Insider Interviews

Emily Guggino: 7 NYC Tips By A Stylish Small Business Owner

September 16, 2016 | BTSNYC
Curiosities Insider Interviews Emily Guggino and Family

See the top 7 NYC Tips by Emily Guggino, Founder of Mulberry & Grand. She shared her favorite restaurants, coffee shops, outdoor spots and specialty shops!

Curiosities Insider Interviews Emily Guggino

After passing by (and falling in love with) a beautiful store named Mulberry & Grand, in Little Italy, our Founder Fernanda Paronetto decided to interview the owner, Emily Guggino.

The minute Emily Guggino graduated College, she moved to New York City. Even as a small child she knew that she wanted to be in New York, walking in high heels down the city streets.

Ayhan, her future husband, was a Turkish photojournalist, and moved from a prominent position in Istanbul to come to New York and live the American dream.

Their love story began when Emily (minus the high heels!) stumbled upon Ayhan, selling his photography outside the Guggenheim Museum one sunny Sunday afternoon. Together, they launched their first brand called Studio Manhattan, which is a series of artwork and photographic accessories.

Just a little over a year and a half ago they launched Mulberry & Grand, a curated collection of inspired accessories that Emily fell in love with.

Their love for travel has introduced them to many artisans across the world and, together with their own designs, have created Mulberry & Grand. The brand is super feminine, and totally the opposite of Studio Manhattan.

“We are currently working on a line of handmade petite diamond jewelry, that is handmade in NY.” Emily, is super excited about this especially since she’s a lover of all things that are gold and sparkly!

“It’s really our goal to inspire our customers with lovely accessories, and we want to take our passion & inspiration and give back. Mulberry & Grand has already raised funds for Syrian refugees, and we hope to continue that in an even bigger way to continue to assist women and children to get access to great eduction, so they can also pursue their dreams.”

Amazing, right?

Curiosities Insider Interviews Emily Guggino Mulberry and Grand

“Our idea of NY has really changed since we had kids, we aren’t really utilizing NY the same way as we did a few years ago.

It’s changed from going out to great dinners and hang outs to finding the best climbing rocks in Central Park (away from tourists), the best gelato, and the easiest streets to maneuver a double stroller.

Ayhan and I try to sneak out for lunch dates during the work week, so we can have some quality time to ourselves away from work and the kids. When we do, we try different restaurants, otherwise we frequent cafés and coffee shops for quick bites. We also generally try to stick within walking distance of our stores on Mulberry Street.”


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“We love Greecologies. Their coffee and small bites are really yummy, and it’s a perfect, quiet space to have meetings or bring a laptop and get some emails taken care of. They also have a secret garden in the back, that has great outdoor seating.”

If you’re into healthy eating and enjoy yogurt (Greek yogurt, to be more specific), this is the place for you to to!

Greecologies doesn’t work with industrialized products and offer the freshest, high quality and delicious food.

They have everything from yogurts to a few savories, amazing desserts like their chia pudding, smoothies, probiotic drinks and a wide variety of coffees!

Location: 379 Broome Street, Little Italy

Cha Cha Matcha

Curiosities Insider Interviews Emily Guggino Cha Cha Matcha

“Cha Cha Matcha is also around the corner from Greecologies, and we love them for their matcha sweets.  Surprisingly they only take credit cards, so don’t bring cash, lol.”

We recently wrote about Cha Cha Matcha that you might want to check out!

We love their drinks and the matcha ice cream.

They are simply d-e-l-i-c-i-o-u-s!!!

Perfect for any time of year, they have the matcha drinks, a few different bites and great coffee!

In addition, it’s a great spot to pass by and even work, since they have free wifi. Getting a table can be a challenge at specific times, but it’s surely worth the wait!

Location: 373 Broome Street, Little Italy

Sant Ambroeus

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“For more upper scale eating, Sant Ambroeus in SoHo is one of our favs.”

Surely one of the eternal hot spots in the city, with a few different locations, Sant Ambroeus is a restaurant, a paninoteca and a coffee bar.

They most stylish and cool people are always around.

Who? Olivia Palermo and her husband Johannes Huebl, for example, are always around!

Depending on the location, the crowd changes a bit, but they are always very stylish people, with a great taste for food, fashion, culture.

Location: 265 Lafayette Street, SoHo

Zuma Restaurant

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“Our new favorite outside of the neighborhood has been Zuma, an upscale Japanese restaurant in Mid-town. The small dishes are great for sharing and it’s a place to go to taste wonderful food, but not if you are super hungry.”

Ahhh…Japanese food! Yes, we are very fond of Japanese cuisine and love the restaurants the City has to offer!

Zuma is one of the top ones for sure, located in Midtown Manhattan. It’s only a few minutes from Grand Central Terminal and very easy to get there.

They offer a contemporary Japanese Izakaya, in other words, they are a “Japanese tavern: drinking houses with a menu of small dishes for snacking while drinking.”

It’s a very informal dining style spot.

Location: 261 Madison Avenue, Midtown

La Colombe

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“Even though this is not quite a secret spot, for coffee we love, La Colombe in SoHo. They have an awesome cold latte on tap. Often there’s a line, but it’s definitely worth the wait.”

If you enjoy coffee like we do, you have to go to La Colombe.

They aren’t a secret in the city, like Emily mentioned, since they have several locations and are sold in several places, but you’ll be sure to have great coffee options.

In addition, if you really enjoy their coffee, you can relax and be sure that you’ll be able to take their different blends home.

There is definitely nothing better than starting your day with a fantastic mug of hot, delicious coffee.

Location: 270 Lafayette Street, SoHo

For the Kids

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“We don’t have time to exercise, so Ayhan stays fit by scooting between stores or renting Citi Bikes to get to our Uptown locations. I chase kids, lol. Lately we’ve been taking them to Central Park to climb the rocks. When they were smaller our favorite was Hippo Playground on the Upper West Side.”

We all love New York, specially when the weather is awesome, right?

There are countless outdoor activities to do and many to improvise. It’s literally an urban legend that “New York is not a good place to raise kids”.

You don’t agree? Well, take a look at a few reason why NYC is a great place for kids!

If you’re a mom, creativity needs to be in action 24/7.

Central Park and other parks are not necessarily a “behind the scenes” activity, but it is surely a highlight with the kids with the endless space for them to have fun. Hippo Park is a different spot to entertain the littles ones.

And still, if you’re the biker type, Citi Bike is a great option to commute up and down the city, or visit other boroughs.

CitiBike – Spread through out the City
Central Park
Hippo Park – Riverside Park, at West 90th – 91st

Little Italy Neighborhood

Curiosities Insider Interviews Emily Guggino

“The coolest street in NY is Mulberry Street, between Grand and Broome, lol! That’s where our store is and we spend a tremendous amount of time there. Local New Yorkers are always surprised when they visit and see how much Little Italy has changed. It’s not just a tourist destination anymore….amazing restaurants and boutique shopping are slowly taking over.”

Yup! Little Italy has really changed a lot over the years and now we can find many New Yorkers roaming around the streets, discovering every new place that has opened. The street was named after the mulberry trees that once existed and was a street that housed grocery shops and butcher houses, with countless Italian immigrants.

And, as the New York Times wrote back in 1896:

“They are laborers; toilers in all grades of manual work; they are artisans, they are junkman, and here, too, dwell the rag pickers….There is a monster colony of Italians who might be termed the commercial or shop keeping community of the Latins.

Here are all sorts of stores, pensions, groceries, fruit emporiums, tailors, shoemakers, wine merchants, importers, musical instrument makers….There are notaries, lawyers, doctors, apothecaries, undertakers…. There are more bankers among the Italians than among any other foreigners except the Germans in the city.”

Now, it hosts nice Italian restaurants, cool small store and so much more.

And…a few fun questions to finish the Interview:

What does NYC mean to you?
“NYC will always mean a lot to us. It’s where we met, started our family and our business. So, it will always be our epicenter.”

What will a New Yorker never tell someone?
“There’s probably a lot a New Yorker would never tell someone. There’s just too much to tell! Everyday is an adventure.”

What piece of advise would you give someone that just moved to NY?
“New York is a dynamic place and full of extremes. It’s the absolute best place and the absolute worst all wrapped into one. That’s what we love about it!”

Thank you, Emily, for sharing these great spots and keep up the fantastic work with Mulberry & Grand!

Photo Credits: Courtesy of Susan Portnoy,, Neutralthreads, Ephemeral New York and the venues
*Last Update on March/2020.*

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