Culture & Music

ALL NEW YORK’S A STAGE: Celebrating NYC’s Small Theater Industry

October 9, 2019 | BTSNYC
Entertainment Culture All New Yorks A Stage Kiss Me Kate

ALL NEW YORK’S A STAGE – the First Campaign Celebrating NYC’s Small Theater Industry! New Yorkers invited to experience 200+ performances and events throughout the five boroughs.

Entertainment Culture All New Yorks A Stage Kiss Me Kate
Photo Credit: Show “Kiss Me, Kate!”

We loved learning about the ALL NEW YORK’S A STAGE campaign to celebrate NYC’s small theater industry and this is totally up our alley!!! See what it’s all about and how you can get tickets to this huge list of performances and events around town!


The Mayor’s Office of Media and Entertainment, in partnership with SHOW-SCORE.COM, announced the launch of ALL NEW YORK’S A STAGE, the first-ever campaign dedicated to raising the visibility of our vibrant local theater industry, which is made up of small venues, companies and related organizations throughout the five boroughs.

Up through October 31st, New Yorkers and visitors can explore the ALL NEW YORK’S A STAGE website, localtheater.nyc, to discover an exciting array of more than 200 performances and events throughout the city.

ALL NEW YORK’S A STAGE offers New Yorkers an opportunity to learn about musicals and dramas, adaptations of classics, immersive and site-specific performances; staged readings, previews and special promotions –that may be right around the corner from where they live or work.

The site also offers reviews and recommendations from other theatergoers, as well as those by professional theatre reviewers.

“ALL NEW YORK’S A STAGE is the first citywide campaign to focus on connecting audiences to the amazing work of our small theaters, which are integral to the city’s creative culture, and where established and up-and-coming talent does some of their most creative work,” said Anne del Castillo, Commissioner of the Mayor’s Office of Media and Entertainment.

“We hope that this campaign serves as a starting point for New Yorkers and visitors alike to explore local theater all year long!”

You can see the campaign will be featured on New York City subways and bus shelters, with dedicated print and digital ads in local publications; while theaters citywide will use the hashtag #localtheaternyc on their social media throughout the month of October.

“We’re absolutely thrilled to be partnering with the Mayor’s Office of Media and Entertainment on this important initiative,” said Show-Score CEO Deeksha Gaur.

“We created Show-Score four years ago to help audiences discover great theater, particularly beyond Broadway. That is where New Yorkers can experience – in the intimacy of a small venue and at an affordable price – some of the most exciting talent and ground-breaking work the city has to offer. In fact, the Tony winners for Best Musical for the last five years all performed Off-Broadway before making the move uptown.”

“The most ambitious, innovative and adventurous work isn’t just made inside the Broadway Box, it’s created in all 5 boroughs by hundreds of independent artists who are ready for the kind of exposure this campaign can bring,” said Aimee Todoroff, Acting Director of the League of Independent Theater.

“Congratulations to the Mayor’s Office of Media and Entertainment for recognizing that, from traditional theaters to rooftops, and in site specific and found spaces, audiences are hungry for the diverse work made in Independent theaters all across NYC.”

If off-Broadway show is totally up your alley and you love exploring independent theaters, then you might also enjoy going to STOMP! Plus, take a look at Cherry Lane Theatre, the longest continuously Off-Broadway theatre in New York City!


Credits: nyc.gov

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