food that expands far beyond her food photography and witty captions. Alexa started EatingNYC in 2014 to share and track her dining adventures with friends and family.

Since then, Alexa has utilized her industry expertise and social media and marketing prowess at PR firm Bullfrog and Baum. Now, she’s the Associate Director of Marketing and Communications at Tacombi Restaurants.

Today, over 288,000 people look at EatingNYC to make their next dining decision and to learn about the hottest restaurants in New York.

Alexa was listed as one of the top 30 people in food by AdWeek in 2016. Plus, she’s also been featured by CNN, The Wall Street Journal, Cosmopolitan and Zagat, amongst others.

Take a look at her 7 best food spots in New York City, for all occasions:

For Brunch: Sadelle’s

Curiosities Insider Interviews Alexa Mehraban EatingNYC Sadelles
Curiosities Insider Interviews Alexa Mehraban EatingNYC Sadelles Bar
Curiosities Insider Interviews Alexa Mehraban EatingNYC Sadelles Seating Area
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Curiosities Insider Interviews Alexa Mehraban EatingNYC Sadelles Night
Curiosities Insider Interviews Alexa Mehraban EatingNYC Sadelles Donuts
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“Sadelle’s epitomizes everything that defines brunch in NYC. They’re doing Jewish appetizing in ways that the world has never seen before. If it’s your first time, go all out and get the smoked fish tower.”

We all know that bagels are one of New York City’s most traditional food.

There are countless places that sell them, but the best bagels are not so easy to find.

Sadelle’s is a bakery and a restaurant located at the Lower East Side of Manhattan.

Their kitchen offers a daily selection of fresh hand-rolled bagels, pastries and breads, and at night, they completely transform into a cute brasserie serving candle light dinners.

In addition, their dinner is well known for the fish dishes, so do try it out.

Location: 463 West Broadway, Lower East Side

www.sadelles.com


“L’Artusi has been one of the best Italian restaurants for a while now. It’s a charming, no-frills spot that really knows how to make great pasta. It’s also now my favorite restaurant because I just got engaged there.”

One of our favorite neighborhoods in Manhattan is the West Village.

It’s definitely one of the places with the biggest concentration of restaurants and bars, in the city.

There are so many, that choosing one is literally a hard feat. Plus, everything there is extremely charming and it has some of the best spots in the city, like L’Artusi.

The restaurant has a modern approach to the traditional Italian cuisine, with very creative and unique dishes.

Location: 228 West 10th Street, West Village

www.lartusi.com


“The Happiest Hour is the perfect post work spot. The specialty drinks are awesome (like the Pineapple Express), but I really come here for the happiest burger. Pretty self-explanatory!”

Yup, this is yet another place in the West Village.

We’ve written about this spot before and it’s surely one of the top hot spot, with a very high end and stylish crowd.

In no time, they became “the place to go”, hosting some of the hottest parties during the NYFW’s (New York Fashion Week).

The Happiest Hour is known for having gorgeous guests like Joan Smalls, Giovanna Battaglia, Poppy Delevingne, Karen Elson and Alexa Chung.

Location: 121 West 10th Street, West Village

www.happiesthournyc.com


Our Founder, Fê Paronetto, Featured On Bond Street

About BTSNYC What The Press Says On Bond Street Featured

Our Founder, Fê Paronetto, was recently featured on Bond Street. They are a startup focused on transforming small business lending through technology, data and design.

About BTSNYC What The Press Says On Bond Street

Our Founder, Fê Paronetto, was recently featured on Bond Street.

See below an excerpt of the interview, but she sure to read in full. Fê talks about how she landed in New York City after dreaming for over 10 years about it.

Plus, her inspirations, the Visa process, why New York City, how it was to run a business form over seas. Wait! And still, how the curation process works, favorite collaborations and what’s the most rewarding part of her work!


Fernanda Paronetto always wanted to move to New York City. It was something that was constantly on her mind, even as she danced between a variety of different professional pursuits at home in Brazil. She made frequent visits to the Big Apple, but it wasn’t until 2014 that she made the resolution that in a year, she would be a resident of the city of her dreams.

Prior to visiting New York in April 2014, Fernanda started an Instagram account to highlight local haunts out of the spotlight — a tourist guide for those who wanted to experience NYC in an non-touristy way, so to speak. Although under a different name, Behind the Scenes NYC was born, and quickly picked up traction gaining nearly 60,000 followers in the following two years.

Although Paronetto is now a full-time resident of Fort Greene, her first year of BTSNYC operation was run from her bedroom at her mother’s house in Brazil — 5,000 miles away. And this was on top of a full-time job.

What distinguishes Fernanda Paronetto from others in the booming Instagram category is her commitment to delivering top-notch content, uncontaminated by monetization.

That’s right, since the beginning, Paronetto has built BTSNYC into a thriving platform without selling out. Rather, she has expanded upon her original vision by monetizing offline with concierge services — corporate and private travel planning and management, art tours, private event organization and relocation services to name a few.

With a website launched this March, Paronetto has given anyone — from tourists to natives — the opportunity to discover a unique restaurant, rooftop bar, beauty salon, day trip or other miscellaneous finding that they never knew existed. Not to mention, each recommendation is packed with enough additional information to serve as a mini-brochure for the respective spot.

Below, we talk with Fernanda Paronetto about her “Aha” moment, the value of collaboration and how she has built a business without compromising her values….


….to be continued here. See what she answered for:

  • How would you describe BSTNYC in a sentence?
  • What inspired you to start BTSNYC?
  • Was your Visa process difficult? Did you ever think that you might not make it to New York?
  • Why did you choose Behind the Scenes New York City (and not another city)?
  • What was the process of starting Behind the Scenes NYC like?
  • You ran BTSNYC from Brazil for a year before moving to New York. How were you able to manage that logistically?
  • Have you raised any outside capital? What was the experience like?
  • What is the curation process like?
  • You started BTSNYC as an Instagram account. What can you share about how to grow that channel?
  • Social proof?
  • I noticed on your website that BTSNYC offers concierge services. Can you tell me a little more about this? Was this a part of the original vision?
  • How do you determine who to work with? What has been your favorite collaboration to date?
  • And, what has been the most rewarding part of starting BTSNYC?
  • What is the one piece of advice that you would give to someone looking to start their own business?
  • Your 5 favorite independent businesses in New York!
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