Tag Archives: About BTSNYC

Feed Projects: Feeding Children Around The Globe

BTSNYC Social Responsibility Feed Project Empire Stores in Dumbo

FEED is not a common accessories brand. With a beautiful store inside Empire Stores in Dumbo, their charitable mission certainly impresses and have provided over 110 million meals to date!

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The mission at FEED is simple: “We create good products that help feed children around the world.

With the start of every new day, we see people questioning everything that’s going on, from climate change and natural disasters, to the undeniable help that underprivileged communities need.

“It’s hard to believe that hunger is a daily reality for 795 million people around the world—limiting human flourishing, health and potential in far too many communities. The most vulnerable are often children, whose mental and physical growth, and ultimately potential to create a better future, is dependent on this most basic human need.”

It seems that world we once knew is now becoming a difficult place to live, but what gives us hope are the thousands of people spread across the planet spreading the good!

New York is one of the busiest cities in the world, but even so, we have special people working to improve the lives of others

FEED is a project idealized and led by Lauren Bush, niece of ex-President George W. Bush and Ellen Gustafson, who started her career working with Communication at the United Nations (UN).

FEED Projects LLC

Lauren was a model for Tommy Hilfiger for two years in her yearly years in college, but shortly after that she became a spokesperson for the UN World Food Program (WFP). This was the trigger for changing her career and her view on the world

After her first trip, where she faced the harsh reality of children on the verge of death in Guatemala, Lauren decided to do more than just be a “spokesperson”.

It was there that she joined Ellen, who was also looking to do something bigger.

Lauren’s passion for fashion and design and Ellen’s desire to do something different had finally merged. The project is simple: a reusable bag, only with the project’s logo, where all income collected is directed directly to the UN World Food Program.

In a short time, the logistics and procedures for the United Nations to sell this bag became so complex and bureaucratic that Lauren and Ellen decided to leave the WFP.

Voilá! FEED Projects was founded!

FEED Projects currently works with numerous organizations such as WFP, of course, and others like UNICEF. Sales are mostly made online, where you will see how your purchase will help these children.

You can literally buy a $60 scholarship and feed a child for an entire year! How incredible is that, right!?

In addition, FEED Shop & Café is their first physical location in New York, located inside the majestic Empire Stores in DUMBO, Brooklyn.

“The shop features an assortment of our newest products, special in-store exclusives and a rotating curation of other socially conscious finds. Our cafe serves the FEED Heritage coffee blend, roasted in partnership with La Colombe, and a delicious selection of pastries and nibbles.”

Most of the bags are made in China, but the most expensive leather items are produced by hand in Kenya and Guatemala.

The models are as diverse as backpacks, classic totes and some duffle bags. And yet, the girls made a line called “Feed NYC” in 2010, with more elaborate bags made by the local clothing industry (of course, to incentivize the local economy) and were sold at Bergdorf Goodman. Oh! Shop the new FEED arrivals!

The project has grown so much that now several brands have become FEED partners. Companies like: Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva, TOMS and Nordstrom are part of it.

And also, you can do more!

You can host your own Feed Supper! Here is how it works:

Let’s come together to help our neighbors!

Today, in neighborhoods across the United States, there are over 40 million people who aren’t sure where they will find their next meal. By hosting a FEED Supper, you will join a community helping to change that.

Host a dinner party that provides meals for more than just your friends

Your FEED Supper can be as simple as a pizza party or as formal as a seated dinner. Just ask your guests to make a donation to help fight hunger in advance of the gathering. It’s that simple.

The money you raise will help provide much-needed meals to families across America, through our giving partner, Feeding America. Learn more about their work to end hunger.

Let’s collaborate as well?

Finally, if you live in New York and you’d like to actively volunteer in a feeding program, our Founder Fernanda coordinates one called Friend’s in Need that happens every Saturday morning, at Tompkins Square Park in the East Village.

We would love to have you there helping us!

Monday – Saturday: 8am – 7pm
Sunday: 8am – 6pm

Location: 55 Water Street


Photo Credits: ©Behind the Scenes NYC

Behind The Scenes NYC On ExportHub: Live Your Dream

About BTSNYC What The Press Says Export Hub

Once again, Behind the Scenes NYC (BTSNYC) is featured in the press! This time, ExportHub talks about what BTSNYC is and how we are disrupting the travel industry in New York.

About BTSNYC What The Press Says Export Hub

With a fantastic journey from Brazil to New York, Fernanda Paronetto (a.k.a. Our Founder), started Behind the Scenes NYC back in April of 2014.

Today, the company is considered one of the top platforms for visitors and locals that want to explore New York off-the-beaten-path. In addition, Fernanda was also featured as one of New York’s top travel entrepreneurs, on the Huffington Post.

ExportHub posted a great article about what Behind the Scenes NYC is really up to and how we are disrupting the travel industry in New York!

See below a small excerpt:

Recently, I read an inspiring story about Fernanda Paronetto and her struggle to get an American visa and live in New York City for good. Her passions to live in the city and chase your dreams are something we all think about, but only a few individuals dare to achieve it.

Keeping that in mind, Behind the Scene NYC (BTSNYC) is a website providing professional concierge services to the locals and visitors to have a remarkable experience. Being a corporate planning and management boutique firm which specializes in providing unique and non-touristic experiences to the people, the website truly offers something intriguing.

Many of you would be asking how does this work? With more than a million followers from all over the world, BTSNYC focuses on some of the most exotic and economical hot-spots for the people, providing with inclusive and unique events which fascinate your clients, your company, or your friends and family members. This type of service might be referred as a fresh approach towards event management and travel planning.

…to be continued…

Did you enjoy it?! Continue reading.

If you want to see more about Fernanda’s journey and how she actually made it in New York, see this amazing post featured on GoalCast.

With Over 10 Million Followers, Goal Cast Features Our Founder

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto

“How I Quit My Job, Moved to NY Without a Plan, and Made My Dream Come True at 32 Years Old” by our Founder Fernanda Paronetto for Goal Cast. Get inspired!

About BTSNYC What The Press Says Goal Cast

We are huge fans of a fantastic platform called Goal Cast.

With over 10 million followers on Facebook, over 1.5 million on Instagram, and over 1.6 million subscribers on YouTube, our Founder shares the story about her journey to New York City!

We are honored to share this amazing post of How I Quit My Job and Moved to NYC.

See below a small excerpt:

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto Coffee
Photo Credit: Aline Velter

Fernanda Paronetto is the founder of Behind The Scenes NYC, an independent online publication and boutique concierge service firm focused on helping people discover New York City like locals.

Before Paronetto spent her days sharing the coolest off-the-beaten-path spots in NY, she built her career experience in Brazil.

But she always dreamed of living in the city that never sleeps, and she always knew she would make it happen — she just didn’t know how.

In this essay, Paronetto walks us through what it took to go from 20-year-old student to successful entrepreneur — despite going through health issues and immigration struggles in the process.

Let her journey inspire you to hustle and grow.

Early career and mindset

I’ve always been a very resilient person, with a lot of perseverance to reach my personal and professional goals, and a few big dreams to check off my bucket list.

Plus, I never really took into consideration what other people said that I could or could not do. After going through my teenage years, and entering adulthood, I truly didn’t give a damn.

About BTSNYC What The Press Says Goal Cast Fernanda Paronetto
Photo Credit: Aline Velter

I started my career asking my dad for a job at his company during my studies. But little did I know at 20 years old that working with your dad can be harder than working at any other job!

After a while working for my dad, I decided to leave and work for another company in the same import and export field.

Nine months later, I understood that my dad wasn’t the problem, but the industry as a whole didn’t interest me that much.

From there, I started focusing on marketing positions.

Even though working in marketing had always been what I wanted to do, I went to business school. I thought it would give me a much better background in terms of being good with numbers. (It did in fact end up helping me throughout my career.)

Back in college, I told everyone that after graduation I would move to New York City.

I always explain that I just had (and still have) this indescribable passion and curiosity for New York and all that it means.

I just HAD to live there.

…to be continued…

Did you enjoy it?! Continue reading.

Now, if you really want to dig deep into Fernanda’s life and career, take a look at an interview she did for Hustle and Deal Flow a while back!

Photo Credit: Courtesy of Aline Velter

The Huffington Post: One Of NYC’s Top Travel Entrepreneurs

About BTSNYC What The Press Says Huffington Post

Regardless of your profession, being featured on The Huffington Post is definitely one of the ultimate goals! Our Founder, Fernanda Paronetto, was selected as one of NYC’s top Travel Entrepreneurs.

About BTSNYC What The Press Says Huffington Post

The day we got the news that our Founder, Fê, was featured on the Huffington Post as one of NYC’s top Travel Entrepreneurs, was memorable.

Not only for the tremendous honor and accomplishment in the Title, but because it was the day after her birthday!

What a gift, right?

The extremely talented Tech, Business & Lifestyle Brand Strategist, Sissi Johnson, was author responsible for the fantastic piece.

So, read below an excerpt of the article:

If you believe there is nothing like exploring a city through the eyes of a local, think again. Brazilian Fernanda Paronetto knows all of Big Apple’s best kept secrets.

“I always had this indescribable passion and curiosity for NY, so I was often here visiting, always uncovering the best hidden spots and events. The city is just so dynamic, alive, full of novelties, so multi-cultural, beautiful, with an intense energy – the list can go on forever.”

On starting Behind the Scenes NYC remotely, she said:

“A New York woman in her 40’s sent me a message saying: ‘Hi there! I was born in NYC and have lived here my entire life. But, I didn’t know about this restaurant you wrote about. So, I went to it last night, and simply loved it! Thank you for the tip!’ – I was like: WOW!

“I’m in Brazil, in my room at my mom’s house, giving tips to real New Yorkers who are actually enjoying them and thanking me! There must be something right about what I’m doing…”

As a final point, we are so grateful for this acknowledgement. Plus, it an honor to have Fernanda named as one of NYC’s Top Travel Entrepreneurs.

If you want to learn more about Fê, and her journey to New York City, you’ll simply love the article written by Hustle & Deal Flow – a movement for creators.

Travel + SocialGood Global Summit 2017 In NYC

About BTSNYC Social Responsibility Travel Social Good Global Summit 2017 NYC Home Page

We are passionate about sustainable travel! So, we’ve partnered with Travel + SocialGood for their upcoming “Travel + SocialGood Global Summit” in NYC, happening in November!

About BTSNYC Social Responsibility Travel Social Good Global Summit 2017 NYC

It is an honor to announce our newest Media Sponsorship support!

We’ve partnered up with Travel+SocialGood for their upcoming “Travel + SocialGood Global Summit” in NYC on November 16th – 17th!

DO YOU WANT TO PARTICIPATE? Applications close on October 15th, so apply now!

“Our goal is to shift the way people think about sustainable tourism. When people hear those words, they usually think about ecolodges or types of travel that often feel unattainable. But, you can have sustainable tourism experiences right here in NYC – and these immersive, authentic experiences are the ones we remember the most.

Furthermore, by mainstreaming sustainable tourism, we have the potential to solve issues like poverty or inequality through travel – and that’s powerful and inspiring.

The Summit is our biggest event of the year and it brings together thought leaders and visionaries to collectively ideate on solutions to push the industry forward. This isn’t your ordinary travel conference. It’s collaborative and action-oriented, and in the main hackathon portion, our attendees are able to produce tangible results and ideas that anyone can implement into their business model.” ~ Kelley Louise

DO YOU WANT TO PARTICIPATE? Applications close on October 15th, so apply now!

More about the event:

The travel industry represents 10% of the global GDP and employs 1 in 11 around the world. Yet on average, only $5 out of every $100 spent by travelers remains in the countries visited.

Our industry possesses the power to impact every issue our global community faces. There is an immense amount of potential to harness the power of the travel industry and transform it into a force for good.

“We can change our world through travel.”

Now, in its fourth year, the 2017 Travel+SocialGood Global Summit will draw together 150 innovators in the travel industry to collectively tackle a single issue facing the travel industry. Therefore, our goal is to develop concrete and actionable solutions to push the industry forward.

TSG is proud to be teaming up with Global Sustainable Tourism Council (GSTC)Sustainable Travel International (STI)Center for Responsible Travel (CREST) and Tourism Cares to present the 2017 TSG Summit.

The Summit:

Building off of the momentum and format of previous Summits, this year’s event will be focused on different workshops and activations aimed at finding actionable solutions to push the industry forward.

In addition, we are proud of tangible results from previous Summits, including the Ritz-Carlton’s Impact Experiences, a program which has now launched in locations worldwide.

Apply or Nominate an Attendee!

The 2017 Global Summit is invite only.

Our goal is to bring together the brightest innovators within the industry. Therefore, connecting both private and public sector, as well as established and entrepreneurial travel professionals.


Applications close on October 15th, so apply now, here!

Lastly, if you enjoy this type of event, you might want to check out the other articles in our Social Responsibility page!

For Corporate requests to engage with serious and credible organizations focused on community-driven project, contact our experts. We can help you find the right fit for your company.

Photo Credit: Courtesy of Travel + SocialGood Global Summit
*Last Update on March/2020.*

Our Founder’s NYC Passion Project For #BeSomebody

About BTSNYC What The Press Says Be Somebody

#Besomebody interviewed our Founder, Fê Paronetto in a short, but sweet article! After participating in a Speaking Engagement with them, she shared a few more details about her adventure of moving to New York!

About BTSNYC What The Press Says Be Somebody Speaking Engagement
The 1st “1Eleven” hosted by #BeSomebody.

We’re excited to share the link to an Interview our Founder, Fê Paronetto, did for #Besomebody!

They’ve created a project called the “Passion Project”. After participating at their 1st 1Eleven event, our Founder shared a bit about her passions for New York City, for people, for giving back and, for life!

#Besomebody 1Elevens are local events where speakers have one minute and 11 seconds to share anything they are passionate about.

Below, you can read her full interview:

What is your project?

Behind the Scenes NYC started from my uncontrollable and inexplicable passion for New York.

It started from a humble little Instagram account, with myself as the 1st follower. Hahaha! I was living in Brazil, and worked on it for a 1 full year before moving to NY. The desire to move to NY so much that 5 months and 780 pages later, I got my Visa!

I wanted to share the best off-the-beaten-track places, events and brands in the State of NY. I wanted everyone to see NY like I see it, and feel what I feel when I’m here!

Behind the Scenes NYC is a platform created to share New York’s extremely unique vibe and energy. It’s amazingly dynamic, obviously multi-cultural…and the “hustle”? Wow…that’s really something to experience!

Behind the Scenes NYC has become exactly that. A platform of sharing stories of this diverse mix of people that you can only find in a city like this one. But it goes beyond. Behind the Scenes is not about tips in Manhattan. It’s about exploring this beautiful State, getting to know the stories of those that make this place so inspiring, learning about what else this State has to offer beyond the well-known touristic spots.

This was built as a platform for outsiders that want to explore the real New York, but also for locals in search of new experiences.

As John Legend once said:

“I regret profoundly that I was not an American and not born in Greenwich Village. It might be dying, and there might be a lot of dirt in the air you breathe, but this is where it’s happening.”

That’s the beauty of New York!

Who is it helping/serving and/or how will it benefit others?

Our Mission: “Strengthening the local community and disrupting the status quo of NY tourism far from the touristy scene!”

We showcase small businesses and autonomous people that are making a difference.

Plus, we want to foster tourism in the State of NY, in a special, unique way. After all, there’s nothing better than visiting places and feel like a real local, right?

For New Yorkers, we want to teach them what’s beyond the default places they are comfortable with and invite them to explore their own city, with more curiosity.

They always get amazed with what they “find”!

What do you need to grow your project?

Spread the word!

We’re always looking for Partners that support the project and are interested in sharing our story and their stories too. This can happen in different ways. It can be a media outlet writing about us or companies that are hosting clients or meetings in New York and want to organize something unique.

Plus, we are always interested in learning people’s stories.

So, we are continuously looking to partner up with like-minded people, companies and causes. For example, we want to engage more with local charities and small businesses.

How can others get involved?

Explore our website and write to us with your ideas to contact@behindthescenesnyc.com.

Furthermore, we are very, VERY eager and open to talk about new ideas, projects and how we can collaborate.

In addition, Behind the Scenes NYC has helped companies host events, offered media support to several causes, promoted small businesses or unique experiences in New York, or just shared great stories.

…we’d love to listen!

Hustle & Deal Flow Magazine Interviews Our Founder

About BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda Paronetto

Hustle & Deal Flow Magazine published an awesome interview with our Founder, Fê Paronetto. It not only talks about her journey to New York, but also goes deep into her professional and personal life.

About BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda ParonettoAbout BTSNYC What The Press Says Hustle and Deal Flow Magazine Fernanda Paronetto

Our Founder, Fernanda Paronetto, was featured on Hustle & Deal Flow™ Magazine.  H&DF is an online publication that features the stories and journeys of talented entrepreneurs, people, creatives and inspiring/rising growth brands that are disrupt the status quo within their industry.

In short, pretty much anyone who truly demonstrates “The Hustle”.

Fê talks about how she started Behind the Scenes NYC before moving to NY. How she left a great job, a long term relationship and a very comfortable life, plus friends & family, in search of more. SO much more!

In addition, she talks about her family, her years at Vogue Magazine and other companies she’s work for. Plus, what New York means to her.

Now, how she’s changing and disrupting the status quo of New York’s tourism!

Come #UnCover New York through her eyes!

Below is an excerpt that will intrigue you to read more:

Words of Wisdom: Resilience. I guess this is number 1. You will gets lots of no’s, but it’ll just make you rethink things around. Why the person gave you a negative response – learn from it! What and why is it not appealing to them, as it is to me? If I was seeing this for the first time, would I be in ‘awe’? – Create questions to yourself base on their big fat ‘no’.”

The media industry can be a tough business. Especially online.

It’s often characterized by critics with harsh reviews, “top 10” lists with the newest accolades, oligarchs of traffic and often a shortness of substance and depth.

Much like the reasons we at HDFMagazine (along with PRSUIT) set down a course to change the entire approach to online media publications by bringing purpose driven content, so too did Fernanda Paronetto, founder & editor-in-chief of the inspiring Behind the Scenes NYC – a platform dedicated to disrupting the status quo to New York tourism.

As Fernanda puts it:

“I want to share the best of the off the beaten track places, brands and events in the state of NY. I wanted people to see NY like I see it and feel what I feel when I’m here!”

Her caveat is simple, there’s too much focus on negative reviews and criticism. Not to mention, the newest “it” spots on all the latest trending lists, that it begs the questions:

What about all the spots people don’t know about? And, what about all the unknown “stars” of their industry that are often overlooked or no longer being featured? What about the places that make up the cultural essence of New York in the first place?

“I want to write about the best hidden spots in the State of New York, far away from the crazy, touristy scene. I want to teach people that New York is definitely not synonymous to Manhattan, talk about UpState NY, engage with the local community and tell the story through the eyes of the owner.”

Pretty inspiring for a woman who started this mission nearly 5,000 miles away from NYC in her home country of Brazil.

Fernanda had such a passion for the city that never sleeps. She began to journal and visually express her experiences of New York by way of Instagram.

So much so, that even residents of New York contacted her to thank her for revealing parts unknown to them.

With an extreme vision in mind and an unwillingness to compromise her soul, Fernanda set out to bring her project into a full fledged thriving business in New York.

What’s more is the story behind the storyteller herself…

…to read it in full interview at Hustle & Deal Flow.

Our Founder, Fê Paronetto, Featured On Bond Street

About BTSNYC What The Press Says On Bond Street Featured

Our Founder, Fê Paronetto, was recently featured on Bond Street. They are a startup focused on transforming small business lending through technology, data and design.

About BTSNYC What The Press Says On Bond Street

Our Founder, Fê Paronetto, was recently featured on Bond Street.

See below an excerpt of the interview, but she sure to read in full. Fê talks about how she landed in New York City after dreaming for over 10 years about it.

Plus, her inspirations, the Visa process, why New York City, how it was to run a business form over seas. Wait! And still, how the curation process works, favorite collaborations and what’s the most rewarding part of her work!

Fernanda Paronetto always wanted to move to New York City. It was something that was constantly on her mind, even as she danced between a variety of different professional pursuits at home in Brazil. She made frequent visits to the Big Apple, but it wasn’t until 2014 that she made the resolution that in a year, she would be a resident of the city of her dreams.

Prior to visiting New York in April 2014, Fernanda started an Instagram account to highlight local haunts out of the spotlight — a tourist guide for those who wanted to experience NYC in an non-touristy way, so to speak. Although under a different name, Behind the Scenes NYC was born, and quickly picked up traction gaining nearly 60,000 followers in the following two years.

Although Paronetto is now a full-time resident of Fort Greene, her first year of BTSNYC operation was run from her bedroom at her mother’s house in Brazil — 5,000 miles away. And this was on top of a full-time job.

What distinguishes Fernanda Paronetto from others in the booming Instagram category is her commitment to delivering top-notch content, uncontaminated by monetization.

That’s right, since the beginning, Paronetto has built BTSNYC into a thriving platform without selling out. Rather, she has expanded upon her original vision by monetizing offline with concierge services — corporate and private travel planning and management, art tours, private event organization and relocation services to name a few.

With a website launched this March, Paronetto has given anyone — from tourists to natives — the opportunity to discover a unique restaurant, rooftop bar, beauty salon, day trip or other miscellaneous finding that they never knew existed. Not to mention, each recommendation is packed with enough additional information to serve as a mini-brochure for the respective spot.

Below, we talk with Fernanda Paronetto about her “Aha” moment, the value of collaboration and how she has built a business without compromising her values….

….to be continued here. See what she answered for:

  • How would you describe BSTNYC in a sentence?
  • What inspired you to start BTSNYC?
  • Was your Visa process difficult? Did you ever think that you might not make it to New York?
  • Why did you choose Behind the Scenes New York City (and not another city)?
  • What was the process of starting Behind the Scenes NYC like?
  • You ran BTSNYC from Brazil for a year before moving to New York. How were you able to manage that logistically?
  • Have you raised any outside capital? What was the experience like?
  • What is the curation process like?
  • You started BTSNYC as an Instagram account. What can you share about how to grow that channel?
  • Social proof?
  • I noticed on your website that BTSNYC offers concierge services. Can you tell me a little more about this? Was this a part of the original vision?
  • How do you determine who to work with? What has been your favorite collaboration to date?
  • And, what has been the most rewarding part of starting BTSNYC?
  • What is the one piece of advice that you would give to someone looking to start their own business?
  • Your 5 favorite independent businesses in New York!

What Brazilian Influencers Think About BTSNYC

About BTSNYC What The Press Says About BTSNYC Costanza Pascolato View

We love to share what Brazilian Influencers think about BTSNYC and have been sharing on their social medias since 2014. It’s always an honor to be featured on their pages!

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We’ve had quite a few Bloggers and Brazilian Influencers writing about us, and sharing their love for what we’ve been creating through Behind the Scenes NYC!

It all started back in 2014, when we were only a small Instagram account trying to spread the love for New York City!

The passion and love for New York City is spread through out the world, and Brazilians surely rank on the top of this list!

Our beautiful city is always listed in the “Top 3 Travel Destinations for Brazilians”.

That is to say, they love NY, and we definitely love them too! Their energy, their smiles, their never ending friendliness. Plus, we’re always happy to bump into them in the streets and around New York!

So, here are some of the big names that have shared their love:

  • Costanza Pascolato
  • Natalie Klein
  • Mica Rocha
  • Carol Celico
  • Adriana Bechara
  • Francesca Monfrinatti
  • Gabriela Pugliesi
  • Fabiana Justus
  • Ildi Silva
  • Mariah Rovery
  • Shantal Abreu
  • and other great businesses like: Vogue, Glamour Magazine, Zapalla, Santé Estilo, Zapala, nkStore, Just Real Moms, InstaBlond and many more!

Take a look in the gallery above to see what these Brazilian influencers have been saying about BTSNYC!

Furthermore, other International accounts have also written about us!

Plus, our Founder Fê Paronetto, has been featured in publications like The Huffington Post, Hustle & Deal Flow and PrSuit.

And still, we’ve interviewed a few of the renowned individuals, like Natalie Klein and Carol Celico. Take a look at their Insider Interviews and their favorite spots in New York City! From stores and boutiques, to restaurants and off the beaten track places. They tell us a bit about what they do when they come to New York City!

We hope you enjoyed, as much as us, seeing this great compilation of posts and breathtaking pictures of New York City!

Moving To New York City: You Can Change Your Life Anytime

About BTSNYC What The Press Says PR Suit Interview

Our founder, Fernanda Paronetto, was featured in a great interview on PRSuit. It was named “Moving to New York City: you can change your life anytime” and talked about her journey to NYC!

About BTSNYC What The Press Says PR Suit Interview

To start, below is an excerpt from the interview:

“Moving to New York City: From Vogue Magazine in Brazil to Instagramming the streets of the Big Apple.

I am Brazilian and have lived in Brazil my whole life but I’ve always had an indescribable passion and curiosity for New York. I have traveled there frequently, always uncovering and documenting the best hidden spots and events. The city is just so dynamic, alive, full of novelties, so multi-cultural, beautiful, with an intense energy… the list can go on forever.

Initially, I wanted to move to NYC right after college. I had plans to do so, but then you start working, having serious relationships… and suddenly BOOM!…you’re in your 30’s and still back home in Brazil. Bummer.

In addition, I desperately tried (and when I say this, I mean it to the extreme) to move to NYC in 2011. So, I spent an entire year sending emails, spending hours on LinkedIn, researching every single MBA and 1-year-course at multiple schools in the most diverse fields that I was interested in, conducting crazy hours of Skype interviews, reaching out for contacts through friends living in NYC, etc. It was c-r-a-z-y, and exhausting! But…

Conclusion: Nothing worked….”

Read More to continue reading the entire feature, if you also want to change your life! It’s fantastic!

Learn more about PRSuit:

“PRSUIT provides content that engages & inspires a new generation. WHAT IS YOUR PRSUIT?

The mission of PRSUIT is to inspire, motivate, and engage this generation. Experience lays at the heart of PRSUIT’s content; the stories of our contributors broaden our readers’ perspective on life, enhances their sense of style and inspires them to attain success in every aspect of their life. So, in true millennial form, our content is crafted and curated by members of this digital generation who are eager to share their experiences with their peers.

PRSUIT’s content speaks to the aspiring young professional who craves insight and purpose; having grown up online and plugged in, our generation demands credibility and is generally unforgiving of gimmicks or chicanery, especially regarding traffic generation or marketing. Furthermore, PRSUIT’s reader is no longer content with the triteness of the typical viral piece such as “Be Your Best Self Because you Deserve It”; he demands substance and merit from the content he consumes and shares.”

Plus, read about Case Kenny’s story, PRSuit’s Founder.


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