A New York City based brand that portrays a pure and sophisticated style! Nili Lotan knows how to reflect a women’s lifestyle through clothes.
I’m totally in love with everything at Nili Lotan!
The Israeli designer, Nili Lotan, moved to New York City in 1980. She worked as a Senior Design Director for several leading fashion companies, including Ralph Lauren and Nautica.
Therefore, after several years and greatly acquired experiences, Nili decided to launch her own eponymous label. Nili’s simple design philosophy is pure and sophisticated. Less is definitely more.
In addition, Nili says:
“A woman’s wardrobe should reflect her lifestyle and function as an extension of who she is.”
Perfectly and simply said, right? The more our wardrobe reflects our style, the better and more confident we fell in work and life situations.
The tops, shirts, t-shirts, dresses, jeans, scarves are all amazing. We have to confess that we are deeply in love with the eco baby alpaca sweaters. You can shop them all online.
Granted that Nili loves and appreciates art, she often exhibits artwork in the store.
Moreover, you will also find a collection of rare books on topics ranging from ﬁlm, architecture, photography and design.
“Nili’s collections has been equally well received by the market and editors alike. Her pieces regularly feature in top fashion and lifestyle publications like VOGUE, Harper’s Bazaar, WSJ.
Furthermore, over the years, Nili’s designs have accrued a glittering list of dedicated followers including Gigi Hadid, Kendall Jenner, Christy Turlington, Jennifer Lawrence, Gwyneth Paltrow, Julianne Moore, and Karolina Kurkova, among many more.”
Since you’re passing through TriBeCa, you might want to explore it a bit! Stop for a great coffee and support Hugh Jackman’s beautiful cause at Laughing Man Tea & Coffee. Plus, go for a drink at the super traditional, Tiny’s or at the coveted Paul’s Cocktail Lounge.
And still, stroll through a New York City style alley.
See online for different locations.
188 Duane Street, Tribeca
87 Mercer Street, SoHo
38 Main Street, East Hampton
Photo Credit: Courtesy of Nili Lotan
Fê is our Founder & CEO! She’s Brazilian (Yup! Not a New Yorker!), but her indescribable passion and curiosity for NY makes her a New Yorker by heart. Fê worked in companies like Kimberly Clark, Quintessentially, Vogue Brazil and Iguatemi Group, and after 12 years of working for these fantastic companies, she decided to go solo and move to NYC!
She lives in Brooklyn since April of ’15 and has been tirelessly working on BTSNYC, working with huge companies on corporate projects, practicing her Arhatic Yoga meditations, finding time for gym and friends! Phiuf!