Insider Interviews

Amra and Elma: A Duo That Is Rockin’ the NYC Influencer World

March 28 2017 | BTSNYC
Curiosities Insider Interviews Amra and Elma

The NYC Influencer world adores this stylish duo called: Amra and Elma Beganovich. They shared with us their 7 Favorite Spots in NYC, so check them out below!

We recently interviewed a super talented duo that is changing and rockin’ the influencer world in New York City!

Amra Beganovich, a former Economist and Elma Beganovich, a former Lawyer decided to dive into the Social Media universe and today are considered two of the top Digital Influencers in NY, with a successful influencer led marketing agency.

Curiosities Insider Interviews Amra and Elma Amra BeganovichAmra Beganovich

“After toiling away as an economist on World Bank projects for a few years, my sister and I realized that our calling lied elsewhere – like many of our millennial peers, we started dabbling in the digital space.

We began blogging in late 2012 on our website Club Fashionista and that quickly grew into our own brand Amra & Elma, which now is the only influencer lead digital marketing agency. With our own 2.3M following and a network of over 300,000 consumer influencers, we specialize in making brands explode in the digital space.

Our services include photo production, no-fee blogger program, social media management and media outreach. We have also contributed to some of the most prominent publications such as ELLE, InStyle, Marie Claire, Business Insider, and Bloomberg.

Some of our high-profile clients include: Uber, SmartWater, Johnson & Johnson, Avon, Make Up For Ever, E S P R I T, and Dr. Marten’s. I currently reside in New York City but make an effort to escape and travel as often as I can as I find a great deal of creative inspiration in all corners of the world.” 

Curiosities Insider Interviews Amra and Elma Elma Beganovich

Elma Beganovich

“When my career in law seemed to spiral into a rut and started looking like a dead-end job, I took a leap of faith (in myself mostly) and joined my sister Amra, who was working on her blog and digging deep in the social media and digital space.

Blogging soon grew into our careers as digital influencers, which then turned into our own namesake brand Amra & Elma – the only influencer founded digital media agency. We focus on social media and digital influencer marketing. We are proud of our own 2.3M following on social, and boast a network of over 300,000 consumer influencers, many of whom are our personal friends and colleagues.

As mentioned above, our goal is to help brands catch fire in the digital space, and our services include photo production with professional models and/or influencers, no-fee blogger program, social media management, and media outreach.

We have also contributed to some of the most prominent publications. I currently reside in New York City but enjoy traveling whenever possible in order to break free of the everyday and nurture my creativity.” 

Take a look at their Top 7 Favorite Spots in NYC:

Curiosities Insider Interviews Amra and Elma Ralph Lauren Cafe by Habituallychic
Photo Credit: Courtesy of Habitually Chic

“This is one of our favorite spots during NYFW as influencers all across the world gather here between shows to sip on their favorite coffee and tasty (and healthy) treats. The café is tucked away on the second floor of the store allowing one to catch a break during a busy day.”

We all know about the massive Ralph Lauren flagship store located in the heart of 5th Avenue.

But, not many people know about a tiny coffee shop inside it.

It’s certainly a great space to escape the Manhattan chaos!

Their coffee ‘is certified organic, ethically and sustainably sourced’, which does make all the difference!

Location: 711 Fifth Avenue, 2nd Floor, Midtown


Curiosities Insider Interviews Amra and Elma John Frieda Serge Normant

Manhattan is not only the center of fashion, but also a center for beauty!

With so many amazing spots, it’s definitely hard to pick one!

One of the leading hair stylist in NYC, Serge Normant, partnered up with John Frieda, famous for his signature Hair Care Line.

Together, they founded Serge Normant at John Frieda.

Locations:
30 East 76th Street, Upper East Side
336 West 23rd Street, Chelsea

http://sergenormantatjohnfrieda.com


Via Quadronno is a traditional Italian restaurant, located on the Upper East Side of Manhattan.

It was founded in 1999. It’s known for being a paninoteca, serving truffled paninis and delicious homemade pastries paired with irresistible cappuccinos.

As they explain:

“Mankind trained dogs and pigs to sniff for white truffles, assisting in the quest for this heavenly treat. Wild boars don’t need training: they instinctively know how to locate truffles, for they have been enjoying them for millennia. It is the boar’s nose for truffles that helped fuel his reputation as the undisputed gourmet of the animal kingdom.”

Location:
25 East 73th Street, Upper East Side
1228 Madison Avenue, Upper East Side

www.viaquadronno.com


Curiosities Insider Interviews Amra and Elma Exhale Spa Yoga
Curiosities Insider Interviews Amra and Elma Exhale Spa Barre
Curiosities Insider Interviews Amra and Elma Exhale Spa Weights
Curiosities Insider Interviews Amra and Elma Exhale Spa Massage
Curiosities Insider Interviews Amra and Elma Exhale Spa
Arrow
Arrow
ArrowArrow
Slider

Exhale is one of our favorites spas to frequent because of the barre classes and the studio’s relaxing ambiance. One can also make it an all around experience by opting for a spa treatment after a rigorous exercise.”

Yes, Exhale is located in a bit touristy location.

But, it known for being an ‘award-winning flagship spa and boutique fitness studios with expertly created Barre, Yoga, Cardio + HIIT classes’.

Besides these classes, you can schedule treatments like: Facials, Massages, Acu-Healing, Scrubs, Manicure, Waxing and several other amazing services.

There is nothing better than finding some down time to take care of yourself!

Be sure to try them out! But, be careful, it can be addictive.

Location: 150 Central Park South, Midtown

www.exhalespa.com

“The Storm King Art Center almost seems magical with its outdoor sculptures, which are the best to experience during the spring and summer months. It’s a perfect place to observe art and absorb the refreshing outdoors scenery away from the concrete and the hectic energy of Manhattan.”

This outdoor museum will open again in a few days and we can’t wait to go there again!

You’ll find more than 100 gorgeous installations, spread throughout over 500 hectares of green landscape!

Art pieces by names like Roy Lichtenstein, Calder, Zhang Huan and Louis Bourgois are just the start!

If you love art, you can read more about them.

Plus, if you want help to organize your trip upstate, contact our experts. For Corporate requests, don’t hesitate to find out more.

Location: 1 Museum Road, New Windsor

www.stormking.org


Curiosities Insider Interviews Amra and Elma Frick Collection Room
Curiosities Insider Interviews Amra and Elma Frick Collection with Mitchell Owens Architectural Digest
Curiosities Insider Interviews Amra and Elma Frick Collection
Curiosities Insider Interviews Amra and Elma Frick Collection Guests
Arrow
Arrow
ArrowArrow
Slider

The Frick Collection is like a little oasis secluded from the business of Manhattan with its marvelous art and majestic garden spaces and sculptures. I would suggest going here to catch a break and for a little time travel into the early 1900s.”

We all know that New York City hosts some of the richest and most important museums in the world!

In addition, we know that it’s always tempting to visit all of them when you’re visiting the city.

That is, if you’re interested in art, of course.

The Frick Collection is surely one of these great spots.

And, it showcases one of the most important collections of Western fine art today.

Location: 1 East 70th Street, Upper East Side

www.frick.org


The West Village is surely one of the top 3 restaurants we most love in Manhattan.

We are always there exploring new spots or just roaming around the beautiful streets.

It’s predominately a residential neighborhood, but the small shops, coffees and restaurants give it a lively vibe!

We love what the guys at The West Village Life doing to share the neighborhood’s beauty – picture are all theirs.

Location: Bleecker Street, West Village


To wrap up,  we asked them two fun questions:

What does NYC mean to both of you?

“I believe New York City means opportunity. Opportunity to feed off of the bustling energy and to learn from some of the most talented people in the world. It is a city where trends are started and dreams made. At the same time, one must stay weary and escape now and then and to catch a piece of mind and put it all into a perspective.

I think it is important to stay grounded and humbled. And, not to let so many of the temptations this city has to offer distract and interfere with one’s core values. Whatever the end-goal – why you came to this city – don’t even forget to take one day per week to yourself. And, just let loose and have fun.”

What would you girls tell a 1st timer in NY?

“I would share with a 1st timer in New York to take it all one step at a time. Also, to be more observant in order to learn rather than dive readily into action.

Also, I would tell him/her to enjoy the variety the city has to offer. From different districts to spectacular sites, like the views from the top of the Rockefeller Center and the Metropolitan Museum of Arts.

Finally, as mentioned above, don’t forget to go away now and then to catch your breath. Plus, let it all sink in to gain a better perspective on life and to prosper personally and in your career.”


Thank you Amra and Elma for being part of our Insider Interviews and sharing your favorite spots in NY!

 

Photo Credits: Courtesy of A&E, TheWestVillageLife and all the venues

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

All the images used on this website are the property of BTSNYC or used with proper credit.
Copyright © 2017 Behind the Scenes NYC. All rights reserved | Privacy Policy | Website by Curious Light
MENU

Pin It on Pinterest

Share This