Nestled between Hudson and Bleecker Street, in the West Village, lies what is our new favorite go-to health and beauty haven: CAP Beauty. They are the first 100% natural beauty store in NYC.
One of our Contributors, Helenita Salom, visited her favorite all natural beauty store in the West Village.
I came across CAP Beauty a few weeks ago on my quest to dig deeper to find simple, yet effective, chemical free products that are healthy and clean.
There are so many different options out there, specially in NYC – from your local pharmacy to Sephora, that offer “natural” products. But, upon reading the labels I still found myself confused by many of the synthetic ingredients found in these products.
Eager to find a trusted source, I began doing a little research and, in no time, discovered CAP Beauty.
CAP Beauty first opened its doors in February 2015 by co-founders Kerrilynn Pamer and Cindy DiPrima.
They realized they weren’t just “another beauty store in NYC” that carried all 100% natural, synthetic free beauty products. They were actually the first and only store in Manhattan to carry only products that are all completely natural! The space is also absolutely beautiful, both inside and out.
Having shopped here twice now, I have been blown away by the warmth and knowledge of the entire staff. They are friendly, readily available and extremely knowledgeable on each of the beauty lines they carry.
The first time I went into the store I was helped by Karrilynn Pamer herself, and was instantly at ease with the way she addressed my concerns and made suggestions according to what I was looking for.
One of my favorite products I purchased is the MUN No. 1 Aknari Brightening Youth Serum. A serum I can apply with my moisturizer both day and night containing just three but very potent ingredients: Prickly Pear Seed, Argan Oil and Rose Essential Oil.
After just a few weeks of using the serum I notice a difference in the way my skin feels and can already tell it will become a staple in my beauty routine.
CAP Beauty also offers spa services as well as a variety of teas, adaptogens, honeys and much more!
Can’t wait to go there again! I loved this first 100% Natural Beauty Store in NYC.
Monday – Wednesday: 12pm – 7pm
Thursday: 9am – 9pm
Friday & Saturday: 10am – 7pm
Sunday: 10am – 6pm
Location: 238 West 10th Street
Photo Credits: Courtesy of CAP Beauty and Sasha Israel
*Last Update on March/2020.*